The Growing Market of Dog Foods in India

No matter what the condition of the economy is dog owners in India are not letting that affect their spending on their beloved pets. The demand for dog foods in India is on the rise as more and more people are now opting for packaged dog food than preparing them at home. Not only dog food, pet owners in general are also investing in all kinds of pet care products starting from shampoos to powders and even grooming services. Some people spend as much as Rs 10,000 per month on their dogs on an average.

The growth potential of dog food in India is huge as there are more than 4 million pet dogs in the country. There are both national and international brands in India that sells dog food and it was not until recent times, that dog food has become so popular in the Indian markets owing to busy lifestyle of the people. Culturally, it has been found out that India is more a dog market than a cat market and spending on the right dog food matters a lot to the pet owners of this nation. But earlier people use to feed their pets, whatever they had and that led to various skin ailments in their pets.

The awareness of pet owners has increased and now they understand the importance of dog food and the fact that they need a balanced diet (balanced according to the dog and not to humans) to stay healthy. The age old perceptions are changing and now in general, dog owners are relying more on dog foods than home cooked foods. Dog foods have the required nutrition are manufactured in accordance to the breed and size of the dog. The annual production has risen and now the companies are expecting a growth of more than 300%.

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