THE HUNGER PROJECT NEW ZEALAND FUNDRAISINGGUIDE

Thank you for being part of this global movement

to end hunger.

CONTENTS010203 05 0710

Your impact Lorna's story Top fundraising tips

Your fundraising page

Fabulous fundraisers

Raising $10,000 in two weeks

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YOUR IMPACT By taking on fundraising, you are part of a powerful collective of global citizens, playing a bigger game to make a difference in the world. Every single dollar you raise will empower people to end hunger and poverty.

Could buy books and chalk for one of The Hunger Project's Pre-schools so that children can receive an education.

Could provide anti-malaria bed nets to 5 families reducing the risk, particularly of children under the age of 5, from illness.

$50

$25

Could provide one woman with skills training and a microfinance loan so that she can be empowered to start a small business.

$60

Could provide 4 women with literacy and numeracy classes so they can learn to read and write and begin discovering their own potential.

$100

Could provide a community with new food processing equipment so they can increase the value of their produce and save time so they can learn new skills like reading and writing.

$500

Could fund a new borehole and provide clean, safe water for a whole community.

$1,000

“I AM EMPOWERED. I HAVE THE CAPACITY TO LEAD OTHERS IN THE COMMUNITY, TO REPRESENT THEM.”

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LORNA’S STORY Lorna says that before The Hunger Project came to her community, she was shy and barely spoke. She lived in a tiny mud hut; at night her family all slept side by side on the floor. THE HARVEST FROM THEIR SMALL FARM DID NOT PRODUCE ENOUGH FOOD TO FEED THE FAMILY. THE MICROFINANCE LOAN AND TRAINING SHE RECEIVED FROM THE HUNGER PROJECT TRANSFORMED HER LIFE.She has been able to increase the maize harvest on her family’s farm from 200kg to 1,000kg. WITH THE PROCEEDS FROM THE EXTRA PRODUCE, SHE HAS SUPPORTED HER CHILDREN SO THAT THEY COULD ATTEND SCHOOL AND UNIVERSITY. HER FAMILY WERE ALSO ABLE TO BUILD A NEW THREE BEDROOM HOUSE, CONNECT TO ELECTRICITY AND BUY A FRIDGE!

“I have tried to put into practice each and every training session I participated in at The Hunger Project's Mbale Epicentre and now I have lots to be proud of. I have gone from a small house to a large house with three bedrooms for me and my children!”

Lorna has many plans for the future, including installing a water tank and irrigation system for her crops. She also volunteers for the microfinance program at The Hunger Project's Mbale Epicentre, so that she can enable others in her community to transform their lives too.

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TOP FUNDRAISING TIPS

2SHARE YOUR ONLINE FUNDRAISING PAGE Share your link with friends and family. All donations over $5 are tax-deductible in New Zealand. You'll be surprised by how many people will be inspired by your action for change and support you.

SET A TARGET AND AIM HIGH! Having a goal is a great way to get motivated. Remember, $1,000 could totally transform the lives of 16 women by providing them with training and a microfinance loan! Whatever your goal, you will have an enormous impact.

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3MAKE A PERSONAL DONATION This is a great way to kick-start your fundraising and will encourage others to do the same. Your friends and family will see your commitment and match it.

4ASK! The best way to get donations is to ask! Let friends, family, work mates know why this cause is important to you and what impact their donation will have. For example, $50 could fund functional adult literacy training for two women so that they can learn to read and write.

HOST AN EVENT Hosting an event at home or at work is a great way to reach your fundraising goal. Better still get your friends, family, or work mates to host on for you too! 5

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TOP FUNDRAISING TIPS

7LOCAL MEDIA Local news papers love these stories. You could approach your local paper to do a story on you. Be sure to be clear on what you want support for the community for though - is it donations, or attending an event. Also make sure you speak about why it’s important to you, people are inspired by people and their purpose.

DO IT TOGETHER! People love to be involved and will jump in when they are asked. Join forces and get others involved as well! 6

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8BE SURPRISED. You will be surprised by who will support you. Sometimes even the person you just met will support you - you just need to let them know what you're up to and how they can support you. Not everyone will, and this will be a surprise too but most people find the generosity of others far outweighs the no's!

9KEEP ASKING! Ask, and ask again. You may think people are ignoring you and make their silence mean something. People get busy, they need reminding. Graciously follow up with people and invite them to support you by telling them the difference it will make personally and for the end of hunger!

HAVE FUN! Make it fun so that you enjoy the process as much as making your target. Plan events or activities that you enjoy doing or have always wanted to do and just needed a good excuse! 10

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YOUR FUNDRAISING PAGE

BE SURE TO SHARE WHY

YOU GOT INVOLVED!

DON'T FORGET TO UPLOAD A PROFILE

PICTURE

YOU CAN EDIT YOUR

FUNDRAISING PAGE AT

ANY TIME

JOIN WITH FRIENDS &

CREATE A TEAM

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“There is no tool for development more effective than the

empowerment of women.”

- KOFI ANNAN

"It's the morning after our speed dating night and I am so happy to report it was a huge success! From the event Tara Donnelly and I have raised $2,555! We had a photographer take some pics, but here's one I managed to snap on my iPhone. This is what 52 people speed dating outdoors on a summer night looks like!" - Charlotte Sandell

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FABULOUS FUNDRAISERS“I'm really loving this challenge. I've never fundraised before so had felt very overwhelmed when my initial attempt to just share a post with friends got nowhere. Feeling the pressure to face my fear I called everyone in my network that was remotely resourceful or influential to ask for ideas. This led to me reaching out to our CEO to ask for corporate sponsor-ship and he said yes immediately. - Emily Haydon

“Just wanted to give some inspiration/confidence to those who are a little shy when it comes to fundraising, like myself. I channelled the afternoon/morning tea vibe because who doesn't love food! I hosted an afternoon Tea at my home with family, friends and their extended family/friends. And again hosted a morning tea at my workplace. It is a great way to get the conversation started and actually helped me raise and exceed my $1,000 target. It can be nerve racking starting the con-versation as so many people hold many different world-views but it will surprise you how many people are like minded to ourselves or willing to hear and get involved even if they wouldn't have in the past. You can do it!” - Lucy Commisso

"My work mates usually get my mum's garden limes for free. Not an-ymore! Every little bit counts!" - Nikki Young, fundraised $1,094 by selling limes and avocados to her co-workers.

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RAISING $10,000 IN TWO WEEKS!Siobhan Doran went to Uganda with The Hunger Project in 2015 on a immersion and leadership journey. Like 16 other participants, Siobhan was set the task of raising $10,000 before leaving.

The decision to go was a fairly easy one for me. I’d been reading stories of other people over the years and I knew how enriching the experience would be. So, I hit ‘apply’ on my application and held my breath for the next step.

It was only after I was accepted that my excitement quickly gave way to a big mental case of, ‘Erm, now what?’ The idea of raising $10,000 was a massive milestone to overcome, but that of course is the whole point of this Programme.

So, I did what any self-respecting person would do. I stuck my head in the sand. This worked really well for a short while. Until the sand grew itchy and my subconscious would rouse me from my sleep, to scream out and remind me that I still had $10,000 to raise. The clock was ticking, and the other participants were making verbal high-fives in our group conference calls as their targets were ticked off at a fast pace.

When procrastination was no longer my friend, I sat down with a blank sheet of paper and had a good chat with a dear friend. With her encouragement, I decided to see this opportunity from the perspective of my would-be supporters. In a way, they were my customers and I needed to give them value.

Apart from supporting this worthy cause, could I give my supporters something in-kind to seal the deal? Given I write for a living, I knew content was my commodity – and so I started colouring in the details on that blank sheet of paper, to create a Giving Circle through my company, Thread Publishing.

Members of the Giving Circle would have their public profiles and logos on our digital publishing platform, with access to share articles that proudly celebrated the difference they have made, ready for syndication to their own marketing platforms. With this seed of an idea planted, I began to sketch in the details and before too long I hit ‘send’ on an email.

Within days, the little measuring stick on my donations page started to climb and at $1,000 per donation, I passed the halfway mark within a couple of weeks.

Now that my target is hit (did you hear that sigh of relief ?!), here are four things I learnt along the way:

1. Think outside the box: It really was my Giving Circle that made all the difference and helped me to reach my goal of $10,000. If you have to fundraise: think outside the box. Then turn the box upside down to peer inside and have a good long think about what value you can offer from your own skillset to increase the chance of a donation. Or do what I did and also donate one month’s profits from your business as part of a wider marketing campaign. This also helped me too.

2. Scale up your fundraising to target businesses: While I will never say no to a $5 donation, I know I am more likely to get a $500 donation from an astute business. By focussing your fundraising efforts on companies – and offering them in-kind gifts from your own skillset as part of the package – you can reach your fundraising goal faster, and on a larger scale.

3. Just take the first step: The first step is the hardest, so just do it. Now.

4. Be true to your personality: I posted a very unflattering passport photo of myself on Facebook, where my eye bags were bigger than jumbo-sized car airbags. The caption read: ‘I am losing sleep as I need to still raise $3,000 for Uganda and TIME IS RUNNING OUT, please donate!’ $800 was donated within 24 hours off that single Facebook post (along with a subtle gift of eye cream from one kind supporter). The moral of this story is to honour your own personality in this process, and appeal to people’s humanity. If you are a light-hearted person, then it’s okay to have a bit of a laugh about your own fundraising journey – as long as it is of course respectful. Or conversely, why not open up and share your deeply personal ‘why’, to move people to want to donate. Just tap into what makes us all human, be true to your personality, and connect on that level.

So hop to it – inspire yourself and others faster than you can say, ‘Don’t procrastinate!’ The feeling when you hit your target is worth it alone – it’s a mixture of pride and relief, but above all it is the feeling of knowing you are really helping to make a difference in a significant way.

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THE HUNGER PROJECT IS A REGISTERED CHARITY IN NEW ZEALAND. ALL MONETARY DONATIONS OVER $5 ARE TAX DEDUCTIBLE.

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