i-become

The i-become Initiativebuilding contributors in society

The University Intervention

Why develop Contributors?

A contributor is an individual who seeks and aspires to contribute – to self, to organization, and to society.

Such an individual is able to lead a life of fulfillment and increasing self-esteem. As a reward, contributors are also more valued and honoured by others.

The ‘contributor ideal’ is integral to the Indian tradition, and alive in our society. Every organization has at least 5-7% of its individuals who are constantly striving to make a difference to themselves, their teams, their companies, their customers, and society at large.

But we need more contributors who are conscious of their contribution – in educational institutions, in the government, in corporates, and in society.

More contributors implies – projects that get completed on time and to cost, services which work efficiently, systems which are less corrupt, businesses which are efficient and conscious of their role in society, and a society which translates its resources and investment into real improvement in the lives of individuals.

Systematically building contributors

will enable our society to -

– create honest and transparent

institutions;

– build efficient and conscious

businesses;

– deliver projects on time and cost;

– run customer-oriented services;

– channelize resources and

investment into real improvement

in the lives of people CONTRIBUTORS BY CHANCE

CONTRIBUTORS BY DESIGN

THE PURPOSE OF I-BECOME

where we are today

where we want to go

© ILLUMINE; 2009

‘Effective action’ without ‘human values’ can yield personal benefits for individuals, but lead to a long-term cost to both nation and society.

‘Human values’ without ‘effective action’ can lead to noble ideas, but may not result in real changes in the world around us.

What is needed is a combination of ‘effectiveness’ with ‘human values’. This combination is crystallized in the “contributor mindset”.

Students who adopt and develop the right mindsets early in their professional career are able to bring about a positive and sustainable change in their overall personality. They are able to grow the right approaches to their peers, seniors, industry, and their own future. They become more responsible to society at large, and capable of shaping their own lives.

Universities can play a very important role in developing and nurturing the right mindsets within their students (and thereby “create a pipeline of contributors”).

The educational institution is the birthplace of a contributive society

ACADEMIACONTRIBUTOR PIPELINE INSTITUTIONS

(Govt., Private Sector, MNCs, etc.)

CREATING A PIPELINE OF CONTRIBUTORS FOR SOCIETY

Building contributors calls

for an expansion of the role

of the educational

institution.

The role must go beyond

“giving degrees” to

“unleashing the power to

contribute” in individuals

© ILLUMINE; 2009

Organizations who want to go beyond

workers are looking for such contributors

(since they are the value-creators)

Universities / colleges choose to develop students as contributors (rather than just graduates)

Building a contributor entails changes at three levels. At the fundamental level, it requires the individual to re-examine his/her fundamental axioms of life. Example: What does success mean to me? What is my attitude to success and

failure?

At the personal practice level, the individual has to adopt supporting practices. Example: Contributors practise “trust commitments” by setting clear

expectations, and meeting them.

At the domain application level, the individual must visualize his/her contributions in various role contexts. Examples: contributor teacher,

contributor salesman, etc.

This comprehensive vision of contributorship has been crystallized by Illumine - a knowledge enablement lab - into a rigorous and methodologically sound, scalable pedagogical model. The model has four pillars:

(1) A curriculum framework which has translated the contributor vision into

48 specific “thinking shifts”

(2) A learning methodology that enables “discovery learning” in large classroom

scenarios, across multiple teachers / cultural contexts

(3) An ActivGuideTM - a digital platform that enables scaling of rich-content based

“vision discovery” to large number of students, each at their own pace

(4) A delivery audit framework that enables systematic intervention management,

and integrity of effectiveness of delivery

Institutions can now consciously develop contributors on a large scale

DEVELOPING CONTRIBUTORS IN A SCALABLE AND SUSTAINABLE MANNER

Individuals can be measured,

trained and enabled to

become contributors on a

mass basis.

It is this “teachability” that

makes contributorship so

valuable to our institutions

and society at large

© ILLUMINE; 2011

Precision targetted shifts in measuring mindsets

Enabling teachers and students on an ongoing journey of contributorship

Maintaining teaching /

learning quality and

classroom standards

An audit framework to

measure intention,

structure and process of all stakeholders

ENABLING SUSTAINABLE CHANGE IN A COMMUNITY OF STUDENTS

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ILLUMINE®

inside

www.illumine.info

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The i-become University Interventioni-become is in conversation with leading public and private universities all over the country to embed the contributor ideal in graduating students through the university channel.

The i-become University Intervention comprises of 2 distinct models - (1) Contributor Initiative for university students (Collaborative Delivery Model)(2) Contributor Initiative for working professionals (Distance Learning Model)

We have developed a unique Enablement Package for each of the above models. The Enablement Package gives a university the capability to deliver the Contributor Initiative across the university on a systematic and sustainable basis. This means -(1) Vision Sharing with the university / college level leadership (2) Capacity-building of faculty for the program(3) Structured Classroom Support Programs for students(4) Study packs for students(5) Examination and Ongoing Assessment Frameworks(6) Continuous Online Mentoring Support for faculty and students

To achieve these enablement goals, a range of engagement media such as ActivGuideTM, Online Contributor Classroom, Mobile support, Social Media, and online libraries using downloadable content are used.

Each Enablement Package enables the university to seamlessly adopt the Contributor Initiative, and scale it quickly across large numbers of students.

Gujarat Technological University (GTU), is one of the larger universities in India, with more than 500 colleges and 400,000 students under its auspices. i-become collaborated with GTU to embed the Contributor Initiative into the curriculum as a complusory subject in all colleges under the university, thereby enabling over 1,00,000 students embark on a journey of contributorship. The program has been a pioneer multi-stakeholder initiative, with CSR Funding from Adani Group.

Implementation Roadmap:

Faculty Development

Ongoing Faculty & Student Support

Program DeliveryFinal Exam

Faculty Enabler Sessions

Program Audit

CASE: Gujarat Technological University (GTU)

This is an example of the Contributor Initiative for public universities

i-become has

collaborated with

Gujarat Technological

University (GTU) -

to enable 1,00,000

students (and 750

faculty) embark on a

journey of

contributorship

ILLUMINE®

inside

i-become

These are half-day workshops cum seminars meant for specific stakeholders :

(1) Universities / Colleges (Trustees/Management): to know

how the Contributor Initiative can be embedded into your

University curriculum.

(2) Corporates (CSR Teams): to know how the Contributor

Initiative can be taken up as a part of the CSR activities of your

organization.

(3) Professional Associations: to know how your association can

partner in improving the effectiveness and productivity of the

workforce entering your industry.

Connect with us personally

Address

Read more on contributorship

Ask for an Introductory Workshop

The i-become InitiativeCareer Knowledge Resources Pvt. Ltd.16-A1 Sindhi Colony, Sion (West), Mumbai 400022, India. Tel: +91 22 24026987

www.i-become.orgwww.illumine.info/contributorship

contact@ckrinfo.com

We invite you to write in to us to learn more about the intervention, our

methods, and our organization.

On Contributors: excerpts from talks (V. Srinivas; 2011)

This book presents the need for a contributive relationship between an individual and the organization. Additionally it proposes some pointers for recruiting contributors and enabler attitudes for becoming a contributor.

Join the Contributor Revolution

Designing a Contributive Society: Shri Dewang Mehta Memorial Lecture, 2011 (V. Srinivas; 2011)

This book outlines the vision of a contributive society and how the increasing technological advancements in our lives necessitate the move towards it. It also proposes certain key shifts which an individual can make to actualize the above goal. (The Lecture was organized by NASSCOM, at

M.S. University Vadodara)

NOTE: Write to us at ideas@illumine.info for your complimentary copy / for placing bulk orders