the global view - digiday wtf ad blocking nyc, 1/14/16
TRANSCRIPT
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W E L C O M E TO
C O N V E R S AT I O N S S TA R T H E R E .
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HI! I’M KIRSTEN
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HuffPost International Senior Strategy Manager Oversee sales strategy, monetization tactics, product development & innovation, product marketing, education and training for HuffPost's 14 international editions.
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HI! I’M KIRSTEN
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8+ YEARS OF MEDIA EXPERIENCE
LOWER EAST SIDE RESIDENT
READING, TRAVEL, RUNNING & CATS
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Will be right after this Hang in there!
LUNCH.
helping people lead the lives they want
EMPOWER.
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THE GLOBAL VIEW A N I N T E R N AT I O N A L P E R S P E C T I V E O N A D B L O C K I N G
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200M UNIQUE VISITORS A C R O S S 1 5 G L O B A L E D I T I O N S…
Canada
United States
Quebec
Brazil
United Kingdom
France
Spain
MaghrebMorocco
Algeria
Germany
Italy
Greece
Arabic
Australia
South Korea
India
Japan
… I N F R O N T O F O V E R 6 0 % O F T H E W O R L D ’ S G D P
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52%
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+TOP PARTNERS
Top media companies with established
market presence, scale and cultural fit
BRAND, UNIFIED TECHNOLOGY PLATFORM AND DIGITAL BEST
PRACTICESAccess to
leading tech, sales, business development
LOCALRelationships, network,
and influence
GLOBAL OPERATION WITH LOCAL STRENGTH
A global network powered by local
innovation =
HUFFPOST CONTENTCollaboration with leading
online editorial know-how
GLOBAL EXPERTISE + LOCAL KNOWLEDGE
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MACRO & MICRO VIEWPOINTS
Social Media Experimentation
Video First Newsroom Predominantly
Mobile Audience
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WELCOME TO THE BLOCK PARTY
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WORLDWIDE ADOPTION RATES CONTINUE TO GROW
36%
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FINDING A BALANCE ADVERTISERSPUBLISHERS
READERS
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AS WE CONTROL LESS, HOW DO WE DO MORE?
A NEW CONVERSATION ABOUT CREATING A QUALITY ENVIRONMENT
FOR USERS
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FRANCE
ITALY GREECE NETHERLANDS
UK SPAIN10% 21% 16%
12% 37% 13%
THE EUROPEAN AD BLOCKING LANDSCAPE
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25%
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A C C E P T B AT T L E B L O C K E X P L O R E
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GERMAN LESSONS ANYONE?
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ACCEPT THE BLOCKERS
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BATTLE THE BLOCKERS
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BLOCK THE BLOCKERS
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EXPLORE NEW REVENUE MODELS
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KEY TAKE AWAYS
Ad blockers expose flaws in the global digital ecosystemTHE INDUSTRY NEEDS A NEW CONVERSATION ABOUT CREATING A QUALITY ENVIRONMENT FOR CONSUMERS
MULITPLE INSIGHTS CAN BE DRAWN FROM THE SUCCESSES, FAILURES AND CONSUMER RESPONSES TO THE VARIOUS STRATEGIES TESTED IN EUROPE
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Publishers must take responsibility and reduce demandR E Q U I R E S A T H O U G H T F U L A P P R O A C H T O A D S O N S I T E A N D C R A F T I N G N AT I V E C O N T E N T T H AT M E E T S E D I T O R I A L S TA N D A R D S
The US market is poised to learn from Europe and avoid their mistakes
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T H A N K Y O U
C O N V E R S AT I O N S S TA R T H E R E .