The GoGreen Difference.

ü DATA-DRIVEN RESULTS: GPS-measured solution. Not a program; a management process.

ü  FOCUS: Deep expertise: faster / lasting impact on reducing IDLE-Time.

ü  3rd DIMENSION; EMOTIONAL ENGAGEMENT: Real kids, real car guys flip the ‘emotional light switch’ in audiences. Proven behavourial change.

ü ECO-DRIVING ICE-BREAKER: Emotional buy-in on IDLE-Time drives buy-in for reduced-speeding & eco-driving habits.

ü AUTHENTIC COMMUNITY: Engaging communities since 2006 = trust, credibility with audiences, public.

ü PR EXPERTISE: Ten years of IDLE-FREE know-how, helping clients get the green PR they deserve.

ü BRANDING EXPERTISE: Endorsed by the Olympics, co-branded by corporate & community leaders. We help enhance client brands in the growing green economy.

ü  TRADEMARKED, U.S. / Canada: Protected for wide, consistent adoption.

ü Kids & Car Guys.

Driving Canada’s Leading IDLE-FREE Campaign since 2007.

Auto dealers / manufacturers provide facts / credibility on IDLE-Time facing male-dominated audiences.

= accelerated buy-in.

‘Drill Sergeant Al’ & grandkids

Al MacPhee - 2012 Chair Canadian Automobile Dealers Association

Honourary Chair – ‘IDLE-FREE for our kids’™

CASE STUDY

TM

Why 80% buy-in.

IDLE-FREE Guy™ Auto & Trucking Atlantic

‘GPS Green Revolution’

VISION:

Movement led by fleets 

ü  $Millions fuel & maintenance  ü  Thousands tons emissions ü  Improve air quality ü Inspire / LEAD public

Build & Brand IDLE-FREE

Fleets.

ü  SAVE FUEL.

ü  REDUCE / MANAGE EMISSIONS.

ü  EARN GREEN PR.

•  Paperwork •  Lunch •  IDLE-Myths •  “Not my gas”

$$$ Fuel, Maintenance:

Non-Operational IDLE-Time

PTO time Emergencies

Warm-ups

Operational IDLE-Time (required)

Typical GPS Savings

5% – 15%

IDLE-FREE for our kids™ Savings

GPS

1. Motor

Coaching (training)

2. Certify

License/brand vehicles

3. Marketing

PR

REDUCE NON-OPERATIONAL

IDLE-TIME

VERIFY GPS DATA, CERTIFY DRIVERS / FLEET

PROMOTE SUCCESS, IDLE-FREE for our kids™

HOW?

DEEP SAVINGS IDLE-TIME

10% fleet fuel bill =

$300K* / year 60-unit fleet.

Non-operational IDLE-Time run-rate: 40%

*Added maintenance costs extra

We train, certify and brand fleets, promoting their sustainability with the leading IDLE-FREE campaign.

Flip the emotional light switch.

SEE: AUDIENCES FLIP!

HOW?

INSPIRATIONAL SEMINAR:

Flips the emotional light switch. 1.

Motor Coaching

(training)

People

Process

Technology

Building IDLE-FREE culture: Most challenging change element?

New way: Perspiration Inspiration

Reduced IDLE-Time 40% in four months

Halifax Port Authority IDLE-FREE for our kids™

Branding the behaviour. Builds movement.

SEE CEO 2 minute video

1. Motor

Coaching (training)

2. Certify

fleet

3. Marketing

PR

Creating a culture: Continuous management

4. Fortify training

Fleet Campaigns

Public Campaigns

Put the brakes on IDLE-Time. TheGoGreenAgency.com