the harris poll covid19 tracker wave 22 · going to school or university working from the office...

Harris Insights & Analytics LLC, A Stagwell Company © 2020

The Harris Poll COVID19 Tracker Wave 22Week of July 27, 2020

Mark Penn, Chairman The Harris [email protected]

John Gerzema, CEOThe Harris [email protected]

mailto:[email protected]


2Harris Insights & Analytics LLC, A Stagwell Company © 2020

THE HARRIS POLL: COVID-19 IN THE U.S.

American Fear Remains Ever-Present Even as States Reopen

Source: Harris Poll COVID19 Tracker Wave 15BASE: GENERAL PUBLIC W2 (2050); W3 2019); W4 (2023) W5 (2016); W6 (1993); W7 (2013); W8 (2029); W9 (2050); W10 (2039); W11 (2030); W12 (1961); W13 (1996); W14 (1965); W15 (1969); W16 (1963); W17 (1962); W18 (3161); W19 (1957); W20 (1974); W21 (1970); W22 (1988)Q18 Which of the following is true for you? I fear I could die as a result of contracting coronavirus/ I do not fear that I could die as a result of contracting coronavirus

27%

35%

43%

56%

47%44%

51% 51% 50% 49% 48% 49%52% 53% 51% 51% 52%

47%

54% 56%

W2(3/15)

W4(3/23)

W5(3/30)

W6(4/5)

W7(4/13)

W8(4/20)

W9(4/27)

W10 (5/3)

W11(5/10)

W12(5/17)

W13(5/28)

W14(5/31)

W15(6/8)

W16(6/15)

W17(6/20)

W18(6/29)

W19(7/4)

W20(7/12)

W21(7/19)

W22(7/26)

Which of the following is true for you? “I fear I could die as a result of contracting coronavirus”

Cases: 1.3MDeaths: 73,000

Numbers Reported on First Day of Tracking

54% thought national fear was irrational

73% now think national fear is sensible

Cases: 3,600

Deaths: 0

Cases: 123,578

Deaths: 3,000


Cases: 981,000Deaths: 50,000

Cases: 640,291Deaths:31,000






The Task for Communicators: Lifting the Curtain of Fear

27%

56% 56%

84%

78%74% 74%76%

83%80% 81%

77%73%

74%

79% 81% 80% 80%

W2(3/15)

W3(3/18)

W4(3/23)

W5(3/30)

W6(4/5)

W7(4/3)

W8(4/20)

W9(4/27)

W10(5/3)

W11(5/10)

W12(5/17)

W13(5/29)

W14(5/31)

W15(6/8)

W16(6/15)

W17(6/21)

W18(6/29)

W19(7/5)

W20(7/12)

W21(7/19)

W22(7/26)

Fear of dying

Fear ventilator shortage

Fear losing their job

Amount who are not leaving their home because of COVID19

Fear global recession

Trended Fear Curves During COVID19

Fear leaving home for essential errands

Fear returning to public activity

+2+3

-2

+1

-4

+6

Wave Change

54% thought national fear was irrational

73% now think national fear is sensible

Fear of new wave

-4

0



Americans Say Economic Impact Will Have a Bigger Effect Personally Than the Virus Itself

Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)LI01 Which do you think will have a bigger effect on the life of you and your family?EMP05 As a result of the current pandemic, have you or your household been impacted financially in any of the following ways?

Which do you think will have a bigger effect on you and your family?

As a result of the current pandemic, have you or your household been impacted financially in any of the following ways?

37%

31% 31% 30%27% 27%

I have beenimpacted

financially insome other way

Stopped or cutback on other

savings

Provided f inancialsupport for a

family member

Lost incomepartially

Stopped or cutback on

retirementsavings

Accumulatedmore debt than

normal

43%57%

Coronavirus/COVID-19 itself

The economic impacts of the coronavirus pandemic

86% Have been impacted financially


34%

43%

23%

Lower About the same Higher

Over a Third Expect Lower Income in 2020 and Are Seeking New Sources THE HARRIS POLL: COVID-19 IN THE U.S..

Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)Q9 Do you think your income in 2020 will be lower, higher or about the same as it was in 2019?

35%have sought out new/additional sources of income

*Statistically Significant Difference

36%

33%

38%

15%

33%

41%

46%

35%

35%

HHI $100k+

HHI $50-$99k

HHI <$50k

Seniors

Boomer

Gen X*

Gen Z/Mill*

Male

Female

Do you think your income in 2020 will be lower, higher or about the same as it was in 2019?



America’s Mix of Emotions* During the Pandemic

31%

33%

38%

45%

46%

46%

49%

51%

71%

72%

73%

Annoyed

Claustrophobic

Overwhelmed

Lonely

Grateful

Fear

Angry

Cabin fever

Compassionate

Thankful

Appreciative

Have you felt any of the following during the pandemic?

Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)FR01_1 Have you felt any of the following during the pandemic?

48%

39%34% 32%

44%

36%32% 30%

Grateful Overwhelmed Claustrophobic Annoyed

Parents Non-Parents

* Especially Parents!



Consumer Confidence Correlates with Distance and Familiarity

Once the government provides information that the spread of the virus is flattening how long will it take you to do each of the following?

Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)Q33B Once the government provides information that the spread of the virus is flattening how long will it take you to do each of the following?

(Six Months To Normalcy On Avg.)

40%35%

24% 22% 24%19% 19%

22%19% 19%

16% 14%

57%53%

42%37% 38%

30%33%

37%32% 31%

28%24%

74% 72%

59%54% 55%

47%

56% 58%

49% 48% 46%

38%

11% 13%17%

22% 24% 22% 24%21%

29% 28%32% 34%

Go to the off ice Go out todinner

Go to a gymclass

Take publictransportation(e.g., subway,busses, trains)

Stay in a hotel Greet peoplewith a

handshake

Host/attend alarge socialgathering

Go to themovies

Go to asporting event

Visit a casino Fly on a plane Take a cruise

Immediately/1-30 days up to 3 months up to 6 months 1 year or longer



However, Americans Want Their Life Back – 4 in 10 Miss Traveling on an Airplane

Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)FR05 How much would you say you miss each of the following during this time of virus-related shutdowns?

How much would you say you miss each of the following during this time of virus-related shutdowns?% A lot/Somewhat

32%

34%

40%

43%

46%

48%

50%

51%

53%

61%

64%

67%

70%

74%

Going to school or university

Working from the office

Traveling on an airplane

Going to the gym/work out class

Going to my local coffee shop

Watching sports on TV

Going to a movie theatre

Going to church

Attending events like concerts, theatre and sportingevents

Going to a social gathering

Shopping in stores

In person celebrations (e.g., Easter, birthdays,graduations)

Dining out at a restaurant/bar

Gatherings with friends and family

45%41%

43%42%42%38%40%

39%41%41%39%

41%37%36%

35%31%

24%

W21 7/

19

W20 7/

12

W19 7/

4

W18 6/

29

W17 6/

20

W16 6/

15

W15 6/

8

W14 5/

31

W13 5/

28

W12 5/

17

W11 5/

10

W10 5/

3

W9 4/27

W8 4/20

W7 4/13

W6 4/5

W5 3/30



And Pent-Up Demand is Building Across Categories (‘Revenge Spending’)

Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (n=1988)REV01 Are you planning any major purchases once things return to normal and businesses re-open? Please select all that apply.

51%

12%

11%

12%

17%

19%

24%

29%

16%

21%

20%

22%

29%

33%

Not planning a purchase

Attending a concert or sporting event

Buying a car

Buying gifts for my friends / family

Buying new household goods, furniture orappliances

Buying new clothes

Going on vacation / travelling

Wave 22(July 26)

Wave 5(March 28)

Major Purchases Planned Once Things Return To Normal

35%34%39%

31%35%

27%

35%33%36%

29%29%33%32%

27%28%31%

24%

W217/19

W207/12

W197/4

W186/29

W176/20

W166/15

W156/8

W145/31

W135/28

W125/17

W115/10

W105/3

W94/27

W84/20

W74/13

W64/5

W53/30



Moving Forward, Americans See Their Lives Changing in Fundamental Ways

18%

18%

19%

21%

22%

24%

24%

29%

33%

32%

28%

34%

32%

27%

33%

41%

40%

40%

50%

54%

47%

46%

51%

43%

35%

32%

28%

Family life

Health insurance

Eating habits

Healthcare

Personal hygiene

Work life

Shopping habits

Social activity

Travel/vacation

Very different Somewhat different Mostly the same

Once the pandemic is over and things return to normal, what do you think will be very different, somewhat different or mostly the same?

Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)LI02 Once the pandemic is over and things return to normal, do you think each of the following areas of your life will be very different, somewhat different or mostly the same?



But Returning To Life As it Was Before Feels Less and Less Realistic; COVID-19 is Changing ‘Normal’ As We Know it

34%

28%

37%

32%

52%

43%41%

35%

Wave 6(4/3 - 4/5)

Wave 7(4/11 -4/13)

Wave 8(4/18 -4/20)

Wave 9(4/25 -4/27)

Wave 10(5/1 - 5/3)

Wave 11(5/8 -5/10)

Wave 12(5/15 -5/17)

Wave 13(5/27 -5/28)

Wave 14(5/29 -5/31)

Wave 15(6/6 - 6/8)

Wave 16(6/13 -6/15)

Wave 17(6/18 -6/20)

Wave 18(6/26 -6/29)

Wave 19(7/2 - 7/4)

Wave 20(7/10 -7/12)

Wave 21(7/17 -7/19)

Wave 22(7/24 -7/26)

Travel Social activity Work Life Shopping Habits

Once the pandemic is over, what do you think will be very different, somewhat different or mostly the same?(% saying ‘mostly the same’ after COVID-19)

Harris Insights & Analytics LLC, A Stagwell Company © 2020

12

Thank you!

Mark Penn, Chairman, The Harris [email protected]

John Gerzema, CEO, The Harris [email protected]



the harris poll covid19 tracker wave 22 · going to school or university working from the office...

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