the global dynamics of tv: focus on middle east
TRANSCRIPT
Discop DubaiJan 29th 2017
Global dynamics of TV
Jacques BALDUCCIInternational Sales Director
200 flagship clients among broadcasters, studios, platforms, producers & content distributors
Access to a unique volume of TV data
Long-lasting relationships with worldwide TV measurement institutes
Eurodata TV
What are the key figures of content creation in 2016?
1
49 territories – January 1st – December 4th 2016 / Evolution vs 2015 on comparable scope 42 territoriesEurodata TV Worldwide / Relevant partners – All rights reserved
53%Are original creations
Creativity is still there in 2016
VS 2015
8 350New
programs
TV+SVODin 2016
=
2How to develop audiences with innovativestrategies?
A global ecosystem, more and more alliances
Original programs launched
2016 vs 2015
Expansion
190 countries
200 countries
+26%
Public Commercial
Public Pay TV
Broadcasters SVOD
New partnerships
Eurodata TV Worldwide / Relevant partners – All rights reserved
The increase of mobile usages influences content creation
Sources : Multiscreen Report 2016 Edition 1 with : (1) IAB Mobile Video Usage / Smartphone users in 24 countries / (2) Comscore – UK Digital Future in Focus – Adults 15+Eurodata TV Worldwide / Relevant partners – All rights reserved
Video viewing on smartphonesalmost every day
+46%
2015 vs 2014
58%Smartphone video viewers watch a short video at least once a day
Short formats:
Base : 24 countries
3How to develop audiences with innovative content?
Entertainment formats
Entertainment: same recipes, new ingredients
42 territories – January 1st – December 4th 2016 (Comparable scope 2015)Eurodata TV Worldwide / Relevant partners – All rights reserved
39%Of entertainment keywords
CelebritiesChallenge
Family
on average2016 vs. 2015
Factual/entertainment keywords
Infotainment
Experiment
Society
+15%
QuizCooking Show
Music
Talent Quest
These words represent…
Hits to come
Eurodata TV Worldwide / Relevant partners – All rights reserved
Look Me In The Eye
Producers: RedsevenEntertainment/CPL productionDistributor: Red Arrow InternationalCountry of production: GermanyChannel: ProSieben
Beat Shazam
Producer: Shazam Entertainment LimitedCountry of production: USAChannel: Fox
2017Familiar Taste June
2016
Producers: Zheijang SAT/Purity MediaDistributor: FremantleMediaInternationalCountry of production: ChinaChannel: Zheijang Sat
2017
4Middle East Focus
Middle East Focus –Key Facts
Middle East Strong TV viewers
List of countries included in Middle East in 2015: Armenia, Azerbaijan, Bahrain, Egypt, Iraq, Israel, Jordan, Kazakhstan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates.
From the above-listed countries, only Armenia, Azerbaijan, Israel, Lebanon, Turkey and the United Arab Emirates have people meter systems.
Period: 2015 – 3.8 billion viewers (World TV audience)
Médiamétrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved
NORTH AMERICA
4h29
SOUTH AMERICA
3h38
AFRICA
3h12
OCEANIA
3h09
ASIA
2h32
MIDDLE EAST
3h54
EUROPE
3h55
Viewing time
WORLDWIDE
3h03
World Average Viewing Timeon 89 countries
Middle East – Production Facts
Fiction leading the new launches
List of countries included in Middle East in 2015: Egypt, Israel, United Arab Emirates, Turkey, Lebanon, Saudi Arabia
Period: 1st January - 4th December 2016
Médiamétrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved
17%
24%
59%
Entertainment:
Factual:
Fiction:
Realities, game shows, varietyshows & comedy shows
Documentaries, docu soaps, magazines, talk shows & reality shows
Series, mini-series, sitcoms, telenovelas & soap operas
+640New Programs
launched
TV+Onlinein 2016
Middle East – Content with new Narratives
Living or Acting a real-life role?
Médiamétrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved
Dec. 2016
Producers: Teddy ProductionsDistributor: Reshet BroadcastingProduced in: IsraelChannel: Channel 2
Jun.2016
Producer: i Productions / Al Shorouk / JWT EntertainmentProduced in: EgyptFormat: 30x60 minChannel: MBC4
Dumb Sept.2016
Producer: Dori Media Darset, HOTProduced in: IsraelFormat : 50 / 2 Seasons x 35 minChannel: HOT3
Afrah Al Qubba
Commercial Target
1st Episode
+33%
Lezvi Yesh Baayah
AudienceMkt Share vs
timeslotTarget
No. episodes
Middle East – Content with new Narratives
Pleading for a Modern Society
Médiamétrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved
AL SADMA Jun.2016
Producers: O3 Productions / YaraMediaDistributor: O3 ProductionsProduced in: United Arab EmiratesFormat: 30x45 minChannel: MBC1
Sept.2016
Producers: Al Kahera Wal Nas / EbdaaDistributor: Al Kahera Wal NasProduced in: EgyptChannel: Al Kahera Wal Nas
Panim Amitiyot:
HacharadiotMay.2016
Producers : Kastina ProductionsProduced in: IsraelFormat : 3x60 minChannel: Channel 10
Al Abakera
20-4430 eps. UAE
x3.6 times +78%
Ind. 4+4 eps. Israel
AudienceMkt Share vs
timeslotTarget
No. episodes