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The HWM & Plaza Low Yat Brand Survey Awards Return!
Our annual look at the latest brand perception trends among Malaysian consumers for 2010For the eight year running, HWM & Plaza Low Yat bring you the highly anticipated results of the longest running tech-related Brand Survey in the country. 2010 saw the
tech industry and Malaysians in general slowly recovering from the global recession. As the year draws to a close, there are positive signs of economic recovery and we can only hope for the best in 2011. So, let’s now take a look at which brands are at the top of the minds of Malaysians this year. In 2009 we refreshed our survey by updating and removing categories that we felt no longer relevant and even added-on some new sections to keep up with the changing times in the local tech scene. For the second year now our survey is divided into four general categories to reflect the major product sections in the magazine: Communications, CE/AV, Computers and SMB (Small Medium
Business). Consequently, we now have a total of 33 product categories for the 2010 survey. So, without further adieu here are all the big winners of 2010!
Malaysians decide on their top brands for 2010!This year’s Brand Survey is the eight time that we went out and polled Malaysians from all walks of life and strata of society to gather information with regards to their brand preferences. As in the past, our surveys have always recorded excellent responses from members of the public and this year was no different either. The 2010 Brand Survey represents the views of both, HWM readers as well as that of Malaysian consumers in general. This survey (just like in the past five years) also sees the inclusion of respondents who participated in the survey via our online survey at www.hardwarezone.com.my. Close to 200 respondents filled-up our online survey form this year. 2010 also marks the first time that respondents could participate in the survey via electronic kiosks that were available at PIKOM PC Fair (II) KL at the HWM booth as well as in Plaza Low Yat. Respondents from the kiosks totaled 808. In all, the 2010 brand survey sees a total respondent head count of 1907. Although we collected close to 2000 brand survey forms this year, many had to be excluded from the final tabulation yet again due to errors, incomplete sections, a lack of proper personal details and spoilt forms in general. Respondents for the survey were obtained from the following sources this year:
a. Post-in responses from HWM readers / subscribers nationwide (August 2010 issue)b. Electronic kiosks at Plaza Low Yatc. PC Fair walk-in visitorsd. The online survey at www.hardwarezone.com.my
The HWM & Plaza Low Yat Brand Survey 2010 continues a tradition of providing IT companies, leading brands, advertisers and consumers in general with a neutral and objective look at what brands Malaysians identify with in 33 product categories. Over the past eight years, this annual brand recognition survey has become a valuable tool for the tech industry in terms of tracking consumer mindset patterns/changes on an annual basis.
The survey has a new look Back in 2003, we featured a total of 28 product categories. In our 2004 survey this number was bumped-up to 34. In 2005, the category list jumped to 41 - adding six more categories along the way to accommodate new types of products that had entered the Malaysian market at the time. Among the new categories introduced in 2005 were 3G phones, Digital SLRs and cooling solutions. In 2006 the list remained the same with 41 categories. In 2007, the list was refined further - removing redundant categories and adding-in some new product categories for a total of 35 categories with 38 awards up for grabs. The 2008 survey again featured 35 product categories but with just 35 awards on offer. Categories like Blu-ray Disc Player and Home Theater System were also introduced that year. 2009 saw our survey being segmented into four key areas that reflected the content in our magazine as mentioned earlier. The 2009 survey also saw the addition of 5 new award categories: Digital Photo Frame, Blu-ray / DVD Writer, Solid State Drive (SSD), Network Attached Storage or NAS and Security Solutions. In 2010, categories now number 33 with the exclusion of LCD TV, Digital Photo Frame, Optical Disk Drive, Inkjet Printer and Color Laser Printer. We also see the inclusion of new categories like HDTV, HD Media Player, Desktop/AIO and Laser Printer in 2010.
Some considerations
As in any survey, there exist gaps and weaknesses. These are appended below:
• Adequate Sample Size – the sample size does not represent the actual
consumer market. There are approximately 5.5 million plus households in Malaysia
with some 10.5 million plus consumers in the ICT segment alone;
• Accurate Positioning of Brands – the survey does not differentiate the stage of
the cycle of brands;
• Adequate Testing Methodology – the survey utilizes a direct questioning
methodology and does not test the perception of the respondents by cross
referencing questions;
• Sample Size Relevance – there is no set criteria for respondents.
Nonetheless, this survey will be able to meet the primary objective for which is
to accord recognition on brand awareness on a random basis with no preset
parameters of the respondent pool. Quantitative extrapolation is possible with
such data to derive the results required.
GenderAs always, since our very first survey eight years ago, there are still more male respondents as opposed to females in our poll. Females accounted for 21% of the 2010 poll, a slightly lower percentage that what we recorded in the 2008 and 2009 surveys. Considering the smaller sample this year we believe the number of female tech enthusiasts is actually growing steadily albeit slowly over the years.
Income
Freq
uenc
y
RM1000 and below RM1000-RM2000 RM2100-RM3000
RM3100-RM4000 RM4100-RM5000 RM5000 and above
269
327
614
439
169
89
8.86%
4.67%14.11%
23.02%
32.20%
17.15%
0
200
400
600
800
1000
RM10
00 a
nd b
elow
RM10
00-R
M20
00
RM21
00-R
M30
00
RM31
00-R
M40
00
RM41
00-R
M50
00
RM50
00 a
nd a
bove
Gender
Freq
uenc
y
Female Male
403
1504
21.13%
78.87%
0
400
800
1200
1600
2000
Fem
ale
Mal
e
GenderFemale
Male
Total
Total403
1504
1907
Percentage (%)21.13
78.87
100
Age GroupAgain, as in 2003, 2004, 2005, 2006, 2007, 2008 and 2009 - the most respondents in our 2010 Brand Survey fall into the 20 - 29 years’ age group (51%). In 2005, the 30-39 years’ age group stormed into second place, retaining it in 2006 and cementing its spot yet again in 2007 and 2008 respectively. 2009 was pretty much the same story with the 30-39 age group coming in second (23%). 2010 stays the same but with a larger portion (26%) of our sample.
Location
Freq
uenc
y
Johor Kedah Kelantan Melaka Negeri Sembilan
Pahang Perak Perlis Pulau Pinang Putrajaya
Sabah Sarawak Selangor Terengganu Wilayah Persekutuan
Others
109
25 1938
57 461
104 119
9 1131
559
32
745
2
5.72%0.05%1.31%
1.00%1.99%
2.99%
2.41%
5.45%
1.68%
39.07%
29.31%
0.10% (Perlis)
6.24%
0.47%
1.63%0.58%
0
200
400
600
800
1000
Joho
r
Neg
eri S
embi
lan
Paha
ng
Keda
h
Kela
ntan
Mel
aka
Pera
k
Perli
s
Pula
u Pi
nang
Putr
ajay
a
Saba
h
Sara
wak
Sela
ngor
Tere
ngga
nu
Wila
yah
Pers
ekut
uan
Oth
ers
Age Group
Freq
uenc
y
14 yrs & below 15-19 years 20-29 years 30-39 years 40-49 years
50 & above
22
266
982
41
98
498
1.15%
5.14%
2.15%
13.95%
51.49%
26.11%
0
200
400
600
800
1000
14 y
rs a
nd b
elow
40-4
9 ye
ars
50 a
nd a
bove
15-1
9 ye
ars
20-2
9 ye
ars
30-3
9 ye
ars
Age Group14 years and below
15 years - 19 years
20 years - 29 years
30 years - 39 years
40 years - 49 years
50 years and above
Total
Total22
266
982
498
98
41
1907
Percentage (%)1.15
13.95
51.50
26.11
5.14
2.15
100
StateJohorKedah KelantanMelakaNegeri SembilanOthersPahangPerakPerlisPulau PinangPutrajayaSabahSarawakSelangorTerengganuWilayah PersekutuanTotal
Total109251938571
46104
2119
91131
55932
7451907
Percentage (%)5.721.311.001.992.990.052.415.450.106.240.470.581.63
29.311.68
39.07100
Location
Freq
uenc
y
Johor Kedah Kelantan Melaka Negeri Sembilan
Pahang Perak Perlis Pulau Pinang Putrajaya
Sabah Sarawak Selangor Terengganu Wilayah Persekutuan
Others
109
25 1938
57 461
104 119
9 1131
559
32
745
2
5.72%0.05%1.31%
1.00%1.99%
2.99%
2.41%
5.45%
1.68%
39.07%
29.31%
0.10% (Perlis)
6.24%
0.47%
1.63%0.58%
0
200
400
600
800
1000Jo
hor
Neg
eri S
embi
lan
Paha
ng
Keda
h
Kela
ntan
Mel
aka
Pera
k
Perli
s
Pula
u Pi
nang
Putr
ajay
a
Saba
h
Sara
wak
Sela
ngor
Tere
ngga
nu
Wila
yah
Pers
ekut
uan
Oth
ers
Age Group
Freq
uenc
y
14 yrs & below 15-19 years 20-29 years 30-39 years 40-49 years
50 & above
22
266
982
41
98
498
1.15%
5.14%
2.15%
13.95%
51.49%
26.11%
0
200
400
600
800
1000
14 y
rs a
nd b
elow
40-4
9 ye
ars
50 a
nd a
bove
15-1
9 ye
ars
20-2
9 ye
ars
30-3
9 ye
ars
Income
Freq
uenc
y
RM1000 and below RM1000-RM2000 RM2100-RM3000
RM3100-RM4000 RM4100-RM5000 RM5000 and above
269
327
614
439
169
89
8.86%
4.67%14.11%
23.02%
32.20%
17.15%
0
200
400
600
800
1000
RM10
00 a
nd b
elow
RM10
00-R
M20
00
RM21
00-R
M30
00
RM31
00-R
M40
00
RM41
00-R
M50
00
RM50
00 a
nd a
bove
Gender
Freq
uenc
y
Female Male
403
1504
21.13%
78.87%
0
400
800
1200
1600
2000
Fem
ale
Mal
e
IncomeRM1000 and below
RM1100 - RM2000
RM2100 - RM3000
RM3100 - RM4000
RM4100 - RM5000
RM5100 and above
Total
Total269
327
614
439
169
89
1907
Percentage (%)14.11
17.15
32.20
23.02
8.86
4.66
100Note: * This is a random survey. Figures in no way represent actual market share of featured brands.* This poll represents the brand perception that respondents have with regards to product categories. It does not necessarily indicate what consumers in Malaysia are actually buying.
LocationAs in 2007 (39%), 2008 (38%) and 2009 (37%), Wilayah Persekutuan or Kuala Lumpur respondents dominate the largest portion of our 2010 sample with 39% of the poll followed closely by pollsters from Selangor with 29% (35% in 2009). Again, we recorded a general increase in the number of respondents from the Northern, Southern and East Malaysia regions, resulting in a better distributed geographic sample for the 2010 survey.
IncomeFor the seventh year in a row, (as in 2009, 2008, 2007, 2006, 2005 and 2004), the most number of respondents in our 2010 survey fell into the RM2100 - RM3000 salary bracket making up 32% (28% in 2009) of the entire poll sample. The number of respondents in the RM3100 to RM4000 category has also grown to 23% (17% in 2009) this year, thus giving us a much better understanding of what brands people with higher incomes are more familiar with.
COMMUNICATIONSSmartphone
SanDisk Silicon Power Sony Toshiba Transcend
0
100
200
300
400
500
0
100
200
300
400
500
Smartphone
Freq
uenc
y
Acer BlackBerry CSL Garmin ASUS HTC
Motorola Nokia Samsung Sony Ericsson Toshiba
Others
91
355
51
77
419
147
258
331
136
42
0
18.62%
2.67%
4.04%
21.97%7.71%
13.53%
17.36%
7.13%
4.77%0%
2.20%
Ace
r
HTC
Mot
orol
a
Blac
kBer
ry
CSL
Gar
min
ASU
S
Nok
ia
Sam
sung
Sony
Eric
sson
Tosh
iba
Oth
ers
Memory Card
Freq
uenc
y
A-DATA Kingmax Kingston Panasonic PenDrive
Others
66
95
464
89 98
376
59
281 287
90
1
3.46%3.46%
0.05%
4.98%
24.34%
19.73%
14.74%
4.67%
5.14%
3.10%
A-D
ATA
PenD
rive
SanD
isk
King
max
King
ston
Pana
soni
c
Silic
on P
ower
Sony
Tosh
iba
Tran
scen
d
Oth
ers
Smartphone Total Percentage (%)Acer 91 4.77%BlackBerry 355 18 .62%CSL 51 2.67%Garmin ASUS 77 4.04%HTC 419 21.97%Motorola 147 7.71%Nokia 258 13.53%Samsung 331 17.36%Sony Ericsson 136 7.13%Toshiba 42 2.20%Others 0 0.00%Total 1907 100.00%
Memory Card Total PercentageA-DATA 66 3.46%Kingmax 95 4.98%Kingston 464 24.34%Panasonic 89 4.67%PenDrive 98 5.14%SanDisk 376 19.73%Silicon Power 59 3.10%Sony 281 14.74%Toshiba 287 15.06%Transcend 90 4.72%Others 1 0.05%Total 1906 100.00%
Top 3 Brands
1) HTC 2) BlackBerry 3) Samsung
Our Smartphone / PDA Phone category is now known simply as Smartphone. 2010
has seen the likes of HTC and Samsung continuing to unveil exciting new touchscreen
Android models. As predicted in 2009, most of us are already using or plan to use
smartphones. As in 2008 and 2009, this year’s Brand Survey sees the ever-popular HTC
taking top honors for the third year in a row with 22% (16% in 2009) of the sample.
BlackBerry pushes up into second spot with 19% (14% in 2009) while Samsung drops back
to third spot with 17% (15% in 2009) of the vote in the 2010 poll.
SmartphoneAcerBlackBerryCSLGarmin ASUSHTCMotorolaNokiaSamsungSony EricssonToshibaOthersTotal
Total91
3555177
419147258331136420
1907
Percentage (%)4.77
18.622.674.04
21.977.71
13.5317.367.132.200.00100
SanDisk Silicon Power Sony Toshiba Transcend
0
100
200
300
400
500
0
100
200
300
400
500
Smartphone
Freq
uenc
y
Acer BlackBerry CSL Garmin ASUS HTC
Motorola Nokia Samsung Sony Ericsson Toshiba
Others
91
355
51
77
419
147
258
331
136
42
0
18.62%
2.67%
4.04%
21.97%7.71%
13.53%
17.36%
7.13%
4.77%0%
2.20%
Ace
r
HTC
Mot
orol
a
Blac
kBer
ry
CSL
Gar
min
ASU
S
Nok
ia
Sam
sung
Sony
Eric
sson
Tosh
iba
Oth
ers
Memory Card
Freq
uenc
y
A-DATA Kingmax Kingston Panasonic PenDrive
Others
66
95
464
89 98
376
59
281 287
90
1
3.46%3.46%
0.05%
4.98%
24.34%
19.73%
14.74%
4.67%
5.14%
3.10%
A-D
ATA
PenD
rive
SanD
isk
King
max
King
ston
Pana
soni
c
Silic
on P
ower
Sony
Tosh
iba
Tran
scen
d
Oth
ers
Smartphone Total Percentage (%)Acer 91 4.77%BlackBerry 355 18 .62%CSL 51 2.67%Garmin ASUS 77 4.04%HTC 419 21.97%Motorola 147 7.71%Nokia 258 13.53%Samsung 331 17.36%Sony Ericsson 136 7.13%Toshiba 42 2.20%Others 0 0.00%Total 1907 100.00%
Memory Card Total PercentageA-DATA 66 3.46%Kingmax 95 4.98%Kingston 464 24.34%Panasonic 89 4.67%PenDrive 98 5.14%SanDisk 376 19.73%Silicon Power 59 3.10%Sony 281 14.74%Toshiba 287 15.06%Transcend 90 4.72%Others 1 0.05%Total 1906 100.00%
CE / AVBlu-ray Disc Player
0
100
200
300
400
500
0
100
200
300
400
500
HD Media PlayerFr
eque
ncy
AC Ryan Apacer ASUS AVF Cliptec
DVICO Extremer Imation Mede8er Noontec
Seagate Transcend VBridge WD Others
94
121137
88
56
320
0
50 52 47
291
77 70
385
119
4.93%0%
6.36%
7.18%
4.61%
2.62%2.73%2.46%
15.26%
4.04%
3.67%
20.19%
6.24%
16.78%
2.94%
AC
Ryan
Clip
tec
DVI
CO
Apa
cer
ASU
S
AVF
Extr
emer
Imat
ion
Med
e8er
Noo
ntec
Seag
ate
Tran
scen
d
VBrid
ge WD
Oth
ers
Blu-ray Disc Player
Freq
uenc
y
Haier JVC LG Panasonic Philips
Pioneer Samsung Sharp Sony Others
21
54
119
369
177155
381
143
0
461
0.00%
1.10%2.83%
6.24%
20.77%
9.28%
8.13%19.98%
7.50%
24.17%
Hai
er
JVC LG
Pana
soni
c
Phili
ps
Pion
eer
Sam
sung
Shar
p
Sony
Oth
ers
Blu-ray Disc Player Total PercentageHaier 21 1.10%JVC 54 2.83%LG 119 6.24%Panasonic 396 20.77%Philips 177 9.28%Pioneer 155 8.13%Samsung 381 19.98%Sharp 143 7.50%Sony 461 24.17%Others 0 0.00%Total 1907 100.00%
HD Media Player Total PercentageAC Ryan 94 4.93%Apacer 121 6.35%ASUS 137 7.18%AVF 88 4.61%Cliptec 56 2.94%DVICO 320 16.78%Extremer 50 2.62%Imation 119 6.24%Mede8er 52 2.73%Noontec 47 2.46%Seagate 291 15.26%Transcend 77 4.04%Vbridge 70 3.67%WD 385 20.19%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Sony 2) Panasonic 3) Samsung
Replacing the Combo Drives category in our survey since 2008, the Blu-ray Disc Player
category is a keenly contested one. In 2010 prices of media as well as players continue
to drop as Blu-ray entertainment finds it way into more Malaysian households. Blu-ray
is fast displacing the DVD in higher income Malaysian households and when asked, our
respondents in 2010 said that they preferred the following brands when they thought of
Blu-ray Disk players: Sony (24%), Panasonic (21%) and Samsung (20%).
Blu-ray Disc PlayerHaierJVCLGPanasonicPhilipsPioneerSamsungSharpSonyOthersTotal
Total2154
119396177155381143461
01907
Percentage (%)1.102.836.24
20.7719.288.13
19.987.50
24.170.00100
0
100
200
300
400
500
0
100
200
300
400
500
HD Media Player
Freq
uenc
y
AC Ryan Apacer ASUS AVF Cliptec
DVICO Extremer Imation Mede8er Noontec
Seagate Transcend VBridge WD Others
94
121137
88
56
320
0
50 52 47
291
77 70
385
119
4.93%0%
6.36%
7.18%
4.61%
2.62%2.73%2.46%
15.26%
4.04%
3.67%
20.19%
6.24%
16.78%
2.94%
AC
Ryan
Clip
tec
DVI
CO
Apa
cer
ASU
S
AVF
Extr
emer
Imat
ion
Med
e8er
Noo
ntec
Seag
ate
Tran
scen
d
VBrid
ge WD
Oth
ers
Blu-ray Player Disc Player
Freq
uenc
y
Haier JVC LG Panasonic Philips
Pioneer Samsung Sharp Sony Others
21
54
119
369
177155
381
143
0
461
0.00%
1.10%2.83%
6.24%
20.77%
9.28%
8.13%19.98%
7.50%
24.17%
Hai
er
JVC LG
Pana
soni
c
Phili
ps
Pion
eer
Sam
sung
Shar
p
Sony
Oth
ers
Blu-ray Disc Player Total PercentageHaier 21 1.10%JVC 54 2.83%LG 119 6.24%Panasonic 396 20.77%Philips 177 9.28%Pioneer 155 8.13%Samsung 381 19.98%Sharp 143 7.50%Sony 461 24.17%Others 0 0.00%Total 1907 100.00%
HD Media Player Total PercentageAC Ryan 94 4.93%Apacer 121 6.35%ASUS 137 7.18%AVF 88 4.61%Cliptec 56 2.94%DVICO 320 16.78%Extremer 50 2.62%Imation 119 6.24%Mede8er 52 2.73%Noontec 47 2.46%Seagate 291 15.26%Transcend 77 4.04%Vbridge 70 3.67%WD 385 20.19%Others 0 0.00%Total 1907 100.00%
HD Media Player
0
100
200
300
400
500
0
100
200
300
400
500
HD Media Player
Freq
uenc
y
AC Ryan Apacer ASUS AVF Cliptec
DVICO Extremer Imation Mede8er Noontec
Seagate Transcend VBridge WD Others
94
121137
88
56
320
0
50 52 47
291
77 70
385
119
4.93%0%
6.36%
7.18%
4.61%
2.62%2.73%2.46%
15.26%
4.04%
3.67%
20.19%
6.24%
16.78%
2.94%
AC
Ryan
Clip
tec
DVI
CO
Apa
cer
ASU
S
AVF
Extr
emer
Imat
ion
Med
e8er
Noo
ntec
Seag
ate
Tran
scen
d
VBrid
ge WD
Oth
ers
Blu-ray Player Disc Player
Freq
uenc
y
Haier JVC LG Panasonic Philips
Pioneer Samsung Sharp Sony Others
21
54
119
369
177155
381
143
0
461
0.00%
1.10%2.83%
6.24%
20.77%
9.28%
8.13%19.98%
7.50%
24.17%
Hai
er
JVC LG
Pana
soni
c
Phili
ps
Pion
eer
Sam
sung
Shar
p
Sony
Oth
ers
Blu-ray Disc Player Total PercentageHaier 21 1.10%JVC 54 2.83%LG 119 6.24%Panasonic 396 20.77%Philips 177 9.28%Pioneer 155 8.13%Samsung 381 19.98%Sharp 143 7.50%Sony 461 24.17%Others 0 0.00%Total 1907 100.00%
HD Media Player Total PercentageAC Ryan 94 4.93%Apacer 121 6.35%ASUS 137 7.18%AVF 88 4.61%Cliptec 56 2.94%DVICO 320 16.78%Extremer 50 2.62%Imation 119 6.24%Mede8er 52 2.73%Noontec 47 2.46%Seagate 291 15.26%Transcend 77 4.04%Vbridge 70 3.67%WD 385 20.19%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) WD 2) DVICO 3) Seagate
A new category in the 2010 survey, HD Media Players are starting to move from being
the players of choice for tech-savvy consumers to mainstream consumers with HDTVs in
general. With the ability to play a myriad of formats, sporting compact sizes and having
user-friendly interfaces, the HD Media Player is certainly here to stay. Our respondents
voted for WD (20%), DVICO (17%) and Seagate (15%) as their top brands in this inaugural
category for 2010.
HD Media PlayerAC RyanApacerASUSAVFCliptecDVICOExtremerImationMede8erNoontecSeagateTranscendVBridgeWDOthers Total
Total94
1211378856
32050
1195247
2917770
3850
1907
Percentage (%)4.936.357.184.612.94
16.782.626.242.732.46
15.264.033.67
20.190.00100
0
100
200
300
400
500
0
100
200
300
400
500
HD Media Player
Freq
uenc
y
AC Ryan Apacer ASUS AVF Cliptec
DVICO Extremer Imation Mede8er Noontec
Seagate Transcend VBridge WD Others
94
121137
88
56
320
0
50 52 47
291
77 70
385
119
4.93%0%
6.36%
7.18%
4.61%
2.62%2.73%2.46%
15.26%
4.04%
3.67%
20.19%
6.24%
16.78%
2.94%
AC
Ryan
Clip
tec
DVI
CO
Apa
cer
ASU
S
AVF
Extr
emer
Imat
ion
Med
e8er
Noo
ntec
Seag
ate
Tran
scen
d
VBrid
ge WD
Oth
ers
Blu-ray Player Disc Player
Freq
uenc
y
Haier JVC LG Panasonic Philips
Pioneer Samsung Sharp Sony Others
21
54
119
369
177155
381
143
0
461
0.00%
1.10%2.83%
6.24%
20.77%
9.28%
8.13%19.98%
7.50%
24.17%
Hai
er
JVC LG
Pana
soni
c
Phili
ps
Pion
eer
Sam
sung
Shar
p
Sony
Oth
ers
Blu-ray Disc Player Total PercentageHaier 21 1.10%JVC 54 2.83%LG 119 6.24%Panasonic 396 20.77%Philips 177 9.28%Pioneer 155 8.13%Samsung 381 19.98%Sharp 143 7.50%Sony 461 24.17%Others 0 0.00%Total 1907 100.00%
HD Media Player Total PercentageAC Ryan 94 4.93%Apacer 121 6.35%ASUS 137 7.18%AVF 88 4.61%Cliptec 56 2.94%DVICO 320 16.78%Extremer 50 2.62%Imation 119 6.24%Mede8er 52 2.73%Noontec 47 2.46%Seagate 291 15.26%Transcend 77 4.04%Vbridge 70 3.67%WD 385 20.19%Others 0 0.00%Total 1907 100.00%
Compact Digital Camera
0
200
400
600
800
1000
Compact Digital Camera
Freq
uenc
y
BenQ Canon Casio FUJIFILM Nikon
Olympus Panasonic Ricoh Samsung Sony
Others
1.21%
4.25%
8.70%
16.36%
0.63%
7.18%
1.63%
23.75%
0.00%
0.47%
35.82%
0
160
320
480
640
800
BenQ
Nik
on
Oly
mpu
s
Cano
n
Casi
o
FUJI
FILM
Pana
soni
c
Rico
h
Sam
sung
Sony
Oth
ers
Digital SLR
Freq
uenc
y
Canon Nikon Olympus Panasonic Sony
Others
769
463 455
61
159
0
40.33%
24.28%
23.86%
3.20%
8.34%
0.00%
Cano
n
Pana
soni
c
Sony
Nik
on
Oly
mpu
s
Oth
ers
683
23 9
8166
312
137
12 31
453
0
Compact Digital Camera Total PercentageBenQ 23 1.21%Canon 683 35.82%Casio 9 0.47%FUJIFILM 81 4.25%Nikon 66 8.70%Olympus 312 16.36%Panasonic 137 7.18%Ricoh 12 0.63%Samsung 31 1.63%Sony 453 23.75%Others 0 0.00%Total 1907 100.00%
Digital SLR Total PercentageCanon 769 40.33%Nikon 463 24.28%Olympus 455 23.86%Panasonic 61 3.20%Sony 159 8.34%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Canon 2) Sony 3) Olympus
2009 brought us the intelligent compact digital camera thanks to better image
stabilization, face recognition and other processor-aided tools. This year’s models boast
even better lenses and superzoom capabilities with next-gen image stabilization to boot.
Canon continues to make the top spot in our survey its very own with 36% (28% in 2009)
of the vote. Second place again goes to Sony with 24% (18% in 2009) of the poll while
Olympus moves past Nikon to take third spot with 16% of the total sample.
0
200
400
600
800
1000
Compact Digital Camera
Freq
uenc
y
BenQ Canon Casio FUJIFILM Nikon
Olympus Panasonic Ricoh Samsung Sony
Others
1.21%
4.25%
8.70%
16.36%
0.63%
7.18%
1.63%
23.75%
0.00%
0.47%
35.82%
0
160
320
480
640
800
BenQ
Nik
on
Oly
mpu
s
Cano
n
Casi
o
FUJI
FILM
Pana
soni
c
Rico
h
Sam
sung
Sony
Oth
ers
Digital SLR
Freq
uenc
y
Canon Nikon Olympus Panasonic Sony
Others
769
463 455
61
159
0
40.33%
24.28%
23.86%
3.20%
8.34%
0.00%
Cano
n
Pana
soni
c
Sony
Nik
on
Oly
mpu
s
Oth
ers
683
23 9
8166
312
137
12 31
453
0
Compact Digital Camera Total PercentageBenQ 23 1.21%Canon 683 35.82%Casio 9 0.47%FUJIFILM 81 4.25%Nikon 66 8.70%Olympus 312 16.36%Panasonic 137 7.18%Ricoh 12 0.63%Samsung 31 1.63%Sony 453 23.75%Others 0 0.00%Total 1907 100.00%
Digital SLR Total PercentageCanon 769 40.33%Nikon 463 24.28%Olympus 455 23.86%Panasonic 61 3.20%Sony 159 8.34%Others 0 0.00%Total 1907 100.00%
Compact Digital CameraBenQCanonCasioFUJIFILMNikonOlympusPanasonicRicohSamsungSonyOthersTotal
Total23
6839
811663121371231
4530
1907
Percentage (%)1.21
35.820.474.258.70
16.367.180.631.63
23.750.00100
Digital SLR
0
200
400
600
800
1000
Compact Digital Camera
Freq
uenc
y
BenQ Canon Casio FUJIFILM Nikon
Olympus Panasonic Ricoh Samsung Sony
Others
1.21%
4.25%
8.70%
16.36%
0.63%
7.18%
1.63%
23.75%
0.00%
0.47%
35.82%
0
160
320
480
640
800
BenQ
Nik
on
Oly
mpu
s
Cano
n
Casi
o
FUJI
FILM
Pana
soni
c
Rico
h
Sam
sung
Sony
Oth
ers
Digital SLR
Freq
uenc
y
Canon Nikon Olympus Panasonic Sony
Others
769
463 455
61
159
0
40.33%
24.28%
23.86%
3.20%
8.34%
0.00%
Cano
n
Pana
soni
c
Sony
Nik
on
Oly
mpu
s
Oth
ers
683
23 9
8166
312
137
12 31
453
0
Compact Digital Camera Total PercentageBenQ 23 1.21%Canon 683 35.82%Casio 9 0.47%FUJIFILM 81 4.25%Nikon 66 8.70%Olympus 312 16.36%Panasonic 137 7.18%Ricoh 12 0.63%Samsung 31 1.63%Sony 453 23.75%Others 0 0.00%Total 1907 100.00%
Digital SLR Total PercentageCanon 769 40.33%Nikon 463 24.28%Olympus 455 23.86%Panasonic 61 3.20%Sony 159 8.34%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Canon 2) Nikon 3) Sony
Just like the past three years, Canon as expected, once again picks-up top spot for DSLRs
in the 2010 survey. This year, manufacturers continue the trend of coming out with even
more affordable models touting features usually reserved for mid to high-end professional
models. As remarked in 2008, the trend of more and more prosumers in Malaysia
swapping digital cameras for DSLRs still continues. Our 2010 survey results show that if
our respondents were to purchase a DSLR they would look at the following three brands:
Canon 40% (31% in 2009), Nikon 24% (25% in 2009) and Sony 23% (24% in 2009). Olympus
takes fourth spot again this year with 8% of the sample.
0
200
400
600
800
1000
Compact Digital Camera
Freq
uenc
yBenQ Canon Casio FUJIFILM Nikon
Olympus Panasonic Ricoh Samsung Sony
Others
1.21%
4.25%
8.70%
16.36%
0.63%
7.18%
1.63%
23.75%
0.00%
0.47%
35.82%
0
160
320
480
640
800
BenQ
Nik
on
Oly
mpu
s
Cano
n
Casi
o
FUJI
FILM
Pana
soni
c
Rico
h
Sam
sung
Sony
Oth
ers
Digital SLR
Freq
uenc
y
Canon Nikon Olympus Panasonic Sony
Others
769
463 455
61
159
0
40.33%
24.28%
23.86%
3.20%
8.34%
0.00%
Cano
n
Pana
soni
c
Sony
Nik
on
Oly
mpu
s
Oth
ers
683
23 9
8166
312
137
12 31
453
0
Compact Digital Camera Total PercentageBenQ 23 1.21%Canon 683 35.82%Casio 9 0.47%FUJIFILM 81 4.25%Nikon 66 8.70%Olympus 312 16.36%Panasonic 137 7.18%Ricoh 12 0.63%Samsung 31 1.63%Sony 453 23.75%Others 0 0.00%Total 1907 100.00%
Digital SLR Total PercentageCanon 769 40.33%Nikon 463 24.28%Olympus 455 23.86%Panasonic 61 3.20%Sony 159 8.34%Others 0 0.00%Total 1907 100.00%
Digital Camcorder
0
120
240
360
480
600
Digital Camcorder
Freq
uenc
y
Canon JVC Panasonic Samsung Sanyo
Sony Others
27.84%
16.83%
9.81%7.45%
1.89%
36.08%
0.10%
0
160
320
480
640
800
Cano
n
JVC
Pana
soni
c
Sam
sung
Sany
o
Sony
Oth
ers
Portable Media Player
Freq
uenc
y
Apple Creative Philips Samsung Sony
Transcend Others
593
188
360
224
455
82
5
31.10%
9.86%
18.88%
11.75%
23.86%
0.26%4.30%
App
le
Crea
tive
Phili
ps
Sam
sung
Sony
Tran
scen
d
Oth
ers
531
321
187
142
36
688
2
Digital Camcorder Total PercentageCanon 531 27.84%JVC 321 16.83%Panasonic 187 9.81%Samsung 142 7.45%Sanyo 36 1.89%Sony 688 36.08%Others 2 0.10%Total 1907 100.00%
Portable Media Player (PMP) Total Percentage Apple 593 31.10%Creative 188 9.86%Philips 360 18.88%Samsung 224 11.75%Sony 455 23.86%Transcend 82 4.30%Others 5 0.26%Total 1907 100.00%
Top 3 Brands1) Sony 2) Canon 3) JVC
The popularity of HD camcorders has grown quite a bit in 2010. As in past years, prices
in 2010 are still getting even more competitive but more importantly, the technology in
the current generation of camcorders has improved in leaps and bounds. As it has been
for the past few years now, the top 3 brands that come to mind among our brand survey
respondents when they think of digital camcorders in 2010 are still Sony 36% (35% in
2009), Canon 28% (28% in 2009) and JVC 17% (17% in 2009).
Digital CamcorderCanonJVCPanasonicSamsungSanyoSonyOthersTotal
Total53132118714236
6882
1907
Percentage (%)27.8416.839.817.451.89
36.080.10100
0
120
240
360
480
600
Digital Camcorder
Freq
uenc
y
Canon JVC Panasonic Samsung Sanyo
Sony Others
27.84%
16.83%
9.81%7.45%
1.89%
36.08%
0.10%
0
160
320
480
640
800
Cano
n
JVC
Pana
soni
c
Sam
sung
Sany
o
Sony
Oth
ers
Portable Media Player
Freq
uenc
y
Apple Creative Philips Samsung Sony
Transcend Others
593
188
360
224
455
82
5
31.10%
9.86%
18.88%
11.75%
23.86%
0.26%4.30%
App
le
Crea
tive
Phili
ps
Sam
sung
Sony
Tran
scen
d
Oth
ers
531
321
187
142
36
688
2
Digital Camcorder Total PercentageCanon 531 27.84%JVC 321 16.83%Panasonic 187 9.81%Samsung 142 7.45%Sanyo 36 1.89%Sony 688 36.08%Others 2 0.10%Total 1907 100.00%
Portable Media Player (PMP) Total Percentage Apple 593 31.10%Creative 188 9.86%Philips 360 18.88%Samsung 224 11.75%Sony 455 23.86%Transcend 82 4.30%Others 5 0.26%Total 1907 100.00%
Digital SLRCanonNikonOlympusPanasonicSonyOthersTotal
Total76946315961
4550
1907
Percentage (%)40.3324.288.343.20
23.860.00100
Portable Media Player
0
120
240
360
480
600
Digital Camcorder
Freq
uenc
y
Canon JVC Panasonic Samsung Sanyo
Sony Others
27.84%
16.83%
9.81%7.45%
1.89%
36.08%
0.10%
0
160
320
480
640
800
Cano
n
JVC
Pana
soni
c
Sam
sung
Sany
o
Sony
Oth
ers
Portable Media Player
Freq
uenc
y
Apple Creative Philips Samsung Sony
Transcend Others
593
188
360
224
455
82
5
31.10%
9.86%
18.88%
11.75%
23.86%
0.26%4.30%
App
le
Crea
tive
Phili
ps
Sam
sung
Sony
Tran
scen
d
Oth
ers
531
321
187
142
36
688
2
Digital Camcorder Total PercentageCanon 531 27.84%JVC 321 16.83%Panasonic 187 9.81%Samsung 142 7.45%Sanyo 36 1.89%Sony 688 36.08%Others 2 0.10%Total 1907 100.00%
Portable Media Player (PMP) Total Percentage Apple 593 31.10%Creative 188 9.86%Philips 360 18.88%Samsung 224 11.75%Sony 455 23.86%Transcend 82 4.30%Others 5 0.26%Total 1907 100.00%
Top 3 Brands1) Apple 2) Sony 3) Philips
Compared to the 2009 survey with 9 brands competing for honors, this year’s survey sees
the number of PMP brands dropping to just 6. Its not that PMPs are waning in terms of
popularity but simply that the current trend sees more and more consumers settling on
key brands. As in 2006, 2007, 2008 and 2009, our respondents in 2010 say that Apple is the
number one PMP brand. The iPod maker gets 31% (35% in 2009) of the entire vote with
popular brand Sony coming in second for the third year running with 24% (23% in 2009)
of the sample. Third place in 2010 goes to Philips with 19% of the vote.
Portable Media Player AppleCreativePhilipsSamsungSonyTranscendOthersTotal
Total593188360224455825
1907
Percentage (%)31.109.86
18.8811.7523.864.300.26100
0
120
240
360
480
600
Digital Camcorder
Freq
uenc
yCanon JVC Panasonic Samsung Sanyo
Sony Others
27.84%
16.83%
9.81%7.45%
1.89%
36.08%
0.10%
0
160
320
480
640
800
Cano
n
JVC
Pana
soni
c
Sam
sung
Sany
o
Sony
Oth
ers
Portable Media Player
Freq
uenc
y
Apple Creative Philips Samsung Sony
Transcend Others
593
188
360
224
455
82
5
31.10%
9.86%
18.88%
11.75%
23.86%
0.26%4.30%
App
le
Crea
tive
Phili
ps
Sam
sung
Sony
Tran
scen
d
Oth
ers
531
321
187
142
36
688
2
Digital Camcorder Total PercentageCanon 531 27.84%JVC 321 16.83%Panasonic 187 9.81%Samsung 142 7.45%Sanyo 36 1.89%Sony 688 36.08%Others 2 0.10%Total 1907 100.00%
Portable Media Player (PMP) Total Percentage Apple 593 31.10%Creative 188 9.86%Philips 360 18.88%Samsung 224 11.75%Sony 455 23.86%Transcend 82 4.30%Others 5 0.26%Total 1907 100.00%
HDTV
0
100
200
300
400
500
HDTV
Freq
uenc
y
Haier Hitachi JVC LG Panasonic
Philips Samsung Sharp Sony Toshiba
Others
5.98%
6.19%
4.25%
9.07%
10.07%
9.91%
16.25%
10.17%
15.89%
12.22%
0.00%
0
100
200
300
400
500
Hai
er
Hita
chi
JVC
Pana
soni
c
Phili
ps
Sam
sung
Shar
p
Tosh
iba
SonyLG
Oth
ers
Home Theater System
Freq
uenc
y
JVC LG Panasonic Philips Pioneer
Samsung Sony Others
346
94111
121
429
331
475
6.35%
18.14%
4.93%
5.82%
22.50%
17.36%
24.91%
0.00%
JVC
Pion
eer
Sam
sungLG
Pana
soni
c
Phili
ps
Sony
Oth
ers
114 118
81
173192 189
310
194
303
233
0
0
HDTV Total PercentageHaier 114 5.98%Hitachi 118 6.19%JVC 81 4.25%LG 173 9.07%Panasonic 192 10.07%Philips 189 9.91%Samsung 310 16.26%Sharp 194 10.17%Sony 303 15.89%Toshiba 233 12.22%Others 0 0.00%Total 1907 100.00%
Home Theater System Total Percentage JVC 346 18.14%LG 94 4.93%Panasonic 111 5.82%Philips 121 6.35%Pioneer 429 22.50%Samsung 331 17.36%Sony 475 24.91%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Samsung 2) Sony 3)Toshiba
This year, HDTV replaces the LCD TV category as we are seeing more models spouting
Full HD or HD-ready displays regardless of technology. Prices for these HDTVs have come
down in general with popular brands now regularly offering value series models. 3D TVs
still command a premium though but are slowly making inroads in the HDTV segment.
Just as in 2009, Samsung cements its position at No.1 yet again with 16% of the vote
ahead of Japanese display giants Sony who finish in a close second spot with 15% of the
sample vote. Our respondents once again have voted Toshiba (12%) as the third most
popular brand for HDTVs for the third year running.
HDTVHaierHitachiJVCLGPanasonicPhilipsSamsungSharpSonyToshibaOthersTotal
Total11411881
173192189310194303233
01907
Percentage (%)5.986.194.259.07
10.079.91
16.2510.1715.8912.220.00100
0
100
200
300
400
500
HDTV
Freq
uenc
y
Haier Hitachi JVC LG Panasonic
Philips Samsung Sharp Sony Toshiba
Others
5.98%
6.19%
4.25%
9.07%
10.07%
9.91%
16.25%
10.17%
15.89%
12.22%
0.00%
0
100
200
300
400
500
Hai
er
Hita
chi
JVC
Pana
soni
c
Phili
ps
Sam
sung
Shar
p
Tosh
iba
SonyLG
Oth
ers
Home Theater System
Freq
uenc
y
JVC LG Panasonic Philips Pioneer
Samsung Sony Others
346
94111
121
429
331
475
6.35%
18.14%
4.93%
5.82%
22.50%
17.36%
24.90%
0.00%
JVC
Pion
eer
Sam
sungLG
Pana
soni
c
Phili
ps
Sony
Oth
ers
114 118
81
173192 189
310
194
303
233
0
0
HDTV Total PercentageHaier 114 5.98%Hitachi 118 6.19%JVC 81 4.25%LG 173 9.07%Panasonic 192 10.07%Philips 189 9.91%Samsung 310 16.26%Sharp 194 10.17%Sony 303 15.89%Toshiba 233 12.22%Others 0 0.00%Total 1907 100.00%
Home Theater System Total Percentage JVC 346 18.14%LG 94 4.93%Panasonic 111 5.82%Philips 121 6.35%Pioneer 429 22.50%Samsung 331 17.36%Sony 475 24.91%Others 0 0.00%Total 1907 100.00%
Home Theater System
0
100
200
300
400
500
HDTV
Freq
uenc
y
Haier Hitachi JVC LG Panasonic
Philips Samsung Sharp Sony Toshiba
Others
5.98%
6.19%
4.25%
9.07%
10.07%
9.91%
16.25%
10.17%
15.89%
12.22%
0.00%
0
100
200
300
400
500
Hai
er
Hita
chi
JVC
Pana
soni
c
Phili
ps
Sam
sung
Shar
p
Tosh
iba
SonyLG
Oth
ers
Home Theater System
Freq
uenc
y
JVC LG Panasonic Philips Pioneer
Samsung Sony Others
346
94111
121
429
331
475
6.35%
18.14%
4.93%
5.82%
22.50%
17.36%
24.91%
0.00%
JVC
Pion
eer
Sam
sungLG
Pana
soni
c
Phili
ps
Sony
Oth
ers
114 118
81
173192 189
310
194
303
233
0
0
HDTV Total PercentageHaier 114 5.98%Hitachi 118 6.19%JVC 81 4.25%LG 173 9.07%Panasonic 192 10.07%Philips 189 9.91%Samsung 310 16.26%Sharp 194 10.17%Sony 303 15.89%Toshiba 233 12.22%Others 0 0.00%Total 1907 100.00%
Home Theater System Total Percentage JVC 346 18.14%LG 94 4.93%Panasonic 111 5.82%Philips 121 6.35%Pioneer 429 22.50%Samsung 331 17.36%Sony 475 24.91%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Sony 2) Pioneer 3) JVC
Although first making its appearance in our 2008 brand survey, home theater systems
have been around for quite a number of years now. However, with the arrival of Blu-ray
and HDTVs, consumers now want to experience not just surround sound but also high
definition video playback in their homes without having to break the bank. Just as in 2008
and 2009, respondents have once again selected Sony as the top Home Theater System
brand with 25% (20% in 2009) of the vote. Popular Japanese brand Pioneer picks-up
second place yet again with 22% (18% in 2009) while JVC also comes in third again with
18% (15% in 2009) of the sample nodding in their favor.
Home Theater SystemJVCLGPanasonicPhilipsPioneerSamsungSonyOthersTotal
Total34694
111121429331475
01907
Percentage (%)18.144.935.826.35
22.5017.3624.900.00100
0
100
200
300
400
500
HDTV
Freq
uenc
yHaier Hitachi JVC LG Panasonic
Philips Samsung Sharp Sony Toshiba
Others
5.98%
6.19%
4.25%
9.07%
10.07%
9.91%
16.25%
10.17%
15.89%
12.22%
0.00%
0
100
200
300
400
500
Hai
er
Hita
chi
JVC
Pana
soni
c
Phili
ps
Sam
sung
Shar
p
Tosh
iba
SonyLG
Oth
ers
Home Theater System
Freq
uenc
y
JVC LG Panasonic Philips Pioneer
Samsung Sony Others
346
94111
121
429
331
475
6.35%
18.14%
4.93%
5.82%
22.50%
17.36%
24.90%
0.00%
JVC
Pion
eer
Sam
sungLG
Pana
soni
c
Phili
ps
Sony
Oth
ers
114 118
81
173192 189
310
194
303
233
0
0
HDTV Total PercentageHaier 114 5.98%Hitachi 118 6.19%JVC 81 4.25%LG 173 9.07%Panasonic 192 10.07%Philips 189 9.91%Samsung 310 16.26%Sharp 194 10.17%Sony 303 15.89%Toshiba 233 12.22%Others 0 0.00%Total 1907 100.00%
Home Theater System Total Percentage JVC 346 18.14%LG 94 4.93%Panasonic 111 5.82%Philips 121 6.35%Pioneer 429 22.50%Samsung 331 17.36%Sony 475 24.91%Others 0 0.00%Total 1907 100.00%
Memory Card
0
100
200
300
400
500
A-Data Kingmax Kingston Panasonic PenDrive
SanDisk Silicon Power Sony Toshiba Transcend
Digital Photo Frame
Q08. Digital Photo Frame
Q08. Digital Photo Frame
Freq
uenc
y
AV Labs Genius PenDrive Philips Samsung
Sony Toshiba Transcend Others
1.47%
14.27%
7.04%
1.77%
15.71%
22.34%26.78%
9.94% (Others) 0.68%
0
200
400
600
800
1000
AV
Labs
Gen
ius
PenD
rive
Sam
sung
Sony
Tosh
iba
Tran
scen
d
Phili
ps
Oth
ers
Memory Card
Freq
uenc
y
0.05%3.46%
4.98%
24.34%
4.67%
5.14%
19.73%
3.10%
14.74%
15.10%
4.72%
A-D
ata
PenD
rive
SanD
isk
King
max
King
ston
Pana
soni
c
Sony
Tosh
iba
Tran
scen
d
Silic
on P
ower
Oth
ers
711
187
1847
593
417
39
264
379
66
95
464
89 98
376
59
281 288
90
1
Others
Top 3 Brands1) Kingston 2) SanDisk 3) Toshiba
The ubiquitous memory card first made its appearance in our brand survey way back in
2006. Fast forward to 2010 and this nifty tool of the trade has become an afterthought for
many a user these days. Still, as prices continue to drop, capacities keep growing and new
designs abound, our respondents say Kingston (24%), SanDisk (18%) and Toshiba (15%)
are the brands they go to when they think of memory cards.
Memory CardA-DATAKingmaxKingstonPanasonicPenDriveSanDiskSilicon PowerSonyToshibaTranscendOthersTotal
Total6695
4648998
37659
281288901
1907
Percentage (%)3.464.98
24.344.675.14
19.733.10
14.7415.104.720.05100
0
100
200
300
400
500
A-Data Kingmax Kingston Panasonic PenDrive
SanDisk Silicon Power Sony Toshiba Transcend
Digital Photo Frame
Q08. Digital Photo Frame
Q08. Digital Photo Frame
Freq
uenc
y
AV Labs Genius PenDrive Philips Samsung
Sony Toshiba Transcend Others
1.47%
14.27%
7.04%
1.77%
15.71%
22.34%26.78%
9.94% (Others) 0.68%
0
200
400
600
800
1000
AV
Labs
Gen
ius
PenD
rive
Sam
sung
Sony
Tosh
iba
Tran
scen
d
Phili
ps
Oth
ers
Memory Card
Freq
uenc
y
0.05%3.46%
4.98%
24.34%
4.67%
5.14%
19.73%
3.10%
14.74%
15.10%
4.72%
A-D
ata
PenD
rive
SanD
isk
King
max
King
ston
Pana
soni
c
Sony
Tosh
iba
Tran
scen
d
Silic
on P
ower
Oth
ers
711
187
1847
593
417
39
264
379
66
95
464
89 98
376
59
281 288
90
1
Others
Motherboard - Intel Chipset
0
120
240
360
480
600
0
100
200
300
400
500
Motherboard-Intel Chipset
Freq
uenc
y
ASRock ASUS ECS Foxconn Gigabyte
Intel MSI Others
125
482
142131
475
174
376
2
0.10%6.55%
25.28%
7.45%
6.87%24.91%
9.12%
19.72%
ASR
ock
ASU
S
ECS
Foxc
onn
Gig
abyt
e
Inte
l
MSI
Oth
ers
Motherboard-AMD Chipset
Freq
uenc
y
ASRock ASUS ECS Gigabyte MSI
Others
139
573
158
494
543
0
0.00%7.29%
30.05%
8.29%25.90%
28.47%
ASR
ock
ASU
S
ECS
Gig
abyt
e
MSI
Oth
ers
Motherboard - Intel Chipset Total Percentage ASRock 125 6.55%ASUS 482 25.28%ECS 142 7.45%Foxconn 131 6.87%Gigabyte 475 24.91%Intel 174 9.12%MSI 376 19.72%Others 2 0.10%Total 1907 100.00%
Motherboard - AMD Chipset Total PercentageASRock 139 7.29%ASUS 573 30.05%ECS 158 8.29%Gigabyte 494 25.90%MSI 543 28.47%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) ASUS 2) Gigabyte 3) MSI
Just as in 2007, 2008 and 2009, ASUS holds on to its top ranking for four years in a row.
ASUS clinches top spot with 25% of our respondents voting for the popular Taiwanese
motherboard brand. Gigabyte comes in second yet again with 24% of the sample vote
with MSI coming in third again as well with 20% . Other brands that featured well in our
survey were Intel (9%) and ECS (7%) who finished fourth and fifth respectively.
Motherboard - Intel ChipsetASRockASUSECSFoxconnGigabyteIntelMSIOthersTotal
Total125482142131475174376
21907
Percentage (%)6.55
25.287.456.87
24.919.12
19.720.10100
0
120
240
360
480
600
0
100
200
300
400
500
Motherboard-Intel Chipset
Freq
uenc
y
ASRock ASUS ECS Foxconn Gigabyte
Intel MSI Others
125
482
142131
475
174
376
2
0.10%6.55%
25.28%
7.45%
6.87%24.91%
9.12%
19.72%
ASR
ock
ASU
S
ECS
Foxc
onn
Gig
abyt
e
Inte
l
MSI
Oth
ers
Motherboard-AMD Chipset
Freq
uenc
y
ASRock ASUS ECS Gigabyte MSI
Others
139
573
158
494
543
0
0.00%7.29%
30.05%
8.29%25.90%
28.47%
ASR
ock
ASU
S
ECS
Gig
abyt
e
MSI
Oth
ers
Motherboard - Intel Chipset Total Percentage ASRock 125 6.55%ASUS 482 25.28%ECS 142 7.45%Foxconn 131 6.87%Gigabyte 475 24.91%Intel 174 9.12%MSI 376 19.72%Others 2 0.10%Total 1907 100.00%
Motherboard - AMD Chipset Total PercentageASRock 139 7.29%ASUS 573 30.05%ECS 158 8.29%Gigabyte 494 25.90%MSI 543 28.47%Others 0 0.00%Total 1907 100.00%
Motherboard - AMD Chipset
0
120
240
360
480
600
0
100
200
300
400
500
Motherboard-Intel Chipset
Freq
uenc
y
ASRock ASUS ECS Foxconn Gigabyte
Intel MSI Others
125
482
142131
475
174
376
2
0.10%6.55%
25.28%
7.45%
6.87%24.91%
9.12%
19.72%
ASR
ock
ASU
S
ECS
Foxc
onn
Gig
abyt
e
Inte
l
MSI
Oth
ers
Motherboard-AMD Chipset
Freq
uenc
y
ASRock ASUS ECS Gigabyte MSI
Others
139
573
158
494
543
0
0.00%7.29%
30.05%
8.29%25.90%
28.47%
ASR
ock
ASU
S
ECS
Gig
abyt
e
MSI
Oth
ers
Motherboard - Intel Chipset Total Percentage ASRock 125 6.55%ASUS 482 25.28%ECS 142 7.45%Foxconn 131 6.87%Gigabyte 475 24.91%Intel 174 9.12%MSI 376 19.72%Others 2 0.10%Total 1907 100.00%
Motherboard - AMD Chipset Total PercentageASRock 139 7.29%ASUS 573 30.05%ECS 158 8.29%Gigabyte 494 25.90%MSI 543 28.47%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) ASUS 2) MSI 3) Gigabyte
For the first time in six years, the AMD chipset-based motherboard category is no longer
dominated by Gigabyte as ASUS and MSI pick-up the honors ahead of the traditionally
popular brand. AMD-chipset boards continue to enjoy popularity among Malaysians
looking for the most bang for their buck in 2010. This year sees the three most popular
brands in this category swapping places with ASUS rising to top spot with 30% of the
vote. MSI moving into second (28%) and Gigabyte picking-up third (26%).
0
120
240
360
480
600
0
100
200
300
400
500
Motherboard-Intel Chipset
Freq
uenc
y
ASRock ASUS ECS Foxconn Gigabyte
Intel MSI Others
125
482
142131
475
174
376
2
0.10%6.55%
25.28%
7.45%
6.87%24.91%
9.12%
19.72%
ASR
ock
ASU
S
ECS
Foxc
onn
Gig
abyt
e
Inte
l
MSI
Oth
ers
Motherboard-AMD Chipset
Freq
uenc
y
ASRock ASUS ECS Gigabyte MSI
Others
139
573
158
494
543
0
0.00%7.29%
30.05%
8.29%25.90%
28.47%
ASR
ock
ASU
S
ECS
Gig
abyt
e
MSI
Oth
ers
Motherboard - Intel Chipset Total Percentage ASRock 125 6.55%ASUS 482 25.28%ECS 142 7.45%Foxconn 131 6.87%Gigabyte 475 24.91%Intel 174 9.12%MSI 376 19.72%Others 2 0.10%Total 1907 100.00%
Motherboard - AMD Chipset Total PercentageASRock 139 7.29%ASUS 573 30.05%ECS 158 8.29%Gigabyte 494 25.90%MSI 543 28.47%Others 0 0.00%Total 1907 100.00%
Motherboard - AMD ChipsetASRockASUSECSGigabyteMSIOthersTotal
Total139573158494543
01907
Percentage (%)7.29
30.058.29
25.9028.470.00100
Processor
0
160
320
480
640
800
0
300
600
900
1200
1500
Processor
Freq
uenc
y
AMD Intel
565
1342
70.37%
29.63%
AM
D
Inte
lMemory (RAM)
Freq
uenc
y
A-DATA APOGEE Corsair Kingmax Kingston
OCZ PQI
Winova Others
Silicon Power Strontium Transcend
56 55
396 384
766
32 34 36 4076
320
0.00%
2.94%2.88%
20.77%
20.14%40.17%
1.68%1.78%
1.89%2.10%
3.99%1.68%
A-D
ATA
APO
GEE
Cors
air
King
max
King
ston
OCZ PQ
I
Silic
on P
ower
Stro
ntiu
m
Tran
scen
d
Win
ova
Oth
ers
Processor Total PercentageAMD 565 29.63%Intel 1342 70.37%Total 1907 100.00%
Memory (RAM) Total PercentageA-DATA 56 2.94%APOGEE 55 2.88%Corsair 396 20.77%Kingmax 384 20.14%Kingston 766 40.17%OCZ 32 1.68%PQI 34 1.78%Silicon Power 36 1.89%Strontium 40 2.10%Transcend 76 3.99%Winova 32 1.68%Others 0 0.00%Total 1907 100.00%
Top Brands1) Intel 2) AMD
Once again the two popular chip makers meet head on for the eight time in our 2010
poll. It is no surprise that our winner since 2003, Intel once again makes the CPU crown
in Malaysia its very own. Intel walks away with top honors for this year with a huge 70%
portion of the entire 2010 sample. AMD has to settles for second spot yet again with 29%
of our respondents returning them as runner-up in this category again.
ProcessorAMDIntelTotal
Total565
13421907
Percentage (%)29.6370.37100
0
160
320
480
640
800
0
300
600
900
1200
1500
Processor
Freq
uenc
y
AMD Intel
565
1342
70.37%
29.63%
AM
D
Inte
l
Memory (RAM)
Freq
uenc
y
A-DATA APOGEE Corsair Kingmax Kingston
OCZ PQI
Winova Others
Silicon Power Strontium Transcend
56 55
396 384
766
32 34 36 4076
320
0.00%
2.94%2.88%
20.77%
20.14%40.17%
1.68%1.78%
1.89%2.10%
3.99%1.68%
A-D
ATA
APO
GEE
Cors
air
King
max
King
ston
OCZ PQ
I
Silic
on P
ower
Stro
ntiu
m
Tran
scen
d
Win
ova
Oth
ers
Processor Total PercentageAMD 565 29.63%Intel 1342 70.37%Total 1907 100.00%
Memory (RAM) Total PercentageA-DATA 56 2.94%APOGEE 55 2.88%Corsair 396 20.77%Kingmax 384 20.14%Kingston 766 40.17%OCZ 32 1.68%PQI 34 1.78%Silicon Power 36 1.89%Strontium 40 2.10%Transcend 76 3.99%Winova 32 1.68%Others 0 0.00%Total 1907 100.00%
Memory (RAM)
0
160
320
480
640
800
0
300
600
900
1200
1500
Processor
Freq
uenc
y
AMD Intel
565
1342
70.37%
29.63%
AM
D
Inte
l
Memory (RAM)
Freq
uenc
y
A-DATA APOGEE Corsair Kingmax Kingston
OCZ PQI
Winova Others
Silicon Power Strontium Transcend
56 55
396 384
766
32 34 36 4076
320
0.00%
2.94%2.88%
20.77%
20.14%40.17%
1.68%1.78%
1.89%2.10%
3.99%1.68%
A-D
ATA
APO
GEE
Cors
air
King
max
King
ston
OCZ PQ
I
Silic
on P
ower
Stro
ntiu
m
Tran
scen
d
Win
ova
Oth
ers
Processor Total PercentageAMD 565 29.63%Intel 1342 70.37%Total 1907 100.00%
Memory (RAM) Total PercentageA-DATA 56 2.94%APOGEE 55 2.88%Corsair 396 20.77%Kingmax 384 20.14%Kingston 766 40.17%OCZ 32 1.68%PQI 34 1.78%Silicon Power 36 1.89%Strontium 40 2.10%Transcend 76 3.99%Winova 32 1.68%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Kingston 2) Corsair 3) Kingmax
Ever since the very first brand survey in 2003, Kingston has continued to make this
category its very own. Dominating the Memory (RAM) category for the eight year running
in our 2010 survey, the ever-popular memory manufacturer secured 40% of the total vote
in this year’s sample. Enthusiast memory specialists, Corsair returns to claim second spot
again for the sixth year running with 20% of the sample ahead of Kingmax who comes in
third again with 20% of the total vote.
0
160
320
480
640
800
0
300
600
900
1200
1500
Processor
Freq
uenc
y
AMD Intel
565
1342
70.37%
29.63%
AM
D
Inte
l
Memory (RAM)
Freq
uenc
y
A-DATA APOGEE Corsair Kingmax Kingston
OCZ PQI
Winova Others
Silicon Power Strontium Transcend
56 55
396 384
766
32 34 36 4076
320
0.00%
2.94%2.88%
20.77%
20.14%40.17%
1.68%1.78%
1.89%2.10%
3.99%1.68%
A-D
ATA
APO
GEE
Cors
air
King
max
King
ston
OCZ PQ
I
Silic
on P
ower
Stro
ntiu
m
Tran
scen
d
Win
ova
Oth
ers
Processor Total PercentageAMD 565 29.63%Intel 1342 70.37%Total 1907 100.00%
Memory (RAM) Total PercentageA-DATA 56 2.94%APOGEE 55 2.88%Corsair 396 20.77%Kingmax 384 20.14%Kingston 766 40.17%OCZ 32 1.68%PQI 34 1.78%Silicon Power 36 1.89%Strontium 40 2.10%Transcend 76 3.99%Winova 32 1.68%Others 0 0.00%Total 1907 100.00%
Memory (RAM)A-DATAAPOGEECorsairKingmaxKingstonOCZPQISilicon Power StrontiumTranscendWinovaOthersTotal
Total5655
3963847663234364076320
1907
Percentage (%)2.942.88
20.7720.1440.171.681.781.892.103.991.680.00100
Graphics Card - ATI Chipset
0.05%
0
120
240
360
480
600
0
100
200
300
400
500
Graphics Card-ATI Chipset
Freq
uenc
y
ASUS AXLE ECS GeCube Gigabyte
HIS MSI PALIT PowerColor Sapphire
XFX Others
403
83 84
0
21.13%
4.35%
4.40%
5.72%
18.46%4.77%
8.02%
4.35%
5.14%
18.98%
4.67%0.00%
ASU
S
AXL
E
ECS
109
GeC
ube
352
Gig
abyt
e
91
HIS
153
MSI
83
PALI
T
98
Pow
erC
olo
r
362
Sap
ph
ire
89
XFX
Oth
ers
Graphics Card-NVIDIA Chipset
Freq
uenc
y
ASUS AXLE Galaxy Gigabyte Leadtek WinFast
Manli MSI Palit
Others
XFX Zotac
416
96111
315
123
83
470
88 86
118
1
21.82%
5.03%
5.82%
16.52%
6.45%4.35%
24.65%
4.61%
4.51%
6.19%
ASU
S
AXL
E
Gal
axy
Gig
abyt
e
Lead
tek
Win
Fast
Man
li
MSI
Palit
XFX
Zota
c
Oth
ers
Graphics Card - ATI Chipset Total PercentageASUS 403 21.13%AXLE 83 4.35%ECS 84 4.40%GeCube 109 5.72%Gigabyte 352 18.46%HIS 91 4.77%MSI 153 8.02%PALIT 83 4.35%PowerColor 98 5.14%Sapphire 362 18.98%XFX 89 4.67%Others 0 0.00%Total 1907 100.00%
Graphics Card - NVIDIA Chipset Total PercentageASUS 416 21.81%AXLE 96 5.03%Galaxy 111 5.82%Gigabyte 315 16.52%Leadtek WinFast 123 6.45%Manli 83 4.35%MSI 470 24.65%Palit 88 4.61%XFX 86 4.51%Zotac 118 6.19%Others 1 0.05%Total 1907 100.00%
Top 3 Brands1) ASUS 2) Sapphire 3) Gigabyte
This year’s winner, ASUS holds on to top spot for the third year running in this category
with 21% of voters nodding in their favor yet again. Fast-growing brand, Sapphire picks-up
second spot for the third time as well with 19% of our respondents voting for them while
third spot in the 2010 survey goes to Gigabyte (18%), displacing last year’s third spot
winner, PowerColor.
0.05%
0
120
240
360
480
600
0
100
200
300
400
500
Graphics Card-ATI Chipset
Freq
uenc
y
ASUS AXLE ECS GeCube Gigabyte
HIS MSI PALIT PowerColor Sapphire
XFX Others
403
83 84
0
21.13%
4.35%
4.40%
5.72%
18.46%4.77%
8.02%
4.35%
5.14%
18.98%
4.67%0.00%
ASU
S
AXL
E
ECS
109
GeC
ube
352
Gig
abyt
e
91
HIS
153
MSI
83
PALI
T
98
Pow
erC
olo
r
362
Sap
ph
ire
89
XFX
Oth
ers
Graphics Card-NVIDIA Chipset
Freq
uenc
y
ASUS AXLE Galaxy Gigabyte Leadtek WinFast
Manli MSI Palit
Others
XFX Zotac
416
96111
315
123
83
470
88 86
118
1
21.82%
5.03%
5.82%
16.52%
6.45%4.35%
24.65%
4.61%
4.51%
6.19%
ASU
S
AXL
E
Gal
axy
Gig
abyt
e
Lead
tek
Win
Fast
Man
li
MSI
Palit
XFX
Zota
c
Oth
ers
Graphics Card - ATI Chipset Total PercentageASUS 403 21.13%AXLE 83 4.35%ECS 84 4.40%GeCube 109 5.72%Gigabyte 352 18.46%HIS 91 4.77%MSI 153 8.02%PALIT 83 4.35%PowerColor 98 5.14%Sapphire 362 18.98%XFX 89 4.67%Others 0 0.00%Total 1907 100.00%
Graphics Card - NVIDIA Chipset Total PercentageASUS 416 21.81%AXLE 96 5.03%Galaxy 111 5.82%Gigabyte 315 16.52%Leadtek WinFast 123 6.45%Manli 83 4.35%MSI 470 24.65%Palit 88 4.61%XFX 86 4.51%Zotac 118 6.19%Others 1 0.05%Total 1907 100.00%
Graphics Card - NVIDIA Chipset 0.05%
0
120
240
360
480
600
0
100
200
300
400
500
Graphics Card-ATI Chipset
Freq
uenc
y
ASUS AXLE ECS GeCube Gigabyte
HIS MSI PALIT PowerColor Sapphire
XFX Others
403
83 84
0
21.13%
4.35%
4.40%
5.72%
18.46%4.77%
8.02%
4.35%
5.14%
18.98%
4.67%0.00%
ASU
S
AXL
E
ECS
109
GeC
ube
352
Gig
abyt
e
91
HIS
153
MSI
83
PALI
T
98
Pow
erC
olo
r
362
Sap
ph
ire
89
XFX
Oth
ers
Graphics Card-NVIDIA Chipset
Freq
uenc
y
ASUS AXLE Galaxy Gigabyte Leadtek WinFast
Manli MSI Palit
Others
XFX Zotac
416
96111
315
123
83
470
88 86
118
1
21.82%
5.03%
5.82%
16.52%
6.45%4.35%
24.65%
4.61%
4.51%
6.19%
ASU
S
AXL
E
Gal
axy
Gig
abyt
e
Lead
tek
Win
Fast
Man
li
MSI
Palit
XFX
Zota
c
Oth
ers
Graphics Card - ATI Chipset Total PercentageASUS 403 21.13%AXLE 83 4.35%ECS 84 4.40%GeCube 109 5.72%Gigabyte 352 18.46%HIS 91 4.77%MSI 153 8.02%PALIT 83 4.35%PowerColor 98 5.14%Sapphire 362 18.98%XFX 89 4.67%Others 0 0.00%Total 1907 100.00%
Graphics Card - NVIDIA Chipset Total PercentageASUS 416 21.81%AXLE 96 5.03%Galaxy 111 5.82%Gigabyte 315 16.52%Leadtek WinFast 123 6.45%Manli 83 4.35%MSI 470 24.65%Palit 88 4.61%XFX 86 4.51%Zotac 118 6.19%Others 1 0.05%Total 1907 100.00%
Top 3 Brands1) MSI 2) ASUS 3) Gigabyte
NVIDIA chipset graphic cards have always been popular among Malaysian consumers,
especially gamers. In the 2010 survey, MSI is once again crowned as the most popular
NVIDIA chipset card brand for the fifth year running with 25% of the total vote. ASUS again
retains its second position for the sixth year in a row with 22% of our respondents voting
for them again this year. Third spot for four consecutive years goes yet again to Gigabyte
with 16% of our respondents voting for the popular brand.
0.05%
0
120
240
360
480
600
0
100
200
300
400
500
Graphics Card-ATI Chipset
Freq
uenc
y
ASUS AXLE ECS GeCube Gigabyte
HIS MSI PALIT PowerColor Sapphire
XFX Others
403
83 84
0
21.13%
4.35%
4.40%
5.72%
18.46%4.77%
8.02%
4.35%
5.14%
18.98%
4.67%0.00%
ASU
S
AXL
E
ECS
109
GeC
ube
352
Gig
abyt
e
91
HIS
153
MSI
83
PALI
T
98
Pow
erC
olo
r
362
Sap
ph
ire
89
XFX
Oth
ers
Graphics Card-NVIDIA Chipset
Freq
uenc
y
ASUS AXLE Galaxy Gigabyte Leadtek WinFast
Manli MSI Palit
Others
XFX Zotac
416
96111
315
123
83
470
88 86
118
1
21.82%
5.03%
5.82%
16.52%
6.45%4.35%
24.65%
4.61%
4.51%
6.19%
ASU
S
AXL
E
Gal
axy
Gig
abyt
e
Lead
tek
Win
Fast
Man
li
MSI
Palit
XFX
Zota
c
Oth
ers
Graphics Card - ATI Chipset Total PercentageASUS 403 21.13%AXLE 83 4.35%ECS 84 4.40%GeCube 109 5.72%Gigabyte 352 18.46%HIS 91 4.77%MSI 153 8.02%PALIT 83 4.35%PowerColor 98 5.14%Sapphire 362 18.98%XFX 89 4.67%Others 0 0.00%Total 1907 100.00%
Graphics Card - NVIDIA Chipset Total PercentageASUS 416 21.81%AXLE 96 5.03%Galaxy 111 5.82%Gigabyte 315 16.52%Leadtek WinFast 123 6.45%Manli 83 4.35%MSI 470 24.65%Palit 88 4.61%XFX 86 4.51%Zotac 118 6.19%Others 1 0.05%Total 1907 100.00%
Graphics Card - NVIDIA ChipsetASUSAXLEGalaxyGigabyteLeadtek WinFastManliMSIPalitXFXZotacOthersTotal
Total41696
11131512383
4708886
1181
1907
Percentage (%)21.825.035.82
16.526.454.35
24.654.614.516.190.05100
Graphics Card - ATI ChipsetASUSAXLEECSGeCubeGigabyteHISMSIPALITPowerColorSapphireXFXOthersTotal
Total4038384
10935291
1538398
362890
1907
Percentage (%)21.134.354.405.72
18.464.778.024.355.14
18.984.670.00100
Hard Disk Drive (Internal)
0.00%
4.20%
3.99%
14.21%
9.91%
5.14%
13.58%
3.62%
2.83%
3.09%
16.73% 5.61%
5.51%3.62%
2.99%4.98%0
80
160
240
320
400
0
140
280
420
560
700
Hard Disk Drive (Internal)
Freq
uenc
y
Hitachi Samsung Seagate Western Digital Others
278
0
0.00%
14.58%
24.54%
27.69%
33.19%
Hita
chi
468
Sam
sung
528
Seag
ate
633
Wes
tern
Dig
ital
Oth
ers
Hard Disk Drive (External / Portable)
Freq
uenc
y
A-DATA Apacer Bu�alo Freecom Hitachi
Imation Kingmax Memorex
Sense
Others
Silicon Power Toshiba Transcend Western Digital
Samsung Seagate
80
189
271
76
107 105
6957
95
319
259
98
695459
0
A-D
ATA
Free
com
Hita
chi
Imat
ion
King
max
Mem
orex
Sam
sung
Seag
ate
Sens
e
Silic
on P
ower
Tosh
iba
Tran
scen
d
Wes
tern
Dig
ital
Apa
cer
Bu�a
lo
Oth
ers
Hard Disk Drive (Internal) Total PercentageHitachi 278 14.58%Samsung 468 24.54%Seagate 528 27.69%Western Digital 633 33.19%Others 0 0.00%Total 1907 100.00%
Hard Disk Drive (External / Portable) Total PercentageA-DATA 80 4.20%Apacer 189 9.91%Buffalo 271 14.21%Freecom 76 3.99%Hitachi 107 5.61%Imation 105 5.51%Kingmax 69 3.62%Memorex 57 2.99%Samsung 95 4.98%Seagate 319 16.73%Sense 59 3.09%Silicon Power 54 2.83%Toshiba 69 3.62%Transcend 98 5.14%Western Digital 259 13.58%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) WD 2) Seagate 3) Samsung
2010 sees Terabyte HDDs becoming more mainstream and fast finding homes in most
of our PCs. In our 2009 survey, Malaysians voted Seagate, Western Digital and Samsung
as their top three brands. This year, our respondents voted for WD (33%) as their favorite
internal HDD brand. Seagate comes in second with 28% ahead of third place brand
Samsung who collected 25% of the vote.
0.00%
4.20%
3.99%
14.21%
9.91%
5.14%
13.58%
3.62%
2.83%
3.09%
16.73% 5.61%
5.51%3.62%
2.99%4.98%0
80
160
240
320
400
0
140
280
420
560
700
Hard Disk Drive (Internal)
Freq
uenc
y
Hitachi Samsung Seagate Western Digital Others
278
0
0.00%
14.58%
24.54%
27.69%
33.19%
Hita
chi
468
Sam
sung
528
Seag
ate
633
Wes
tern
Dig
ital
Oth
ers
Hard Disk Drive (External / Portable)
Freq
uenc
y
A-DATA Apacer Bu�alo Freecom Hitachi
Imation Kingmax Memorex
Sense
Others
Silicon Power Toshiba Transcend Western Digital
Samsung Seagate
80
189
271
76
107 105
6957
95
319
259
98
695459
0
A-D
ATA
Free
com
Hita
chi
Imat
ion
King
max
Mem
orex
Sam
sung
Seag
ate
Sens
e
Silic
on P
ower
Tosh
iba
Tran
scen
d
Wes
tern
Dig
ital
Apa
cer
Bu�a
lo
Oth
ers
Hard Disk Drive (Internal) Total PercentageHitachi 278 14.58%Samsung 468 24.54%Seagate 528 27.69%Western Digital 633 33.19%Others 0 0.00%Total 1907 100.00%
Hard Disk Drive (External / Portable) Total PercentageA-DATA 80 4.20%Apacer 189 9.91%Buffalo 271 14.21%Freecom 76 3.99%Hitachi 107 5.61%Imation 105 5.51%Kingmax 69 3.62%Memorex 57 2.99%Samsung 95 4.98%Seagate 319 16.73%Sense 59 3.09%Silicon Power 54 2.83%Toshiba 69 3.62%Transcend 98 5.14%Western Digital 259 13.58%Others 0 0.00%Total 1907 100.00%
Hard Disk Drive (External / Portable)0.00%
4.20%
3.99%
14.21%
9.91%
5.14%
13.58%
3.62%
2.83%
3.09%
16.73% 5.61%
5.51%3.62%
2.99%4.98%0
80
160
240
320
400
0
140
280
420
560
700
Hard Disk Drive (Internal)
Freq
uenc
y
Hitachi Samsung Seagate Western Digital Others
278
0
0.00%
14.58%
24.54%
27.69%
33.19%
Hita
chi
468
Sam
sung
528
Seag
ate
633
Wes
tern
Dig
ital
Oth
ers
Hard Disk Drive (External / Portable)
Freq
uenc
y
A-DATA Apacer Bu�alo Freecom Hitachi
Imation Kingmax Memorex
Sense
Others
Silicon Power Toshiba Transcend Western Digital
Samsung Seagate
80
189
271
76
107 105
6957
95
319
259
98
695459
0
A-D
ATA
Free
com
Hita
chi
Imat
ion
King
max
Mem
orex
Sam
sung
Seag
ate
Sens
e
Silic
on P
ower
Tosh
iba
Tran
scen
d
Wes
tern
Dig
ital
Apa
cer
Bu�a
lo
Oth
ers
Hard Disk Drive (Internal) Total PercentageHitachi 278 14.58%Samsung 468 24.54%Seagate 528 27.69%Western Digital 633 33.19%Others 0 0.00%Total 1907 100.00%
Hard Disk Drive (External / Portable) Total PercentageA-DATA 80 4.20%Apacer 189 9.91%Buffalo 271 14.21%Freecom 76 3.99%Hitachi 107 5.61%Imation 105 5.51%Kingmax 69 3.62%Memorex 57 2.99%Samsung 95 4.98%Seagate 319 16.73%Sense 59 3.09%Silicon Power 54 2.83%Toshiba 69 3.62%Transcend 98 5.14%Western Digital 259 13.58%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Seagate 2) Buffalo 3) WD
External/portable HDD drives are pretty much indispensable these days especially for
those of us who need to store large amounts of data, photos and videos. The advent of
HD has also expedited the need for more storage on the go. Our 2010 respondents voted
that when it comes to external HDDs, the brands they like are Seagate (17%), Buffalo (14%)
and WD (13%).
0.00%
4.20%
3.99%
14.21%
9.91%
5.14%
13.58%
3.62%
2.83%
3.09%
16.73% 5.61%
5.51%3.62%
2.99%4.98%0
80
160
240
320
400
0
140
280
420
560
700
Hard Disk Drive (Internal)
Freq
uenc
y
Hitachi Samsung Seagate Western Digital Others
278
0
0.00%
14.58%
24.54%
27.69%
33.19%
Hita
chi
468
Sam
sung
528
Seag
ate
633
Wes
tern
Dig
ital
Oth
ers
Hard Disk Drive (External / Portable)
Freq
uenc
y
A-DATA Apacer Bu�alo Freecom Hitachi
Imation Kingmax Memorex
Sense
Others
Silicon Power Toshiba Transcend Western Digital
Samsung Seagate
80
189
271
76
107 105
6957
95
319
259
98
695459
0
A-D
ATA
Free
com
Hita
chi
Imat
ion
King
max
Mem
orex
Sam
sung
Seag
ate
Sens
e
Silic
on P
ower
Tosh
iba
Tran
scen
d
Wes
tern
Dig
ital
Apa
cer
Bu�a
lo
Oth
ers
Hard Disk Drive (Internal) Total PercentageHitachi 278 14.58%Samsung 468 24.54%Seagate 528 27.69%Western Digital 633 33.19%Others 0 0.00%Total 1907 100.00%
Hard Disk Drive (External / Portable) Total PercentageA-DATA 80 4.20%Apacer 189 9.91%Buffalo 271 14.21%Freecom 76 3.99%Hitachi 107 5.61%Imation 105 5.51%Kingmax 69 3.62%Memorex 57 2.99%Samsung 95 4.98%Seagate 319 16.73%Sense 59 3.09%Silicon Power 54 2.83%Toshiba 69 3.62%Transcend 98 5.14%Western Digital 259 13.58%Others 0 0.00%Total 1907 100.00%
Hard Disk Drive (Internal) HitachiSamsungSeagateWestern DigitalOthersTotal
Total278468528633
01907
Percentage (%)14.5824.5427.6933.190.00100
Hard Disk Drive (External / Portable) A-DATAApacerBuffaloFreecomHitachiImationKingmaxMemorexSamsungSeagateSenseSilicon Power ToshibaTranscendWestern DigitalOthersTotal
Total80
18927176
107105695795
31959546998
2590
1907
Percentage (%)4.209.91
14.213.995.615.513.622.994.98
16.733.092.833.625.14
13.580.00100
LCD Monitor
0.00%
19.24%
28.11%
5.24%
28.74%
8.91%
3.25%
6.50%0
120
240
360
480
600
0
120
240
360
480
600
LCD Monitor
Freq
uenc
y
Acer AOC ASUS BenQ Dell
Others
HP LG Philips Samsung ViewSonic
1
0.05%
17.09%
15.83%
3.77%
5.83%
7.77%4.40%6.72%
5.97%
28.21%
4.36%
Ace
r
326
AO
C
302
ASU
S
72
BenQ
111
Del
l
148
HP
84
LG
128
Phili
ps
114
Sam
sung
538
View
Soni
c
83
Oth
ers
Desktop / AIO
Freq
uenc
y
Acer Dell Fujitsu Gateway HP
Lenovo Shuttle Others
367
536
124100
548
170
62
0
Ace
r
Del
l
Fujit
su
Gat
eway HP
Leno
vo
Shut
tle
Oth
ers
LCD Monitor Total PercentageAcer 326 17.09%AOC 302 15.83%ASUS 72 3.77%BenQ 111 5.83%Dell 148 7.77%HP 84 4.40%LG 128 6.72%Philips 114 5.97%Samsung 538 28.21%ViewSonic 83 4.36%Others 1 0.05%Total 1907 100.00%
Desktop / AIO Total Percentage Acer 367 19.24%Dell 536 28.11%Fujitsu 124 6.50%Gateway 100 5.24%HP 548 28.74%Lenovo 170 8.91%Shuttle 62 3.25%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Samsung 2) Acer 3) AOC
2010 has been about LED-backlit widescreen models going mainstream. Offering ever
slimmer designs and lower power consumption, these new models are seemingly the
future of LCD desktop monitors. For the eight year running, hot favorite Samsung makes
this category their own with 28% of the brand survey sample. Acer continues as the new
force in this segment by taking second spot again with 17% of our respondents nodding
in their favor. While AOC enters our Top 3 Brands for the first time with 16% of the vote.
0.00%
19.24%
28.11%
5.24%
28.74%
8.91%
3.25%
6.50%0
120
240
360
480
600
0
120
240
360
480
600
LCD Monitor
Freq
uenc
y
Acer AOC ASUS BenQ Dell
Others
HP LG Philips Samsung ViewSonic
1
0.05%
17.09%
15.83%
3.77%
5.83%
7.77%4.40%6.72%
5.97%
28.21%
4.36%
Ace
r
326
AO
C
302
ASU
S
72
BenQ
111
Del
l
148
HP
84
LG
128
Phili
ps
114
Sam
sung
538
View
Soni
c
83
Oth
ers
Desktop / AIO
Freq
uenc
y
Acer Dell Fujitsu Gateway HP
Lenovo Shuttle Others
367
536
124100
548
170
62
0
Ace
r
Del
l
Fujit
su
Gat
eway HP
Leno
vo
Shut
tle
Oth
ers
LCD Monitor Total PercentageAcer 326 17.09%AOC 302 15.83%ASUS 72 3.77%BenQ 111 5.83%Dell 148 7.77%HP 84 4.40%LG 128 6.72%Philips 114 5.97%Samsung 538 28.21%ViewSonic 83 4.36%Others 1 0.05%Total 1907 100.00%
Desktop / AIO Total Percentage Acer 367 19.24%Dell 536 28.11%Fujitsu 124 6.50%Gateway 100 5.24%HP 548 28.74%Lenovo 170 8.91%Shuttle 62 3.25%Others 0 0.00%Total 1907 100.00%
Desktop / AIO
0.00%
19.24%
28.11%
5.24%
28.74%
8.91%
3.25%
6.50%0
120
240
360
480
600
0
120
240
360
480
600
LCD MonitorFr
eque
ncy
Acer AOC ASUS BenQ Dell
Others
HP LG Philips Samsung ViewSonic
1
0.05%
17.09%
15.83%
3.77%
5.83%
7.77%4.40%6.72%
5.97%
28.21%
4.36%
Ace
r
326
AO
C
302
ASU
S
72
BenQ
111
Del
l
148
HP
84
LG
128
Phili
ps
114
Sam
sung
538
View
Soni
c
83
Oth
ers
Desktop / AIO
Freq
uenc
y
Acer Dell Fujitsu Gateway HP
Lenovo Shuttle Others
367
536
124100
548
170
62
0
Ace
r
Del
l
Fujit
su
Gat
eway HP
Leno
vo
Shut
tle
Oth
ers
LCD Monitor Total PercentageAcer 326 17.09%AOC 302 15.83%ASUS 72 3.77%BenQ 111 5.83%Dell 148 7.77%HP 84 4.40%LG 128 6.72%Philips 114 5.97%Samsung 538 28.21%ViewSonic 83 4.36%Others 1 0.05%Total 1907 100.00%
Desktop / AIO Total Percentage Acer 367 19.24%Dell 536 28.11%Fujitsu 124 6.50%Gateway 100 5.24%HP 548 28.74%Lenovo 170 8.91%Shuttle 62 3.25%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) HP 2) Dell 3) Acer
Touchscreen enabled and AIO desktop systems are now available in Malaysia. Replacing
the old Desktop category, the Desktop / AIO category makes its debut in our 2010 survey
with seven popular brands entering the fray. HP walks away with top spot (29%) in this
inaugural result while Dell is a close second (28%) and Acer third with 19% of pollsters
nodding in their favor.
0.00%
19.24%
28.11%
5.24%
28.74%
8.91%
3.25%
6.50%0
120
240
360
480
600
0
120
240
360
480
600
LCD Monitor
Freq
uenc
y
Acer AOC ASUS BenQ Dell
Others
HP LG Philips Samsung ViewSonic
1
0.05%
17.09%
15.83%
3.77%
5.83%
7.77%4.40%6.72%
5.97%
28.21%
4.36%
Ace
r
326
AO
C
302
ASU
S
72
BenQ
111
Del
l
148
HP
84
LG
128
Phili
ps
114
Sam
sung
538
View
Soni
c
83
Oth
ers
Desktop / AIO
Freq
uenc
y
Acer Dell Fujitsu Gateway HP
Lenovo Shuttle Others
367
536
124100
548
170
62
0
Ace
r
Del
l
Fujit
su
Gat
eway HP
Leno
vo
Shut
tle
Oth
ers
LCD Monitor Total PercentageAcer 326 17.09%AOC 302 15.83%ASUS 72 3.77%BenQ 111 5.83%Dell 148 7.77%HP 84 4.40%LG 128 6.72%Philips 114 5.97%Samsung 538 28.21%ViewSonic 83 4.36%Others 1 0.05%Total 1907 100.00%
Desktop / AIO Total Percentage Acer 367 19.24%Dell 536 28.11%Fujitsu 124 6.50%Gateway 100 5.24%HP 548 28.74%Lenovo 170 8.91%Shuttle 62 3.25%Others 0 0.00%Total 1907 100.00%
LCD Monitor AcerAOCASUSBenQDellHPLGPhilipsSamsungViewSonicOthersTotal
Total32630272
11114884
128114538831
1907
Percentage (%)17.0915.833.775.837.774.406.725.97
28.214.360.05100
Desktop / AIO AcerDellFujitsuGatewayHPLenovoShuttleOthersTotal
Total367536124100548170620
1907
Percentage (%) 19.2428.116.505.24
28.748.913.250.00100
Notebook
0
80
160
240
320
400
0
80
160
240
320
400
Notebook
Freq
uenc
y
Acer Alienware Apple ASUS Dell
Fujitsu Gateway Gigabyte HP Lenovo
MSI Samsung Sony Toshiba Twinhead
Others
329
269
324
8288
77
48 42 4046
104
301
79 75
03
17.25%
3.93%
4.14%
4.61%
14.11%
4.04%2.52%2.20%
16.99%
2.41%
5.45%
15.78%
0.16% (Twinhead)
2.10%
4.30%
0.00%
Ace
r
Del
l
Fujit
su
Alie
nwar
e
App
le
ASU
S
Gat
eway
Gig
abyt
e
HP
MSI
Leno
vo
Sam
sung
Sony
Tosh
iba
Twin
head
Oth
ers
Netbook
Freq
uenc
y
Acer ASUS Dell Fujitsu Gateway
HP Lenovo Manli MSI Samsung
Sony Toshiba Others
344 340
8467
329
466059
105
189
98
0
186
18.04%
0.00%
17.83%
9.75%
4.40%3.51%
17.25%
Ace
r
Man
li
Sam
sungMSI
Gat
eway
Fujit
su
ASU
S
Del
l
HP
Leno
vo
Sony
Tosh
iba
Oth
ers
5.51%
2.41%
3.15%
3.09%
9.91%
5.14%
Top 3 Brands1) Acer 2) HP 3) Toshiba
While tablets start to hog the limelight, notebooks continue to dominate the local PC
buying market. In 2010, notebook makers continued to release new models touting more
powerful processors and graphics as well as slimmer designs. In this keenly contested
category, our brand survey this year sees 15 brands vying for top honors. For the fifth year
running, our respondents in 2010 have chosen Acer (17%), HP (16%) and Toshiba (15%) as
their Top 3 Brands. Popular brands Dell, Sony and ASUS had to settle with fourth, fifth and
sixth placing respectively.
0
80
160
240
320
400
0
80
160
240
320
400
Notebook
Freq
uenc
y
Acer Alienware Apple ASUS Dell
Fujitsu Gateway Gigabyte HP Lenovo
MSI Samsung Sony Toshiba Twinhead
Others
329
269
324
8288
77
48 42 4046
104
301
79 75
03
17.25%
3.93%
4.14%
4.61%
14.11%
4.04%2.52%2.20%
16.99%
2.41%
5.45%
15.78%
0.16% (Twinhead)
2.10%
4.30%
0.00%
Ace
r
Del
l
Fujit
su
Alie
nwar
e
App
le
ASU
S
Gat
eway
Gig
abyt
e
HP
MSI
Leno
vo
Sam
sung
Sony
Tosh
iba
Twin
head
Oth
ers
Netbook
Freq
uenc
y
Acer ASUS Dell Fujitsu Gateway
HP Lenovo Manli MSI Samsung
Sony Toshiba Others
344 340
8467
329
466059
105
189
98
0
186
18.04%
0.00%
17.83%
9.75%
4.40%3.51%
17.25%
Ace
r
Man
li
Sam
sungMSI
Gat
eway
Fujit
su
ASU
S
Del
l
HP
Leno
vo
Sony
Tosh
iba
Oth
ers
5.51%
2.41%
3.15%
3.09%
9.91%
5.14%
Netbook
0
80
160
240
320
400
0
80
160
240
320
400
NotebookFr
eque
ncy
Acer Alienware Apple ASUS Dell
Fujitsu Gateway Gigabyte HP Lenovo
MSI Samsung Sony Toshiba Twinhead
Others
329
269
324
8288
77
48 42 4046
104
301
79 75
03
17.25%
3.93%
4.14%
4.61%
14.11%
4.04%2.52%2.20%
16.99%
2.41%
5.45%
15.78%
0.16% (Twinhead)
2.10%
4.30%
0.00%
Ace
r
Del
l
Fujit
su
Alie
nwar
e
App
le
ASU
S
Gat
eway
Gig
abyt
e
HP
MSI
Leno
vo
Sam
sung
Sony
Tosh
iba
Twin
head
Oth
ers
Netbook
Freq
uenc
y
Acer ASUS Dell Fujitsu Gateway
HP Lenovo Manli MSI Samsung
Sony Toshiba Others
344 340
8467
329
466059
105
189
98
0
186
18.04%
0.00%
17.83%
9.75%
4.40%3.51%
17.25%
Ace
r
Man
li
Sam
sungMSI
Gat
eway
Fujit
su
ASU
S
Del
l
HP
Leno
vo
Sony
Tosh
iba
Oth
ers
5.51%
2.41%
3.15%
3.09%
9.91%
5.14%
Top 3 Brands1) Acer 2) ASUS 3) HP
Appearing for the third time in our brand survey is the netbook category. In 2010, the
netbook is starting to face stiff competition from cheaper tablets riding the wave of the
iPad’s popularity. This year, when our respondents think of netbooks, they think of the
following brands: Acer (18%), ASUS (17.8%) and HP (17.2%).
0
80
160
240
320
400
0
80
160
240
320
400
Notebook
Freq
uenc
y
Acer Alienware Apple ASUS Dell
Fujitsu Gateway Gigabyte HP Lenovo
MSI Samsung Sony Toshiba Twinhead
Others
329
269
324
8288
77
48 42 4046
104
301
79 75
03
17.25%
3.93%
4.14%
4.61%
14.11%
4.04%2.52%2.20%
16.99%
2.41%
5.45%
15.78%
0.16% (Twinhead)
2.10%
4.30%
0.00%
Ace
r
Del
l
Fujit
su
Alie
nwar
e
App
le
ASU
S
Gat
eway
Gig
abyt
e
HP
MSI
Leno
vo
Sam
sung
Sony
Tosh
iba
Twin
head
Oth
ers
Netbook
Freq
uenc
y
Acer ASUS Dell Fujitsu Gateway
HP Lenovo Manli MSI Samsung
Sony Toshiba Others
344 340
8467
329
466059
105
189
98
0
186
18.04%
0.00%
17.83%
9.75%
4.40%3.51%
17.25%
Ace
r
Man
li
Sam
sungMSI
Gat
eway
Fujit
su
ASU
S
Del
l
HP
Leno
vo
Sony
Tosh
iba
Oth
ers
5.51%
2.41%
3.15%
3.09%
9.91%
5.14%
NetbookAcerASUSDellFujitsuGatewayHPLenovoManliMSISamsungSonyToshibaOthersTotal
Total3443401868467
329105465960
189980
1907
Percentage (%)18.0417.839.754.403.51
17.255.512.413.093.159.915.140.00100
NotebookAcerAlienwareAppleASUSDellFujitsuGatewayGigabyteHPLenovoMSISamsungSonyToshibaTwinheadOthersTotal
Total329797588
269774842
324824046
104301
30
1907
Percentage (%)17.254.143.934.61
14.114.042.522.20
16.994.302.102.415.45
15.780.160.00100
USB Flash Drive
USB Flash Drive
Freq
uenc
y
A-Data Apacer Corsair Imation Kingmax
Kingston PenDrive PQI SanDisk Silicon Power
Sony Toshiba Transcend Others
66
97
6582
95
522
0
293 289
54
115
83 88
58
3.41%
4.30%
4.98%
27.37%
15.36%
15.15%
2.83%
4.35%4.61%
6.05%
3.04%
0.00% (Others)
3.46%5.09%
0
120
240
360
480
600
A-D
ata
King
max
King
ston
Apa
cer
Cors
air
Imat
ion
PenD
rive
PQI
SanD
isk
Sony
Silic
on P
ower
Tosh
iba
Tran
scen
d
Oth
ers
Speakers
Freq
uenc
y
Altec Lansing Blueaudios Cliptec Creative Edi�er
E-VIEW Genius G-Shark Hibikii Klipsch
Logitech Phillips Sensonic Sonic Gear Others
510
7181
68 62 61 66
327
52
8095 87
277
65
5
26.73%
0.26% (Others)
3.72%
3.41%
4.25%
14.53%3.57%
3.25%
4.20%
0
120
240
360
480
600
Alte
c La
nsin
g
G-S
hark
Klip
sch
Hib
ikii
Edi�
er
Crea
tive
Blue
audi
os
Clip
tec
E-VI
EW
Gen
ius
Logi
tech
Phill
ips
Soni
c G
ear
Sens
onic
Oth
ers
2.73%
3.20%
4.98%
4.56%
3.46%
17.15%
Top 3 Brands1) Kingston 2) PenDrive 3) SanDisk
One of the largest categories in our 2010 survey with 13 brands on show, USB flash drives
are as ubiquitous as the floppy used to be years ago. Affordable, compact and hardy, flash
drives are now pretty much the mobile storage tool of choice for most people. As in 2008
and 2009, our pool of respondents have selected the same three brands as their Top 3
Brands again: Kingston (27%), PenDrive (15.3%) and SanDisk (15.1%).
USB Flash DriveA-Data ApacerCorsairImationKingmaxKingstonPenDrivePQISanDiskSilicon PowerSonyToshibaTranscendOthersTotal
Frequency6697658295
52229358
28954
11583880
1907
Percentage (%)3.465.093.414.304.98
27.3715.363.04
15.152.836.054.354.610.00100USB Flash Drive
Freq
uenc
y
A-Data Apacer Corsair Imation Kingmax
Kingston PenDrive PQI SanDisk Silicon Power
Sony Toshiba Transcend Others
66
97
6582
95
522
0
293 289
54
115
83 88
58
3.41%
4.30%
4.98%
27.37%
15.36%
15.15%
2.83%
4.35%4.61%
6.05%
3.04%
0.00% (Others)
3.46%5.09%
0
120
240
360
480
600
A-D
ata
King
max
King
ston
Apa
cer
Cors
air
Imat
ion
PenD
rive
PQI
SanD
isk
Sony
Silic
on P
ower
Tosh
iba
Tran
scen
d
Oth
ers
Speakers
Freq
uenc
y
Altec Lansing Blueaudios Cliptec Creative Edi�er
E-VIEW Genius G-Shark Hibikii Klipsch
Logitech Phillips Sensonic Sonic Gear Others
510
7181
68 62 61 66
327
52
8095 87
277
65
5
26.73%
0.26% (Others)
3.72%
3.41%
4.25%
14.53%3.57%
3.25%
4.20%
0
120
240
360
480
600
Alte
c La
nsin
g
G-S
hark
Klip
sch
Hib
ikii
Edi�
er
Crea
tive
Blue
audi
os
Clip
tec
E-VI
EW
Gen
ius
Logi
tech
Phill
ips
Soni
c G
ear
Sens
onic
Oth
ers
2.73%
3.20%
4.98%
4.56%
3.46%
17.15%
Speakers
USB Flash DriveFr
eque
ncy
A-Data Apacer Corsair Imation Kingmax
Kingston PenDrive PQI SanDisk Silicon Power
Sony Toshiba Transcend Others
66
97
6582
95
522
0
293 289
54
115
83 88
58
3.41%
4.30%
4.98%
27.37%
15.36%
15.15%
2.83%
4.35%4.61%
6.05%
3.04%
0.00% (Others)
3.46%5.09%
0
120
240
360
480
600
A-D
ata
King
max
King
ston
Apa
cer
Cors
air
Imat
ion
PenD
rive
PQI
SanD
isk
Sony
Silic
on P
ower
Tosh
iba
Tran
scen
d
Oth
ers
Speakers
Freq
uenc
y
Altec Lansing Blueaudios Cliptec Creative Edi�er
E-VIEW Genius G-Shark Hibikii Klipsch
Logitech Phillips Sensonic Sonic Gear Others
510
7181
68 62 61 66
327
52
8095 87
277
65
5
26.73%
0.26% (Others)
3.72%
3.41%
4.25%
14.53%3.57%
3.25%
4.20%
0
120
240
360
480
600
Alte
c La
nsin
g
G-S
hark
Klip
sch
Hib
ikii
Edi�
er
Crea
tive
Blue
audi
os
Clip
tec
E-VI
EW
Gen
ius
Logi
tech
Phill
ips
Soni
c G
ear
Sens
onic
Oth
ers
2.73%
3.20%
4.98%
4.56%
3.46%
17.15%
Top 3 Brands1) Altec Lansing 2) Sonic Gear 3) Edifier
Since our first brand survey in 2003, Altec Lansing has become the de facto brand of
choice for respondents. A firm favorite, the ever-popular brand once again picks-up
top spot with 27% of the sample. 2008 and 2009 runners-up, Sonic Gear claims second
spot yet again (17%) while Edifier returns to cement its third place with 14% of the vote.
Logitech retains fourth spot from last year while Philips takes fifth place again.
USB Flash Drive
Freq
uenc
y
A-Data Apacer Corsair Imation Kingmax
Kingston PenDrive PQI SanDisk Silicon Power
Sony Toshiba Transcend Others
66
97
6582
95
522
0
293 289
54
115
83 88
58
3.41%
4.30%
4.98%
27.37%
15.36%
15.15%
2.83%
4.35%4.61%
6.05%
3.04%
0.00% (Others)
3.46%5.09%
0
120
240
360
480
600
A-D
ata
King
max
King
ston
Apa
cer
Cors
air
Imat
ion
PenD
rive
PQI
SanD
isk
Sony
Silic
on P
ower
Tosh
iba
Tran
scen
d
Oth
ers
Speakers
Freq
uenc
y
Altec Lansing Blueaudios Cliptec Creative Edi�er
E-VIEW Genius G-Shark Hibikii Klipsch
Logitech Phillips Sensonic Sonic Gear Others
510
7181
68 62 61 66
327
52
8095 87
277
65
5
26.73%
0.26% (Others)
3.72%
3.41%
4.25%
14.53%3.57%
3.25%
4.20%
0
120
240
360
480
600
Alte
c La
nsin
g
G-S
hark
Klip
sch
Hib
ikii
Edi�
er
Crea
tive
Blue
audi
os
Clip
tec
E-VI
EW
Gen
ius
Logi
tech
Phill
ips
Soni
c G
ear
Sens
onic
Oth
ers
2.73%
3.20%
4.98%
4.56%
3.46%
17.15%SpeakersAltec LansingBlueaudiosCliptecCreativeEdifierE-VIEWGeniusG-SharkHibikiiKlipschLogitechPhilipsSensonicSonic GearOthersTotal
Frequency510716581
2776880625261958766
3275
1907
Percentage (%)26.733.723.414.25
14.533.574.203.252.733.204.984.563.46
17.150.26100
Casings / Chassis
Casings / Chassis
Freq
uenc
y
Antec AVF Cooler Master Enlight E-VIEW
Gigabyte Huntkey iCute PowerLogic Silverstone
Thermaltake TrendSonic Zalman Others
73
437
7761 55
103
49
187
71
366
7159
7
291
22.92%
3.20%2.88% 4.04%
9.81%
3.72%
19.19%
3.72%3.09%
0.37% (Others)
15.26%
3.83%
0
100
200
300
400
500
Ant
ec
E-VI
EW
Gig
abyt
e
AVF
Cool
er M
aste
r
Enlig
ht
Hun
tkey
iCut
e
Pow
erLo
gic
Ther
mal
take
Silv
erst
one
Tren
dSon
ic
Zalm
an
Oth
ers
Input Devices (i.e. Keyboard & Mouse)
Freq
uenc
y
A4Tech Alienware AVF Cliptec Cooler Master
E-VIEW Genius G-Shark Kensington Lexma
Logitech Microsoft Hardware PowerLogic Razer Roccat
Sensonic SteelSeries Thermaltake Others
76
49 51 49 5270 70
58 5848
34 34
0
3155
165
423
293 291
2.73%
3.04%
3.99%8.65%
2.57%
2.57%
2.67%
3.67%
3.67%
3.04%
22.19%
15.36%
2.52%
15.26%
1.78%
1.63%1.78%
0.00% (Others)2.88%
0
100
200
300
400
500
A4T
ech
Gen
ius
G-S
hark
AVF
Alie
nwar
e
Cool
er M
aste
rCl
ipte
c
E-VI
EW
Kens
ingt
onLe
xma
Logi
tech
Rocc
at
Mic
roso
ft H
adrw
are
Pow
erLo
gic
Raze
r
Sens
onic
Stee
lSer
ies
Ther
mal
take
Oth
ers
2.57%5.40%
Top 3 Brands1) Cooler Master 2) Thermaltake 3) AVF
While notebooks and netbooks surge in sales, PC casings still attract a fair amount of
attention from gamers and overclockers looking for well-designed models. Manufacturers
continue to innovate with better airflow and space allocation for components, so there’s
always something to interest consumers. As was the case in 2008 and 2009, popular
Taiwanese brand Cooler Master sits on top of the list as the 2010 top brand in our survey
with 23% of the vote. Thermaltake leaps into second spot with 19% of the survey while
third place goes yet again to local brand AVF with 15%.
Casings / Chassis
Freq
uenc
y
Antec AVF Cooler Master Enlight E-VIEW
Gigabyte Huntkey iCute PowerLogic Silverstone
Thermaltake TrendSonic Zalman Others
73
437
7761 55
103
49
187
71
366
7159
7
291
22.92%
3.20%2.88% 4.04%
9.81%
3.72%
19.19%
3.72%3.09%
0.37% (Others)
15.26%
3.83%
0
100
200
300
400
500
Ant
ec
E-VI
EW
Gig
abyt
e
AVF
Cool
er M
aste
r
Enlig
ht
Hun
tkey
iCut
e
Pow
erLo
gic
Ther
mal
take
Silv
erst
one
Tren
dSon
ic
Zalm
an
Oth
ers
Input Devices (i.e. Keyboard & Mouse)
Freq
uenc
y
A4Tech Alienware AVF Cliptec Cooler Master
E-VIEW Genius G-Shark Kensington Lexma
Logitech Microsoft Hardware PowerLogic Razer Roccat
Sensonic SteelSeries Thermaltake Others
76
49 51 49 5270 70
58 5848
34 34
0
3155
165
423
293 291
2.73%
3.04%
3.99%8.65%
2.57%
2.57%
2.67%
3.67%
3.67%
3.04%
22.19%
15.36%
2.52%
15.26%
1.78%
1.63%1.78%
0.00% (Others)2.88%
0
100
200
300
400
500
A4T
ech
Gen
ius
G-S
hark
AVF
Alie
nwar
e
Cool
er M
aste
rCl
ipte
c
E-VI
EW
Kens
ingt
onLe
xma
Logi
tech
Rocc
at
Mic
roso
ft H
adrw
are
Pow
erLo
gic
Raze
r
Sens
onic
Stee
lSer
ies
Ther
mal
take
Oth
ers
2.57%5.40%
Input Devices (i.e. Keyboard & Mouse)
Casings / ChassisFr
eque
ncy
Antec AVF Cooler Master Enlight E-VIEW
Gigabyte Huntkey iCute PowerLogic Silverstone
Thermaltake TrendSonic Zalman Others
73
437
7761 55
103
49
187
71
366
7159
7
291
22.92%
3.20%2.88% 4.04%
9.81%
3.72%
19.19%
3.72%3.09%
0.37% (Others)
15.26%
3.83%
0
100
200
300
400
500
Ant
ec
E-VI
EW
Gig
abyt
e
AVF
Cool
er M
aste
r
Enlig
ht
Hun
tkey
iCut
e
Pow
erLo
gic
Ther
mal
take
Silv
erst
one
Tren
dSon
ic
Zalm
an
Oth
ers
Input Devices (i.e. Keyboard & Mouse)
Freq
uenc
y
A4Tech Alienware AVF Cliptec Cooler Master
E-VIEW Genius G-Shark Kensington Lexma
Logitech Microsoft Hardware PowerLogic Razer Roccat
Sensonic SteelSeries Thermaltake Others
76
49 51 49 5270 70
58 5848
34 34
0
3155
165
423
293 291
2.73%
3.04%
3.99%8.65%
2.57%
2.57%
2.67%
3.67%
3.67%
3.04%
22.19%
15.36%
2.52%
15.26%
1.78%
1.63%1.78%
0.00% (Others)2.88%
0
100
200
300
400
500
A4T
ech
Gen
ius
G-S
hark
AVF
Alie
nwar
e
Cool
er M
aste
rCl
ipte
c
E-VI
EW
Kens
ingt
onLe
xma
Logi
tech
Rocc
at
Mic
roso
ft H
adrw
are
Pow
erLo
gic
Raze
r
Sens
onic
Stee
lSer
ies
Ther
mal
take
Oth
ers
2.57%5.40%
Top 3 Brands1) Logitech 2) Microsoft Hardware 3) Razer
Since 2006, Logitech has been crowned king of input devices. It is no different in 2010,
with the popular brand securing 22% of the sample. Microsoft Hardware claims second
spot for the third year in a row with 15.3% of our respondents nodding in its favor.
Popular gaming peripherals maker Razer secures third spot yet again with 15.2% of our
sample. Alienware climbs to fourth spot in 2010 with 8% of the vote.
Casings / Chassis
Freq
uenc
y
Antec AVF Cooler Master Enlight E-VIEW
Gigabyte Huntkey iCute PowerLogic Silverstone
Thermaltake TrendSonic Zalman Others
73
437
7761 55
103
49
187
71
366
7159
7
291
22.92%
3.20%2.88% 4.04%
9.81%
3.72%
19.19%
3.72%3.09%
0.37% (Others)
15.26%
3.83%
0
100
200
300
400
500
Ant
ec
E-VI
EW
Gig
abyt
e
AVF
Cool
er M
aste
r
Enlig
ht
Hun
tkey
iCut
e
Pow
erLo
gic
Ther
mal
take
Silv
erst
one
Tren
dSon
ic
Zalm
an
Oth
ers
Input Devices (i.e. Keyboard & Mouse)
Freq
uenc
y
A4Tech Alienware AVF Cliptec Cooler Master
E-VIEW Genius G-Shark Kensington Lexma
Logitech Microsoft Hardware PowerLogic Razer Roccat
Sensonic SteelSeries Thermaltake Others
76
49 51 49 5270 70
58 5848
34 34
0
3155
165
423
293 291
2.73%
3.04%
3.99%8.65%
2.57%
2.57%
2.67%
3.67%
3.67%
3.04%
22.19%
15.36%
2.52%
15.26%
1.78%
1.63%1.78%
0.00% (Others)2.88%
0
100
200
300
400
500
A4T
ech
Gen
ius
G-S
hark
AVF
Alie
nwar
e
Cool
er M
aste
rCl
ipte
c
E-VI
EW
Kens
ingt
onLe
xma
Logi
tech
Rocc
at
Mic
roso
ft H
adrw
are
Pow
erLo
gic
Raze
r
Sens
onic
Stee
lSer
ies
Ther
mal
take
Oth
ers
2.57%5.40%
Casings / ChassisAntecAVFCooler MasterEnlightE-VIEWGigabyteHuntkeyiCutePowerLogicSilverstoneThermaltakeTrendSonicZalmanOthersTotal
Frequency73
29143761775549
10318771
36671597
1907
Percentage (%)3.83
15.2622.923.204.042.882.575.409.813.72
19.193.723.090.37100
Input Devices (i.e. Keyboard & Mouse)A4TechAlienwareAVFCliptecCooler MasterE-VIEWGeniusG-SharkKensingtonLexmaLogitechMicrosoft HardwarePowerLogicRazerRoccatSensonicSteelSeriesThermaltakeOthersTotal
Frequency76
1654951704970585258
42329348
291345531340
1907
Percentage (%)3.998.652.572.673.672.573.673.042.733.04
22.1915.362.52
15.261.782.881.631.780.00100
Power Supply
Power Supply
Freq
uenc
y
AcBel AVF Be Quiet Cooler Master Corsair
Enermax Enlight FSP iCute PowerLogic
Silverstone Seasonic Thermaltake Zalman Others
318
108
63
403
8966 65
99 94 93
316
60 58
5
70 21.13%
4.67%3.46%
5.19%
4.93%
4.88%
16.57%
3.15%
3.04%
0.26% (Others)
3.41%
5.66%
16.68%
3.30%
0
100
200
300
400
500
AcB
el
Ener
max
Cors
air
Enlig
ht
AVF
Be Q
uiet
Cool
er M
aste
r
FSP
iCut
e
Pow
erLo
gic
Silv
erst
one
Seas
onic
Ther
mal
take
Zalm
an
Oth
ers
SSD
Freq
uenc
y
A-Data Bu�alo Corsair Intel Kingston
OCZ Silicon Power Transcend Western Digital Others
125 133
417
121
84
347
179
0
128
373
19.56%
6.71%
6.55%
6.97%
21.87%
4.40%
6.35%
18.20%
9.39%
0.00% (Others)
0
100
200
300
400
500
A-D
ata
OCZ
Bu�a
lo
Cors
air
King
ston
Inte
l
Silic
on P
ower
Tran
scen
d
Wes
tern
Dig
ital
Oth
ers
3.67%
Top 3 Brands1) Cooler Master 2) AcBel 3) Silverstone
Power supplies remain the backbone of powerful gaming and overclockers rigs. With
increased awareness, consumers are now looking at better PSUs for the systems. Perennial
favorites Cooler Master still rules the roost for the sixth year in a row now with 21% of the
sample. AcBel climbs from third in 2009 to second in 2010 with 16.6% while Silverstone
moves into third spot with 16.5% of our respondents nodding in their favor. Fourth place
goes yet again to local brand, AVF (5.6%).
Power Supply
Freq
uenc
y
AcBel AVF Be Quiet Cooler Master Corsair
Enermax Enlight FSP iCute PowerLogic
Silverstone Seasonic Thermaltake Zalman Others
318
108
63
403
8966 65
99 94 93
316
60 58
5
70 21.13%
4.67%3.46%
5.19%
4.93%
4.88%
16.57%
3.15%
3.04%
0.26% (Others)
3.41%
5.66%
16.68%
3.30%
0
100
200
300
400
500
AcB
el
Ener
max
Cors
air
Enlig
ht
AVF
Be Q
uiet
Cool
er M
aste
r
FSP
iCut
e
Pow
erLo
gic
Silv
erst
one
Seas
onic
Ther
mal
take
Zalm
an
Oth
ers
SSD
Freq
uenc
y
A-Data Bu�alo Corsair Intel Kingston
OCZ Silicon Power Transcend Western Digital Others
125 133
417
121
84
347
179
0
128
373
19.56%
6.71%
6.55%
6.97%
21.87%
4.40%
6.35%
18.20%
9.39%
0.00% (Others)
0
100
200
300
400
500
A-D
ata
OCZ
Bu�a
lo
Cors
air
King
ston
Inte
l
Silic
on P
ower
Tran
scen
d
Wes
tern
Dig
ital
Oth
ers
3.67%
SSD
Power SupplyFr
eque
ncy
AcBel AVF Be Quiet Cooler Master Corsair
Enermax Enlight FSP iCute PowerLogic
Silverstone Seasonic Thermaltake Zalman Others
318
108
63
403
8966 65
99 94 93
316
60 58
5
70 21.13%
4.67%3.46%
5.19%
4.93%
4.88%
16.57%
3.15%
3.04%
0.26% (Others)
3.41%
5.66%
16.68%
3.30%
0
100
200
300
400
500
AcB
el
Ener
max
Cors
air
Enlig
ht
AVF
Be Q
uiet
Cool
er M
aste
r
FSP
iCut
e
Pow
erLo
gic
Silv
erst
one
Seas
onic
Ther
mal
take
Zalm
an
Oth
ers
SSD
Freq
uenc
y
A-Data Bu�alo Corsair Intel Kingston
OCZ Silicon Power Transcend Western Digital Others
125 133
417
121
84
347
179
0
128
373
19.56%
6.71%
6.55%
6.97%
21.87%
4.40%
6.35%
18.20%
9.39%
0.00% (Others)
0
100
200
300
400
500
A-D
ata
OCZ
Bu�a
lo
Cors
air
King
ston
Inte
l
Silic
on P
ower
Tran
scen
d
Wes
tern
Dig
ital
Oth
ers
3.67%
Top 3 Brands1) Kingston 2) Intel 3) Transcend
First making its debut in the 2009 survey, Solid State Drives (SSDs) have made inroads
in the specialized storage segment here in Malaysia. Prices in 2010 are lower and more
consumers are looking at them as compact and speedy storage solutions. Fueled by the
performance desktop and notebook segments, SSDs have become more prominent. In
our 2010 poll, respondents selected Kingston (21%), Intel (19%) and Transcend (18%) as
their Top 3 Brands.
SSDA-Data BuffaloCorsairIntelKingstonOCZSilicon PowerTranscendWDOthersTotal
Frequency12512813337341712184
347179
01907
Percentage (%)6.556.716.97
19.5621.876.354.40
18.209.390.00100
Power Supply
Freq
uenc
y
AcBel AVF Be Quiet Cooler Master Corsair
Enermax Enlight FSP iCute PowerLogic
Silverstone Seasonic Thermaltake Zalman Others
318
108
63
403
8966 65
99 94 93
316
60 58
5
70 21.13%
4.67%3.46%
5.19%
4.93%
4.88%
16.57%
3.15%
3.04%
0.26% (Others)
3.41%
5.66%
16.68%
3.30%
0
100
200
300
400
500
AcB
el
Ener
max
Cors
air
Enlig
ht
AVF
Be Q
uiet
Cool
er M
aste
r
FSP
iCut
e
Pow
erLo
gic
Silv
erst
one
Seas
onic
Ther
mal
take
Zalm
an
Oth
ers
SSD
Freq
uenc
y
A-Data Bu�alo Corsair Intel Kingston
OCZ Silicon Power Transcend Western Digital Others
125 133
417
121
84
347
179
0
128
373
19.56%
6.71%
6.55%
6.97%
21.87%
4.40%
6.35%
18.20%
9.39%
0.00% (Others)
0
100
200
300
400
500
A-D
ata
OCZ
Bu�a
lo
Cors
air
King
ston
Inte
l
Silic
on P
ower
Tran
scen
d
Wes
tern
Dig
ital
Oth
ers
3.67%
Power SupplyAcBelAVFBe QuietCooler MasterCorsairEnermaxEnlightFSPiCutePowerLogicSeasonicSilverstoneThermaltakeZalmanOthersTotal
Frequency31810863
40389666570999493
31660585
1907
Percentage (%)16.685.663.30
21.134.673.463.413.675.194.934.88
16.573.153.040.26100
Wireless Networking
Wireless Networking
Freq
uenc
y
ASUS Aztech Belkin Buffalo D-Link
LevelOne Linksys by Cisco NETGEAR Planet PROLink
SMC Networks Tenda TP-Link ZyXel 3Com
Others
65
338
71
393
62
125
55 5269
44
79
47
0
73
118
316
17.72%
16.57%
3.72%20.61%
3.25%
6.55%
2.88%
2.73%
3.83%
3.62%
2.31%
4.15%
2.46%
6.19%
3.41%
0.00% (Others)
0
100
200
300
400
500
ASU
S
D-L
ink
Leve
lOne
Azt
ech
Belk
in
Bu�a
lo
Link
sys
by C
isco
NET
GEA
R
Plan
et
PRO
Link
SMC
Net
wor
ks
Tend
a
TP-L
ink
ZyXe
l
3com
Oth
ers
Top 3 Brands1) D-Link 2) Aztech 3) Belkin
Wireless-N networking devices have become quite common in 2010. The ever-growing
broadband penetration rate and more affordable subscription services have enabled
Malaysians to ride on the broadband bandwagon in a jiffy. While our 2009 survey listed
15 competing brands, 2010 sees this list maintained. For the fourth year running, our
respondents have selected D-Link (20%) as this year’s No.1 brand for wireless products.
Aztech takes second spot with 17% of the sample and Belkin is third with 16% of the vote.
Wireless Networking
Freq
uenc
y
ASUS Aztech Belkin Buffalo D-Link
LevelOne Linksys by Cisco NETGEAR Planet PROLink
SMC Networks Tenda TP-Link ZyXel 3Com
Others
65
338
71
393
62
125
55 5269
44
79
47
0
73
118
316
17.72%
16.57%
3.72%20.61%
3.25%
6.55%
2.88%
2.73%
3.83%
3.62%
2.31%
4.15%
2.46%
6.19%
3.41%
0.00% (Others)
0
100
200
300
400
500
ASU
S
D-L
ink
Leve
lOne
Azt
ech
Belk
in
Bu�a
lo
Link
sys
by C
isco
NET
GEA
R
Plan
et
PRO
Link
SMC
Net
wor
ks
Tend
a
TP-L
ink
ZyXe
l
3com
Oth
ers
Wireless NetworkingASUSAztechBelkinBuffaloD-LinkLevelOneLinksys by CiscoNetgearPlanetPROLinkSMC NetworksTendaTP-LinkZyXEL3ComOthersTotal
Frequency11833831671
39362
12555527369447947650
1907
Percentage (%)6.19
17.7216.573.72
20.613.256.552.882.733.833.622.314.152.463.410.00100
SMB (SMALL MEDIUM BUSINESS)Laser Printer
0
100
200
300
400
500
0
100
200
300
400
500
Laser Printer
Freq
uenc
y
Brother Canon EPSON Fuji Xerox HP
Konica Minolta Lexmark OKI Panasonic Ricoh
Samsung Others
5.09%
4.25%
110
447
120
275
418
8297
81
0
87 78
112
23.44%
6.29%
14.42%21.92%
4.30%
5.87% 5.77%0% (Others)
4.56%
4.09%
Brot
her
HP
Koni
ca M
inol
ta
Cano
n
EPSO
N
Fuji
Xero
x
Lexm
ark
OKI
Oth
ers
Pana
soni
c
Rico
h
Sam
sung
MFP / AIO
Freq
uenc
y
Brother Canon EPSON Fuji Xerox HP
Lexmark OKI Panasonic Ricoh Samsung
Others
336
365
152156
407
119
9276
0
89
115
8.18%
19.14%
7.97%
21.34%
6.24%
17.62%6.03%
4.82%
0% (Others)
3.99%
4.67%
Brot
her
HP
Lexm
ark
Cano
n
EPSO
N
Fuji
Xero
x
Rico
h
OKI
Oth
ers
Pana
soni
c
Sam
sung
Laser Printer Total PercentageBrother 110 5.77%Canon 447 23.44%EPSON 120 6.29%Fuji Xerox 275 14.42%HP 418 21.92%Konica Minolta 82 4.30%Lexmark 97 5.09%OKI 81 4.25%Panasonic 87 4.56%Ricoh 78 4.09%Samsung 112 5.87%Others 0 0.00%Total 1907 100.00%
MFP / AIO Total PercentageBrother 336 17.62%Canon 365 19.14%EPSON 156 8.18%Fuji Xerox 152 7.97%HP 407 21.34%Lexmark 119 6.24%OKI 92 4.82%Panasonic 76 3.99%Ricoh 89 4.67%Samsung 115 6.03%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Canon 2) HP 3) Fuji Xerox
In this year’s brand survey, we have consolidated color and monochrome laser printers
into one category. As in recent years, laser printers (regardless of format) have continued
to become more affordable. Today, not just SMBs and SOHOs use them but even families
and students have started to rely on them. The 2010 poll sees popular brands Canon and
HP once again dominating proceedings in our survey. Canon picks up top spot with 23%
of the vote while HP comes in second with 22%. Fuji Xerox strides into third place this year
with 21% of our respondents voting for them.
0
100
200
300
400
500
0
100
200
300
400
500
Laser Printer
Freq
uenc
y
Brother Canon EPSON Fuji Xerox HP
Konica Minolta Lexmark OKI Panasonic Ricoh
Samsung Others
5.09%
4.25%
110
447
120
275
418
8297
81
0
87 78
112
23.44%
6.29%
14.42%21.92%
4.30%
5.87% 5.77%0% (Others)
4.56%
4.09%
Brot
her
HP
Koni
ca M
inol
ta
Cano
n
EPSO
N
Fuji
Xero
x
Lexm
ark
OKI
Oth
ers
Pana
soni
c
Rico
h
Sam
sung
MFP / AIO
Freq
uenc
y
Brother Canon EPSON Fuji Xerox HP
Lexmark OKI Panasonic Ricoh Samsung
Others
336
365
152156
407
119
9276
0
89
115
8.18%
19.14%
7.97%
21.34%
6.24%
17.62%6.03%
4.82%
0% (Others)
3.99%
4.67%
Brot
her
HP
Lexm
ark
Cano
n
EPSO
N
Fuji
Xero
x
Rico
h
OKI
Oth
ers
Pana
soni
c
Sam
sung
Laser Printer Total PercentageBrother 110 5.77%Canon 447 23.44%EPSON 120 6.29%Fuji Xerox 275 14.42%HP 418 21.92%Konica Minolta 82 4.30%Lexmark 97 5.09%OKI 81 4.25%Panasonic 87 4.56%Ricoh 78 4.09%Samsung 112 5.87%Others 0 0.00%Total 1907 100.00%
MFP / AIO Total PercentageBrother 336 17.62%Canon 365 19.14%EPSON 156 8.18%Fuji Xerox 152 7.97%HP 407 21.34%Lexmark 119 6.24%OKI 92 4.82%Panasonic 76 3.99%Ricoh 89 4.67%Samsung 115 6.03%Others 0 0.00%Total 1907 100.00%
Laser PrinterBrotherCanonEPSONFuji XeroxHPKonica MinoltaLexmarkOKIPanasonicRicohSamsungOthersTotal
Frequency1104471202754188297818778
1120
1907
Percentage (%)5.77
23.446.29
14.4221.924.305.094.254.564.095.870.00100
MFP / AIO
0
100
200
300
400
500
0
100
200
300
400
500
Laser Printer
Freq
uenc
y
Brother Canon EPSON Fuji Xerox HP
Konica Minolta Lexmark OKI Panasonic Ricoh
Samsung Others
5.09%
4.25%
110
447
120
275
418
8297
81
0
87 78
112
23.44%
6.29%
14.42%21.92%
4.30%
5.87% 5.77%0% (Others)
4.56%
4.09%
Brot
her
HP
Koni
ca M
inol
ta
Cano
n
EPSO
N
Fuji
Xero
x
Lexm
ark
OKI
Oth
ers
Pana
soni
c
Rico
h
Sam
sung
MFP / AIO
Freq
uenc
y
Brother Canon EPSON Fuji Xerox HP
Lexmark OKI Panasonic Ricoh Samsung
Others
336
365
152156
407
119
9276
0
89
115
8.18%
19.14%
7.97%
21.34%
6.24%
17.62%6.03%
4.82%
0% (Others)
3.99%
4.67%
Brot
her
HP
Lexm
ark
Cano
n
EPSO
N
Fuji
Xero
x
Rico
h
OKI
Oth
ers
Pana
soni
c
Sam
sung
Laser Printer Total PercentageBrother 110 5.77%Canon 447 23.44%EPSON 120 6.29%Fuji Xerox 275 14.42%HP 418 21.92%Konica Minolta 82 4.30%Lexmark 97 5.09%OKI 81 4.25%Panasonic 87 4.56%Ricoh 78 4.09%Samsung 112 5.87%Others 0 0.00%Total 1907 100.00%
MFP / AIO Total PercentageBrother 336 17.62%Canon 365 19.14%EPSON 156 8.18%Fuji Xerox 152 7.97%HP 407 21.34%Lexmark 119 6.24%OKI 92 4.82%Panasonic 76 3.99%Ricoh 89 4.67%Samsung 115 6.03%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) HP 2) Canon 3) Brother
The MFP or AIO has been the smartest choice for some time now for users looking for
flexibility and features in a small footprint printer. Being rather affordable these days, these
devices have long surpassed the ubiquitous inkjet printer in many a home in Malaysia. In
2010 our respondents voted HP (21%), Canon (19%) and Brother (17%) as their MFP/AIO
brands of choice.
MFP / AIOBrotherCanonEPSONFuji XeroxHPLexmarkOKIPanasonicRicohSamsungOthersTotal
Frequency336365156152407119927689
1150
1907
Percentage (%)17.6219.148.187.97
21.346.244.823.994.676.030.00100
0
100
200
300
400
500
0
100
200
300
400
500
Laser PrinterFr
eque
ncy
Brother Canon EPSON Fuji Xerox HP
Konica Minolta Lexmark OKI Panasonic Ricoh
Samsung Others
5.09%
4.25%
110
447
120
275
418
8297
81
0
87 78
112
23.44%
6.29%
14.42%21.92%
4.30%
5.87% 5.77%0% (Others)
4.56%
4.09%
Brot
her
HP
Koni
ca M
inol
ta
Cano
n
EPSO
N
Fuji
Xero
x
Lexm
ark
OKI
Oth
ers
Pana
soni
c
Rico
h
Sam
sung
MFP / AIO
Freq
uenc
y
Brother Canon EPSON Fuji Xerox HP
Lexmark OKI Panasonic Ricoh Samsung
Others
336
365
152156
407
119
9276
0
89
115
8.18%
19.14%
7.97%
21.34%
6.24%
17.62%6.03%
4.82%
0% (Others)
3.99%
4.67%
Brot
her
HP
Lexm
ark
Cano
n
EPSO
N
Fuji
Xero
x
Rico
h
OKI
Oth
ers
Pana
soni
c
Sam
sung
Laser Printer Total PercentageBrother 110 5.77%Canon 447 23.44%EPSON 120 6.29%Fuji Xerox 275 14.42%HP 418 21.92%Konica Minolta 82 4.30%Lexmark 97 5.09%OKI 81 4.25%Panasonic 87 4.56%Ricoh 78 4.09%Samsung 112 5.87%Others 0 0.00%Total 1907 100.00%
MFP / AIO Total PercentageBrother 336 17.62%Canon 365 19.14%EPSON 156 8.18%Fuji Xerox 152 7.97%HP 407 21.34%Lexmark 119 6.24%OKI 92 4.82%Panasonic 76 3.99%Ricoh 89 4.67%Samsung 115 6.03%Others 0 0.00%Total 1907 100.00%
NAS
0
120
240
360
480
600
0
100
200
300
400
500
NAS
Freq
uenc
y
Buffalo D-Link DataTale Drobo Netgear
QNAP Synology Thecus Others
132
174
147 141164
208
486
455
0
9.12%
7.71%
7.39%
8.60%
10.91%
25.49%
23.86%
6.92%0.00%
Bu�a
lo
D-L
ink
Dat
aTal
e
Dro
bo
Net
gear
QN
AP
Syno
logy
Thec
us
Oth
ers
Security Solutions
Freq
uenc
y
Avira eScan Eset F-Secure Kaspersky
Kingsoft Symantec Others
401
144
171148
556
181
306
0
7.55%
8.97%
7.76%29.15%
9.49%
16.05%21.03%
0.00%
Avi
ra
Kasp
ersk
y
King
soft
eSca
n
Eset
F-Se
cure
Sym
ante
c
Oth
ers
NAS Total Percentage Buffalo 132 6.92%D-Link 174 9.12%DataTale 147 7.71%Drobo 141 7.39%Netgear 164 8.60%QNAP 208 10.91%Synology 486 25.49%Thecus 455 23.86%Others 0 0.00%Total 1907 100.00%
Security Solutions Total Percentage Avira 401 21.03%eScan 144 7.55%Eset 171 8.97%F-Secure 148 7.76%Kaspersky 556 29.16%Kingsoft 181 9.49%Symantec 306 16.05%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Synology 2) Thecus 3) QNAP
First introduced in our 2009 survey, NAS or Network Attached Storage is steadily gaining
ground in the mindsets of Malaysians. With broadband services getting more affordable,
more people are opting for NAS devices to store and manage their large amounts of
downloaded content. In this year’s survey, our respondents picked Synology (25%), Thecus
(24%) and QNAP (11%) when they thought of NAS.
NASBuffaloD-LinkDataTaleDroboNetgearQNAPSynologyThecusOthersTotal
Frequency132174147141164208486455
01907
Percentage (%)6.929.127.717.398.60
10.9125.4923.860.00100
0
120
240
360
480
600
0
100
200
300
400
500
NAS
Freq
uenc
y
Buffalo D-Link DataTale Drobo Netgear
QNAP Synology Thecus Others
132
174
147 141164
208
486
455
0
9.12%
7.71%
7.39%
8.60%
10.91%
25.49%
23.86%
6.92%0.00%
Bu�a
lo
D-L
ink
Dat
aTal
e
Dro
bo
Net
gear
QN
AP
Syno
logy
Thec
us
Oth
ers
Security Solutions
Freq
uenc
y
Avira eScan Eset F-Secure Kaspersky
Kingsoft Symantec Others
401
144
171148
556
181
306
0
7.55%
8.97%
7.76%29.15%
9.49%
16.05%21.03%
0.00%
Avi
ra
Kasp
ersk
y
King
soft
eSca
n
Eset
F-Se
cure
Sym
ante
c
Oth
ers
NAS Total Percentage Buffalo 132 6.92%D-Link 174 9.12%DataTale 147 7.71%Drobo 141 7.39%Netgear 164 8.60%QNAP 208 10.91%Synology 486 25.49%Thecus 455 23.86%Others 0 0.00%Total 1907 100.00%
Security Solutions Total Percentage Avira 401 21.03%eScan 144 7.55%Eset 171 8.97%F-Secure 148 7.76%Kaspersky 556 29.16%Kingsoft 181 9.49%Symantec 306 16.05%Others 0 0.00%Total 1907 100.00%
Security Solutions
0
120
240
360
480
600
0
100
200
300
400
500
NAS
Freq
uenc
y
Buffalo D-Link DataTale Drobo Netgear
QNAP Synology Thecus Others
132
174
147 141164
208
486
455
0
9.12%
7.71%
7.39%
8.60%
10.91%
25.49%
23.86%
6.92%0.00%
Bu�a
lo
D-L
ink
Dat
aTal
e
Dro
bo
Net
gear
QN
AP
Syno
logy
Thec
us
Oth
ers
Security Solutions
Freq
uenc
y
Avira eScan Eset F-Secure Kaspersky
Kingsoft Symantec Others
401
144
171148
556
181
306
0
7.55%
8.97%
7.76%29.15%
9.49%
16.05%21.03%
0.00%
Avi
ra
Kasp
ersk
y
King
soft
eSca
n
Eset
F-Se
cure
Sym
ante
c
Oth
ers
NAS Total Percentage Buffalo 132 6.92%D-Link 174 9.12%DataTale 147 7.71%Drobo 141 7.39%Netgear 164 8.60%QNAP 208 10.91%Synology 486 25.49%Thecus 455 23.86%Others 0 0.00%Total 1907 100.00%
Security Solutions Total Percentage Avira 401 21.03%eScan 144 7.55%Eset 171 8.97%F-Secure 148 7.76%Kaspersky 556 29.16%Kingsoft 181 9.49%Symantec 306 16.05%Others 0 0.00%Total 1907 100.00%
Top 3 Brands1) Kaspersky 2) Avira 3) Symantec
Appearing for the second time in our 2010 survey, security solutions is still the only
software category in our brand survey. We have to acknowledge the fact that security is a
very important component in our daily digital lifestyle. When we asked our respondents
to select the security solutions that they most preferred, these three brands came to their
minds yet again: Kaspersky 29% (28% in 2009), Avira 21% (21% in 2009) and Symantec
16% (20% in 2009).
0
120
240
360
480
600
0
100
200
300
400
500
NASFr
eque
ncy
Buffalo D-Link DataTale Drobo Netgear
QNAP Synology Thecus Others
132
174
147 141164
208
486
455
0
9.12%
7.71%
7.39%
8.60%
10.91%
25.49%
23.86%
6.92%0.00%
Bu�a
lo
D-L
ink
Dat
aTal
e
Dro
bo
Net
gear
QN
AP
Syno
logy
Thec
us
Oth
ers
Security Solutions
Freq
uenc
y
Avira eScan Eset F-Secure Kaspersky
Kingsoft Symantec Others
401
144
171148
556
181
306
0
7.55%
8.97%
7.76%29.15%
9.49%
16.05%21.03%
0.00%
Avi
ra
Kasp
ersk
y
King
soft
eSca
n
Eset
F-Se
cure
Sym
ante
c
Oth
ers
NAS Total Percentage Buffalo 132 6.92%D-Link 174 9.12%DataTale 147 7.71%Drobo 141 7.39%Netgear 164 8.60%QNAP 208 10.91%Synology 486 25.49%Thecus 455 23.86%Others 0 0.00%Total 1907 100.00%
Security Solutions Total Percentage Avira 401 21.03%eScan 144 7.55%Eset 171 8.97%F-Secure 148 7.76%Kaspersky 556 29.16%Kingsoft 181 9.49%Symantec 306 16.05%Others 0 0.00%Total 1907 100.00%
ConclusionIt’s for the eight time that we bring you the tech publishing industry’s only brand recognition survey – the HWM & Plaza Low Yat Brand Survey! Surprisingly, the 2010 brand survey did not have as many surprises as we have come to expect with a lot of last year’s winners picking-up awards yet again. Perhaps this is a sign of maturing consumers who are now quite discerning and know what they want. For many years now, super brands like Canon, Samsung, HP and Sony have held their own in our survey. Popular brands like HTC and Apple have also made their presence felt down the years in our respondents’ mindsets. There’s also been a lot of jostling for second and third place spots in our survey as well…so, things are always exciting!
As a whole, the 2010 brand survey offers invaluable insight into general brand perception and consumer product association trends. Although we saw the dropping of a few categories this year (and also the addition of new ones) for consolidation and relevance, the survey still provides brands with valuable feedback on branding success or otherwise and who their prospective target groups are.
Finally, HWM Malaysia & Plaza Low Yat would like to take this opportunity to congratulate all our Top Brands in 2010 and to thank all parties who made this year’s survey a success. See you in 2011!
Security SolutionsAviraeScanEsetF-SecureKasperskyKingsoftSymantecOthersTotal
Frequency401144171148556181306
01907
Percentage (%)21.037.558.977.76
29.159.49
16.050.00100