the future of the pr industry platforms and channels richard houghton
TRANSCRIPT
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The Future of the PR Industry
Platforms and Channels
Richard Houghton
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Hugo Brailsford – Next 15
John Brissenden – Bournemouth University
Sarah Evans Toyne – Broadgate Mainland
Kate Hartley – Carrot Communications
Steve Waddington – Ketchum (formerly Speed)
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Where are we now
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Conversation Prism Brian Solis & JESS3
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PR’s role in multi-channel world
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2013 - 2018
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Newby1. Get in to the right mind
set!
2. Review client or organisations needs
3. Read and train
4. Build in-house/in-agency expertise
5. Build eco-system
Experienced1. Monitor new channels as
they develop
2. Develop new workflows to reflect social media demands
3. Develop programmes to retain experienced staff
4. Think mobile!
5. Go looking for the marketing budget
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The Future of the PR Industry
Platforms and Channels
Richard Houghton