the good & bad of vision statement - kangazul
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The Good & Bad of Vision statement - KangazulTRANSCRIPT
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What’s Good and What’s Bad ?
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…of an Effectively Worded Vision Statement
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It motivates everyone involved to contribute to something bigger than oneself.
Inspiring
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Clearly paints a picture of what the company will become.
Paint a Clear Picture
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It makes good business sense & is in the long-term interests of stakeholders.
Desirable
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Unique
Different from the pack.
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Is specific enough to provide managers with guidance in making decisions and allocating resources.
Focused
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Reasonably achievable in due time.
Feasible
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Easy to explain & ideally can be reduced to a simple & memorable slogan.
Easy to communicate
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…of an Effectively Worded Vision Statement
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
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In Vision Statements
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Bland or uninspiring
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Vague or incomplete
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Not forward looking
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Not distinctive
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Too Broad/Too Specific
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Too reliant on superlatives
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Difficult to Communicate
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In Vision Statements
Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
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Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
“Be the global leader in customer value” Caterpilar
What do you think…?
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Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
“Be the global leader in customer value” Caterpilar
I think this…
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“Provide a global trading platform where practically anyone can trade practically anything”
eBay
Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
What do you think…?
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Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
“Provide a global trading platform where practically anyone can trade practically anything”
eBay I think this…
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“To land a man on the moon and return him safely to earth before the end of the decade.” - US President John F. Kennedy, 1961
Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
What do you think…?
![Page 27: The Good & Bad of Vision statement - Kangazul](https://reader034.vdocuments.us/reader034/viewer/2022051514/5480b86c5806b5e3108b458f/html5/thumbnails/27.jpg)
Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
“To land a man on the moon and return him safely to earth before the end of the decade.” - US President John F. Kennedy, 1961
I think this…
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Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
“Crush Adidas” Nike, 1960
I think this…
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Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
“To be the number one athletic company in the world” Nike, Present
I think this…
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“…………………………………………………………………………………” Your Company
Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too broad/Too specific
Too reliant on superlatives
Difficult to communicate
Inspiring
Paint a Clear Picture
Desirable
Unique
Focused
Feasible
Easy to communicate
What do you think…?
![Page 31: The Good & Bad of Vision statement - Kangazul](https://reader034.vdocuments.us/reader034/viewer/2022051514/5480b86c5806b5e3108b458f/html5/thumbnails/31.jpg)