the future of wearable technology

THE FUTURE OF

WEARABLE TECHNOLOGYNIKE

December 16, 2013

Anvita Dasani & Jeff ValdezParsons The New school for Design Course: Analyzing Trends Professor: Tim Stock

WHAT IS

WEARABLE TECHNOLOGY?Clothing and accessories incorporating computer devices and advanced electronic technologies

Big Ben, London Wall clock, Ikea George Daniels pocket watch Casio wrist watch Sony smart watch

Growth of wearable technology

Improving products to create electronic applications that can be worn closer to the body

The future of wearable technology | NikeAnvita Dasani & Jeff Valdez

HYPOTHESIS

Through the integration of textiles and embedded technology, smart garments can respond to the body’s natural movement to find new solutions for healthcare and social concerns, and introduce new concepts of social interactions.


FORCES DRIVING THE GROWTH OF WEARABLE TECHNOLOGY

Faster, smaller, cheaper hardware

Cloud storage Location data

• Internet of things, Big Data, SDN• Factors: consumerization of

enterprise IT, multiple device ownership, improvement of camera technologies

• Active accounts associated with personal cloud storage services will exceed 1 billion at the end of 2013 (API Research)

• Cloud computing reduces overall IT expenses

• Implicit location information, internet traffic information, device-based location services (GPS)

• iOS, Android BlackBerry OS, Windows Mobile, Symbian S60

• Computing technology is becoming 100 times smaller each decade

• Capabilities can be condensed into one device

• Smaller and lighter parts allow for easier portability

• By 2020, batteries are expected to be 2.2x more powerful (Yahoo Finance)


KEY INDUSTRIES

Fashion Technology Medicine and fitness

• The utopian impetus to embed technology in the aesthetics (print, silhouettes and fabrication) and functionality of fashion is to unify subject, society and environment under a totaling technological order

• Function with style

The “cool” factor Turning science fiction into science fact

• $2.3 billion market (API Research)• 250 million+ installed mobile operating systems that can support wearable technology (Finance Yahoo)

• 73.4% of the Earth’s population subscribe to wireless services (Amadeus)

Dot-com boom


FASHION

TREND

HAPTIC FEEDBACK

LED Lights Vibrations Shoulder taps

Driven by consumers’ desire to have a more real and better user experience with products

Touch feedback

Tactile feedback technology which takes advantage of the sense of touch by applying various motions to users

Fashion


TREND

CAPTURING SOLAR ENERGY

!Environmentally

responsive fashion

!!

Bikinis Purses

Solar dresses Charging devices

!Self drying cotton

• Exploring ways to embed flexible solar cells into fabrics in order to make the wearer a walking power plant • Fabric coating made from a compound of titanium dioxide, the white material used in everything from

white paint to foods to sunscreen lotions • Titanium dioxide breaks down dirt and kills microbes when exposed to some types of light

Fashion


SMART FABRIC

NAVIGATE JACKET

!Vibrations alert the user when to turn and in which direction

An accompanying smartphone app stores destinations and directions

Fashion for the retail explorer GPS integrated into clothing

LEDs on the sleeves provide directional cues of the current stage of the journey and how far the next turn is

Source: Mail Online

Fashion | Haptic feedback


Repellent technology: nano structured textile coating to create an omniphobic treatment that repels water and oil-based liquids

Self cleaning fabric

Protection against contamination, laundry cost savings

SMART FABRIC / POWER GENERATED CLOTHING

LUNA

Inspiration from nature:The lotus leaf’s superhydrophobicity

Source: Luna textiles

Fashion


FASHION

CONVENIENCE

Features to help you get through the day Save time New daily behaviors

“The idea is to have these technologies embedded into existing material, so we don’t need to build multimillion dollar factories. We’re also developing transistors made of cotton so the electronic will not be attached to the textile - the textile will be the electronic device” - Juan Hinestroza, Cornell University

Channel time towards more productivity

Fashion | Haptic feedback | Capturing solar energy | Smart fabric


TECHNOLOGY

TREND

SEAMLESSLY SHARE STORIES THROUGH SOCIAL NETWORKS

!Social Media (Facebook,

Twitter, Instagram, Pinterest,

Google+…)

!User generated

content iCloud

“We don’t lose the desire to have privacy. We change the value proposition of why it is. The more we share online and the more people react to it, the fear you think it is to continue sharing” - A Millennial

Technology


TREND

TWO WAY COMMUNICATION WITH NEARBY DEVICES

Technology

Personalization

!User

generated content

Voice recognition

!Multitasking

10.45 hours of multimedia in to 7.38 hours each day (Kaiser Family Foundation’s Generation M2 survey)


NO-TOUCH INTERFACES

GOOGLE GLASSCamera, video recorder, display, touchpad and microphone, built into spectacle frames

“Ok Glass”

Source: The Independent, UK

• Augmented reality• Hands free

• Seamless sharing of experiences with friends and family• 2014: Prescription lenses

“Once upon a time seeing your life flash before your eyes was something people did their best to avoid. The arrival of Google Glass seems to have change that” - Michael Millar, BBC News

• Voice translation• Voice recognition

Technology | Seamlessly share stories through social networks | Two way communication with nearby devices


NO-TOUCH INTERFACES

EMBRACE+

Source: Digital Trends

• Links colors to actions such as regular incoming calls, text messages, low battery levels,new emails, Skype calls, notifications from social networks

• Security feature: notifies user when they are too far away from their smartphone

• Waterproof

The wristband that glows when you get texts, notifications

Technology | Two way communication with nearby devices


FASHION

CONNECTION

Consumer desire for technology integration and multitasking from a single device

Augment awareness of things, but not get in the way of social interactions

Convenience + Connection

“I rather give up my sense of smell than give up technology” (McCann World Group)

Technology | Seamlessly share stories through social networks | Two way communication with nearby devices | No touch interfaces


MEDICINE AND FITNESS

TREND

TO ACCESS AND UNDERSTAND PERSONAL HEALTH INFORMATIONWEARABLE MEDICAL DEVICES Devices worn on the body for a prolonged period that are able to capture and process data about the patient’s physiology and then calculate the correct medical response before notifying the client

Wearing an activity tracker signifies to others your techno-spiritual bent toward a path of self-awareness

40% use tablet computers

PHYSICIAN’S ACCESS OF ONLINE HEALTH INFORMATION

60% use mobile phones

Source: Berg Insights 100million health related devices are currently being sold

80 million wearable sports and fitness-related monitoring devices

Source: Berg Insights

Source: Berg Insights

Medicine and fitness


REMOTE MONITORING DEVICES

METRIA WEARABLE SENSOR(Patient monitoring device)

Source: Metria

• Made by Avery Dennison + Preventice• Constant connection and exchange of information between

doctors and patients • Skin-friendly adhesive• Mobile, cloud based and sensory technology• Applications: health and wellness, sports and fitness,

cardiac monitoring

Patch-based wearable sensor for clinical monitoring of a patient’s unique physiological characteristics

Medicine and fitness | To access and understand personal health information


REMOTE MONITORING DEVICES

BioMan SHIRT

Runner in a BioMan shirt Source: MedGadget

• Made by AiQ• Tracks body vitals: heart rate, respiration rate, skin

temperature, EKG, EEG, EMG• Information is sent to a smartphone or other device

wirelessly via Bluetooth• Alerts care centers in the event of unusual

cardiovascular activity• Smart fabric

Biomonitoring shirt made from a conductive fabric sewn together from stainless steel yarn

(Personal monitoring device)

Medicine and fitness | To access and understand personal health information


FASHION PREVENTION

WellnessReduce healthcare costs Replace medicineProlonged lifespan

2.8 million patients are being currently monitored for health conditions Source: Berg Insight

Medicine and fitness | To access and understand personal health information | Remote monitoring devices

Save lives


SUBCULTURES

DIYers Hackers GeeksAthletes &

Sports enthusiasts

Patients

• Not concerned with fashion labels• Connected to multiple

communication and media technologies

• Early adopter of technology• Appreciates design, function,

utility, heritage and transparency• Big Bang Theory

The Maker Movement

• Interests include engineering-oriented pursuits such as electronics, robotics, 3-D printing as well as traditional arts and culture

• Integrate crafts + technology to build and make things

• Hackerspaces: allow like-minded individuals to share ideas, tools and skill sets

New product innovations and findings across the fashion, medicine and technology industry are constantly overlapping and changing the wearable technology market. Since the wearable technology market is set to expand rapidly in the next 5-10 years, it is vital to observe the various subcultures in tandem and on a regular basis to stay current with various behaviors and influencing factors.


FASHION

TECHNOLOGY

MEDICINE AND FITNESS

FUTURE OF WEARABLE TECHNOLOGY

TODAY NEXT 5-10 YEARS

$3.5 billion market(API Research) $30-$50 billion+ market (IHS)

$1.4 billion market(Juniper Research) $19 billion market by 2018 (Juniper Research)

• 64 million wearable smart device sales worldwide by 2017 (Berg Insight, Oct 2014)

• Wireless devices: $6 billion+ market in 2018 (API Research)

By 2016:• $3 billion+ market by 2016 (API Research)• 100 million medical devices sold annually

(API Research)• 1,800,000 patients will receive remote

monitoring care

308,000 patients receive remote monitoring care

8.3 million wearable smart device sales worldwide (Berg Insight, Oct 2013)


SINGULARITY

CONVENIENCE

CONNECTION

PREVENTION

• Skin-embedded technology• Head to toe gear and sensors• Fashionable smart fabric clothing (self cleaning, garments that

can change shape and colors, rechargeable clothes)• Garments that respond to the environment • Technology that melts into everyday clothing• Diminishing smart phones and computers with the innovation

of other smart devices • Easier living for the visually and hearing impaired• Products/garments that respond to or sense your emotions• 3-D printed biological materials

Technology will become our second skin

FUTURE OF WEARABLE TECHNOLOGY

Blurring of man and technology

TODAY NEXT 5-10 YEARS


CLIENT

NIKE

NIKE “To bring inspiration and innovation to every athlete in the world” - Bill Bowerman, Nike co-founder

Emotional connections

brand values

Motivating viewers Sustainability

target market

Apparel & shoes:

Men, women, kids

Sport personalities

Nike Fight Club

innovative high performance

professional inspirational


NIKE

NIKE+ DEVICES

Nike+ iPod Nike+ running Nike+ sport watch Nike+ Kinect Nike+ Fuelband


NIKE

OPPORTUNITIES

An athletic line made of smart fabric / self cleaning fabric targeted to sports enthusiasts and professional athletes !Garments and/or accessories that respond to an individual’s body temperature and automatically absorb heat while emitting a cooling experience

Shirts embedded with technology that allow individuals to self monitor physiological characteristics !Data transmitted to trainers and/or doctors !Turn personal fitness into a social networking game

CURRENT TRENDS RECOMMENDATIONS

Smart textiles

Personal monitoring

devices

Skin embedded technology

Caps / Wrist worn GPS tracker with haptic feedback


THANK YOU

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