THE HUMAN CAPITAL ADVANTAGE

3,000% Growth

20% Market Share

12 Million Cars Sold

PROCESS EFFICIENCY

PERFORMANCE VELOCITYACCESS TO TALENT

ACCESS TO TALENT

U.S. Unemployment 1990-Present

BUREAU OF LABOR STATISTICS, AUGUST 2019

7.0

5.0

1990

10.0

1994 1998 2002 2006 2010 2014 2018

JULY 20193.7 %

Today’s Applicant Economy

7.5 millionUnfilled jobs today

5.8 millionAmericans seeking work

BUREAU OF LABOR STATISTICS, AUGUST 2019

Technician Shortage

76,000Technicians needed from 2016 - 2026

37,000Certified technician shortage given entry labor pool and retirement plans

NADA ECONOMICS REPORT, 2018

Only

1.25%of today’s applicant pool would consider working at a retail dealership.

FIELDS OF WORK THAT

JOB SEEKERS ARE CONSIDERING:

Retail/Wholesale 27%

Hospitality 18%

Finance, Insurance or Real Estate 17%

Medical/Dental 16%

Education 16%

Manufacturing 14%

Construction 9%

Public Service 7%

Utilities 7%

Legal 5%

Agriculture, Forestry, Fishing 5%

Automotive (4 million) 5%

COX AUTOMOTIVE JOBS REPORT, 2017

CONTENT TECHNOLOGY

ACCESS TO TALENT =

+

APPLICANTS LOOK FOR:

Pay Stability and Earning Potential

Career Pathing

Work-life Balance

!

THE WAY WE RETAIL CARS TODAY

VEHICLE

THIRD PARTIESTARGETED ADS

BUDGET

DEALERSITE

DEALERSHIP CRM

SEARCH

JOB BOARDS

THE WAY WE RETAIL JOBS MUST CHANGEEmployers Must Retail Jobs Digitally And Direct-to-consumer

BUDGETOPEN POSITION

CAREER SITE

SEARCH

TARGETED ADS

CANDIDATENETWORK

RECRUITMENT CRM

Mobile Friendly

Non-Mobile Optimized

Job Seeker Expectations

60%of Hireology job descriptions are viewed on a mobile device.

HIREOLOGY DATA, 2019

Mobile Friendly

Non-Mobile Optimized

Job Seeker Expectations

30%

drop off without a mobile-friendly

career site or application process.

HIREOLOGY DATA, 2019

Career Sites Drive

4%

of applicants

30%

of hires

HIREOLOGY DATA, 2019

RECRUITMENT MARKETING COSTS BY CHANNEL

COST PER APPLICANT

COST PER HIRE

REFERRALS

$6

$21

4 APP: HIRE

CAREER SITE

$5

$46

10 APP: HIRE

ORGANIC JOB BOARDS

$1

$87

126 APP: HIRE

GOOGLE

$12

$251

21 APP: HIRE

SPONSORED JOB BOARDS

$75

$2,681

42 APP: HIRE

HIREOLOGY & NADA RESEARCH: SAVING THE LOST APPLICANT, 2019

PROCESS EFFICIENCY

PROCESS ACCOUNTABILITY

PROCESS EFFICIENCY =

+

24 Hours or less is the average time it takes

to respond to a consumer lead.

5 Days or more is the average time it takes to

respond to an applicant.

VS.

DIGITAL AIR STRIKE, 2018 | HIREOLOGY DATA, 2019

Recruiting is a Sales and Marketing Process

INTEGRATE

HIRE

ATTRACT

KPIs

Build Your Employment BrandCareer Site | Job Boards | Targeted Ads

Onboard with ConfidenceOnboarding | Payroll | HRIS | Compliance

Hire Your Best TeamPrescreen Surveys | Interview Guides | Candidate Verifications

of jobseekers lose interest if they don’t hear back a week after their interview.

70%

HIREOLOGY DATA, 2019

21 DAYS

HIREOLOGY & NADA RESEARCH: SAVING THE LOST APPLICANT, 2019

LOST APPLICANTS

2 MillionLost Applicants in Automotive Retail

HIREOLOGY & NADA RESEARCH: SAVING THE LOST APPLICANT, 2019

PERFORMANCE VELOCITY

PERFORMANCE VELOCITY =

CONNECTIVITY INCENTIVES

+

CONNECTIVITY

COMPLIANCE TOOLS

ONBOARDING

APPLICANTS

DMS

WEBSITE

MANAGERS

PAYROLL

JOBS

CONNECTIVITY

COMPLIANCE TOOLS

ONBOARDINGAPPLICANTS

DMSWEBSITE

MANAGERS

PAYROLL

JOBS

69%of employees are more likely to stay for

3+ years with a positive onboarding experience.

Onboarding a new

employee is like delivering a

NEW VEHICLE

CLICK BOARDING, 2019

ACCESS TO TALENT

PROCESS EFFICIENCY

PERFORMANCE VELOCITY

STRONGCULTURE

CUSTOMER SATISFACTION

HIGHERPRODUCTIVITY

GREATERLOYALTY

The Human Capital Advantage

Thank You.