the holy grail: connecting crm & analytics plaforms
TRANSCRIPT
#SMX #14C @mwiegand
• ContentIsaw• TrafficSourcesthatdrove
metoyoursite• MylevelofEngagement
Analytics collects data about my visit.
#SMX #14C @mwiegand
• TheCompanyIworkfor• MyLeadStatusaftertalking
toyoursalesteam• MyLifetimeValueafter
buyingseveralthings
If I fill out a form, CRM collects more data about me.