The Hunger Games MockingJay Part 2

The Hunger Games MockingJay Part 2By Lollie, Charlotte and Ella

Pre Production Only July 10, 2012 Lionsgate announced that the film adaptation of Mockingjay would be split into two parts. The Hunger Games: Mockingjay Part 1, released on November 21, 2014 andThe Hunger Games: Mockingjay Part 2, released November 20, 2015.On November 1, 2012,Francis Lawrence, director ofCatching Fire, announced that he would return to direct both final films in the series. On February 15, 2013, Lionsgate approved the script forPart 1and gave permission to start writing part 2.In August, Hemsworth confirmed that shooting of the film would begin the following month.The film's production began on September 16, 2013.The film carried a production budget of $160 million with a further $55 million spent on promotion and advertisements and $13.9 million in television advertisements.

Press ReleaseThe films press release was November 3, 2015. It gave teasers and information about the release of the film and what people should expect. It also provided the press with interviews with some of the production team and the cast of the film.

This is the front cover for the film. It shows the main character from the films Katniss Everdeen. It includes the title in the middle in bold so it can be recognised, it is a very bright and bold cover that will capture your attention straight away. The front cover conveys a powerful message as soon as you look at it. The colours and the image reflects the mood and tone of the film. There is not too much going on but it is unique and intriguing.The release data of the film is effective for advertising. It makes the film memorable for that day and people will know when the film is being released. It symbolises the importance of that date to the studio, creators and the cast.

Historical ContextMockingjay is a science fiction novel by American author Suzanne Collins. The book continues the story ofKatniss Everdeen, who agrees to unify the districts ofPanemin a rebellion against the tyrannicalCapitol.The main inspiration forThe Hunger Games triologycame fromthe story ofTheseusand the Minotaur. In Greek mythology, as a punishment for the killing of the Kings son,Athens was forced to sacrifice 7 youths and 7 maidens, who were put in the Labyrinth and killed by the Minotaur. Theseus decided to put an end to the Minotaur and Kings terror, so he volunteered to join the third group of victims, ultimately killing the Minotaur and leading his companions out of the monster's Labyrinth.

Historical ContextThere are also many parallels between theRoman Empireand the fictional nation ofPanem. Panem came from the Latin phrase "Panem et Circenses", which means "Bread and Circuses and refers to the strategy used by Roman emperors to appease the masses by providing them with food and entertainment.Suzanne Collins describes the Hunger Games as "an updated version of the Roman gladiator games, which entails a ruthless government forcing people to fight to the death as popular entertainment."

General FactsMockingjay Part 2 was released on the 5th November 2015 in the UK and was released in the US on 20th November 2015. The production companies for the film included Lionsgate Entertainment, Color Force and Babeslberg Studios. The film was then distributed by Lionsgate. The film was directed by Francis Lawrence who had been the director for the previous films.

General FactsThe cast consisted of; Jennifer Lawrence (Katniss Everdeen), Josh Hutcherson (Peeta Mellark), Liam Hensworth, Donald Sutherland, Julianne Moore, Woody Harrelson, Phillip Seymour Hoffman and Willow Shields. The film has grosseda worldwide total of$651.3 million against a budget of$160 million, with a further $55 million spent on promotion and advertisements and $13.9 million in television advertisements.

InstitutionsThe main institutions involved in the film was Lionsgate and Color Force. Color Force produced the film and Lionsgate, a Mainstream Mini Major, were the distributors of the film. Lionsgate have previously distributed The Hunger Games films, The Expendables, Silent Hill, The Twilight Saga, Texas Chainsaw and The Cabin in the Woods. The distribution of selected films are under the supervision ofNBC Universal Television DistributionunderUniversal Pictures.Lionsgate Television have produced series such asNashville, The Dead Zone, Five Days to Midnight andtheEmmy-award winning Mad Men.Lionsgate also co-ownsPop withCBS Corporation.

InstitutionsThey do have online involvement such as their website which gives people all of the recent movies and upcoming film releases. Lionsgate has a leading broad portfolio of films that have ranked among the major studio market share leaders. It has an annual slate of approximately 15 mainstream wide releases, the company has expanded and encompass more than 40 films a year across multiple labels.

Production Friday 30th October 2015 production notes from the film had been released. Information from the director, Francis Lawrence, included:One of the things that Im most excited about is the films final scene, there was a really strong feeling on the set when we got to the scene a feeling that all the history of all these characters through the course of these four movies had built up to this singular moment. I hope audiences really feel that history and also a sense of the future. Everything that has happened to Katniss and all the themes of the story have wound together to come down to this final glimpse of her world, so it was very important that we really get to live inside it. There is more action, more scope and more emotion and most of all the fil brings the story to its moving conclusion.

Production Peter Craig adapted the screenplays for the Hunger Games alongside screenwriter Danny Strong. In an interview on November 1st 2015 Craig said;Theres a lot more plot in it, there were all of the much bigger iconic moments from the book that the fans loved and wanted to see. So the challenge was just how much things stacked up on top of each other. We had to make sure that we were servicing all of it and were true to all of it. Plus, I think all the things Suzanne really wanted to get across in the book were all really inPart 2.

Production Some of the filming locations included Potsdam, Berlin, Germany (for battle scenes), Noisy-le-Grand, Seine-Saint-Denis, France (for the Capitol), Paris, along with locations in the USA such as Atlanta, Georgia. There was lots of technology involved with the special effects, here is a video of a break down of some of the special effects.

Marketing$55 million was spent on promotion and advertisements and $13.9 million in television advertisements.FCA (Fiat Chrysler Automobiles) partnered with Lionsgate to produce four custom television commercials launched across the country beginningSunday, November 1, 2015, featuring Chrysler, Dodge and Ram brands. Multimedia campaign spans across television, radio, digital and social media.

Join the Revolution Official Teaser Trailer Official Hunger Games

Released on: Jun 9, 2015Views: 5,621,688

Trailer Teaser Lionsgate

Released on: Jul 17, 2015Views: 23,288

Official Trailer

The trailer has a very large influence on the film as it is a preview for the fans to be excited for the release of the film. The trailer was released on YouTube on July 23rd 2015 and currently has over 19 million views. The film was not released until late November this gave fans a preview quite early so that it was being spoken about and there was an interest a while before the film was released.

Marketing posters

Marketing billboards

Press marketing

Marketing The posters and the trailers are very strong and influencing. The target audience are young adults. As it is very empowering, we think that the approximate age of the target audience would be for people over the age of 15 all the way up to the age of 50. The posters and the trailers include a lot of symbols such as wealth, empowerment, strength and rebellion. They are smart as they use colours to represent some of their symbols such as the white rose with dripping blood. The main symbol in the film is Katniss Everdeen. She is the symbol of their revolution.

Merchandise When Mockingjay was released there were many merchandise products which were also released along with it. There are many different items for example hoodies, mugs, t-shirts, stickers and phone cases. All of these items have symbols or phrases from the film. There is a website in which all of the merchandise can be purchased: http://www.panempropaganda.com/gallery/the-hunger-games-merchandise/. Some limited products could also be purchased at the cinema.A Mockingjay part 2 app was launched on October 20th 2015.

Competition Odeon and capital FM teamed up for the public to win a competition for 1000. To enter the competition was very simple, all you had to do was answer a question.

Online There was an official Facebook page which posted teaser trailers, posters and the official trailer leading up to the release of the film. These were both separate accounts from the other Hunger Games films.The film has an official twitter account. Before the film was released the twitter account would post asking who was excited and also previews. The account now has 1.4 million followers. This makes a huge impact as a lot of the target audience for this film would be using Twitter as their main social media page. The Hunger Games saga already had a website and therefore all of the information from this film were just posted onto this as it was already a popular website.

Box Office FiguresOpening Weekend:$102,665,981Worldwide Gross:$651,988,594Mockingjay Part 2 topped the UK box office on its opening weekend, taking 11.26m and Mockingjay Part 1 made 12.6m in the UK in its opening weekend, accounting for two out of every three tickets sold, its distributor Lionsgate said.In the US they aimed to make $110 million and they ended up making $651.3 million.

Exhibition and Exchange Mockingjay Part 2 was released November 20, 2015 and on its opening weekend it had already taken in 11.26m.Around the time of the release of the film there was lots of things going on around the world, the main one that would have had an impact was the attacks on Paris. It took major attention in everyone's lives.

Exhibition and Exchange The films main competition was Spectre, both films were released in November and both were sequels and therefore predicted to be very popular. However the Hunger Games was more successful. Odeon Leicester Square was the host to the premiere (first screening of the film in the UK) on Thursday,November 5.The film was screened in cinemas across the UK including Odeon, Cineworld and Vue. It was also screened in big-format, in IMAX.

Reviews

Exhibition and ExchangeThe film has not yet been released to the general public on DVD yet but online pre-orders are being taken now. Blu-Ray and Digital DVD release date is March 22nd 2016. It is available to pre-order on websites such as Amazon and iTunes. Mockingjay Part 2 is available to stream online however it is illegal and shouldnt be done.

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