the future workplace – will yours be human-centric?

0 Christian Bock | Copyright 2015 FUJITSU

Human Centric Innovation

in action

Fujitsu Forum 2015

18th – 19th November


The Future Workplace – will yours be human-centric?

CHRISTIAN BOCKDirector, Global Clients & Datacenter Marketing Programs


Let’s Talk About …

Market

hypes and

the workforceTurn

challenges into

opportunities

Technology

innovation

Market

hypes and

the workforceTurn

challenges into

opportunities

Technology

innovation


Is this YOUR OFFICE...?


...or THAT?


Enablement – Keeping IT alive

Evolution of ICT

1980

Increase

productivity

Increase

flexibility

Increase

data availability

EmpowermentPriorities

1990 2010

Computer

Revolution

Internet

Revolution

Information

Revolution

Collaboration

Revolution

Increase human

centric individuality

2020


Human-Centric...? How come...?

Why a „Future Workplace“...?


Mega-trends … changing the way we live & work

TECHNOLOGY SOCIETY DEMOGRAPHICS

Cloud

Hyper-ConnectivityApps

Internet

of Things

New Ecology

Bio-Security

Work-Life Balance

Individualization

Health

Globalization

Generation Y

Living architecturesEntrepreneurship

User-centric IT

Sustainability

Silver Society

Growing

Population Urbanization

Ageing

PopulationAugmented Reality


The “Social-Work-Management Dilemma”


...and how does this affect me?


Let’s Talk About …

Market

hypes and

the workforceTurn

challenges into

opportunities

Technology

innovation

ConsumerizationGeneration Y

Unified CommunicationsSecurity


Turn

challenges into

opportunities

Realizing the benefits of empower-

ment within a business structure

Consumerization Generation Y Unified

Communications

Security


Technology evolution in our daily lives

World 1.0

World 2.0

World 5.2


Growing Consumerization

Over the last years

user IT added …

… more to productivity

than corporate IT

1980 – 2010: Corporate IT driving innovation

“You do it our way…”

2010 – 2015: Users driving innovation

“…No, I don’t”

From 2016: Let’s cooperate

79% of CIO’s say personal devices

increased productivity [IDG, 2014]

23% of business data is stored

in “consumer cloud” [netskope, 2014]


Stuck in BYOD? Not Really

Understanding

user needs, usage

scenarios ICT readiness

is key.

COPE

Corporate Owned

Personally Enabled

Devices + Apps

(e.g. healthcare,

sales force

automation, PC)

CYOD

Chose Your

Own Device

Pre-selected

basket,

company-tested

and -managed

BYOD

Bring Your

Own Device

Purchased

privately, company

providing some

containerized apps

S

Submarines

Employee-

owned without

corporate

awareness

Choose

your model


2 in 1 – designed for multi-mode working

Integrated Tablet Stand, slim Magnetic Keyboard, durable material, anti-glare display option

Next-gen. enterprise-grade security, manageability and connectivity, service-friendly

STYLISTIC R726

Business Tablet, Business Notebook, One Device

Brand new: STYLISTIC R726


Human

Centric

Workplace

Enabling the work styles of

Generation Y while optimizing control


Communications

Security


Grown up where

speed is a way of life

Tech accustomed

Priority on family

and friends

Volunteering

in record rates

Prefer to work

in teams

Work needs

to be meaningful

Want their assignment

linked to a higher goal

Want to have “relevant

work experience”

Want to care about their

work

Disloyal

Instant gratification Selfish

Generation Y – The Myths

LazyGEN Y is …



Making buying decisions

from their Toddler age

Looking for the “why”

behind a task and like

to find new, better and

faster ways to do things

Never knew a world

without PC Internet

If they don’t know

they know how to

get

“Super”

informed

Entrepreneurial

Understanding the

global marketplace

Tech

Savvy

Generation Y – Your Benefits

GEN Y is …


Generation Y – Challenges for Organizations

Intergenerational workforces

Rising demand for flexibility …

In “where” your people are working …

When they are working

Of office environments

Of organizations

Velocity

Technology as enabler

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Human

Centric

Workplace

Transforming the way

enterprises do business


Communications

Security


Evolution of Communication Technology

Web

conferencing

Video

conferencing

Audio

conferencing

Instant

messaging

Email &

biz apps

Voice

mail

Stationary

telephony

Mobile

phoning

Communication islands

Integrated user experience

Future: Unified

Today: SplitMultiple support teams

Disparate strategies

Multiple devices

Individual roadmaps

Multimedia Conferencing

Instant Messaging

Email & BizApps

Enriched Telephony & Mobility

Integration

Simplified User Experience

Streamlined Support Team

Consistent Development Road


So, is it all virtual now?

of the interpretation

of what we say is

based on facial

expressions

55%

…comes from the

actual words

spoken

7%

…is in how the

words are said

38%


Human

Centric

Workplace

Keeping business information

secure and ensure compliance


CommunicationsSecurity


New dimensionsof security risks through mobile IT usage


111

Security in the digital age

$3.79 million Average

cost of a security breach to

a large organization

$200k Annual cost of

difficulties logging on for

a 500-person company

15 Number of passwords

the average person has to

remember. 60% cannot-

remember all their

passwords

39% of all malicious

cyber attacks are the

result of negligence

including password theft

Helping hackers hit the jackpot

Reuse password

across different

sites

61%

Of desk-workers

use their personal

devices for

business purposes

...

50%

Of people believe

their passwords are

very secure

12%

Refuse to use any

kind of security

mechanism on

those devices

1 in 3

Write their

passwords down

42%

Have shared their

password with their

spouse ... 10% with

a friend

26%


Many end-to-end attack points

Access to critical dataAdministrations can access sensible

data unnoticed

Data is interceptedOutgoing data can be intercepted,

read and manipulated

Hacker attacksHacker attacks are facilitated by

monitoring that is not end-to-end;

logs can be falsified

Physical accessTo systems through insufficiently

secured access processes

Remote accessTransfer and control of the

systems by remote access

Screen contentsCan be read

Webcam and microphone

(internal/external) Can be activated and controlled

(room surveillance possible)

External HDDs, USBs Can install viruses and backdoors

unnoticed

Mouse and

keyboard input Can be read

Main memorySaves data unencrypted

Internal data media

(HDD, SSD, DVD)Are readable despite encryption

BIOS, OS, driver,

applicationCan contain backdoors

Communication

(Internet/LAN/WAN) Backdoors to active/passive

network components

ExtranetIntranet CloudInternet


Precision of biometric authentication

Fujitsu’s palm vein scanner is the most precise and practical technology.

Precision

Pra

cti

cality

Face

recognition

Fingerprint

Palm veins

High

HighLow

Voice

recognition

Signature

Iris/retina

Finger vein

Low

Authentication Method FAR (%) FRR (%)

Face recognition ~ 1.3 ~ 2.6

Voice pattern recognition ~ 0.01 ~ 0.3

Fingerprint recognition ~ 0.001 ~ 0.1

Finger vein recognition ~ 0.0001 ~ 0.01

Iris/retina recognition ~ 0.0001 ~ 0.01

Fujitsu palm vein recognition ~0.00001 ~ 0.01

False acceptance rate (FAR) & false rejection rate (FRR) compared

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Let’s Talk About…

Market

hypes and

the workforceTurn

challenges into

opportunities

Technology

innovation


Fujitsu Innovations for the Future Workplace

Smart meeting room solution Fujitsu Room UI Technology Eye tracking device

Virtual Client Computing Energy efficiency Shared Clean Desk solutions


Fujitsu Innovations for the Future Workplace

Fujitsu PalmSecure solutions Iris Recognition Pulse Monitor using facial imaging

Head Mount Display Beacons without battery change Ring UI Device


Make Your Choice

Outdoor Indoor Office

Walking Standing Sitting

Of modern touch devices

Mobile Stationary

Mobile User Office User

… and classical devices

Power User

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Let’s Talk About…

Market

hypes and

the workforceTurn

challenges into

opportunities

Technology

innovation


Implement and

keep up-to-date.

Make it easy.

Understand the drivers.

Manage it.

Be an attractive employer.

Unleash people‘s potential.

Know used

patterns.

Unify and integrate.

Communication

& Collaboration

Security

Consumerization

Generation Y

Tackle the challenges


Devices

in use? Security?

Appli-

cations

in use?

Recommended considerations

Check

Daily

routine of

a worker?

IT infra-

structure?

Leadership

principles?

Future

ready?

Involve all stakeholders -

the human-centric workplace will not happen based on tech-specs reviews


So what about the “dilemma“...?…The Social-Work-Management Dilemma…


The Managed Humanization of Workplaces

Diversified

Secure

Manageable

Ergonomic

Flexible

Fun

Effective Seamlessly-

connected

Future-proofHealthy


Happiness and efficiency get married

Autonomyto work how

users want to work

Creativity

Freedom

Innovation

Energy

Structurethat supports the

needs of business

Cost control

Structure

Security

Order

Fujitsu client computing devices & solutions

help businesses balance

two competing forces

VS

37


YOUR FUTURE WORKPLACE

Current trends are re-defining the game –see this as opportunity, not as threat

Workplaces are evolving –have a human-centric ICT strategy

Consider the people –Empowerment AND enablement are key

Bringing the CIO back into the driver seat

Fujitsu is here to support –with client computing devices, services & solutions

Take home messages


Let’s start changing the perspective.


Some people

want it to happen, some wish

it would happen, others

MAKE IT

HAPPEN!

workplace.global.fujitsu.com