the geographical indication slavonski kulin in croatia

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Slavonski domaći kulin SLAVONIAN HOME MADE KULIN SLAVONIAN HOME MADE KULIN Title: The Geographical Indication Slavonski Title: The Geographical Indication Slavonski Kulin in Croatia Kulin in Croatia Author: Mr. Tomislav Galovi Author: Mr. Tomislav Galovi ć ć , producer of Kulin and Vice , producer of Kulin and Vice president of Origin president of Origin

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Page 1: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

SLAVONIAN HOME MADE KULINSLAVONIAN HOME MADE KULIN

Title: The Geographical Indication SlavonskiTitle: The Geographical Indication SlavonskiKulin in CroatiaKulin in Croatia

Author: Mr. Tomislav GaloviAuthor: Mr. Tomislav Galovićć, producer of Kulin and Vice , producer of Kulin and Vice president of Originpresident of Origin

Page 2: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

� Slavonski domaći kulin (Slavonian home made “kulin”) is a type of paprika – flavored salami.

� High quality and delicate product produced from pork meat of the I category.

� Pork breed and feed is done with traditional and classical way of natural feeding.

� All the ingredients and spices are home made produced, particulary: salt, traditionally breed garlic, sweet and chilli peppers and natural pork sausage casing.

What is Kulin?

Page 3: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

Background of Slavonian home made kulinBackground of Slavonian home made kulin

� First croatian product – geographical indication, protected by croatian law

� A specific geographical origin Slavonija, part of Croatia

� It’s produced in Slavonia and nowhere else in the world

� Why Slavonia? Because of its unique climate, soil and other specific local factors.

Kulin Galović

Page 4: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

� Slavonian farmers overwhelmingly prefer an indigenous breed of pig known as the Black Slavonian, for its meat is considered tobe the best for making superior grade «Slavonski Kulin», apeppered salami sausage.

� The pigs are aged between 12 and 15 months and weigh closeto 150 kilograms. They freely roam the woodlands where they root for corns and other fruits.

� Farmers provide them with additional barley, oats, corn, maize and large amounts of clover in particular.

� It should be pointed out that all pigs are under the constant supervision of veterinarians both as concerns health propriety and the hygenic conditions under which they are kept.

Top-grade raw materials for a world class product

Page 5: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

Top-grade raw materials for a world class product

� The meat of these pigs is of a superior quality, as

has been proved within the industry as well as in the literature of world-renowned experts, who emphasise the fact that meat quality is equally dependant on: breed, free range keeping and foddering.

� Farmers in Croatian Slavonia raise and keep their pigs in the classical manner, in wide open spaces, fenced in only by pastures and forests.

� The pigs move freely outside from early spring all the way up until the beginning of winter, with some pigs even spending the entire winter in improvised forest dwellings.

Krvavica

Krvavica, kulinova seka i Slanina

Slanina/Bacon

Page 6: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

� Production is done from November 1st of the current year to 28th February of next year at latest

� Smoking, drying and maturing of the “Kulin” may be done exclusively in natural ambient and spaces constructed and built in classical way, as for example kilns for drying meat and/or attics of Slavonian houses without any special air conditioning systems neither/nor climatised spaces.

� All mentioned elements and procedures result in unique and original product, that has a harmony of tastes, giving absolute recognition and originality of the product.

Production

Page 7: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

Production and co-operation

� Produced under strictly controlled hygenic conditions

� Co – operation with doctors and profesors from Zagreb Agronomic University

Page 8: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

� Tomislav Galović submitted to the Croatian Chamber of Commerce the Application for Right Approvement to Use the Protected Sign of Product Origin (copyright) under name: Slavonski domaći kulin

� On March 27th 1997, Croatian Chamber of Commerce approved Proposal to the State Administration for Intellectual Properties on recording the sign of origin into the Register of PROTECTED Signs of Origins

� Is recognised as constitutive act of approving the first Croatian Protected Geographical origin in history.

Steps of the protectionSteps of the protection

Page 9: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

Steps of the protectionSteps of the protection

� It took eight yeras to protect Kulin Galović as a Protected geographical origin (from the first idea/step to the final protection)

� Today, GI products are very important for Croatia considering that our goal is to enter EU, which makes GI products extremly valuable

� 2001. Protection of the Trade Mark

� 2005. Protection of the industrial design of the packaging

Page 10: The Geographical Indication Slavonski Kulin in Croatia

Slavonski domaći kulin

Kulin marketKulin market

� Several registred producers of kulin in Slavonia, but kulin “Galović” is known as the most popular and with best quality

� Brand positioning in the premium price range

� Great opportunity for national and international market

� Consumers percieve “Galović” kulin as being “ tasteful, high quality, locally produced,excellent flavor, premium product” and as having an authentic recipe, certified quality and good design.