the grassroots - media pitch
TRANSCRIPT
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The Grassroot
sMedia Production Pitch
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Client Aims
+Champion the North East
Have a good relationship with the locals
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Client Research The Northern Echo is a local Newspaper
distributed over the North East, with one publication in particular being distributed throughout Darlington.
The Northern Echo have asked me to create a local magazine insert to the initial newspaper.
My magazine will be a near replication of the Northern Echo in terms of its local consumption and content, as well as its local appeal.
The only real problem I may encounter is child privacy due to the nature of my magazine.
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Client ConstraintsThe Northern Echo has affected me in a few ways: Local advertising (sports teams) Local content/consumption? Imagery and language will be effected to suit
client and audience Newsquest own The Northern Echo and take
33% of their profits, including mine. Relationship with readers (local, trustworthy)
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PCC
Defamation
Slander/Libel
Contempt of Court
Trespass Photography
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Examples of football mags
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Genre Research Genre = SPORTS (football)
Initially, my ideas stemmed from me being a youth football coach.
Throughout research I identified many similar magazines based around the BPL, leading to the thought of something unique …
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Genre Research Avoiding the ‘bandwagon’. I found that most magazines were based around the top tier BPL, Serie A, La Liga, Ligue 1 etc. This is not local, but more worldwide news.
This lead me to further my initial ideas of a grassroots magazine because …
Local, unique, interesting, simple, cheap.
Negatives
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Positives
Genre Research• Colour scheme matches team in
focus• More than one image• Heavy use of graphics• Simple but effective layout
• I really like the use of a matched colour scheme because you can identify the team in focus easily.
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Genre Research With some articles from different
magazines, I like the overall layout, and graphics that I may adopt.
With interview articles, I like the use of a 3-pager, with 2 pages being used for imagery and the initial hook, and the third page being text heavy.However, for me to do this, I will have to omit one
advert
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Audience ResearchMy target audience will be the locals
of Darlington, but specifically: Ages 10-50 (You cannot pinpoint lovers of
football) on top of grassroots football, children play it, the adults watch it.
Males and Females – mums AND dads like too watch their child play football.
Children, mums, dads, nanas, granddads, coaches, teenagers.
Football is for
EVERYONE
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Audience Research
With such a broad target audience I have encountered many problems:
Language (Positive lexis, no tabooisms) Layout (must be engaging but not too much
on the eye) Imagery (due to children must be of a good
nature)
Due to this, my magazine will have to be satisfactory for such a broad audience, leading
to multi-use articles and content to help engage everyone.
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Audience Research
This double page spread has a 50:50 ratio of text to image.The text will intrigue the older pole of my TA, and the images will engage the younger.The page looks attractive and due to its focus, will engage people to read, as it is all about football.
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The Process
The goods – I created a foundation of borders before inserting text etc. the process was rather easy.
The tough times - I found it difficult to put all of the article into the columns pre-selected. At times I dealt with this by slightly cropping the article.
Mock-ups
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Use of images are
good
The article looks retro with the
title
League table is blurry
The red doesn’t match colour scheme
Cut corners
look good
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j
The red doesn’t match colour scheme
Looks professional and
neat
Not enough imagery!
Looks really well
constructed
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Audience FeedbackWhat the audience liked and how its
helped
Cropped edges on photos (only if used a bit) Colour scheme matches team in focus Article was well written The banners look appealing There isn’t too much on the eye overall Looks professional Neat and ordered
Strengths
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Audience FeedbackWhat the audience didn’t like and how
it will help Sometimes edges on photos are cropped too
much Pictures and texts needs to be equally placed Banner is too big and takes up a lot of space Some images are blurry The red text looks out of place
I will attempt to avoid these dislikes
Weaknesses
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The One I’ll take forwardI intend on taking mock-up 1 forward as I believe the overall layout resembles that of a professional double page spread. On top of this, audience feedback showed that more imagery was better than one
image (as on mock-up 2)
Despite this, I may incorporate some strengths from mock-up 2.
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My Ideas
12 page mag Weekly Front cover Contents DPS 1 – Match report DPS 2 – INTERVIEW Dps 3 – review
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What I want to achieve
There are so many magazines out there that focus on the top tiers of football, but not
one, that focuses on the first stepping stone of every footballer’s career. Therefore this will be my unique selling point. To create a magazine based on the grassroots football that goes unnoticed in the football world.
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Front Cover Will include main article
More than one image
Yellow and black
Banner sporting title
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Contents Articles
Images
Editor review from past week’s publication
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DPS 1 – Spraire Envy Last Ditch Goal
Retro layout 50:50 text and imagery Engaging Active imagery Some stative imagery Facts opinions
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DPS 2 – Kids are Wrapped up in cotton wool
Interview article A creative layout Engaging article 70:30 text to imagery Quote inserts Colourful Unique
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DPS 3 – See it, Do it Controlled layout Opinions Active imagery Some stative imagery Formal colour scheme (grey, blue, black, white) Creative use of borders
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Branding
I will use old school, varsity fonts – links to sport.
My colour schemes will be based on the team in focus.
I will place a little bar sporting the magazine name on the top left hand corner of every page.
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ExpenditurePersonnel
Hours needed
Freelance rate
Total cost
Journalists 20 £25 £500
Photographers 11 £20 £220
Models 9 £0 £0
Subeditors 6 £15 £90
Researchers 8 £25 £200
Lighting assistant 4 £20 £80Make up assistants 0NA NA
Other 0NA NA
Total personnel expenditure 1090
Hours needed Hire rate
Total cost
Personnel
Studio space rental: 4 £100 £400
Flash lighting studio kit: 0NA NA
Camera: 12 £40 £480
Additional lens hire: 0QE indemnity insurance:
Travel: 0
Props: 0
Total Expenditure 880
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Expenditure Pie ChartPhotographers; £220
Journalists; £500
Subeditors; £90
Researchers; £200
Light-ing as-sis-tant; £80 Stu-
dio spac
e renta
l:; £400
Camera:; £480
Printing; £1,571
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Generating Income The magazine will be sold at £1.00 per
publication because: - its cheap - will help generate income Income will also come from advertsing.
Advert Type Rate Number Total Income
Back cover £700 1 700
Inside front £600 1 600
Inside back £650 0 0
Double page spread £500 0 0
Full page £500 2 1000
Half page £300 0 0
Quarter page £100 0 0
Eighth Page £50 0 0
Total Income 4 2300
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Income Pie Chart
advertising; £2,300
cover price; £10,000
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FinancesEXPENDITURE
Editorial Personnel 1090
Equipment 880
Printing 1,570.50
TOTAL EXPENDITURE 3540.5
INCOME
Advertising income 2300
Cover price £1.00
Total sales estimate 10,000
Sales income £10,000
TOTAL INCOME 12300
NET PROFIT/LOSS 8759.5
As well as this, 33% of my profits shall go to newsquest, and 25% go towards the distributors.
Therefore 58% of my profit will be taken.
Net profit/lost: Roughly
£4375
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Distribution My magazine will be a generic A4, tabloid
sixed product.
It will be distributed by Bauer Media.
My paper quality will be 115gm coated because it is much cheaper and doesn’t have a too ‘cheap’ of a feel.
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Constraints Due to the nature of my magazine
(being based on children) I will have to ensure privacy as well as obtain:
Parent and player permission on use of names and pictures.
Imagery is of a decent standard. My genre chosen is very risky in today’s
society, therefore I will have to ensure no addresses are given on behalf of the children.
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SchedulePROBLEMS• Snowfall
• Lack of permission• Illness
• Technology failure
I will deal with these by using contingency plans (I.e carry extra batteries etc.)
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What you and I want to achieve
There are so many magazines out there that focus on the top tiers of football, but not one,
that focuses on the first stepping stone of every footballer’s career. Therefore this will be my unique selling point. To create a magazine
based on the grassroots football that goes unnoticed in the football world.
Champion the North East
Have a good relationship with the locals
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Thank you for listening, and I hope you see
The Grassroots soon!