THEGROWTHHACKING AUTHOR

U N C O N V E N T I O N A L M A R K E T I N G F O R A U T H O R S

One content to rule themall

ONE CONTENT

What authors who are good marketers dois distribute their content well.

They have excerpts from their book andwrite it as quora answers, write it as blogposts, talk about it in podcasts which in

turn make people buy their book.

They make these books into a videoformat for people who like to watch than

read.

USE PLATFROMS WHERESTORIES ARE APPRECIATED

Facebook is mostly visual. But quora is more of text. You're anauthor, use your words. Some tips for quora.

Use content that tells a story, a personal story.Personal stories of great experience or struggle do well

on quora.

Be a resource champion or a person with advice inlists. People appreciate a person who collates

resources and also gives advice in simple lists.

Engage well with top influencers, there is often a lot ofchit-chat with influencers which puts your name out.

USE NEW PLATFORMS WHICHARE RISING

It's true that old channels keep performing lesser overtime.

Use newer channels like Medium to build an audiencefaster and have lesser competition compared to other

channels.

@gregmeunder is a marketer who wrote an entire book onmedium and sold it through Gum Road.

USE DATA

Use A/B testing to find out which of you ad performs batter,with what images and at what time.

Figure out what channels work for you. If it's advertising,content marketing, interviews etc.

Set-up landing pages and see which performs better. Testingall the time is the key to long term success of your initiatives.

USE TOOLS

Buffer for automatic social media posting across multiplechannels

Google scholar for research on your topic

Ruzzit to find the most shared content on the web.

Pay with a tweet for referral marketing

Some Examples

COLLABORATE

Collaborate with other authors to double the efforts inmarketing and making content faster.

Tie-up with a marketer and play to your strengths(Writing)

Collaborate with popular websites and do book give away's totheir audience.

LEVERAGE OTHERS' TRAFFIC

Comment on other people's blog posts about your content,subtly without spamming.

Write guest-posts and make infogrpahics for popularwebsites in your niche and ask them to link to you.

If you mention an influencer in your book, tag that influenceron twitter and ask them if they can re-tweet you. This works

with influencers who aren't celebrity influencers.

All comments on a very popularpost, promoting their work.

INFLUENCER MARKETING

More often than not, influencers have courses, podcasts andbooks. Use these ways to connect and engage with them as

you are their customer.

After forming a rapport with your influencer, tell them youhave benefitted immensely through their content and used

your learnings in your new book.

Give them a template for promoting your book and requestthem to share it across their channels.

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