story

Dr. Ghaith Al-Abdallah

By: Aasem Al-sayyed Soliman

introduction

• Google Inc. is an American multinational corporation specializing in Internet-related services and products.

• These include search, cloud computing, software and online advertising technologies.

• Most of its profits derive from AdWords. • Google entered the market in 1998• Co-founders sergey brin and larry page

Larry Page & Sergey Brin

Mission statement

  To organize the world's information and make it universally accessible and useful

Facts

• Google is so popular that it has changed the English language

• The verb “to google” has been added by two dictionaries!

• The fastest growing and fourth highest value global brand of the year in 2010!

Market share

Google Sites; 66.9%

Yahoo! Sites; 12.2%

Microsoft Sites; 16.0%

Ask Network; 3.2% AOL, Inc.; 1.8%

October 2012 According to searchenginewatch.com

Revenue model

Source: www.toprankblog.com

Paid search: Ad Sense

Search Engine Optimization

“SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.” (SEOmoz.com)

-reputation earned over time based on words and actions.

Methods for S.E.O.

• Getting indexed-A Web crawler is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing.

• Increasing prominence-Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. -Writing content that includes frequently searched keyword phrase -Updating content so as to keep search engines crawling back frequently can give additional weight to a site. -Adding relevant keywords to a web page's meta data, including the title tag and meta description- The term metadata refers to "data about data".- By describing the contents and context of data files, the quality of the original data/files is greatly increased.

Revenues and profits

• Google’s 2010 revenues were 29.3 billion.

• It earned an admirable 10.4 billion in profit.

Company growth

The firm continues to grow in sales, new markets, number of employees, and new products offered

• First:Sergey brin and larry page figured how to pack eight times as much server power in the same amount of space as competitor by building their own system from commodity hardware parts.

How did Google do it?

How did Google do it? Cont.

• Second:they invented an innovative new search strategy: ranking search query page results based not only on keywords but also on popularity- as measured, in part, by the number of sites that links to each web page

-these criteria meant that users’ search results were packed with relevant web sites

How did Google do it? Cont.

• Finally:the founders maintained a customer focus, user simple graphics, allowed no advertising on homepage, allowed only text ads (without graphics) so search result pages download faster and are easier to read

Google’s E-business model

• Google primarily uses a media e-business model, connecting users with information and selling eyeballs to advertisers.

• It generates revenues from several B2B markets .It sells enterprise servicesــــ

• It licenses search services to companies, powering a majority of all searches worldwide

• It also sells advertising to web advertisers, sharing risk with the advertisers by using a pay-per-click model (advertisers only pay when users click on an ad)

Google’s E-business model. Cont.

• Google’s advertising revenues continue to rise at its own site and on customer sites including Google ads because it delivers narrowly targeted relevant ads based on keyword searches.

• In a firm where many employees hold a PhD, the innovation continues.

• This fact plus a monomaniacal customer focus is why the firm is always right on target with new services

• The profitability is likely to continue as well, because Google pays close attention to user value, keeps costs low and delivers eyeballs to advertisers

Google’s products

Google’s products

• Google’s product mix includes 24 search products (Web, blog, Earth, Maps, alerts, and more)

• 3 advertising products (AdSense, AdWords, and Analytics)

• 20 applications (e.g., Google Docs, Picasa, YouTube, Blogger, and mobile products) and,

• many enterprise products to maximize revenue from Web content, increase marketing ROI, reach new customers, enhance a Web site, and increase productivity.

Google’s products. cont.

• All products adhere to Google’s philosophies of simplicity, customer focus, speed of service, and product excellence.

Communication and publishing tools Advertising services Web-based products

•Google Apps•Blogger – weblog•Google Bookmarks•Google Business Solutions•Google Calendar•Google Docs•Google Drive•Google Friend Connect•Gmail•Google+•iGoogle•Orkut – Social networking service•Panoramio•Picasa Web Albums•Speak To Tweet•Google Voice•YouTube

•AdMob – Mobile advertising network.•Google AdSense•Google AdWords•Adwords Express•Google Certification Program

 – Google AdWords•DoubleClick•DoubleClick for Publishers by Google•Google Grants •Google Website Optimizer•Meebo

•Google search•Accessible Search•Google Alerts•Blog search – weblog•Google Books•Google Custom Search•Experimental Search•Google Finance•Google Groups•Google Hotel Finder•Google Image Search•Language Tools•Google News•Google Patent Search•Google Schemer•Google Scholar•Google Shopping •Google Video•Google Trader 

Statistical tools Map-related products

Development resources

•Google Analytics•Google Correlate•Google Fusion Tables•Google Insights for Search•Google Public Data Explorer•Google Refine•Trendalyzer •Google Trends•Zeitgeist

•Google Building Maker•Google Map Maker•Google Maps•Google Maps Coordinate•Google Mars•Google Moon •Google Sky•Google Transit•Zygote Body

•AngularJS•Google App Engine•Google Closure Tools•Google Code•Dart•Google Go•OpenSocial•Page Speed•Google Swiffy•Google Web Toolkit•Webmaster Tools•Google Developers•Translator Toolkit

Mobile applications Desktop applications Operating systems

•Blogger Mobile•Google Calendar•Drive•Gmail•iGoogle •Google Latitude•Maps Navigation•Mobilizer•Google News•Google Offers•Orkut •Google+•Picasa Web Albums•Google Product Search•Google Reader•Google Search for Android•Google Wallet•Google Currents

•AdWords Editor•Google Chrome•Google Earth•Gmail Notifier•Picasa•Picasa Web Albums Uploader•Quick Search Box•Wireless access•Google Toolbar•Visigami

•Android•Google Chrome OS•Google TV

Services Hardware

•Google Crisis Response•Google Fiber•Google Public DNS •Google Ideas•Google Person Finder

•Motorola Mobility •Nexus One•Nexus S•Galaxy Nexus•Google TV •Nexus Q•Nexus 7•Nexus 4•Nexus 10•Chromebook•Chromebook Pixel•Chromebox•Project Glass

Google AdWords: PPC program where webmasters can create their own ads and choose keywords. Sponsore

d Links

Google AdSense

• Maximize revenue from your online content.

• Google AdSense is a flexible, hassle-free way to earn revenue by showing relevant and engaging ads alongside your online content. You can easily show AdSense ads on your website, mobile sites, and site search results.

Google’s products. cont.

• Google Groups: Searchable archive of more than 700 million Usenet postings from a period of more than 20 years.

• Google News: Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.

• Google Docs: Create and share your work online and access your documents from anywhere. Manage documents, spreadsheets, presentations, surveys, and more 

Google’s products. cont.

• Google Maps: Find local businesses, view maps and get driving directions in Google Maps.

• Google Translate: Google's free online language translation service instantly translates text and web pages.

• Google Earth: Google Earth lets you fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings, from galaxies in outer space to the canyons of the ocean.

Google’s products. cont.

• Google Scholar: Provides a search of scholarly literature across many disciplines and sources, including theses, books, abstracts and articles.

Google Books: Search and preview millions of books from libraries and publishers worldwide using Google Book Search. Discover a new favorite or unearth an old classic.

Success over success

• Google continue to excel through rapid and continuous product innovation

• It makes new products available on google labs, move them to beta testing when they seem useful to customers, and finally adds them to the suite of products- a process sometimes lasting up to a year

• Through this process, google learns from customers and incorporate improvements based on feedback

Google does everything well!

QUESTIONS&

ANSWERS

THANK YOU!