the global social network: building community and collaboration with faculty and staff across the...
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7/27/2019 The Global Social Network: Building Community and Collaboration with Faculty and Staff across the Globe (177029761)
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The Global Social Network:
Building Community and Collaboration
With Faculty and Staff Across the Globe
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Alexa [email protected]
www.linkedin.com/in/alexakim
Vice President,Information
Technology Services
Brian [email protected]
www.linkedin.com/in/bgnatt
Director,Customer Experience
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About UMUC
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Who We Serve
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c. NASA
Problem: Foster Worldwide Communication,
Collaboration and Community
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Goal
c. Walpoper.com
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7/58Our Strategy
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What is
?
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7/27/2019 The Global Social Network: Building Community and Collaboration with Faculty and Staff across the Globe (177029761)
9/58Delivers a Variety of Business Needs
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7/27/2019 The Global Social Network: Building Community and Collaboration with Faculty and Staff across the Globe (177029761)
10/58Facilitates Project Work
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11/58A Source of Official Information
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12/58A Source of Peer Information
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7/27/2019 The Global Social Network: Building Community and Collaboration with Faculty and Staff across the Globe (177029761)
13/58Builds Community
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Encourages Free Speech & Promotes Transparency
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In The Beginning...
Preparing for Launch
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16/58Staff Pilot Group
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17/58Department Advocates
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18/58Leadership Buy-in
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19/58Road Shows
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Getting Started Space
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Communications Campaign
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Launch Events
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I
Engage!
UMUC Town Hall, June 2012
A Major Endorsement from President Miyares
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ContinuingMomentum
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Highlighting Content
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Engage Week
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Gamification
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Continuous Guidance and Training
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Continuous Guidance and Training
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Continuous Guidance and Training
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Mobile App
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Building Community: Online Contests
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Online Contests - Fundraisers
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Initial Results
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The Reaction - Huh?
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I want a taste
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Mixed reactions
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Theres value here
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Adoption after 9 months
Costume Contest
EngageWeek
Launch
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Welcome Aboard, Faculty!!
c. Aaron Spelling Productions
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I flat refuse to use social media.
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Fast forward...hes now #3 in points.
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Exclusive Content
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Retired the Moribund Intranet
c. small farm graphics
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Swag
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Measurement
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Adoption after 16 months
Adjunct facultyEngage Week
Today
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Conclusion: We love it!
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Adoption of Social Media
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The Solution: Engage
The conversation itself is the way workgets done in the enterprise.- Tony Zingale, CEO, Jive
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The Solution: EngageTo reap the full benefit of social technologies, organizations
must transform their structures, processes, and cultures: theywill need to become more open and nonhierarchical and to
create a culture of trust. Ultimately, the power of social
technologies hinges on the full and enthusiastic participation
of employees who are not afraid to share their thoughts andtrust that their contributions will be respected. Creating these
conditions will be far more challenging than implementing the
technologies themselves.
- McKinsey Global InstituteThe Social Economy: Unlocking Value and Productivity
through Social Technologies
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The Solution: EngageThe Social Era is about the power of
communities, of collaboration and
co-creation. In the industrial era, power
was from holding what we valued closed
and separate; in the Social Era, there isanother framework for how we engage
one another an open one."
- Nilofer Merchant
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The Solution: Engage
By giving people the power to share,
we're making the world more transparent.
- Mark Zuckerberg
Whether its a presidential candidate on Twitter or a CEO on a
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The Solution: Engage
p
private enterprise social network, leaders are adding a new level
of insight into the decision-making process with raw, unfiltered
interactions with the people they dont typically interact with, bethey voters or everyday employees. And its giving these
disconnected constituencies more reassurance about the state
of play or how things are going than ever before. Todays
employees are no longer crowded around the water cooler,chatting about the latest gossip and gripes. Theyre moving it
online, to the Facebook pages they load before they log into the
company systems. Thats why taking a page from the political
playbook and making sure the CEO is a post away fromemployees via a private, secure enterprise social network is a
blessing, not a curse.
- Ram Menon, President, Social Computing, Tibco
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The Solution: Engage"For social media to be widely adopted inside organizations and
ultimately produce business benefits, executives first need to
change their mindset about using these technologies. They have
to realize that internal social media success isn't really about the
software but about the emotional connection it creates.Our study
shows that the most successful employee communities tend to be
actively managed by executives...Companies that lack activecommunity builders tend to create cold communities without heart
and spirit, underutilizing technological infrastructure, generating
employee cynicism and destroying what little emotional capital
was present.- Quy Huy and Andrew Shipilov, Use Social Media to Build
Emotional Capital, HBR Blog Nov 2012
"How you design sell market and serve will require
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The Solution: Engage
How you design, sell, market, and serve will require
nothing short of complete transformation over the
next 10 years. This is true in not only how you
engage connected customers but employees as well.
Its a lifestyle and as businesses, we must become
connected to earn relevance. If we dont, then we
earn just the opposite, irrelevance. I refer to this
transitory economic state as Digital Darwinism, when
technology and society evolve faster than the ability
to adapt."- Brian Solis, We are now a society of multi-taskers
and multi-screeners, briansolis.com Dec 2012
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Its a lifeline
toinformation...
...and the
world.
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Questions?