the fuzzy tail
Post on 17-Oct-2014
46.603 views
DESCRIPTION
The Fuzzy Tail is a play on Chris Anderson's Long Tail—but that's where the similarities end. Being "fuzzy" means unlearning the way we've always done things and moving away from rigidity toward adaptability. The first draft of this presentation will be presented to employees of Critical Mass, a digital experience consultancy based out of Calgary, Canada.TRANSCRIPT
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David ArmanoVP, Experience Design | Critical MassLogic + Emotion | darmano.typepad.com
criticalmass.comThe Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail
![Page 2: The Fuzzy Tail](https://reader034.vdocuments.us/reader034/viewer/2022051512/5441815fafaf9f36248b4714/html5/thumbnails/2.jpg)
The
Fuzzy Tail
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It’s like theLong Tail…
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Only
Fuzzy
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When was the last time you met a blacksmith?
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= +
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Or needed one?
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People who did this:
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Now do this:
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So what’s your job?
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![Page 13: The Fuzzy Tail](https://reader034.vdocuments.us/reader034/viewer/2022051512/5441815fafaf9f36248b4714/html5/thumbnails/13.jpg)
Now put on your fuzzy glasses.
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How fuzzy are you?
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not as fuzzy
getting fuzzy
awfully fuzzy
rigid
fuzzy
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This isn’t fuzzy.
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waterfall
Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
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Neither is this…
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Assembly line
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Or this.
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silos
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This is.
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overlaps
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hierarchy + networks
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Fuzzy logic (and emotion)
![Page 27: The Fuzzy Tail](https://reader034.vdocuments.us/reader034/viewer/2022051512/5441815fafaf9f36248b4714/html5/thumbnails/27.jpg)
Are fuzzy people“right-brainers”?
Wow!
![Page 28: The Fuzzy Tail](https://reader034.vdocuments.us/reader034/viewer/2022051512/5441815fafaf9f36248b4714/html5/thumbnails/28.jpg)
Not quite.
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Fuzzy people are“light-brainers”
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light-brain functionsagile
inquisitive
adaptable
flexiblepliableNote: I am not a certified brain surgeon. This visual is conceptual only.
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How do we get fuzzier?
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Forget you were ever an expert.
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At anything.
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Unlearn.
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So you can learn again.
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Proof of fuzziness…
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The “T-shaped”individual
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From “T-shaped” to“Sun-shaped”
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Passionate individuals.Collaborative teams.
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Individuals.
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Teams.
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Let’s meet some “fuzzy people”.
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Chad Hurley“designer”
Steve Chen “engineer”
Jawed Karim “geek”
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Youtube is innovative
Innovation is fuzzy
Fuzzy ≠ perfect
![Page 48: The Fuzzy Tail](https://reader034.vdocuments.us/reader034/viewer/2022051512/5441815fafaf9f36248b4714/html5/thumbnails/48.jpg)
1
2
3
4
Universal Media Player
Community
Distribution
Context + Relevance
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Fuzzy work in the office:
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design lead + flash designer
Core team:
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design lead + interaction designer + flash developer + project manager
Core team:
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creative lead + designer + dev 1 + dev 2 + project manager + advocate
Core team:
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Why should you care?
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Because we’re not in the Website business.
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Web
site
$400
.00
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We’re in the ideas + experience business.
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So let’s get
Fuzzy
![Page 64: The Fuzzy Tail](https://reader034.vdocuments.us/reader034/viewer/2022051512/5441815fafaf9f36248b4714/html5/thumbnails/64.jpg)
David ArmanoVP, Experience Design | Critical MassLogic + Emotion | darmano.typepad.com
criticalmass.comThe Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail