the heritage film festivalshilp katha 2014 by symbiosis institute of design (sid), pune in september...

1 Regtd Ofc: C/282, bhavna tenements, vasna barrage road, paldi, Ahmedabad – 380007. Gujarat – India

+91 9408781522 – [email protected] – www.hff.aadhar-india.org

THE HERITAGE FILM FESTIVAL

The Heritage Film Festival is not just an EVENT...

but a CAUSE with the aim to REVIVE the traditional art forms,

it is a MOVEMENT to embellish & enrich the Rich Heritage of India !

The Heritage Film Festival (HFF) is in its 3rd year. Themes for HFF2014 are: 1) Arts & Crafts of India & 2) Fairs & Festivals of India.

Event dates: 19 to 25 November 2014 Various venues in Ahmedabad, Gujarat, India



The Heritage Film Festival launched the themes for year 2014 in March

2014. This year the festival got over 200+ query to submission of the

films.

JURY for film selection for HFF2014 held on 30-31 October and 1-2

November 2014 at Bhavan’s College and Actors groups studio at Gujarat

College Drama Department in Ahmedabad.

The selected film by the Jury member to be screened at selected venues

in Ahmedabad during the World Heritage Week, 19 to 25 Nov 2014.



About The Heritage Film Festival

aadhar is proud to share that our project The Heritage Film Festival (HFF) was initiated in 2012,

as part of our mission to raise awareness about India’s rich artistic heritage. In order to preserve

India’s finest cultural legacies, aadhar initiated HFF to explore India’s glorious heritage through

audiovisual media. The Heritage Film Festival is a project by aadhar to spread awareness and

educate public about India’s heritage through films.

The Heritage Film Festival (2012)

‘’Hastakala’’

Celebrating Hand-Craft Skills of Traditional Artisans and Craftspeople of India

The Heritage Film Festival (2013)

‘’Visual Narrative Arts & Handicrafts’’ of India.

Overall aim of the Heritage Film Festival (HFF) is to encourage film submissions, organise film

making projects, review film competitions, and screen films to different audiences.

All the films received for the Heritage Film Festival are added to the Heritage Film Archive (HFA).

The Heritage Film Festival (HFF) and The Heritage Film Archive (HFA) are two complementary

projects that are part of the archival and promotional objectives of aadhar. Both the projects HFF

and HFA are complementary and work in unison. The HFA will collect and compile the resource

and the HFF will promote the films

.



The Heritage Film Festival TRAVEL

The Heritage Film Festival showcases the film in Ahmedabad, in Gujarat, a western state in India

and thereafter travels. The festival was invited to screen selected films at part of various projects.

This is how the Festival Travel started, details as below:

1. ‘India Ki Khoj’ at The Indian Institute of Technology Gandhinagar (IIT-GN) in June 2013

2. ‘Garvi-Gurjari National Craft Fair & Summit 2014’, from 21st to 27th February 2014,

Ahmedabad.

3. Golden jubilee celebration of the Craft Council of India (CCI) at Chennai in July 2014

4. Shilp Katha 2014 by Symbiosis Institute of Design (SID), Pune in September 2014.

We further aspire for forge collaborations with various individuals / organisations to take the

screening of films to a wider, more diverse audience. In this regard, we wish to take the festival to

various parts of India as well as across the globe.



ABOUT aadhar

aadhar, which in Gujarati literally means “to support”. aadhar is a charitable trust established in the year 2002 with its operational office based in Ahmedabad, Gujarat, India with a commitment to revitalise Arts and Crafts of India. The mission of aadhar is to develop programs and opportunities that support traditional craftspeople in an effort to sustain their livelihood, which contributes to the collective cultural heritage. aadhar works at a grass root level in the art and craft communities of India with an aim to stimulate, foster and promote individual artists and provide them a platform to enhance skills and become their own brand ambassadors, rather than just render support to sell their ethnic products. Our task is not only to preserve and spread the legacy but instil a sense of belonging towards this inherent talent among next generation of craftsmen and induct a sense of responsibility to adhere the art and craft as a valuable asset rather than just giving it a commercial perspective. Regardless of the ethnicity of an individual or a group, aadhar carries out various programs in the field of arts, craft and culture for the good of general public with a motive to benefit craftsmen and their families. Our team of experts jointly work on below mentioned area with highly creative and professional outputs: 1. Research and analysis 2. Profiling artisans 3. Documentation 4. Branding and publicity 5. Designing audio-visual presentations 6. Film Making 7. Design and execute forums, seminars, interactive workshops, theme pavilions, exhibitions, sales etc 8. Trainings to Artisans 9. Facilitation for creating Artisans’ Enterprise 10. Activities to spread awareness about art and crafts sector 11. Develop a marketing support network to create employment 12. Income generating programs 13. Education on Health & Hygiene 14. Promote non-formal medium of education Expert team in aadhar provide consultation services for above all. We believe that collaborative efforts bring tangible change for betterment of India’s Heritage Art sector. website :www.aadhar-india.org

FESTIVAL DIRECTOR

http://www.aadhar-india.org/



The Heritage Film Festival project is DIRECTED by Ms Avni V Varia. She is founder member of aadhar

and also director for HFF.

Avni admires the great culture of her home country and its rich legacy of arts and crafts. Her surname,

Varia, actually refers to the familial line of traditional potters in the northwest Indian state of Gujarat.

Avni has over 12 years of experience teaching and managing art, craft and design projects. She is keenly

interested in using her extensive management skills and knowledge to enhance the status of traditional

craftspeople and artisans. She has initiated various projects through ‘aVni’ A Social Enterprise. She was formally educated in India in numerous aspects of design and design education, and subsequently

received her MA in Arts and Heritage Management from London Metropolitan University in London.

Later joined by committed professionals who, in their respective fields, may be considered remarkable

authoritative. Teams’ expertise is in Designing, Training, Management, Product design, Research, Textile,

Film-making etc.

Avni’s official Facebook page: https://www.facebook.com/avnivvaria LinkedIn profile: http://in.linkedin.com/pub/avni-varia/12/306/160/

https://www.facebook.com/avnivvariahttp://in.linkedin.com/pub/avni-varia/12/306/160



JURY for The Heritage Film Festival 2014

The Jury for the Heritage Film Festival 2014 to be conducted on 30 - 31 October and 1 - 2 November in

Ahmedabad, Gujarat. The jury screens film submissions and judge them on a variety of criteria including

relevance of research, content, cinematic style and clarity of presentation.

For details check http://www.aadhar-india.org/hff-2014-jury/

Smt ADITI DESAI : (email: [email protected] / contact: +91 925579557)

Smt VILLOO MIRZA : (email: [email protected] / contact: +91 9327005849)

http://www.aadhar-india.org/hff-2014-jury/



Smt Esther David : (email: [email protected] / contact: +91 9376139845)

Shri RAVJI SONDARVA: ( email: [email protected] / contact: +91 9825476515)



Quotes by JURY Members from previous years Shri Hridaynath Gharekhan: ([email protected]) ‘’Being a member of the film selection jury for the HFF by itself is an honour and I am proud to be a part of

it. The screening sessions were like an explosion of information even for us. It was a visual treat, which I

am glad, will be available to all of us.

From generation to generation, some of the most unique knowledge and information is being passed in

various forms and that is also on the verge of extinction because of a lack of effort and interest from our

side in preserving and protecting it.

The major advantage of this initiative of aadhar is that it is providing a platform to the films made of a

different genre. The world over, films based on arts and craft or heritage are marginalized as a separate

category. So aadhar is not only documenting and preserving Indian heritage, it allows the artisans and

craftspeople m to connect with a larger audience and that is the most important thing’’.

Shri Villoo Mirza: ‘’For me, aadhar is a humble institution that started its activity, simple and pure in its form, which is a very modest way to bring awareness of crafts and the artisan fraternity. aadhar received a

very overwhelming response of film entries in its first attempt’ in 2012, thus encouraging aadhar to make

the HFF an annual event.

Shri Ashoke Chaterjee : ([email protected]) ‘’A very productive effort, and an educative experience for me personally. The entries suggest the richness

of our craft heritage, and the relevance of that heritage to a sustainable future. The commitment of the

film-makers to India’s artisans was wonderfully evident.

A key outcome could be a festival of these films which travels to other centres as well as to schools of art,

design, craft, architecture --- and to the public that needs to be much more aware of this great Indian

heritage, as well as of the threats that now face it. By focusing on issues of craft quality, these films can be

used to help generate a demand for the handmade. The future of Indian craft depends entirely on

generating a value and a demand for handcrafted quality within a new generation of users and

consumers, at home and overseas. The Heritage Film Festival thus offers an important marketing tool, as

well as a rich archive’’.

mailto:[email protected]



List of selected films by JURY for HFF2014



AWARD WINNING FILMS HFF2014



Special mention FILMS HFF2014



AWARD SPONSORS The AWARDS are going to be traditional art pieces and will be

sponsored by Traditional Artisans from India.

1) Asif Shaikh - an international award winner master embroiderer –

Ahmedabad, Gujarat. Contact: 9824059491

2) Kalyan Joshi – National award winning traditional Phad Painter and son of Shree Shrilal Joshi -Bilwara, Rajasthan. ( http://phadchitra.com/kalyanjoshi.htm ) Contact: 9414115987

3) Satyanarayan Suthar – a traditional Kavad artist, Bassi, Chittorgarh in Rajasthan. Contact: 9829390239

4) Murji Hamir Vankar – a traditional handloom weaver, Bhuj, Kutch, Gujarat. (https://www.facebook.com/murji.vankar.9) Contact: 9978870390

5) Suleman Umarfaruqbhai Khatri – a traditional bandhani artisan – Bhadli, Nakhatrana, Gujarat. Contact: 9909728958

http://phadchitra.com/kalyanjoshi.htmhttps://www.facebook.com/murji.vankar.9



PROJECT COLLABORATORS

CONTACT : Vitthaldas Varia – Varia Design – 7567024726 / Avni - +91 8469968811 / Satvinder – Design Route –

09899312947 / Dr Neerja Arun – Bhavan’s college – 9825012984 / Prof Vrundavan Vaidya – Actor’s Theatre –

9824590947



Venue Partners

• Amdavad Ni Gufa, (Anil Relia – 9712999034)

• Apang Manav Mandal, (Mehr Medora – 9825599163)

• Redbricks, (Renita Handa – 9974888912)

• Diwan ballubhai school, (Principal – 9898053536)

• C N Vidyavihar, (Trupti Rawal – 9825150369)

• F D School, (Principal _ Mr Gena – 9925797786)

• Dalpatbhai Chawk (community) (Girish Gupta – 9925067466)



• Download high resolution images from http://www.aadhar-india.org/hff-2014-download/

PROJECT CONTACT

Phone: +91 9408781522

Email: [email protected]

Website: www.hff.aadhar-india.org

Facebook: https://www.facebook.com/TheHeritageFilmFestival

Twitter: @HFFaadhar
http://www.aadhar-india.org/hff-2014-download/http://www.aadhar-india.org/hff-2014-download/mailto:[email protected]://www.hff.aadhar-india.org/https://www.facebook.com/TheHeritageFilmFestival

the heritage film festivalshilp katha 2014 by symbiosis institute of design (sid), pune in september...

Documents