the global management of creativity - uni-augsburg.de...the global management of creativity gives a...
TRANSCRIPT
December 2016: 234x156: 184pp29 illustrations
Hb: 978-1-138-91016-4 | £95.00eBook: 978-1-315-69355-2
TABLE OF CONTENTS:Introduction: Thierry Burger-Helmchen, Jaume Valls Pasola, Marcus Wagner;
Chapter 1: How and when does open innovation affect creativity? - Eric Schenk, Claude Guittard, Julien Pénin;
Chapter 2: Managing co-creation within global creative processes: A framework - Thierry Rayna, Ludmila Striukova;
Chapter 3: Cultural intelligence and the management of creativity: A proposed framework - Marc Rocas, Evelyn García;
Chapter 4: Creative capabilities and the regenerative power of creative industries: Local and global ingredients - Chahira Mehouachi, David Grandadam, Patrick Cohendet, Laurent Simon;
Chapter 5: Outlining spaces for the emergence andfertilization of creativity: The case of audio-visual festivals in
Barcelona - Juan Vidaechea and Montserrat Pareja-Eastaway;
Chapter 6: Creativity and entrepreneurship: Culture, subculture and new venture creation - Erik E. Lehmann, Nikolaus Seitz;
Chapter 7: Creativity management: Causation, effectuation and will - Jean-Alain Heraud, Emmanuel Muller;
Chapter 8: Management of creativity in a large-scale research facility - Arman Avadikyan, Moritz Muller;
Chapter 9: Ambidexterity as a means of managing creativity globally: An analysis of the biotechnology industry - Marcus Wagner, Wilfried Zidorn;
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The GlobalManagement ofCreativityEdited by Marcus Wagner, University of Augsburg, Germany, Jaume Valls-Pasola, University of Barcelona, Spain and Thierry Burger-Helmchen, University of Strasbourg, France
Series: Routledge Studies in Global Competition
This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion.
The Global Management of Creativity gives a clear framework for analysing creativeness and cultural aspects in organizations in an international context, and to pinpoint important key elements that should be tracked. Comprising of expert contributions and written by a wide array of leading scholars in economics, international business, management of innovation and creativity, this edited book is an insightful resource.
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