the global ebook scene and models - nicola cavalli

Nicola CavalliNuMediaBiOs – Università di Milano Bicocca

Ledi Media Group - Italy

Online Information

21/11/2012

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THE GLOBAL EBOOKS SCENE AND MODELS

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Print declines all over the world

Datas from Global eBook Monitor - Bowker

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World-Wide eBook Penetration


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World-Wide eBook Penetration

Country Total pop % with internet use

Est. % of total pop purchased

ebook

m % %

Australia 22 89.8 19

Brazil 203 37.4 7

France 65 69.5 3

Germany 82 79.9 10

India 1189 10.2 2

Japan 127 80.0 6

South Korea 49 82.7 12

Spain 47 62.2 8

UK 62 82.0 17

USA 313 78.3 16


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Drivers for Adoption


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Drivers for Adoption


Australia Brazil France Germany India Japan S. Korea Spain UK USA

32

47

11

23

53

11

42

3330

25

Base: All online adults

% of respondents downloading FREE eBook in past 6 months

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About Penetration• Much of the world is catching up now with

US in access to and experience with eBooks

• ‘Free’ in emerging markets still major source of access to eBooks

• High-tech countries do not always equate to high eBook penetration – e.g. France and Japan

• While only ~2% of Indian population has purchased an eBook – that number is > UK with 17% penetration

• It is always tricky to take this kind of stats to be completely true but they can help us to forecast trends

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And the Research/Professional/Stm Market?

Datas from LJ Annual Ebook Survey 2011

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Baker and Taylor estimates

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First trend• Trade Market and Public Libraries are catching up with STM and research libraries in digital content adoption

• Trade growth will result in helping STM digital offering to grow further and become predominat in both journals and book

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Future behaviours


15

29

610

23

4

18

917 16

17

29

12

14

31

9

23

21

1614

Very likely (4) Fairly likely (3)


eBook Buying


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Future behavioursFree eBook dowloading



24

54

1117

52

6

3425 22 20

22

25

17

19

28

15

33

28

1917

Very likely (4)


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Future behavioursNo interest in eBook


Country No interest past or future - %

Australia 45

Brazil 16

France 66

Germany 56

India 11

Japan 72

South Korea 26

Spain 38

UK 52

USA 59

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Devices and storesDevices used most often for ereading


Australia

Brazil

France

Germany

India

Japan

S. Korea

Spain

UK

USA

0 20 40 60 80 100

40

72

50

46

76

59

37

47

30

23

23

14

28

18

9

12

18

18

14

29

22

8

12

13

11

20

39

10

15

11

13

2

8

22

2

1

4

22

36

36

2

4

2

2

3

7

3

3

4

1

1

1

1

PC/laptop Tablet Smartphone Ereader Games console Other

Base: All downloaderss

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Devices and storesWhere do the buy eBooks?


Australia

Brazil

France

Germany

India

Japan

S. Korea

Spain

UK

USA

0% 20% 40% 60% 80% 100%

35

9

26

43

16

13

5

30

66

61

10

23

12

12

24

12

16

14

4

4

23

8

20

10

11

19

20

7

11

7

8

21

5

12

21

16

16

10

3

5

8

21

27

7

10

11

22

17

6

13

17

19

11

16

19

29

22

23

10

11

Amazon/Kindle Publishers Apple iBookstore/iTunes Indie booksellersHigh street chains Direct sellers/other

Base: All paid downloaders

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Second trend• Amazon plays a central role in US

and UK eBook distribution, but other world regions tend to be more fractured…for now (remember when Amazon entered in each market)

• Devices are becoming more affordable and content more pervasive to emerging economies…so growth will continue to happen, if infrastructures hold.

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Third trend – Academic content• will evolve into providing different

services, such as data-mining, data presentation, content aggregation, metrics…..

• PDA, DDA, rental models will become more popular

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Fourth trend – Trade content• As the academic will evolve into

providing services (conversations, platforms) but product will remain central

• New products will emerge and become more popular (apps), more entertainment products than traditional books

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Fifth trend 1/2– Learning content

E-textbook market is at least as large as consumer market

Higher EducationIn US, most e-books are sold as part of online courses, or integrated with formative assessment systemsDigital sales in US Higher Ed topped $750m in 2010, according to AAPK-12Governments around the world are pushing the transition from print to digital textbooks

E-textbooks are the tip of this iceberg Truly transformative digital learning requires more than simply ‘e’ing text books The focus of the digital transition in education isn’t about ebooks, it’s about accelerating the transformation of teaching and learning

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Fifth trend 2/2– Learning content• As the previous will evolve into

providing services (complete online course solutions, learning communities, note sharing, personalization) but (e)-textbook will remain central

• Rental and chapter sales will grow (CourseSmart, Amazon, AcademicPub)

[email protected]

Nicola Cavalli

Thanks for the attention!

[email protected]@nicolacavalli

the global ebook scene and models - nicola cavalli

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