the good, the bad, and the uglythe good, the bad, and the ugly 2 about diamondlinks since 2004,...
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ORMThe Good, the Bad, and the Ugly
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About
DiamondLinksSince 2004, DiamondLinks has been developing innovative and proven strategies for Online
Reputation Management (ORM), Search Engine Optimization (SEO), and link building, for all
industries ranging from financial services, healthcare, legal and beyond. DiamondLinks partners
with some of the world’s largest organizations, and wealthiest individuals, when the results of
influencing a Digital Search Campaign have the greatest impact, and the level of difficulty is the
highest.
About Brandon HopkinsBrandon Hopkins is a 15+ year veteran of the SEO and ORM industry. With many years of experience comes tested and true results.
With his history of success, Hopkins guides DiamondLinks through the constantly changing digital world and is always pushing the
envelope of cutting-edge strategies.
As an innovative leader, Hopkins understands what Google’s algorithm is looking for, and how to work with that algorithm. His passion,
knowledge and history combined with his dedicated team is what creates the DiamondLinks experience. Hopkins believes a company
which stays ahead of a changing algorithm is a company with a future-proof strategy.
What is Online Reputation
Management (ORM)?
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How you are perceived online.
Process to influence and control your online search presence.
What is ORM
80% of people use search engines to find local information.*
ORM is the new resume. “Due Diligence” extends into Google
search results.
Why does ORM matter?ONLINE REPUTATION MANAGEMENT
ORM
*https://www.searchenginejournal.com/10-stats-to-justify-seo/36762/
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The Good
The Bad
The Ugly
What do the
search results say
about you?
Three options.
Search
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First page looks great.
Every listing speaks positively of you.
Images look great.
Everything is up to date.
Able to charge premium rates.
Trust is inherent.
Example – “John Nilmeier Fresno
What do the search results say about you?
The Good
8* http://blog.breezyhillmarketing.com/10-helpful-seo-stats-for-2017-planning, https://searchengineland.com/6-local-seo-stats-every-online-marketer-needs-know-226562
Negative results occupy at least one position. 81% of people search before making
a large purchase.*
Headshots are mugshots.
True or alleged doesn’t matter, first impressions matter. 88% trust online reviews as
much as a personal recommendation.*
Ignorance is not bliss. Set up Google Alerts. Track your negatives if you’re involved in
a suppression campaign.
New customer acquisition costs begin to soar.
Example – “Boeing 737 Max”
What do the search results say about you?
The Bad
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Nothing horrible.
Irrelevant results.
Results about someone else.
Outdated information.
Example – “Harvey Lopez” – Financial Consultant, nothing shows about him
personally. Everything is about other people who share his name.
What do the search results say about you?
The Ugly
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What Can You Do?
- Push down offending websites with positive content.
- “Great content, published on great sites, leads to great results.”
- Professional vs. DIY
Suppression
Ask nicely for the website to remove your information.
Potential backlash if someone is personally offended or
when working with a newspaper
Removal
IF YOU ARE…GOOD
Keep doing what you’re doing!
- What is it costing you?
- What will it take to fix?
- What would your search results look like in a perfect world?
IF YOU ARE…BAD
- What does this say to a potential client?
- Are you insignificant?
- Should they trust someone they can’t find online?
IF YOU ARE…UGLY
PRESENTATION FOR THE FLORIDA ALTERNATIVE INVESTMENT
ASSOCIATION BY BRANDON HOPKINS
CONCLUSION
DIAMONDLINKS.NET
(844) 700-5465