the hiv vaccine trials network is supported through a cooperative agreement with the national...
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The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
Social Media and DomesticTrial Recruitment for HVTN 505
Only HIV Vaccine Efficacy Trial Worldwide
2200 MSM and Transgender Women
Social Media/Internet Recruitment accounts for xx% enrolled
www.hopetakesaction.org generates contact forms for 21 sites are generated
Advertisements and postings on dating sites, blogs, social media are key to timely enrollment
July 23, 2012
The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
How People Find Us
Dating SitesCraigslistFacebookTransitNewspaperFriends
The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
Custom Reports on Google
How many of these people filled out the contact form?
(Google’s numbers differ from what people say)
The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
Facebook Advertising
In Orlando market, 364 times as many men see the ad when the ad has no MSM targeting. (269,940 vs 740)
Keep gay image to dissuade clicks from straight men
The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
Ranking:
Evaluate Ads
This ad received the most clicks
This ad performed almost as well as #1
This ad did half as well as #1
1 2 3
This ad received the least number of clicks, so we stopped running it
4
The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
Facebook.com/helpendhiv
Post 1-2 times/day 5700 fans Rule of thirds Schedule posts on
weekends/holidays Dedicate staff time with several
admins Multiple links from
hopetakesaction.org and thank you message
The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
HIV Prevention Trials Network (HPTN)HPTN is a worldwide collaborative clinical trials network that develops and tests the safety and efficacy of primarily non-vaccine interventions designed to prevent the acquisition and transmission of HIV.
Current studies include: HPTN 052 (The Serodiscordant
Couples Study) HPTN 065 (TLC-Plus) HPTN 064 (ISIS) HPTN 061 (The BROTHERS Study)
The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
Community Engagement for HIV Prevention Trials NetworkFacebook/HIVptn and Twitter/HIVptn
HPTN also uses advertisements to engage followers, however…
Social media sites primarily used to engage HIV advocates, HIV and non-HIV health related organizations and other key individuals in discussions about biomedical prevention research.
The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
HPTN has a worldwide research agenda, therefore global community engagement is required
The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases.
For more information about HPTN’s use of social media or HPTN’s research contact:
Georgette King [email protected]
Also find us on:
http://facebook.com/HIVptn
www.twitter.com/HIVptn