THE HEALING POWER OF NATURE,NOW IN YOUR COLOR

Savvy clients and cutting edge stylists agree that lasting hair color does not have to ravage the environment.

After years of development for a superior, eco-safe, permanent color formula, I.C.O.N. presents an ammonia-free, permanent color that is nearly as safe as water. This product is formulated to be over 90% natural. To achieve this, ECOTECH COLOR gently balances I.C.O.N. ECOTECH into a simple color formula that is lasting, hydrating, and, most importantly, respects the environment. This is conscious color.

ECOTECH COLOR is specially formulated with herbal gifts: the creamy and soothing benefits of Chamomile, Sunflower, and Olive extracts. These blended with time-tested antioxidants Ginkgo Biloba, also known for its non-allergenic properties, protect scalp health, stimulate growth, and the integrity of the hair-in-process. ECOTECH COLOR also contains Aloe Vera and Panthenol that provide healing and moisturizing properties, and specially selected tonics of Salvia for preventive care. Forget damaging, chemical poisons that strip and overcoat hair and the environment. Instead, I.C.O.N. COLOR lasts and thrives from style to style without fading virgin or even gray hair and every color challenge in between.

I.C.O.N. AWAKENS COLOR CONSCIOUSNESS IN THE WORLDOF PERMANENT COLOR

DIVE INTO AN OCEAN OF

LASTING, HEALTHY, CONSCIOUS COLOR

THAT WILL LEAVE OTHERS BREATHLESS.

INTENSITY

1 2 3 4 5 6 7 8 9 10 11 ss booster toner

.7 violet

.6 red

.5 mahogany

.4 copper

.3 gold

.24 brown

.2 beige

.1 ash

.0 natural

treatment for your clients. The inviting soft velvety cream guarantees maximum results and comfort during processing.

restructure hair in the most gentle way.

INTRODUCTION TO THE WORLD

OF COLORTREATMENT

I.C.O.N. ECOTECH COLOR

natural colors that guarantee the correct balanced formula for perfectgrey cover

ashrepresent the correct balance for natural ash tones which cancounter any unwanted warm tones without the color result beingflat or dull

beige natural beige without any red or ash tones. They give delicatecover, and are excellent for controlling warm tones

brown for those that desire natural warm/cool shades

goldbrillant golden shades that give excellent vibrant tones, whetherused on their own or if mixed to enrich and personalize othershades. Perfect grey cover

copper well-defined copper tones, rich in deep vibrant tones

redsplendid series of intense reds, capable of personalizing eachmix with warm red tones, or with deep and vibrant tones whenused alone

mahogany perfect cover and intense tone on levels 4 and 5

violet excellent series that enhances intense tones

hi-lifts SS are well-defined lightened tones(no grey cover)

toner toner series are ideal to tone streaked, bleached and decoloredhair (no lifting power and no grey cover)

booster true specialists formulated to enhance tones.E.g. 5.5 60g + 90g I.C.O.N. Cream Activator + 15g red booster

APPLICATION

lift developer min.

0 - 1 10 VOL 25´

1 - 2 20 VOL 35´

2 - 3 30 VOL 45´

+ 4 40 VOL 55´

0 CREAM ACTIVATOR 20´

COLORING60g + 90g I.C.O.N. Cream Developer

COLORING with SS60g + 120g I.C.O.N. Cream Developer (40 vol)

COLORING with TONER60g + 120g I.C.O.N. Cream Activator

· Wear protective mono-use gloves and begin applying the color mix.

· When grey hair is present begin the application at the front of the head.

· Begin the application at the back of the head when working with streaks or lightening hair.

· Select 3 mm sections and carefully deposit the color.(with thick hair take thinner sections)

· Once the color mix has been applied leave on for the recommended processing time.

First time application method

Hair length up to 3 cm:- apply to root, length and ends.

Hair length between 4 and 15 cm:- apply to lengths and ends, leave on for 20 minutes, and repeat the application process for remaining development time.

Hair length over 15 cm:- apply to ends and leave on for 20 minutes, repeat the application along lengths and ends for 20 minutes, repeat the application to the root, lengths and ends then process for remaining development time.

LOSS OFREFLEX

AND ENDS

LOSS OFREFLEX1/2 TONE

LOSS OFREFLEX1 TONE

LOSS OFREFLEX2 TONESOR MORE

APPLICATION RECUPERATE LOSS OF REFLEX

provide 100% grey cover and do not need to be mixed with other colors.With the other Fantasy shades 50% grey cover is reached.In the presence of + 50% grey hair, mix the nuance in equal parts with the natural series (e.g. target color 6.4 = 25g 6.4 + 25g 6.0 + 75g I.C.O.N. Cream Developer)

GOLD

COPPER

REDASH

100 ssneutral

.0 .3 .5 .7

101 ssash

107 ssbeige

BEIGE

RULES FOR GREY COVER

The nuances from series

SUPER-LIGHTENERA range of super-lightenersfor a brilliant pastel blonde

CO

LD

WA

RM

ECOTECH COLOR is the new permanent oxidation hair color cream from I.C.O.N.. It is ammonia and paraphenylenediamine free (PPD); the perfect combination between Ecology and Technology.

Its formulas contain highly selective raw materials and active principles of natural derivation such as Chamomile, Sunflower, Olive, and Salvia extracts that together with Ginkgo Biloba, Panthenol and Aloe Vera give it the rich creamy texture, guaranteeing maximum gentle action on the scalp and respecting hair fiber during the color service. ECOTECH COLOR contains I.C.O.N. signature ingredients such as the ACE of vitamins and antioxidant ingredients that nourish and restructure the hair in depth.

I.C.O.N. reinvents the color service through its new permanent oxidation hair color cream; a versatile system that guarantees excellent results and maximum grey coverage.

The result is a visible, lasting and radiant color full of shine. Discover a new color world… ECOTECH COLOR.

PERMANENT OXIDATION HAIR COLOR CREAM. AMMONIA FREE. PARAPHENYLENEDIAMINE FREE (PPD). THE PERFECT COMBINATION BETWEEN ECOLOGY AND TECHNOLOGY. LASTING COLOR. PERFECT GREY COVERAGE. GENTLE ACTION ON THE SCALP. DEEP RESPECT FOR THE HAIR FIBER. PROVIDES MAXIMUM BRILLIANCE AND GIVES LASTING COLOR OVER TIME. NOURISHES HAIR UNTIL THE NEXT COLOR SERVICE. HIGHLY SELECTIVE INGREDIENTS. THE RESULT IS A VISIBLE, RADIANT COLOR FULL OF SHINE.

REF: 184549

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©2013 I.C.O.N. Line, Inc. Woodland Hills, CA 91364.I.C.O.N. Europe S.L. 36203 Vigo - Spain. All Rights Reserved.