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    A scientic paper on a public media intervention in Al-Darb El-Ahmar

    Supervised by: Pro. Daniel Fetzner

    Co. Supervised by: Bernd Dudzik & Christian Fischer

    ayahtv.blogspot.com

    Ayah O Moustafa

    The Human Antenna Experiment:

    Can an interactive television set up in a public site afect the

    viewing habits o passerby pedestrians while helping an

    outsider establish an identity? Al-Darb El-Ahmar

    March 2011

    Pre-Master Research Study

    The German University In Cairo

    Faculty o Applied Sciences & Arts

    Department o Media Design

    AYAH

    TV

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    Research and development or expanding the use o artand technology on our daily lives, customs, & traditions.

    ayahtv.blogspot.com iiTe Human Antenna Experiment |

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    Tis study oers an extension to the world o interactiveart by building a bridge between it and the humble people o

    Al-Darb El-Ahmar; an extension o the human body through

    a television set medium. It will analyze whether the medium

    used (and the way it is used) will aect the outcome o commu-

    nication or not, and i it can help evolve the means o the V

    set as a medium today in the world o interactive art/video.

    Trough this research acts, theories, assumptions, and ideas

    will be put into consideration while trying to expand the useand means o a V set today to do more than just brainwash

    viewers and act as a receiving device. But to also allow viewers to

    send and interact in a third non-place environment (neither

    virtual nor physical). Trough the science and technology o

    computer vision and the action-reaction input o the human

    body, this study will analyze an interactive public-media

    installation set up in the district o Al-Darb El-Ahmar. Tis

    research attempts to redene the denition o the V set giving

    it a whole new role to play as a medium where it can receive as

    well as send messages while allowing the artist to cross borders

    and interact with the local residents o the neighborhood. For

    this study an interactive public installation will be set up in

    the display window o a small computer shop in Al-Darb El-

    Ahmar to allow exposure between the artist (in the V as a

    medium) and the target audience o the district who range in

    the ages between 15 & 30.

    All o the patches and programming done and tested in this

    research project have been composed in the Cycling 74 Max5 MSP/Jitter under the German University in Cairo (GUC)

    license registration.

    Keywords: interactive art, public media installation, television,

    media design, computer vision, identity establishment, human

    antenna, live perormance.

    ayahtv.blogspot.com

    Abstract

    Abstract | iii

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    Tis paper is or a pre-master course project at the GermanUniversity in Cairo: Faculty o Media Design. It is intended to

    develop and redene what is used today in our everyday lives as a

    one way streaming medium and transorming it into a medium

    or communication and bonding (through the interactive art

    eld). Tis papers main concern is to aim at establishing a new

    unction o the medium (V) as we know it, allowing users to

    act and see more while experimenting i the artist could break

    boundaries with locals.

    Preface

    Preace |ayahtv.blogspot.com iv

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    Contents

    AbstractPreface

    Contents

    Introduction

    i. Televisionii. Conceptiii. Overview

    Chapter 1

    Methods

    1.1 Design Process1.2 Site1.3 Target Group1.4 Sel Applied Constraints1.4.1 Computer Vision1.4.1.1 Pattern Recognition1.4.1.2 Face Detection

    1.4.1.3 Live Perormance1.5 Installation Setup

    1.5.1 Hardware

    1.5.2 Sofware1.6 Remote Location1.7 Blog

    Chapter 2

    Results

    2.1 Meet Ayah2.2 Candid Camera2.3 Complications

    Chapter 3

    Discussion3.1 An Invisible Barrier3.2 A Human TV3.3 Hello, Nice To Meet You

    Chapter 4

    Conclusion

    4.1 In the End4.2 Future Directions

    References

    iiiiv56

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    able o Contents | 5

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    Introduction

    i. elevision

    In our world today, most o us were raised in a residence

    where the living room revolved around a main centerpiece.

    Te main piece that made it all complete and perectly t: the

    television set. However, or those o us who did not, we were

    exposed to the medium in our classrooms, at art museums,

    at the entrance o warehouse retail stores (where they were

    connected to surveillance cameras and showed us on screen),

    or even on airplanes thousands o miles above ground.

    Studies have shown that the television is considered a reliable

    medium or (mainly pointless) entertainment that can eat hours

    o our day at a whole. elevision sets are like portals or those

    o us unknown on a prominent level, into a bubble-like world

    where the rich, amous, and notorious lie or a living. On my

    rst visit to Al-Darb El-Ahmar, I realized that the people there

    have been exposed to limited amount o mediums: televisions

    sets, computers, and cell phones. Within that rame, I was

    determined to create an installation using one o the mediums

    they are so amiliar with. Te best candidate: the image (idiot)

    box. Te hardest part was to gure out how to reach out to the

    residents and connect with them when I was always worried

    that they would see me or a stranger -i not a oreigner.

    ii. Concept

    Beore we can proceed, you need to understand how personal

    this project is. I am an individual with hybrid cultures, traditions,and motherlands. I am American born and bred, but Egyptian

    in blood. Despite the latter act, it is always hard or me to be

    truly Egyptian with my past always catching up on me. Upon

    every visit to Al-Darb El-Ahmar, I always nd mysel recoiling

    and reluctant to try and start a conversation with anyone who

    is old enough to tell when I am grammatically incorrect. I was

    constantly worried I would say anything I did not mean, or

    inappropriate and not even realize it. Tis was truly rustrating

    as I am a person who loves to strike up conversations withstrangers and make my presence known.

    ayahtv.blogspot.com Introduction | 6

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    Ater months o thought, I nally came to the conclusion

    that I could expose mysel through a television set as a way

    o releasing my ears, and crossing my borders rom a remote

    location. Tis way, I can interve publicly without physically

    being there. A small step towards condence.

    iii. Overview

    Te hypothesis o this paper aims to prove i whether or not

    an interactive television set can help change the viewing habits

    o the residents in that area. o see i they can adjust to the

    idea o a receptive television set, while trying to help me, the

    artist, break my personal barriers and learn to interact with the

    people o Al-Darb El-Ahmar. Te results showed to be quite

    signicant to the expected hypothesis and have proven to besuccessul in accomplishing the desired outcome.

    Tis paper is divided into our chapters. Chapter 1: Methods

    will cover the basic inormation on the site, target group, and

    the computer vision I had planned to use. Chapter 2: Results

    talks about the outcome o the live perormance. Te third

    section, Chapter 3: Discussion, will then analyze and go deeper

    into discussion on the results briey mentioned in the previous

    chapter. Finally Chapter 4: Conclusion, concludes this paperwrapping up the results o the installation and the overall eel

    o the project. It also talks about what could and would be

    done dierently i this installation were to be implemented

    again at a dierent location.

    7Introduction |

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    Chapter 1: Methods

    1.1 Design Process

    Beore I began planning out the project, certain pointsrequired clarity in my head. I needed to:

    Create a simple computer vision-based television to human

    interactive installation.

    Participant(s) should quickly understand what to do and

    grasp how the installation is used.

    Installation needs to be set in the correct context where it

    will reach the intended target group & encourage interaction.

    1.2 Site

    While looking or the perect location, one main condition

    was set: I needed a display window (mostly or the protection

    o equipment as children/young adults have no denition o

    private, no-zone space). I went touring in the area behind the Al-

    Azharpark and the Blue Mosque, but could not nd anything

    suitable or my needs. Locals there told me to look in the

    direction towards the Sultan Hassan Mosque and MuhammadAliStreet. Tere the area was a bit more modern. I searched

    that part o the region until I ound a small computer store

    standing between a street ast-ood parlor and a Playstation

    ca (which attracted young boys o various ages). Te store

    was on a main street (down the street rom the Al-Darb El-

    Ahmar police station) and, most importantly, had a sidewalk

    with sufcient space.

    Methods |ayahtv.blogspot.com 8

    Figure 1.1 Site

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    1.3 arget Group

    In order to begin, I had to gure out who my target audience

    was. I went back to explore the area around the site and ound

    that the majority o people on the street were middle and high

    school students. Most o which went to the school down the

    block or the other one urther down the road. I also had a long

    talk with the store (site) co-owner, Mr. Khatter, who advised

    me to ocus on ages between teen and twenty-ve. He

    claimed that children needed something that would grab their

    attention and hold it or the rst ten seconds beore they lose

    interest (and that may be hard to accomplish with something

    experimental). As or adults (especially those with kids) they

    do not have the time or the will to stop and do anything unless

    it has any benet or their children. Seniors were out o thequestion and not in any way targeted. I they happened to pass

    by, I will not neglect them, but not expect them to stop (or

    maybe even hear me over all the noise) and interact. Finally,

    the teenage group is composed o teens and young adults who

    believe they have nothing to worry about and that time grows

    on the trees around the block in bulk.

    1.4 Sel Applied Constraints

    Now to create an interaction that would satisy the previously

    listed goals (rom 1.1 Design Process), some sel applied

    constraints needed consideration rst. I needed to simpliy the

    large task I had at hand and shit my ocus to the most important

    design decisions in relation to this project. My biggest issue

    was guring out what kind o simple interaction I could use in

    Max 5 that would easily demonstrate the concept and, more

    importantly, would not slow down the computer RAM and

    bandwidth connection between both remote locations. Tiswould ultimately lead to unwanted latency-related issues.

    1.4.1 Computer Vision

    1.4.1.1 Pattern Recognition

    My main concern was to nd a way to reduce human laziness

    and encourage physical interaction. I started programing Max

    patches that required human motion to generatethe picture on

    the V. However, that soon proved to be quite the rustration:the rst protoype showed that it was hard or the participant

    to both move and watch at the same time. So I started looking

    into pattern recognition, something that still required physical

    9Methods |

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    interaction, but on a lower scale. One that would detect a

    human body and activate certain channels when a pattern was

    achieved.

    1.4.1.2 Face Detection

    I then realized that pattern recognition was an inappropriate

    idea due to the lack o a stable surrounding environment. In

    order or pattern recognition to successully work, there had to

    be a stable background to set the camera picture to and allow

    the computer vision tracking to detect the dierence in picture.

    Since cameras have a hard time drawing in 3D, everythig

    according to it is on one layer, two dimensions (up and down,

    let and right). It was going to be tough to gure out how to

    set an invisible wall between the oreground and backgroundmovement.

    On that ocassion, I started considering the cv.jit.aces object

    which counts and tracks human aces. I then realized it also

    acted as a metaphor or my concept o the project. Tat I am

    crossing sel-constructed boundaries and introducing mysel

    through the V medium which is made or viewing. However,

    ater a certain threshold o viewers (number o aces) my signal

    is cut o allowing me to disappear into the medium and other

    channels to emerge.

    1.4.1.3 Live Perormance

    I had created the patch and was in the nal polishing stages

    when I realized that it would be best to create this entire

    installation intervention as a live perormance instead. Tat wayI could be in control o when I am on, of, and what channels

    are playing. o view a complete list o the Max patches, please

    visit ayahtv.blogspot.com.

    10Methods |

    Figure 1.2 Installation Setup

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    1.5 Installation Setup

    For the perormance, I used a combination o sotware and

    hardware to help execute the desired outcome.

    1.5.1 Hardware

    2 Laptops (1 PC, 1 Mac),

    1 VGA/AV TV Graphics converter,

    1 Microphone,

    1 Webcam,

    1 Pair of Speakers,

    Extension Cords/Plugs,

    1 Internet USB Stick, &

    1 CRT ube.

    wo laptops were connected rom remote locations via

    the Internet. Te PC laptop was set up at the site and was

    connected to the CR tube (V) using a VGA/AV converter

    allowing me to display what I want on screen. Remember that

    all this could have easily been done with an LCD screen and an

    HDMI cable, but I needed something that camaouged into

    the environment. Ten, a small webcam was connected to help

    me see what and who I was dealing with. Te camera was set upin the store so that it looked like it was on display: or sale.

    11Methods |

    Figure 1.3 Remote Connection

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    1.5.2 Sotware

    Max 5 Jitter/MSP

    Screenium

    Skype

    Internet

    Screenium is a program that helps you make live screen-

    capturing movie-les o o your desktop. You can adjust it to

    record a designated portion o your screen, the entire screen, or

    to ollow your cursor. Figure 1.2shows a detailed explaination

    o what the installation looked like.

    1.6 Remote Location

    For this perormance to be complete, I had to make sure

    that I was no where to be ound on the day o the intervention.

    I went late the night beore to make sure all is correct and

    ready to be set into motion. Te ollowing morning, our

    Figure 1.5 Remote Location

    Figure 1.4 Max Patch

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    representatives were sent: one to keep an eye on the on the V

    connections, one to photograph documentation pictures rom

    the street, a third to keep an eye on the video camera rom

    the neighbors house across the street on the second oor, and

    nally, a outh man capable o all three other positions.

    As or mysel, I perormed rom home that day. I set up a

    plain bed-sheet behind me and launched all three programs:

    Max 5, Skype, and Screenium. On the other computer back at

    the site, Skype was the only thing running. On my end, I set

    Skype to perorm a desktop share with the other laptop to allow

    me to display what was playing in that portion o my screen.

    Screenium was simply used to record what was happening on

    my computer including what I could see (rom the webcam).

    1.7 Blog

    Our teachers have us given each student a Wiki page to

    document every step o the project online. Not only does this

    make discussion with our teachers easy, but it also helps spread

    our project or other eyes to see. Despite the kind gesture, I

    nd that one page (with limited edit control) is not enough.

    I created an online blog (ayahtv.blogspot.com) that gave me

    many more options to customize. Many more pages were addedto discuss dierent parts o the project there.

    Figure 1.6 Blog

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    2.1 Meet Ayah

    It did not take long or the rst person to stop. From what

    I could see, it was an adult man in his mid-ourties. He heard

    me call him and came back (passed the V) to the shop door

    to nd the source o the sound. He let about ten seconds later.

    Te second participant, was also an adult man who lasted about

    a minute. Ater he let, I was able to catch a young girls (about

    8) attention. She was very shy to approach and stayed clear.

    Apparently, a group o 15 year-old boys overheard and came tosee what was going on.

    2.2 Candid Camera

    When people nally realized that I could see them through

    a V, they were bewildered and had one question: how? Teykept asking me or an explanation, to which I replied with,

    Cant you see me? Wouldnt that be a little unair i I couldnt

    see you? At this point, these boys were intrigued and stayed

    or quite a while. Tey attracted other peoples attention and

    brought other riends over. One o the boys was able to quickly

    nd the not-so-hidden documentation video camera across the

    street and screamed, Oh my God! Look! I ound it! I ound it!

    Its candid camera!

    Chapter 2: Results

    Results |ayahtv.blogspot.com 14

    Figure 1.7 Site with Ayah on TV

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    2.3 Complications

    Tere are some things that just have to happen regardless how

    many times you tested and thought you were ready. On the day

    o the installation, ater everything was set up, the V started

    acting up or some reason and kept cutting out my image eed

    giving a solid blue glare (this did not aect my audio stream in

    any way). One o my site representatives had to sit and hold the

    connection piece between the television and PC laptop (VGA/

    AV) all throughout the live perormance to try and prevent it

    rom happening again (but did many times anyway).

    Also, the image was a bit slow and, at times, ailed to stream

    the video eed smoothly. Latency was a big issue and was clearly

    visible between my audio play and the image synchronization.Sometimes, a complete jump cut was visible. I the MacBook

    Pro laptop I was using rom the remote location could hold a

    gun, it probably would not hesitate to kill me ater the extra load

    o RAM I had it run. Te Max patch, Skype desktop sharing,

    and Screenium were a bit too much to stream all together and

    send via Internet.

    15Results |

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    3.1 An Invisible Barrier

    When the perormance started, I ound that rarely did

    people come to pass by on the sidewalk. I realized that people

    in Egypt are used to walking in the street with cars and not

    in the designated pedestrian areas. Also, as this street was a

    bit wider than most other streets in Al-Darb El-Ahmar, cars

    that requently drove by back and ourth and others parked

    along the sides, created a barrier (in ront o the store) against

    me. For a moment, I regretted the act that I had not spreadword or yers o a live perormance today. However, I later

    came to realize that had I done that, I would have spoiled that

    short moment when participants came to realize that the V

    sitting in ront o them was more than just an image box, but

    a responsive one at that.

    3.2 A Human V

    Everyone knows what a V is, but they do not know what

    this V is. On that note, people rarely noticed anything washappening. Te rst man that I stopped, heard me call and

    came back to the door, looking or the person who called.

    Te thought that I may be digital, never had passed his mind.

    However, when I told him I was in the V, he came over, with

    a locked distance between us (I could hardly see him rom

    where my viewing web-camera was set), and asked me i I

    wanted anything. At this point, it was clear adults ound this

    intervention useless and even more, awkward.

    Te second participant was another adult who came a bit

    closer to the V and asked me i he could help me in any

    way-i I had any questions or him. He acted like this was an

    interview. Surprisingly, he started to expressed his eelings

    towards the installation stating that it was strange to talk to

    someone in a television and yet very impressed with what I

    have done. Te best part about interviewwas that he had lasted

    long enough to help introduce me into the area. People started

    gathering in background and noticed that something strange

    was going on.

    Chapter 3: Discussion

    Discussion |ayahtv.blogspot.com 16

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    What I really ound to be interesting was the act that people

    treated the V set as i it were human: as i it were my human

    head. Tey pointed things out to me in the street as i my eyes

    in the set were subjective, danced, sang, ed me, and asked me

    questions. For example, when they ound the documentation

    video camera located in the window o an apartment across the

    street, they pointed it out to me in a way their body gesture

    suggested that they were showing it to me. Tey did not realize

    that I was watching them rom the small webcam in the display

    window.

    I recall one moment during the installation where at least

    ve o these participants got too close to the glass and blocked

    my view rom the webcam. I then said, why are you all so

    close to me? Back away a little. Tey immediately backed o,no questions asked-like I was really there, a young lady asking

    boys to give her space.

    3.3 Hello, Nice o Meet You

    It was interesting the way I ound mysel interacting with

    the people I usually avoid starting conversations to begin with.

    I was raising my voice and calling out random people passing

    by in the street, hoping they would hear me. Tis was trulysomething I would have never done in the case o real, physical

    presence. It somehow elt like I was there, without really being

    there: like I was observing rom a distance. For some reason,

    the male gender was the only gender I was able to establish any

    real conversations with. I did see some girls reach within ve

    eet o the installation, but were too shy to approach. Reason:

    boys were in control o the intervention zone and the girls were

    just too shy to walk up between them. I mysel, cut o the

    signal when I wanted to entertain all the kids I had around me,

    attract attention, or was starting to eel a bit uncomortable.

    17Discussion |

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    4.1 In Te End

    In conclusion, the installation turned out to be overall

    successul. Pedestrians on their way home and out o

    school, have stopped, interacted, stayed, watched, called out

    strangers, and most have even come back. Putting together

    this installation was very stressul, but completely worth the

    outcome. Personally, I enjoyed the interaction and ound it

    to be a un way o perorming and breaking the ice. I believe

    that the medium (V) used was the perect candidate or thisproject. Communicating through a V set was something all

    the locals o Al-Darb El-Ahmar never saw coming. Aside rom

    each o the pros mentioned above, the main aspect I ound to

    prove success, is the act that everyone ignored the slow, cutting

    television signal and depended on audio when needed, keeping

    everything stable and constant. I being on the other end did no

    notice how requent the signal was lost visually. As long as an

    audio stream was audible, communication was consistent.

    4.2 Future Directions

    In the uture, I would love to recreate this installation at a

    similar setting with similar conditions. It is crucial to nd a

    site located in a neighborhood with humble people who have

    no background on media installations and relatively enough

    space or interaction. Tis time, I will not insist on a sidewalk

    as it rarely used by people here in Egypt. My target group still

    remains the same, children and teens between the ages o teen

    and thirty, and maybe even lower (ten?).

    One actor that must be reconsidered, is the time o the

    day the intervention is perormed. During the day, sun creates

    a reection on the display window glass rom the outside

    making it hard or people to see the image on the television

    screen inside behind the glass. However, during the evening

    and night, a television produces a bright glare which not only

    reects light rom the inside (making everything clear outside),

    but can also act as a magnet and attract the eyes o potential

    participants a lot easier. As mentioned earlier in this paper,

    attracting participants to the installation was quite a stumble.

    Chapter 4: Conclusion

    Conclusion |ayahtv.blogspot.com 18

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    Te problem is that I ear I may not be able to nd the

    intended target age group available in the streets at dark hours

    o the day. Or i they are present, they will not be alone but

    accompanied by adults, who a majoirty o do not have the

    time or patience or such time wasting, good-or-nothing art

    installations that do not benet them in any way. Te title o

    this project suggests that a participant controls a V set with

    his body to give him more control than just choosing channels

    and audio control. With the launch o this project brainstorm,

    that was what I had intended. In the uture, I would like to

    emphasize and boost this detail by creating an installation

    which will allow the user to control the rame rate o the image,

    color, noise, audio, and (possibly) some other eatures.

    odays Internet USB sticks have made it more than possibleor one to be online rom anywhere a signal is detected.

    Unortunately though that does not change the act that the

    Internet in Egypt is slow. I nd that a good old-ashioned

    immobile internet router always works best and is advised or

    better, heavy Internet streaming situations. But maybe next

    time, Ill be a little closer to help ease the buer.

    19Conclusion |

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    References

    ZKM: Center or Art and Media in Karlsruhe, Germany. [Visited on 16 December 2010].

    Frieling, R., Daniels, D., and Schwerpunkte, ., 2005. MedienKunst Netz 2 / Media Art Net 2. German & English Edition.New York: Springer.

    Davenport, K., 2008. Gender and Aging: An Investigation oelevisions Inatuation with Youth and Beauty. [online] Boston:Boston College. Available at: [Accessed on 10 October 2010]

    Fincham, P., 2007. What is televison or? Te Guardian. [online]Available at: [Accessed 12 October 2010]

    Wikipedia, 2010. Egyptian television. [online] Available at: [Accessed4 October 2010]

    Wikipedia, 2011. History o V [Arabic] [online] Availableat: [Accessed on 4 October 2010]

    Westphal, K. 2004. Are you addicted to V?[online] Available at: [Accessed

    4 October 2010]

    suite101.com, 2010. What is V Addiction? Symptoms andCures or elevision Addiction. [online] Available at: [Accessedon 4 October 2010]

    Birnbaum, D., year unknown. echnology/ransormation:Wonder Woman. [online] Available at: [Accessed on

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    Reerences |ayahtv.blogspot.com 20

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    urn O Your V, 1995-2007. Kill Your elevision. [online]Available at: [Accessed on 4October 2010]

    All About Lie Challenges, 2002-2011. elevision Addiction

    A Growing Problem. [online] Available at: [Accessedon 7 October 2010]

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