the human resources forum

MILAN, 27TH NOVEMBER , 2012 PALAZZO MEZZANOTTE, PIAZZA AFFARI FOCUS ON LABOUR. 2012 FORUM DELLE

RISORSE UMANE

NEW LOCATION:

Organized by:

THE ITALIAN BUSINESS SOCIAL MEDIA

Comunicazione Italiana is the first Italian Business Social Media. Our mission is to create connections between the members of our

community and prominent decision makers and opinion leaders from institutions, companies and universities. Comunicazione

Italiana boasts a network of 20 associations and more that 51,000 managers and professionals from the HR, communication and

innovation sectors as well as from the meeting industry.

OUR PORTFOLIO OF CLIENTS

COMU

NICAZION

E ITALIA

NAAbout us

2012 HUMAN RESOURCES FORUMThe Human Resources Forum is the annual Italian meeting for HR management

industry. It represents a unique opportunity to meet, debate, learn and attract

talents as well as to establish and strengthen relations with the Italian political,

economic, scientific and social communities.

It is the only event in this sector where participation is completely free. An ex-

clusive and innovative meeting experience for companies, institutions, public

administration, universities, business schools, industry associations and trade

unions.

The event will feature talk shows, Business Matching meetings, Benchmarking

Groups, recruiting opportunities, interviews and thematic workshops and will be

a good business networking opportunities with HR directors, top managers and

industry professionals.

The Forum main objective is to gather HR directors and managers, businessmen,

CEOs, opinion leaders, media, university and institutional representatives in order

to identify shared solutions to meet the current challenges in the economic,

social and professional sectors.

WHY PARTICIPATEParticipating at the HR Forum means getting in touch with the main Italian HR

players. The Forum is organized for corporate top managers, HR directors, training

and recruiting managers, head hunting and executive research companies, insti-

tutional representatives and economic experts.

It is a unique opportunity for knowledge sharing and getting in touch with

the decision makers.

The HR Forum is expression of Comunicazione Italiana’s business social network

which includes more than 52,000 top managers and decision makers from the

Italian labour market.

THE H

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Event Concept and G

oals

2012 FORUM DELLERISORSE UMANE

Organized by:

THE H

UMAN RE

SOURCES F

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Partic

ipants

The Human Resources Forum is a B2B event. Participation is free of charge

and open to more 1,500 attendees such as:

HR directors, institutional and corporate top managers, HR managers, trai-

ning directors, businessmen, journalists, innovators, digital leaders, univer-

sity professors.

Since its first edition hosted at Palazzo dell’Informazione in Rome (27

speakers and 527 attendees) to its last edition hosted at Auditorium Parco

della Musica (with 1,197 attendees; 30 official partners; 82 speakers);

over the years, the Human Resources Forum has generated a growing in-

terest.


To see all Human Resources Forum participants,

please follow the link below:

http://www.forumHR.it/partecipanti.html

OUR FIGURES

Chart by category Chart by region

Organized by:

THE HUMAN RESOURCES FORUM KEY PLAYERS

THE H

UMAN RE

SOURCES F

ORUM

Key P

layers

2012 FORUM DELLERISORSE UMANE The Human Resources Forum is based on Comunicazione Italiana’s relational

database which includes 733 speakers from universities, corporate, institu-

tional and media sectors.

In 2012 edition, the Forum will involve 140 key players who will attend all

scheduled sessions in at least 4 parallel conference rooms.

Keynote Speaker

20-min speech from the podium during the opening session with the support

of multimedia facilities to provide a significant contribution to the HR sector in

terms of contents.

Speaker

Participation in talk shows without any support of multimedia facilities.

Speaker HR Innovation Practice

20-min intervention with possibility of multimedia presentation to share the

best practices in this sector.

82 SPEAKERS In 2011 EdITIOn

Organized by:

OUR PARTNERS

THE H

UMAN RE

SOURCES F

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Partn

er

2012 FORUM DELLERISORSE UMANE The HR Forum is inspired by crowdsourcing. The Forum is based indeed on

its partners’ contributions in all its stages, from the planning to the realization

of the event. Our partners share the event objectives with the organizers

and take this opportunity to promote their image, to highlight their expertise

and to promote best practices. It is also an unprecedented opportunity to

create new business opportunities and to directly interact with over 1,500

participating managers and professionals.

Our Partners include:

Companies in the following sectors: Technology, Internet,

Telecommunications, Energy and Environment, Bank and Insurance, Food

and Beverage, Fashion and design, Entertainment, Transports, Tourism,

Chemical and Pharmaceutical, Communication and Marketing, MICE and

Publishing.

Institutions, Local and Central Public Administration.

The main national and international Category Associations,

Organizations and nGOs

The most prominent national and international Universities and

Business Schools.

national and international Media Companies.

4 good reasons to become our partner:

Contents: Promoting the culture of communication and marketing by

disseminating national and international best practices.

Visibility: High brand visibility thanks to our national and international

media plan which includes ads on monthly and weekly magazines,

newspapers, online magazines, press agencies; outdoor communication as

well as high media exposure thanks to our media partners’ coverage on

national and international press.

Business Networking: Great networking opportunities before and after

the event. Possibility to establish and strengthen relations with the Italian

largest business community in the communication and marketing sector as

well as with over 600 HR leaders coming from the main Italian companies.

Business Matching: Access to the reserved area with the possibility of

scheduling and arranging an agenda of one-to-one business meetings.

Organized by:

HR FORUM: THE EVENT DIMENSIONS

THE H

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Form

at

Plenary: The main hall will host 2 plenary

sessions (duration: 1hr and 30 min each). Prominent

speakers will address the main important issues

related to HR management, innovation and labour

market.

Conferences: Four parallel conferences will run

simultaneously in four different conference halls to

discuss the hottest topics on human resources

management (duration: 1 hr). They will be co-

organized by Comunicazione Italiana and the

Forum’s Partners.

Workshop: one-hour in-depth workshops in

two separate halls on specific topics for an

increasingly more demanding and focused

audience. Workshops are exclusively organized by

the Forum’s Partners with the eventual collaboration

of Comunicazione Italiana.

Business Matching: it’s the

new format which envisages

the organization of one-to-one

15 min. private meetings with

HR directors and top managers of the main

Italian companies.

The Hiring Companies: 10/20 min speeches by

corporate recruiting managers who will present

their 2012-2013 recruiting plans and job

opportunities.

HR Innovation Practice: 15/30 min consecutive

sessions in the HR Innovation Practice Hall with

managers who will present innovative case histories

with multimedia support.

Benchmarking Group: comparison of

performances and projects

Benchmarking discussions:• HR Bank&Finance• HR Consumer• HR Pharma, Medical and Wellness• HR Automotive• HR Tourism• HR Technology/Telco• HR Food&Beverage• HR Energy


The Human Resources Forum is brimming with innovation and contents with around 50 working sessions in one single day and in one single.

BUS INESS MATCH ING

Organized by:

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HR Atlas

2012 FORUM DELLERISORSE UMANE The Human Resources Atlas represents the main cross-media knowledge map

in the HR sector. It is the official HR Forum catalogue as well as a useful guide

to learn more about the most prominent Italian training and HR management

key players.

Contents: The HR Atlas’s main objectives are fostering and facilitating

knowledge sharing and business networking. Thanks to 10-year interaction with

the Italian business community, the Atlas includes 260 pages of contacts,

contents and professional relations which are also available in the online

version. It represents a unique instrument to get in touch with the main Italian

decision makers through the Communityemail option.

Cross-mediality: The Atlas represents a unique editorial cross-media project

in the HR sector. The Atlas’s hard-copy version includes the Forum main contents

and the “HR Map” as well as all contact details and profiles of the most

prominent corporate and institutional HR mangers. The online Business Social

Networking platform aims at enabling its users to get in touch with the leading

business and public administration’s decision makers.

Users’ profile: HR management professionals, professors, decision makers,

journalists.

Distribution and circulation: The Atlas is issued on annual basis and is

printed in 7,000 copies. It is distributed to around 800 Comunicazione Italiana’s

stakeholders and opinion leaders, in the main bookshops and during the main

events in this sector.

How to be included: you can join one of the Forum Partnership Programs

or book an editorial and/or advertising space. For more information, please

contact: [email protected]

ATLANTE DELLE RISORSE UMANE 2012/2013

Organized by:

The Human Resources Forum boosts

the Italian labour market by inclu-

ding the “Recruiting Day” in its for-

mat. It is an initiative which enables

companies to meet ad select the

best talents as well as enables can-

didates to get closer to companies,

understand their core business and

values and be aware of their job op-

portunities for 2013.

Format

Candidates will have the opportunity

to participate free of charge at the

Human Resources Forum as well as at

the Recruiting Day by registering on

the event website www.forumhr.it

Key Players

Companies, Universities, Business

Schools, Placement Offices, Head

Hunters, Temporary employment

agencies, temporary job placement

agencies, Institutions, central Public

Administration representatives will

liven up the recruiting day conference

hall through the intervention and par-

ticipation of top managers and HR di-

rectors, corporate presentations,

interviews and debates and the orga-

nization of training workshop for can-

didates. The participating hiring

companies will have a desk or lounge

corner in the Underground area where

candidates will have the opportunity

to make interviews and collect infor-

mation materials.

Participants

We expect the participation of both

young and high-profile candidates

thanks to the involvement of the pla-

cement offices from all Italian Uni-

versities along with the major Italian

recruiting companies and online job

searching agencies.

THE H

UMAN

RESORU

RCES FO

RUM

Recruiting

Day

27 NOVEMBRE

RECRUITING

COMPANIES MEET THE BEST CANDIDATES AT THE RECRUITING DAY2012 FORUM DELLERISORSE UMANE

Organized by:

THE H

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UMBu

siness M

atchin

g Prog

ram

MEETING WITH DECISION MAKERS

Counicazione Italiana’s Business Matching Program is one-to-one business meeting format which

will give you the opportunity to request closed-door exclusive meetings (15 min. each) with

Italian key leaders in the innovation, HR and training sectors. The program is intended for top

managers and supplying companies in the services, consulting and training sectors.

Comunicazione Italiana boasts a relational database and network of 733 speakers including

corporate and public administration top managers. Many managers have already confirmed their

availability for the Business Matching Program. You can see the profiles of people you can meet

in the reserved area upon request.

The decision makers you can privately meet at the Forum are:

CEO

Managing director

HR dIRECTOR

Organization, Training and development directors

Internal Communication directors


BUS INESS MATCH ING

BUSINESS MATCH ING BUS INESS

MATCH ING

Distribution of professionals by areas of activity

Organized by:


THE H

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Topic

s

TOPICSHr Management

- People engagement: Sustainability, diversity,

welfare. What’s the HR future?

- Change and flexibility. How to manage the

human resources during crisis period.

- Growth and competitiveness: new challenges

for companies.

- Human resources management for small and

medium enterprises. Approaches and case

histories.

- Organizational Change Management:

organizational changes and future challenges.

- developing people: strategic incentives for

labour reorganization

Hr & Legal

- Change in the labour law and industrial

relations: experts take the floor.

- Labour meets legal: Legal regulation of

transitional labour market.

- The labour market reform: What’s new?

HR Care

- Unconventional Employer Branding; corporate

strategies for market competitiveness.

- Competence development: intervention areas to

better play one’s role.

- Corporate welfare: efficiency and staff

motivation policies.

- Outplacement: career transitions which lead

people to change.

- Organizational environment and wellness:

analysis and improvement of corporate heath.

HR &Training

- Talents’ management: identifying, motivating

and keeping human capital

- Leadership patterns and corporate culture:

coaching benefits in companies

- From team building to outdoor training:

experiences that move people.

- Work life balance: less stress more flexibility to

succeed in your job.

HR & Reputation

- Human Resources Reputation: how people

enhance companies

- Corporate culture: identity and values which

join people and define business.

Hr & Technology

- Collaboration to innovate: the future of

interactive resources.

HR & Labour

- Executive search: assessment of internal

resources and support to Board to guarantee

high level of leadership and development of

leaders.

- Tourism Management to re-launch the country

and generate employment. Toward Expo 2015.

- Identikit of who is looking for job opportunities

and the most wanted profiles in 2013:

discussion among recruiting managers

- new Company: hiring strategies and start-up.

Organized by:

Sala GiallaSale BluSala Parterre Aula Educational

MAIN CONFERENCES:

The Main Hall can seat 450

participants and will host the

Opening Session in the morning as

well as the main conferences, the

interviews to the Forum key players

and the Show Speeches of the Main

Guests.

The Closing Session will take place in

this hall at 16.30 hrs.

Participation is open and free of

charge upon registration online or

onsite at Palazzo Mezzanotte.

WORKSHOP HALL:

2 Blue Rooms which can seat 70

participants and will host 10

workshops promoted and co-

organized with Comunicazione

Italiana’s content partners.

Participation is free upon pre-

registration.

HR INNOVATION PRACTICE:

The Yellow Room can seat 50

participants and will host the

presentations of case histories by

partner companies. duration: 15/30

min each.

Participation is free upon pre-

registration.

CROSSMEDIA TRAINING:

The Education Room can seat 21

participants and is set-up with 21

multimedia desks. It will host 5

training sessions (duration: 1/2 hrs).

Participation is subject to availability

and to the payment of a fee.

THE H

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The C

onference Ar

ea


Organized by:

AREA NETWORKING MAIN & OFFICIAL PARTNER

networking Area for Main/Official Partners

1

RECEPTION

4

networking Area for Main Partners

Logo PlacementMedia, Main & Official Partners

SALA PARTERRE

Area Interviste Sala Parterre Area Networking Official & Main Partner

Press Corner for Media Partners

THE H

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Main Hall


Palazzo Mezzanotte

2 3

Organized by:

Area Networking Partner Area Networking Partner

Stand Recruiting

Stand HR Partner

Benchmarking Group

Business Matching

ROMAN ExCAVATIONS

RECRUITING DAY

BENCH-MARKINGGROUP

BENCH-MARKINGGROUP

RECR

UIT

ING

ZO

NE

NETWORKING HR PARTNER ZONE

SALA EDUCATIONALCROSS-MEDIA

TRAINING

20 posti

SALA GIALLABUSINESS

KNOWLEDGE

50 posti

SALA BLUWORKSHOP

70 posti

SALA BLUWORKSHOP

70 posti

1

1

6 7 8 9 10 11

2 3 4 5

2

3

4

5

6

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Undergrou

nd Ar

ea

BUSINESS MATCHING

BUSINESS MATCHING

Organized by:

MAIN PARTNER

Premier Logo placement on all communicationmaterials and in the event ad campaign.

Organization of a Conference (duration 1 hr 30 min),creation of an event page on the business socialmedia and promotional activities with exclusiveDEM and recall.

Marketing materials (brochure or gadget) included inthe welcome bag.Opportunity to deliver a speech in the Openingplenary Session.Opportunity to deliver a speech during one of theMain Conferences.

6 dossier pages on the HR AtlasDouble full-page ad on the HR AtlasA complete 18 sq m turnkey booth (No. 2 per 9 sq.m. modules) in the Main Conference Hall

Euro 35.000 + VAT

OFFICIAL PARTNER

Logo placement as Official partner on all eventmaterials and in the advertising campaign.Marketing materials (brochure or gadget) includedin the welcome bag.Opportunity to deliver a speech during the MainSessions.4 coloured dossier pages on the HR AtlasDouble full-page ad on the HR AtlasOne complete 9 sq. m. turnkey booth (No. 1 per 9sq. m module) in the Main Conference Hall.

Euro 16.000 + VAT

CONTENT PARTNER

Organization of a Conference (duration 1 hr 30 min),creation of an event webpage on the businesssocial in collaboration with Comunicazione Italiana.

Logo placement on online communication.9 sq. m turnkey lounge area in the Underground Area(one 9 sq. m module).

Double dossier page on the HR Atlas.One ADV page on the HR Atlas.

Euro 8.000 + VAT

BUSINESS MATCHING PARTNER

Logo placement on online communication.Possibility to request up to 10 arranged meetings(max. 15 min. each) in the Business Matching Area.Business Matching Space

Euro 5.000 + VAT

PARTNER

Logo placement on online communicationMarketing materials (brochure or gadget) includedin the welcome bag.Opportunity to deliver a speech in one of ForumSession.One page on the HR Atlas9 sq. m turnkey lounge area in the UndergroundArea (one 9 sq. m module).

Euro 3.000 + VAT

HR INNOVATION PRACTICE

Intervento Speaker 15’ nella Sala “HR InnovationExperience”Salottino “chiavi in mano” spazio Underground mq 9(n. 1 modulo).

Euro 1.800 + VAT

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Partn

ership

Program


Organized by:

ADDITIONAL SERVICE TO THE PARTNERSHIP PROPOSALS

2 DEM to send personalized invitations to your workshop to Comunicazione Italiana’s relational database (51,000 members) 3.000

Creation of an event webpage and promotional activities on HR Forum Linkedin Group (2,038 members) and C.I. Facebook (16,300 members) 1.000

Audio/video recording of the session 1.500

Photographic coverage with min. 4 shots for the speaker + personalized photo coverage at your booth. 500

Database of participants to the workshop (exclusive service for partners only) 1.500

Database of participants to the Forum (exclusive service for Main and Official partners only) 5.000

Turnkey lounge area (9 sq. m) 1.500

Area to be set up by the client 500

Ad pages in the HR Atlas 800

Personalization of the Atlas bookmark or ADV on the inside front/back Atlas covers (exclusive service for Main and Official partners only) 5.000

Logo placement on Atlas’s front and back covers (exclusive service for Main and Official partners only) 8.000

Interview recorded at the Forum in Comunicazione Italiana’s format 500

Personal Affairs Interview in Comunicazione Italiana’s format 800

Corporate video reportage in Comunicazione Italiana’s format 1.500

THE H

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RESO

URCE

S FOR

UMAd

dition

al servi

ces

Organized by: