The big huge data problemHow to stop drowning in data and start swimming in customer insights.

Carlos Angel

StopdrowningBy understanding the 3 sacred laws of marketing.

Chapter: 1

Marketing is operationalTransforming strangers into customers is more an industrial process than magic.

Marketing is emotionalEffective brands understand humans respond to emotion over logic.

Marketing is digitalThe internet should be a fundamental component of your marketing strategy and roadmap.

Learnmore...How to use marketing as the tip of the corporate spear.

Start swimmingBy understanding the 3 basic instincts.

Chapter: 2

PainsucksConsumers hate pain and actively search for things to make it go away.

Pleasure movesConsumers will go to great lengths to experience joy and pleasure.

Ego rulesConsumers are driven by their ego and their evolutionary need to stand out.

Learnmore...How to hack purchase intent and awareness.

StartsurfingBy understanding the 3 key processes.

Chapter: 3

Understand your customers usersFocus on intent and context instead of avatars and personas.

Storyboard your relationshipAwareness, engagement, commitment, trust, excitement, loyalty, advocacy.

Storyboard your relationshipAwareness, engagement, commitment, trust, excitement, loyalty, advocacy.

Storyboard your relationshipAwareness, engagement, commitment, trust, excitement, loyalty, advocacy.

Storyboard your relationshipAwareness, engagement, commitment, trust, excitement, loyalty, advocacy.

Storyboard your relationshipAwareness, engagement, commitment, trust, excitement, loyalty, advocacy.

Storyboard your relationshipAwareness, engagement, commitment, trust, excitement, loyalty, advocacy.

Storyboard your relationshipAwareness, engagement, commitment, trust, excitement, loyalty, advocacy.

Storyboard your relationshipAwareness, engagement, commitment, trust, excitement, loyalty, advocacy.

Test your campaignsAccelerate your customer relationships with campaigns you can test and document.

Learnmore...How to increase your customer’s lifetime value.

StartflyingBy understanding the 4 millennial trends.

Chapter: 4

SellexperiencesMillennials spend their money on experiences instead of things.

Sell accessMillennials spend their money on access instead of assets or debt.

SellconvenienceMillennials spend their money on the most convenient things.

SellserviceMillennials spend their money on good service and nice brands.

Learnmore...How to create irresistible consumer experiences.

StartbuildingBy understanding the 4 sacred predictions.

Chapter: 5

Big data will be hugeNew devices will generate huge data marketers will use to design disruptive consumer experiences.

Marketing will be AIThe singularity of data and AI will give customers unprecedented levels of personalization and service.

Sales will be virtual Virtual Reality will give customers the power to tele-transport themselves to the ideal sales conversation.

Bits will be atomsThe digital and physical worlds will collide into next generation consumer experiences.

Learnmore...How to see around corners and avoid being disrupted.

The big huge data opportunityHow to stop drowning in data and start swimming in customer insights.

Twitter: @carlosangelco