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THE GOOD, THE BAD AND THE RELATIVE: MARKETING REVISITED Randy Davis Chief Marketing Officer Friendly’s FIC Restaurant, Inc

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Page 1: The Good, The Bad and The Relative: Marketing Revisited

THE GOOD, THE BAD AND THE RELATIVE: MARKETING REVISITED

Randy DavisChief Marketing Officer

Friendly’s FIC Restaurant, Inc

Page 2: The Good, The Bad and The Relative: Marketing Revisited

Business is Social Process Economic Consequences

Page 3: The Good, The Bad and The Relative: Marketing Revisited

Role of Marketing: Solving Problems

Page 4: The Good, The Bad and The Relative: Marketing Revisited

The Glass Train &Marketing Relativity

Page 5: The Good, The Bad and The Relative: Marketing Revisited

Putting Principles In Play

Page 6: The Good, The Bad and The Relative: Marketing Revisited

What a Wonderful World

Page 7: The Good, The Bad and The Relative: Marketing Revisited

Randy DavisChief Marketing OfficerFriendly’s FIC Restaurant, Inc


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