the hero's journey - leveraging screen australia to drive tourism
DESCRIPTION
Presentation to Mumbrella 360 audience. Part of a 4 way pitch between a creative, communications, digital and data agency. I focussed on a global point of convergence to engage creators in markets around the world. each of them creating a story we could leverage back into their home market mediaTRANSCRIPT
MORE THAN PLACE
IT’S A BIG CHALLENGE
AUSTRALIAN STORYTELLING
THE HERO’SJOURNEY
THE HERO’SJOURNEY
HEROES WANTEDENQUIRE WITHIN
HEROES WANTED
CREATE AHERO’SJOURNEY
OPEN THE VAULT
TIERSOF OUTREACH
WHILE THE CAMERAS ARE ON US
HEROICALLYSHORT
THE PERFECTHOST
CONTENT IS A SAFE BET
DIGITALFOR EVERYDEVICE
Londoner triumphs with heroic Australian journey
A MEASURED RESPONSE
LEAVEIT OPENFORGOOD
@benshipley