According to Google, every $1 spent on AdWords results in $2 of revenue. Learn how to choose the most effective keywords for your campaign and wow your boss with 200% ROI.12

80% of the most effective B2B content marketers cite lead generation as a goal. Due to its direct connection to revenue, lead generation is a highly sought after skillset that, once learned, immediately makes you more valuable.10

Even in a B2B market obsessed with metrics and statistics only 49% of marketers admit they're only using basic metrics. Refining your metrics and turn that information into meaning.8

Search is the #1 driver of traffic to content sites, beating social media by more than 300%. Investing in even a basic understanding of SEO ensures your hard work gets noticed by the right people.6

Approximately $22 billion has been invested in marketing technology to date to support the grossly emerging trend of delivering the right message to the right person at the right time.5

Earn a virtual PhD in hybrid B2B marketing with the top online resources from content to coding and everything in between.

71%

of businesses are creating more content in 2015 compared to 2014 and only 12% feel they have an optimized content marketing strategy.1

US companies are expected to dedicate nearly $10 billion to social media marketing in 2015, a $2 billion increase over 2014.2

CONTENT MARKETING

PODCASTING

MARKETING TECHNOLOGY

LEAD GENERATION

CONVERSION RATE OPTIMIZATION

PAY PER CLICK

SOURCES

SOCIAL MEDIA MARKETING

EMAIL

Research has shown that full-funnel lead nurturing generates 50% more sales-ready leads at 33% of the cost. 9

$

FULL-FUNNEL MARKETING

Subscribers have come to expect a tailored experience with your brand. In fact, 61% of consumers feel better about a company that delivers custom content, and are more likely to buy.3

25

0

50

7561%

SEO

CODING

B2B ANALYTICS

95% of everything we build and create is online. Grasping the technical details of coding allows marketers to take greater control of their content, often leading to a closer match between vision and output.7

33%50%

9678916521 6749143477 2187519950 1119715068 3293217339

7205345776 1720366292 9031503430 2041433710 0816255806

3239398929 7401087691 9761309017 3014526939 7154462569

7836180157 0084199813 7535518212 5799196053 5202559748

6363347644 4560200827 4472856051 1446611306 1662545133

7286227564 7740294443 5658193298 9883607686 4374277048

9678916521 6749143477 2187519950 1119715068 3293217339

7205345776 1720366292 9031503430 2041433710 0816255806

3239398929 7401087691 9761309017 3014526939 7154462569

78361801570084199813 7535518212 5799196053 5202559748

6363347644 4560200827 4472856051 1446611306 1662545133

7286227564 9966394247 0504314215 5619545920 7859084447

3361315819 8240855336 8567015601 5353535477 5350363766

9948791454 9678916521 6749143477 2187519950 1119715068

3293217339 7205345776 1720366292 9031503430 2041433710

0816255806 3239398929 7401087691 9761309017 3014526939

7154462569 7836180157 0084199813 7535518212 5799196053

9678916521 6749143477 2187519950 1119715068 3293217339

7205345776 1720366292 9031503430 2041433710 0816255806

3239398929 7401087691 9761309017 3014526939 7154462569

7836180157 0084199813 7535518212 5799196053 5202559748

6363347644 4560200827 4472856051 1446611306 1662545133

7286227564 7740294443 5658193298 9883607686 4374277048

9678916521 6749143477 2187519950 1119715068 3293217339

7205345776 1720366292 9031503430 2041433710 0816255806

3239398929 7401087691 9761309017 3014526939 7154462569

78361801570084199813 7535518212 5799196053 5202559748

6363347644 4560200827 4472856051 1446611306 1662545133

7286227564 9966394247 0504314215 5619545920 7859084447

3361315819 8240855336 8567015601 5353535477 5350363766

9948791454 9678916521 6749143477 2187519950 1119715068

3293217339 7205345776 1720366292 9031503430 2041433710

0816255806 3239398929 7401087691 9761309017 3014526939

7154462569 7836180157 0084199813 7535518212 5799196053

ANALYZING .. ... ..

.

$10B

45 million Americans download and listen to at least one podcast a month.4

If conversion rates typically range from 1% - 3% then that means that 97% of the visitors on your website are not interested in what's being offered to them. CRO gurus leverage creativity, behavioral science and endless testing to drive conversion rates up.11

10100

2090

3080

4070

5060

0

$

$

That’s just the syllabus. To tap into the entire toolbox, dive into The New Era of the Hybrid Marketer and hone your multi-dimensional B2B marketing chops.

SEARCHING ... TARGETS FOUND !

SOCIAL MEDIA ... TARGET FOUND !

49%

1. 7 Steps to Success Competing with Content Marketing Infographic, Hubspot

2. US Digital Marketing Forecast, 2014 to 2019, Forrester

3. Calculating the Real ROI from Lead Nurturing, DemandGen Report

4. Monthy Podcast Listeners Grow to 46 Million Americans 12+, Edison Research

5. Marketing Technology Landscape Supergraphic (2015), chiefmartech.com 

6. 2015 Critical SEO Statistics and Trends, Ironpaper

7. 3 Scary Skills Marketers Would be Wise to Learn in 2014, Hubspot

8. The Blueprint to B2B Content Metrics, Kapost

9. The Forrester Wave: Lead-to-Revenue Management Platform Vendors, Q1 2014, Forrester Research

10. B2B Content Marketing 2014 Benchmarks, Budgets and Trends—North America, Content Marketing Institute and MarketingProfs

11. The $300 Million Button, User Interface Engineering

12. Google Economic Impact Report, Google