The Holland Area Chamber of Commerce and

The Holland Sentinel

present

Holland Area$1,000,000

Consumer SpendingStimulus Program

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This program is designed to stimulate the LOCAL economy with

$1,000,000 in sales for local businesses during the week of August 23rd!

The Holland Sentinel in partnership with The Holland Chamber will stimulate our local economy by printing a Special Edition to be published on August 23. It will be filled with great offers from local

participating merchants!

This program will not only stimulate sales that week but will do so the following week through the introduction of

“Holland Stimulus Fast Cash” to be given away to your customers with each expenditure of $50

August 23 - 29, 2009 and redeemed at participating merchants from August 30 - September 7, 2009

http://www.youtube.com/watch?v=n1uasqxX4vg

• All participating merchants purchase 100 - $5 Fast Cash Certificates at the beginning of the promotion. (additional certificates available).

• For every $50 purchase your customer makes between August 23 – August 29, 2009 you will give your customer a $5 Fast Cash Certificate.

• Your customers may redeem these Fast Cash Certificates at any participating merchant the following week between August 30 – September 7, 2009.

• All Fast Cash Certificates should be handled as Cash.

How “Fast Cash” Works

• Tab section on newsprint • Publication date - August 23, 2009• Only $250 for a full page, full color ad• Sales deadline for print ad is August 7th• Distributed on Sunday, August 23 in The

Holland Sentinel as well as on the web at www.hollandsentinel.com and www.holland-chamber.org

Stimulus Tab

How do I become a participant?

• Purchase a full page, full color ad for $250 (Prepaid)• Purchase 100 - $5 Fast Cash Certificates(Billed in September)• Return any unused Fast Cash Certificates (Credit in September)*• Return any redeemed Fast Cash Certificates (Credit in September)*

*All unused Fast Cash Certificates and Redeemed Fast Cash Certificates should be returned to The Holland Sentinel for a credit of $5.00 each against the original quantity purchased. Any quantity returned above the original quantity will be credited at $5.00 each for future advertising.

_________________________________________________________________________________________________________

Examples:Example 1: Example 2: Example 3:Ad $250 (Prepaid) Ad $250 (Prepaid) Ad $250 (Prepaid)100 FCC $500 (Charge) 100 FCC $500 (Charge) 100 FCC $500 (Charge)50 unused FCC returned $250 (Credit) 50 unused FCC returned $250 (Credit) 0 unused $0 (Credit)50 redeemed FCC returned $250 (Credit) 100 redeemed FCC returned $500 (Credit) 50 redeemed FCC $250 (Credit)Total investment $250 Total Investment $250 Total Investment $250

Future advertising Credit $250 (Credit for future adv.) FCC charge $250 (Billed in Sept.)

FCC- Fast Cash Certificates

Merchant Guidelines• Merchant will receive their Fast Cash Certificates from The Holland

Sentinel.• The merchants are responsible for returning all “redeemed” and

unused certificates to The Holland Sentinel by Friday, September 18th or the merchant will be charged $5.00 for each Fast Cash Certificate received.

• The merchant will be billed for the difference between the Fast Cash Certificates received and Fast Cash Certificates returned @ $5.00 each.

• Each Fast Cash Certificate will be numbered on non-copy paper. (Duplicates of any kind are not valid)

• All merchants are required to hand out the Fast Cash Certificates at point of purchase for each $50 purchase between August 23 – August 29, 2009.

• All merchants will accept Fast Cash Certificates for redemption between August 30 – September 7,2009.

• If additional Fast Cash Certificates are needed the merchant can purchase more from The Holland Sentinel.

Customer Guidelines• Customers will receive $5 Fast Cash Certificates for every $50

purchase from participating Merchants between August 23 – August 29, 2009

• Customers may redeem their Fast Cash Certificates in any of the participating stores between August 30 – September 7, 2009. Fast Cash Certificates are NOT valid any other dates.

• Copied Fast Cash Certificates are not valid and will not be redeemed.

• A list of participating merchants can be found in The Holland Sentinel Special Section published on Sunday August 23, www.hollandsentinel.com or www.holland-chamber.org.

• Fast Cash Certificates are not redeemable for cash, no compensation will be given for expired or invalid Fast Cash Certificates.

Selling points•If all Fast Cash Certificates are handed out, the participating merchants will

realize 1,000,000 in sales.

•Cost to the merchant is $250 for a full page, full color ad in the tab-sized

publication.

•Bonus! If more certificates are returned than purchased, then merchant will

earn $5.00 per additional certificate in future advertising dollars.

•Promoted through The Holland Sentinel, www.hollandsentinel.com,

www.holland-chamber.org, The Holland Chamber and WJQ radio.

•Timing is perfect for the all important back-to-school season.