the george washington university strategic public relations online march 25th webinar

The George Washington The George Washington UniversityUniversity

Master of Professional Master of Professional Studies Studies

in Strategic Public Relationsin Strategic Public RelationsWebinarWebinar

Thursday, March 25Thursday, March 25thth

@ 12:30 PM EST@ 12:30 PM ESTTo hear the audio portion of this To hear the audio portion of this webinar, call:webinar, call:

Toll-Free: 1.866.602.5089Toll-Free: 1.866.602.5089

Conference ID: 1154512Conference ID: 1154512

Webinar LogisticsWebinar Logistics

• In order to minimize background noise In order to minimize background noise we ask that you mute your phone line we ask that you mute your phone line if possible.if possible.

• Please ask questions anytime by using Please ask questions anytime by using the Q&A feature.the Q&A feature.

• We will address your questions at the We will address your questions at the conclusion of the slide presentation conclusion of the slide presentation (est. 30 minutes for the slides).(est. 30 minutes for the slides).

2 To contact our Admissions Office, please call To contact our Admissions Office, please call 1.866.232.0232 Ext. 34231.866.232.0232 Ext. 3423

PresentersPresentersLarry Parnell, BS/MBALarry Parnell, BS/MBA

Associate Professor andAssociate Professor andProgram DirectorProgram DirectorMasters in Strategic Public Masters in Strategic Public RelationsRelationsThe George Washington UniversityThe George Washington University


Elizabeth AloucheElizabeth AloucheAdmissions AdvisorAdmissions Advisor

Masters in Strategic Public Masters in Strategic Public RelationsRelationsThe George Washington The George Washington UniversityUniversity

Presentation AgendaPresentation Agenda• Benefits of Online LearningBenefits of Online Learning• Experienced FacultyExperienced Faculty• The Student ExperienceThe Student Experience• Support NetworkSupport Network• Career OutcomesCareer Outcomes• Program OverviewProgram Overview• Course CurriculumCourse Curriculum• About GWAbout GW• Admissions RequirementsAdmissions Requirements• Transfer CreditsTransfer Credits• Financial Aid OptionsFinancial Aid Options• Q&AQ&A


Benefits of Online Benefits of Online LearningLearning

• Flexibility: Log in anytime, from any Internet connection. Post responses on the discussion board, receive feedback, and submit assignments, 24 hours a day, 7 days a week, 365 days a year.

• Connection: Experience individualized attention from faculty and develop close relationships with fellow students as you interact with them, creating a vast network of professional contacts.

• Interaction: Post and respond to messages with fellow leaders in your field. Online learning connects you with the thinking and experience of your instructors and classmates.

• Timely Curriculum: Course content is continually updated. Assignments incorporate the specific issues you deal with at work, allowing you to apply lessons from each course.


Experienced FacultyExperienced Faculty

Faculty at GW are:Faculty at GW are:

• Leaders in their fieldsLeaders in their fields• Prominent scholars and educatorsProminent scholars and educators• Specially trained to teach in an online Specially trained to teach in an online

environmentenvironment• Real-world experts in their industryReal-world experts in their industry


The Student The Student ExperienceExperience

Here’s what our alumni have to say about the Here’s what our alumni have to say about the program:program:

“GW's focus on politics helps make the practice of public relations in our nation's capital that much more relevant and necessary. I knew that GW has the talented, experienced staff that I wanted to learn from. I didn't want to go through a graduate PR program at just any school; GW's focus on public affairs was what really attracted me to the program.”~ Aaron Pickering, Strategic Public Relations Graduate


Support NetworkSupport NetworkWe are here to support you through every step of your online learning experience. We offer you a multi-level support network, including:

•Admissions Advisor:Counsels you through the application process•Student Services Advisor:Liaises with the University on your behalf and acts as your personal coach•Small Group Instructor:Guides you through the course content and requirements•Faculty:Develops the curriculum and constantly assesses its relevance and timeliness•Technical Support:Assists you with any technical problems you may have – live 24/7


Career OutcomesCareer Outcomes

In March 2009, a survey of the online Masters in Strategic Public Relations students was conducted to gauge their perceptions on how this program is impacting their careers.

•100% of students agreed that they apply what they learn effectively at work to differentiate themselves from their peers.•One-third of students already received salary increases within the first year of the program.


Career Outcomes Career Outcomes Cont’dCont’d

• Students networked with respected fellow professionals across the nation including:

– Director of Communications– Vice President of Corporate Communications– Account Directors– Public Relations Managers– Management & Employee Communications

Managers– Public Information Administrator


Career Outcomes Career Outcomes Cont’dCont’d

Students will achieve the following with a Masters in Strategic Public Relations from GW:

1.A greater understanding of the public relations field and the issues that impact it2.Confidence in interactions and involvement with clients in the communications field3.Great job contributions and a second career


Program OverviewProgram Overview• 33-credit-hour master's program, delivered fully online• Focus on the public policy system and the advocacy role played

by public relations firms and operations in corporations and association

• Capture public attention, shape key public policy debates, and earn the public trust as a successful strategic public relations professional

• Build your professional credentials that will position you to excel in this challenging profession

• Learn to employ core public relations skills and the practical application of strategic thinking

• Relevant for public relations professionals who work in the public policy arena, the political arena, PR firms, and corporate and not-for-profit PR departments


Course CurriculumCourse Curriculum• 11 core courses and one capstone seminar• Courses include:

– Public Relations Principles and Practices: The Foundations of Public Relations Strategy and Tactics (3 credits)

– Advanced Writing for Communications Professionals: From Context to Composition and Beyond (3 credits)

– Media Relations in the New Media World: New Tools, New Challenges, New Thinking (3 credits)– The Business and Budgeting of Public Relations: How Public Relations Firms and Departments Operate

for Profit and Success (3 credits)– Ethical Standards in Public Relations and Public Affairs: The Framework of Professional Credibility and

Accountability (3 credits)– Strategic Marketing and Marketing Communications: A New Paradigm for Extending the Reach and

Impact of Public Relations and Public Affairs (3 credits)– Applied Public Relations and Public Affairs Research: Measuring and Evaluating Public Relations and PA

Program Success (3 credits)– Issues Management and Crisis Communications (3 credits)– Grassroots and their Impact on Public Relations Strategy (3 credits)– Political Socialization: How these Factors Impact the Development and Implementation of Public Relations

Strategies (3 credits)– Public Relations and Public Affairs Capstone Research Project: Applying Public Relations and Public

Affairs Skills and Knowledge to Independent Research (3 credits)


About GWAbout GW• Private, coeducational, non-sectarian

university• Located in Washington, DC, situated a

few blocks from the White House and the National Mall

• Founded in 1821 as The Columbian College on land provided by former President George Washington

• Ranked 52nd on U.S. News & World Report's list of Top National Universities

• Rated the number one school for "political junkies”


Admissions Admissions RequirementsRequirements

• A completed application form• Application fee• A current resume with education and work history

outline,• Three letters of recommendation• A Statement of Purpose – a 250 to 500-word essay

describing your academic and professional goals• A bachelor's degree with 3.0 on a 4.0 scale• Three or more years of relevant, full-time, professional

work experienceOR

• Official results of the Graduate Record Exam (GRE) general test


Transfer CreditTransfer Credit

• With prior approval, up to nine credit hours of coursework may be accepted as transfer credit

• Such coursework must have been taken within the past two years, must be related in subject matter, must not have been applied toward another degree, and must have been successfully completed with a grade of B or better


Financial Aid OptionsFinancial Aid Options

• Employer-Sponsored Tuition Assistance: Employers may cover 100 percent of tuition costs. To learn more, consult your personnel office.

• Financial Aid and Alternative Financing: To be eligible for the Federal Stafford Loan, you must be a degree student and registered in a minimum of five credit hours in a semester


Q&AQ&A

Do you have further questions regarding the Master of Professional Studies in Strategic Public Relations?

•Web: www.gspmonline.com/pr •E-mail: [email protected]•Toll-Free: 1.866.232.0232 Ext. 3423


http://www.gspmonline.com/pr

mailto:[email protected]?subject=GW%20Master's%20in%20Strategic%20Public%20Relations

Thank you!


the george washington university strategic public relations online march 25th webinar

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