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1.

The Future of the Meat Market in Thailand to 2018

Reference Code: FD1333MR

Published: July 2014

Report Price: US$ 875 (Single Copy)

©Canadean 2014. This product is licensed and is not to be photocopied. Reference code: FD1290MR



Single Copy Price: $875

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Summary

The Future of the Meat Market in Thailand to 2018 is the result of Canadean’s extensive market research.

The report presents detailed analysis on the Meat consumption trends in Thailand, historic and forecast

Meat consumption volumes and values at market and category level, brand share and distribution

channel data. This report brings together Canadean Intelligence's research, modeling and analysis

expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies

to identify the market dynamics to account for Meat sales overall and to know which categories and

segments are showing growth in the coming years.

Key Findings

"Why was the report written?

This report provides authoritative and granular data on the Meat market in Thailand and, in doing so fills

the gaps in marketers’ understanding of trends and the components of change behind them.

Based upon extensive primary and secondary research to provide comprehensive and granular data, this

report allows marketers to confidently update their strategic and tactical plans.

Marketers need data on volume and value changes, brand dynamics and distribution trends in order to

effectively plan strategies.

What are the key drivers behind recent market changes?

This report examines the components of change in the market by looking at historic and future growth

patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and

types of product chosen.

What makes this report unique and essential to read?

The report provides the latest, detailed data on dynamics in Thailand Meat market, providing marketers

with the essential data to understand their own, and their competitors’ position in the market and the

information to accurately identify where to compete in the future."

Reasons to Buy

"The report provides a unique mix of highly granular market data, based upon detailed industry research,

in order to offer a detailed insight into the trends and dynamics affecting Meat market in Thailand.

Custom segmentation of the market provides unique views and insights for marketers on the volume,

brand and distribution data, to give unparalleled insight into the market."





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1. Thailand Meat Market Analysis, 2008–18

1.1 Meat Value Analysis, 2008–18

1.1.1 Overall Meat Market Value, 2008–18

Table 1: Thailand Meat Market Value (LCU m) and Growth (Y-o-Y), 2008–18

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Market Value

Y-o-Y growth

Source: Canadean © Canadean

Table 2: Thailand Meat Market Value (USD m) and Growth (Y-o-Y), 2008–18

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Market Value

Y-o-Y growth






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Figure 1: Thailand Meat Market Value (LCU m) and Growth (Y-o-Y), 2008–18


Note:

Chart in the above figure represents only sample data and no actual data is provided.

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

0.0

20,000.0

40,000.0

60,000.0

80,000.0

100,000.0

120,000.0

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Gro

wth

% (

Y-O

-Y)

Me

at M

ark

et V

alu

e (

AR

S m

)

Market Value Y-O-Y growth %





5

1.1.2 Meat Market Value by Category, 2008–18

Table 3: Thailand Meat Market Value (LCU m) by Category, 2008–13

Category 2008 2009 2010 2011 2012 2013 CAGR

2008–13

Ambient Meat

Chilled Raw Packaged Meat -

Processed

Chilled Raw

Packaged Meat - Whole Cuts

Cooked Meats - Counter

Cooked Meats -

Packaged

Fresh Meat

(Counter)

Frozen Meat

Overall


Table 4: Thailand Meat Market Value (LCU m) by Category, 2013–18

Category 2013 2014 2015 2016 2017 2018 CAGR

2013–18

Ambient Meat


Processed

Chilled Raw



Cooked Meats -

Packaged

Fresh Meat

(Counter)

Frozen Meat

Overall






6

Table 5: Thailand Meat Market Value (USD m) by Category, 2008–13

Category 2008 2009 2010 2011 2012 2013 CAGR

2008–13

Ambient Meat


Processed

Chilled Raw



Cooked Meats - Packaged

Fresh Meat (Counter)

Frozen Meat

Overall


Table 6: Thailand Meat Market Value (USD m) by Category, 2013–18

Category 2013 2014 2015 2016 2017 2018 CAGR

2013–18

Ambient Meat


Processed

Chilled Raw





Frozen Meat

Overall






7

Figure 2: Thailand Meat Market Value (LCU m) by Category, 2008–18


Note:


0

20,000

40,000

60,000

80,000

100,000

120,000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Me

at M

ark

et V

alu

e b

y C

ate

go

ry (

AR

S m

)

Frozen Meat




Chilled Raw Packaged Meat -Whole Cuts

Chilled Raw Packaged Meat -Processed

Ambient Meat





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1.1.3 Market Growth Dynamics by Value – Meat, 2008–18

Table 7: Thailand Meat Market Dynamics: past and future growth rates (2008–13 & 2013–18)

and market size (2008, 2013 & 2018), by Category, by Value (LCU m)

Category CAGR 2013–18 CAGR 2008–13 Market Size

2008 Market Size

2013 Market Size

2018

Ambient Meat


Processed

Chilled Raw





Frozen Meat

Overall


Figure 3: Thailand Meat Market Dynamics, by Category, by Market Value, 2008–18


Note:


0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

20.00%

0.00% 5.00% 10.00% 15.00% 20.00%

Me

at G

row

th 2

00

8-1

3 (%

CA

GR

)

Meat Growth 2013-18 (% CAGR)

Ambient Meat

Chilled Raw Packaged Meat - Whole Cuts




Chilled Raw Packaged Meat -Processed

Frozen Meat





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Report Methodology

In order to create the data for all the reports in this series and ensure its robustness, a comprehensive

and empirically robust research methodology has been adopted. This combines both a large-scale

program of industry research with the results of extensive primary industry interviewing and calling.

Furthermore, all definitions are standardized across products and countries to ensure comparability.

The two main research methods, secondary research and primary research (the program of interviewing

industry contacts), are brought together and because both sets of research processes have been

designed in conjunction with each other they can be combined and consolidated into the final, integrated

data sets.

The secondary research process involves covering publicly available sources, trade associations,

specialist databases, company annual reports, and industry publications. While primary research involves

a major program of interviewing leading industry executives for each category covered in each country –

all with local country experts; typically brand, product and marketing managers for major brands within

each country. These processes help analysts in capturing both qualitative and quantitative information

about the market.

The final stage of the process is the triangulation of inputs obtained from all the research methods with

the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it

goes through various top level quality checks prior to publishing.

Related Reports

The Future of the Meat Market in Brazil to 2018

The Future of the Meat Market in Chile to 2018

The Future of the Meat Market in Colombia to 2018

The Future of the Meat Market in Peru to 2018

The Future of the Meat Market in Venezuela to 2018





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Table of Contents

1. Introduction ................................................................................................... 13

1.1 What is this Report About? ............................................................................. 13

1.2 Definitions ...................................................................................................... 13

1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 – 2018 ... 13

1.2.2 Category Definitions ..................................................................................................... 13

1.2.3 Distribution Channel Definitions .................................................................................... 15

1.2.4 Volume Units and Aggregations.................................................................................... 16

1.2.5 CAGR Definition and Calculation .................................................................................. 16

1.2.6 Graphical representation of Brands............................................................................... 17

1.2.7 Exchange Rates ........................................................................................................... 17

1.2.8 Methodology Summary ................................................................................................. 17

2. Thailand Meat Market Analysis, 2008–18 .................................................. 18

2.1 Meat Value Analysis, 2008–18 ........................................................................ 18

2.1.1 Overall Meat Market Value, 2008–18 ............................................................................ 18

2.1.2 Meat Market Value by Category, 2008–18 .................................................................... 19

2.1.3 Market Growth Dynamics by Value – Meat, 2008–18 .................................................... 22

2.2 Meat Volume Analysis, 2008–18 ..................................................................... 23

2.2.1 Overall Meat Market Volume, 2008–18 ......................................................................... 23

2.2.2 Per-Capita Consumption - Meat, 2008–18 .................................................................... 24

2.2.3 Meat Market Volume by Category, 2008–18 ................................................................. 25

2.2.4 Market Growth Dynamics by Volume – Meat, 2008–18 ................................................. 27

3. Thailand Ambient Meat Market Analysis, 2008–18 .................................. 28

3.1 Ambient Meat Value Analysis, 2008–18........................................................... 28

3.1.1 Ambient Meat Market by Value, 2008–18...................................................................... 28

3.1.2 Average Consumer Price/Kg – Ambient Meat, 2008–18 ................................................ 29

3.2 Ambient Meat Volume Analysis, 2008–18 ........................................................ 30

3.2.1 Ambient Meat Market by Volume, 2008–18 ................................................................... 30

3.3 Market Growth Dynamics – Ambient Meat, 2008–18 ........................................ 31

3.3.1 Ambient Meat Market Growth Dynamics by Value, 2008–18 ......................................... 31

3.3.2 Ambient Meat Market Growth Dynamics by Volume, 2008–18 ...................................... 32

3.4 Ambient Meat Brand Analysis, 2010–13 .......................................................... 33

3.5 Ambient Meat Distribution Channel Analysis, 2010–13 ..................................... 34

4. Thailand Chilled Raw Packaged Meat - Processed Market Analysis, 2008–18

36

4.1 Chilled Raw Packaged Meat - Processed Value Analysis, 2008–18 .................. 36

4.1.1 Chilled Raw Packaged Meat - Processed Market by Value, 2008–18 ............................ 36





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4.1.2 Average Consumer Price/Kg – Chilled Raw Packaged Meat - Processed, 2008–18 ...... 38

4.1.3 Chilled Raw Packaged Meat - Processed Market Value by Segments, 2008–18 ........... 39

4.2 Chilled Raw Packaged Meat - Processed Volume Analysis, 2008–18 ............... 41

4.2.1 Chilled Raw Packaged Meat - Processed Market by Volume, 2008–18 ......................... 41

4.2.2 Chilled Raw Packaged Meat - Processed Market Volume by Segments, 2008–18 ........ 42

4.3 Market Growth Dynamics – Chilled Raw Packaged Meat - Processed, 2008–

18 .................................................................................................................. 44

4.3.1 Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Value, 2008–18 44

4.3.2 Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Volume, 2008–1845

4.4 Bacon Analysis, 2008–18 ............................................................................... 46

4.4.1 Bacon Market by Value, 2008–18 ................................................................................. 46

4.4.2 Bacon Market by Volume, 2008–18 .............................................................................. 47

4.5 Burgers & Grills Analysis, 2008–18 ................................................................. 48

4.5.1 Burgers & Grills Market by Value, 2008–18 ................................................................... 48

4.5.2 Burgers & Grills Market by Volume, 2008–18 ................................................................ 49

4.6 Coated Portions Analysis, 2008–18 ................................................................. 50

4.6.1 Coated Portions Market by Value, 2008–18 .................................................................. 50

4.6.2 Coated Portions Market by Volume, 2008–18 ............................................................... 51

4.7 Meatballs Analysis, 2008–18........................................................................... 52

4.7.1 Meatballs Market by Value, 2008–18 ............................................................................ 52

4.7.2 Meatballs Market by Volume, 2008–18 ......................................................................... 53

4.8 Sausages Analysis, 2008–18 .......................................................................... 54

4.8.1 Sausages Market by Value, 2008–18............................................................................ 54

4.8.2 Sausages Market by Volume, 2008–18......................................................................... 55

4.9 Chilled Raw Packaged Meat - Processed Brand Analysis, 2010–13 ................. 56

4.10 Chilled Raw Packaged Meat - Processed Distribution Channel Analysis,

2010–13......................................................................................................... 57

5. Thailand Chilled Raw Packaged Meat - Whole Cuts Market Analysis, 2008–

18 59

5.1 Chilled Raw Packaged Meat - Whole Cuts Value Analysis, 2008–18 ................ 59

5.1.1 Chilled Raw Packaged Meat - Whole Cuts Market by Value, 2008–18 .......................... 59

5.1.2 Average Consumer Price/Kg – Chilled Raw Packaged Meat - Whole Cuts, 2008–18..... 60

5.1.3 Chilled Raw Packaged Meat - Whole Cuts Market Value by Segments, 2008–18 .......... 61

5.2 Chilled Raw Packaged Meat - Whole Cuts Volume Analysis, 2008–18 ............. 64

5.2.1 Chilled Raw Packaged Meat - Whole Cuts Market by Volume, 2008–18 ....................... 64

5.2.2 Chilled Raw Packaged Meat - Whole Cuts Market Volume by Segments, 2008–18 ....... 65

5.3 Market Growth Dynamics – Chilled Raw Packaged Meat - Whole Cuts, 2008–

18 .................................................................................................................. 67

5.3.1 Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Value, 2008–1867

5.3.2 Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Volume, 2008–1869





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5.4 Beef (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2008–18 ................ 70

5.4.1 Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2008–18 ................ 70

5.4.2 Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2008–18 ............. 71

5.5 Chicken (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2008–18 .......... 72

5.5.1 Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2008–18 .......... 72

5.5.2 Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2008–18........ 73

5.6 Lamb (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2008–18 .............. 74

5.6.1 Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2008–18 .............. 74

5.6.2 Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2008–18 ........... 75

5.7 Other (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2008–18 .............. 76

5.7.1 Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2008–18 .............. 76

5.7.2 Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2008–18 ........... 77

5.8 Pork (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2008–18 ................ 78

5.8.1 Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2008–18 ................ 78

5.8.2 Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2008–18 ............. 79

5.9 Chilled Raw Packaged Meat - Whole Cuts Brand Analysis, 2010–13 ................ 80

5.10 Chilled Raw Packaged Meat - Whole Cuts Distribution Channel Analysis,

2010–13......................................................................................................... 81

6. Thailand Cooked Meats - Counter Market Analysis, 2008–18 ................ 83

6.1 Cooked Meats - Counter Value Analysis, 2008–18 .......................................... 83

6.1.1 Cooked Meats - Counter Market by Value, 2008–18 ..................................................... 83

6.1.2 Average Consumer Price/Kg – Cooked Meats - Counter, 2008–18 ............................... 84

6.2 Cooked Meats - Counter Volume Analysis, 2008–18 ........................................ 85

6.2.1 Cooked Meats - Counter Market by Volume, 2008–18 .................................................. 85

6.3 Market Growth Dynamics – Cooked Meats - Counter, 2008–18 ........................ 86

6.3.1 Cooked Meats - Counter Market Growth Dynamics by Value, 2008–18 ......................... 86

6.3.2 Cooked Meats - Counter Market Growth Dynamics by Volume, 2008–18 ...................... 87

6.4 Cooked Meats - Counter Brand Analysis, 2010–13 .......................................... 88

6.5 Cooked Meats - Counter Distribution Channel Analysis, 2010–13..................... 89

7. Thailand Cooked Meats - Packaged Market Analysis, 2008–18 ............. 91

7.1 Cooked Meats - Packaged Value Analysis, 2008–18 ....................................... 91

7.1.1 Cooked Meats - Packaged Market by Value, 2008–18 .................................................. 91

7.1.2 Average Consumer Price/Kg – Cooked Meats - Packaged, 2008–18 ............................ 92

7.1.3 Cooked Meats - Packaged Market Value by Segments, 2008–18 ................................. 93

7.2 Cooked Meats - Packaged Volume Analysis, 2008–18 ..................................... 96

7.2.1 Cooked Meats - Packaged Market by Volume, 2008–18 ............................................... 96

7.2.2 Cooked Meats - Packaged Market Volume by Segments, 2008–18............................... 97

7.3 Market Growth Dynamics – Cooked Meats - Packaged, 2008–18 ..................... 99

7.3.1 Cooked Meats - Packaged Market Growth Dynamics by Value, 2008–18 ...................... 99





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7.3.2 Cooked Meats - Packaged Market Growth Dynamics by Volume, 2008–18 ..................100

7.4 Beef (Cooked Meats - Packaged) Analysis, 2008–18 ..................................... 101

7.4.1 Beef (Cooked Meats - Packaged) Market by Value, 2008–18.......................................101

7.4.2 Beef (Cooked Meats - Packaged) Market by Volume, 2008–18 ....................................102

7.5 Chicken (Cooked Meats - Packaged) Analysis, 2008–18 ................................ 103

7.5.1 Chicken (Cooked Meats - Packaged) Market by Value, 2008–18 .................................103

7.5.2 Chicken (Cooked Meats - Packaged) Market by Volume, 2008–18 ..............................104

7.6 Lamb (Cooked Meats - Packaged) Analysis, 2008–18 ................................... 105

7.6.1 Lamb (Cooked Meats - Packaged) Market by Value, 2008–18 .....................................105

7.6.2 Lamb (Cooked Meats - Packaged) Market by Volume, 2008–18 ..................................106

7.7 Other (Cooked Meats - Packaged) Analysis, 2008–18 ................................... 107

7.7.1 Other (Cooked Meats - Packaged) Market by Value, 2008–18 .....................................107

7.7.2 Other (Cooked Meats - Packaged) Market by Volume, 2008–18 ..................................108

7.8 Pork (Cooked Meats - Packaged) Analysis, 2008–18 ..................................... 109

7.8.1 Pork (Cooked Meats - Packaged) Market by Value, 2008–18.......................................109

7.8.2 Pork (Cooked Meats - Packaged) Market by Volume, 2008–18 ....................................110

7.9 Turkey (Cooked Meats - Packaged) Analysis, 2008–18.................................. 111

7.9.1 Turkey (Cooked Meats - Packaged) Market by Value, 2008–18 ...................................111

7.9.2 Turkey (Cooked Meats - Packaged) Market by Volume, 2008–18 ................................112

7.10 Cooked Meats - Packaged Brand Analysis, 2010–13 ..................................... 113

7.11 Cooked Meats - Packaged Distribution Channel Analysis, 2010–13................ 114

8. Thailand Fresh Meat (Counter) Market Analysis, 2008–18 ................... 116

8.1 Fresh Meat (Counter) Value Analysis, 2008–18 ............................................. 116

8.1.1 Fresh Meat (Counter) Market by Value, 2008–18 .........................................................116

8.1.2 Average Consumer Price/Kg – Fresh Meat (Counter), 2008–18 ...................................117

8.1.3 Fresh Meat (Counter) Market Value by Segments, 2008–18 ........................................118

8.2 Fresh Meat (Counter) Volume Analysis, 2008–18 .......................................... 121

8.2.1 Fresh Meat (Counter) Market by Volume, 2008–18 ......................................................121

8.2.2 Fresh Meat (Counter) Market Volume by Segments, 2008–18 .....................................122

8.3 Market Growth Dynamics – Fresh Meat (Counter), 2008–18 .......................... 124

8.3.1 Fresh Meat (Counter) Market Growth Dynamics by Value, 2008–18 ............................124

8.3.2 Fresh Meat (Counter) Market Growth Dynamics by Volume, 2008–18..........................125

8.4 Beef (Fresh Meat (Counter)) Analysis, 2008–18 ............................................ 126

8.4.1 Beef (Fresh Meat (Counter)) Market by Value, 2008–18 ..............................................126

8.4.2 Beef (Fresh Meat (Counter)) Market by Volume, 2008–18 ...........................................127

8.5 Chicken (Fresh Meat (Counter)) Analysis, 2008–18 ....................................... 128

8.5.1 Chicken (Fresh Meat (Counter)) Market by Value, 2008–18 .........................................128

8.5.2 Chicken (Fresh Meat (Counter)) Market by Volume, 2008–18 ......................................129

8.6 Lamb (Fresh Meat (Counter)) Analysis, 2008–18 ........................................... 130





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8.6.1 Lamb (Fresh Meat (Counter)) Market by Value, 2008–18 .............................................130

8.6.2 Lamb (Fresh Meat (Counter)) Market by Volume, 2008–18 ..........................................131

8.7 Other (Fresh Meat (Counter)) Analysis, 2008–18 ........................................... 132

8.7.1 Other (Fresh Meat (Counter)) Market by Value, 2008–18 .............................................132

8.7.2 Other (Fresh Meat (Counter)) Market by Volume, 2008–18 ..........................................133

8.8 Pork (Fresh Meat (Counter)) Analysis, 2008–18 ............................................ 134

8.8.1 Pork (Fresh Meat (Counter)) Market by Value, 2008–18 ..............................................134

8.8.2 Pork (Fresh Meat (Counter)) Market by Volume, 2008–18 ...........................................135

8.9 Turkey (Fresh Meat (Counter)) Analysis, 2008–18 ......................................... 136

8.9.1 Turkey (Fresh Meat (Counter)) Market by Value, 2008–18 ...........................................136

8.9.2 Turkey (Fresh Meat (Counter)) Market by Volume, 2008–18 ........................................137

8.10 Fresh Meat (Counter) Brand Analysis, 2010–13 ............................................. 138

8.11 Fresh Meat (Counter) Distribution Channel Analysis, 2010–13 ....................... 139

9. Thailand Frozen Meat Market Analysis, 2008–18 ................................... 141

9.1 Frozen Meat Value Analysis, 2008–18 .......................................................... 141

9.1.1 Frozen Meat Market by Value, 2008–18 ......................................................................141

9.1.2 Average Consumer Price/Kg – Frozen Meat, 2008–18 .................................................142

9.1.3 Frozen Meat Market Value by Segments, 2008–18 ......................................................143

9.2 Frozen Meat Volume Analysis, 2008–18........................................................ 145

9.2.1 Frozen Meat Market by Volume, 2008–18....................................................................145

9.2.2 Frozen Meat Market Volume by Segments, 2008–18 ...................................................146

9.3 Market Growth Dynamics – Frozen Meat, 2008–18 ........................................ 147

9.3.1 Frozen Meat Market Growth Dynamics by Value, 2008–18 ..........................................147

9.3.2 Frozen Meat Market Growth Dynamics by Volume, 2008–18 .......................................148

9.4 Frozen Processed Meat Analysis, 2008–18 ................................................... 149

9.4.1 Frozen Processed Meat Market by Value, 2008–18 .....................................................149

9.4.2 Frozen Processed Meat Market by Volume, 2008–18 ..................................................150

9.5 Frozen Whole Cuts Of Meat Analysis, 2008–18 ............................................. 151

9.5.1 Frozen Whole Cuts Of Meat Market by Value, 2008–18 ...............................................151

9.5.2 Frozen Whole Cuts Of Meat Market by Volume, 2008–18 ............................................152

9.6 Frozen Meat Brand Analysis, 2010–13 .......................................................... 153

9.7 Frozen Meat Distribution Channel Analysis, 2010–13..................................... 154

10. Appendix ..................................................................................................... 156

10.1 About Canadean .......................................................................................... 156

10.2 Disclaimer .................................................................................................... 156





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List of Figures

Figure 1: Thailand Meat Market Value (LCU m) and Growth (Y-o-Y), 2008–18 .............................................................................. 18 Figure 2: Thailand Meat Market Value (LCU m) by Category, 2008–18 .......................................................................................... 21 Figure 3: Thailand Meat Market Dynamics, by Category, by Market Value, 2008–18 ..................................................................... 22 Figure 4: Thailand Meat Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 .............................................................................. 23 Figure 5: Thailand Per-Capita Meat Consumption (Kg/head & Y-o-Y growth), 2008–18 ................................................................ 24 Figure 6: Thailand Meat Market Volume (Kg m) by Category, 2008–18 .......................................................................................... 26 Figure 7: Thailand Meat Market Dynamics, by Category, by Market Volume 2008–18................................................................... 27 Figure 8: Thailand Ambient Meat Market Value (LCU m) and Growth (Y-o-Y), 2008–18................................................................ 28 Figure 9: Thailand Ambient Meat Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 ................................................ 29 Figure 10: Thailand Ambient Meat Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ............................................................. 30 Figure 11: Thailand Ambient Meat Market Growth Dynamics by Value, 2008–18 .......................................................................... 31 Figure 12: Thailand Ambient Meat Market Growth Dynamics by Volume, 2008–18 ....................................................................... 32 Figure 13: Thailand Ambient Meat Market Value by Brands (LCU m), 2010–13 ............................................................................. 33 Figure 14: Thailand Ambient Meat Market Value by Distribution Channel (LCU m), 2010–13 ....................................................... 35 Figure 15: Thailand Chilled Raw Packaged Meat - Processed Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ................. 37 Figure 16: Thailand Chilled Raw Packaged Meat - Processed Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18.. 38 Figure 17: Thailand Chilled Raw Packaged Meat - Processed Market Value (LCU m) by Segments, 2008–18............................ 40 Figure 18: Thailand Chilled Raw Packaged Meat - Processed Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ................. 41 Figure 19: Thailand Chilled Raw Packaged Meat - Processed Market Volume (Kg m) by Segments, 2008–18 ........................... 43 Figure 20: Thailand Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Value, 2008–18 .............................. 44 Figure 21: Thailand Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Volume, 2008–18 ........................... 45 Figure 22: Thailand Bacon Market by Value (LCU m), 2008–18 ...................................................................................................... 46 Figure 23: Thailand Bacon Market by Volume (Kg m), 2008–18 ...................................................................................................... 47 Figure 24: Thailand Burgers & Grills Market by Value (LCU m), 2008–18....................................................................................... 48 Figure 25: Thailand Burgers & Grills Market by Volume (Kg m), 2008–18 ...................................................................................... 49 Figure 26: Thailand Coated Portions Market by Value (LCU m), 2008–18 ...................................................................................... 50 Figure 27: Thailand Coated Portions Market by Volume (Kg m), 2008–18 ...................................................................................... 51 Figure 28: Thailand Meatballs Market by Value (LCU m), 2008–18 ................................................................................................. 52 Figure 29: Thailand Meatballs Market by Volume (Kg m), 2008–18 ................................................................................................ 53 Figure 30: Thailand Sausages Market by Value (LCU m), 2008–18 ................................................................................................ 54 Figure 31: Thailand Sausages Market by Volume (Kg m), 2008–18 ................................................................................................ 55 Figure 32: Thailand Chilled Raw Packaged Meat - Processed Market Value by Brands (LCU m), 2010–13................................. 56 Figure 33: Thailand Chilled Raw Packaged Meat - Processed Market Value by Distribution Channel (LCU m), 2010–13 ........... 58 Figure 34: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ............... 59 Figure 35: Thailand Chilled Raw Packaged Meat - Whole Cuts Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 60 Figure 36: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value (LCU m) by Segments, 2008–18 .......................... 63 Figure 37: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ............... 64 Figure 38: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Volume (Kg m) by Segments, 2008–18.......................... 66 Figure 39: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Value, 2008–18 ............................ 68 Figure 40: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Volume, 2008–18 ......................... 69 Figure 41: Thailand Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18................................. 70 Figure 42: Thailand Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18 ................................ 71 Figure 43: Thailand Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18 ........................... 72 Figure 44: Thailand Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18........................... 73 Figure 45: Thailand Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18 ............................... 74 Figure 46: Thailand Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18............................... 75 Figure 47: Thailand Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18 ............................... 76 Figure 48: Thailand Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18............................... 77 Figure 49: Thailand Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18................................. 78 Figure 50: Thailand Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18 ................................ 79 Figure 51: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value by Brands (LCU m), 2010–13 ............................... 80 Figure 52: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value by Distribution Channel (LCU m), 2010–13 ......... 82 Figure 53: Thailand Cooked Meats - Counter Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ............................................ 83 Figure 54: Thailand Cooked Meats - Counter Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18............................. 84 Figure 55: Thailand Cooked Meats - Counter Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ............................................ 85 Figure 56: Thailand Cooked Meats - Counter Market Growth Dynamics by Value, 2008–18 ......................................................... 86 Figure 57: Thailand Cooked Meats - Counter Market Growth Dynamics by Volume, 2008–18 ...................................................... 87 Figure 58: Thailand Cooked Meats - Counter Market Value by Brands (LCU m), 2010–13 ........................................................... 88





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Figure 59: Thailand Cooked Meats - Counter Market Value by Distribution Channel (LCU m), 2010–13 ...................................... 90 Figure 60: Thailand Cooked Meats - Packaged Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ......................................... 91 Figure 61: Thailand Cooked Meats - Packaged Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 ......................... 92 Figure 62: Thailand Cooked Meats - Packaged Market Value (LCU m) by Segments, 2008–18 ................................................... 95 Figure 63: Thailand Cooked Meats - Packaged Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ........................................ 96 Figure 64: Thailand Cooked Meats - Packaged Market Volume (Kg m) by Segments, 2008–18 ................................................... 98 Figure 65: Thailand Cooked Meats - Packaged Market Growth Dynamics by Value, 2008–18 ...................................................... 99 Figure 66: Thailand Cooked Meats - Packaged Market Growth Dynamics by Volume, 2008–18................................................. 100 Figure 67: Thailand Beef (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ........................................................ 101 Figure 68: Thailand Beef (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18........................................................ 102 Figure 69: Thailand Chicken (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 .................................................. 103 Figure 70: Thailand Chicken (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 .................................................. 104 Figure 71: Thailand Lamb (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ...................................................... 105 Figure 72: Thailand Lamb (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 ...................................................... 106 Figure 73: Thailand Other (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ...................................................... 107 Figure 74: Thailand Other (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 ...................................................... 108 Figure 75: Thailand Pork (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ........................................................ 109 Figure 76: Thailand Pork (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18........................................................ 110 Figure 77: Thailand Turkey (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 .................................................... 111 Figure 78: Thailand Turkey (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 .................................................... 112 Figure 79: Thailand Cooked Meats - Packaged Market Value by Brands (LCU m), 2010–13 ...................................................... 113 Figure 80: Thailand Cooked Meats - Packaged Market Value by Distribution Channel (LCU m), 2010–13................................. 115 Figure 81: Thailand Fresh Meat (Counter) Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ............................................... 116 Figure 82: Thailand Fresh Meat (Counter) Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18................................ 117 Figure 83: Thailand Fresh Meat (Counter) Market Value (LCU m) by Segments, 2008–18 ......................................................... 120 Figure 84: Thailand Fresh Meat (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ............................................... 121 Figure 85: Thailand Fresh Meat (Counter) Market Volume (Kg m) by Segments, 2008–18 ......................................................... 123 Figure 86: Thailand Fresh Meat (Counter) Market Growth Dynamics by Value, 2008–18 ............................................................ 124 Figure 87: Thailand Fresh Meat (Counter) Market Growth Dynamics by Volume, 2008–18 ......................................................... 125 Figure 88: Thailand Beef (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18 ................................................................ 126 Figure 89: Thailand Beef (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 ................................................................ 127 Figure 90: Thailand Chicken (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18 .......................................................... 128 Figure 91: Thailand Chicken (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 .......................................................... 129 Figure 92: Thailand Lamb (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18 .............................................................. 130 Figure 93: Thailand Lamb (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 .............................................................. 131 Figure 94: Thailand Other (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18 .............................................................. 132 Figure 95: Thailand Other (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 .............................................................. 133 Figure 96: Thailand Pork (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18 ................................................................ 134 Figure 97: Thailand Pork (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 ................................................................ 135 Figure 98: Thailand Turkey (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18 ............................................................ 136 Figure 99: Thailand Turkey (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 ............................................................ 137 Figure 100: Thailand Fresh Meat (Counter) Market Value by Brands (LCU m), 2010–13 ............................................................ 138 Figure 101: Thailand Fresh Meat (Counter) Market Value by Distribution Channel (LCU m), 2010–13 ....................................... 140 Figure 102: Thailand Frozen Meat Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ........................................................... 141 Figure 103: Thailand Frozen Meat Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 ............................................ 142 Figure 104: Thailand Frozen Meat Market Value (LCU m) by Segments, 2008–18 ...................................................................... 144 Figure 105: Thailand Frozen Meat Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ........................................................... 145 Figure 106: Thailand Frozen Meat Market Volume (Kg m) by Segments, 2008–18 ...................................................................... 146 Figure 107: Thailand Frozen Meat Market Growth Dynamics by Value, 2008–18 ........................................................................ 147 Figure 108: Thailand Frozen Meat Market Growth Dynamics by Volume, 2008–18 ..................................................................... 148 Figure 109: Thailand Frozen Processed Meat Market by Value (LCU m), 2008–18 ..................................................................... 149 Figure 110: Thailand Frozen Processed Meat Market by Volume (Kg m), 2008–18 ..................................................................... 150 Figure 111: Thailand Frozen Whole Cuts Of Meat Market by Value (LCU m), 2008–18............................................................... 151 Figure 112: Thailand Frozen Whole Cuts Of Meat Market by Volume (Kg m), 2008–18 .............................................................. 152 Figure 113: Thailand Frozen Meat Market Value by Brands (LCU m), 2010–13 ........................................................................... 153 Figure 114: Thailand Frozen Meat Market Value by Distribution Channel (LCU m), 2010–13 ..................................................... 155





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List of Tables

Table 1: Category Definitions - Meat Market ..................................................................................................................................... 13 Table 2: Distribution Channel Definitions - Meat Market ................................................................................................................... 15 Table 3: Volume Units for Meat Market ............................................................................................................................................. 16 Table 4: Thailand Exchange Rate LCU – USD (Annual Average), 2008 – 2013 ............................................................................. 17 Table 5: Thailand Exchange Rate LCU – USD (Annual Average), 2014 – 2018 Forecast ............................................................. 17 Table 6: Thailand Meat Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ............................................................................... 18 Table 7: Thailand Meat Market Value (USD m) and Growth (Y-o-Y), 2008–18 ............................................................................... 18 Table 8: Thailand Meat Market Value (LCU m) by Category, 2008–13............................................................................................ 19 Table 9: Thailand Meat Market Value (LCU m) by Category, 2013–18............................................................................................ 19 Table 10: Thailand Meat Market Value (USD m) by Category, 2008–13 ......................................................................................... 20 Table 11: Thailand Meat Market Value (USD m) by Category, 2013–18 ......................................................................................... 20 Table 12: Thailand Meat Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market size (2008, 2013 &

2018), by Category, by Value (LCU m) .............................................................................................................................................. 22 Table 13: Thailand Meat Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ............................................................................. 23 Table 14: Thailand Per-capita Meat Consumption (Kg/head & Y-o-Y growth), 2008–18 ................................................................ 24 Table 15: Thailand Meat Market Volume (Kg m) by Category, 2008–13 ......................................................................................... 25 Table 16: Thailand Meat Market Volume (Kg m) by Category, 2013–18 ......................................................................................... 25 Table 17: Thailand Meat Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market size (2008, 2013 &

2018), by Category, by volume (Kg m) .............................................................................................................................................. 27 Table 18: Thailand Ambient Meat Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ............................................................... 28 Table 19: Thailand Ambient Meat Market Value (USD m) and Growth (Y-o-Y), 2008–18 .............................................................. 28 Table 20: Thailand Ambient Meat Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 ............................................... 29 Table 21: Thailand Ambient Meat Market Volume (Kg m) and Growth (Y-o-Y), 2008–18............................................................... 30 Table 22: Thailand Ambient Meat Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market size (2008,

2013 & 2018), by Value (LCU m), by Segments ............................................................................................................................... 31 Table 23: Thailand Ambient Meat Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market size (2008,

2013 & 2018), by Volume (Kg m), by Segments ............................................................................................................................... 32 Table 24: Thailand Ambient Meat Market Value by Brands (LCU m), 2010–13 .............................................................................. 33 Table 25: Thailand Ambient Meat Market Value by Brands (USD m), 2010–13 .............................................................................. 33 Table 26: Thailand Ambient Meat Market Value by Distribution Channel (LCU m), 2010–13......................................................... 34 Table 27: Thailand Ambient Meat Market Value by Distribution Channel (USD m), 2010–13 ........................................................ 35 Table 28: Thailand Chilled Raw Packaged Meat - Processed Market Value (LCU m) and Growth (Y-o-Y), 2008–18 .................. 36 Table 29: Thailand Chilled Raw Packaged Meat - Processed Market Value (USD m) and Growth (Y-o-Y), 2008–18 .................. 36 Table 30: Thailand Chilled Raw Packaged Meat - Processed Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 ... 38 Table 31: Thailand Chilled Raw Packaged Meat - Processed Market Value (LCU m) by Segments, 2008–13 ............................. 39 Table 32: Thailand Chilled Raw Packaged Meat - Processed Market Value (LCU m) by Segments, 2013–18 ............................. 39 Table 33: Thailand Chilled Raw Packaged Meat - Processed Market Value (USD m) by Segments, 2008–13 ............................ 39 Table 34: Thailand Chilled Raw Packaged Meat - Processed Market Value (USD m) by Segments, 2013–18 ............................ 40 Table 35: Thailand Chilled Raw Packaged Meat - Processed Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 .................. 41 Table 36: Thailand Chilled Raw Packaged Meat - Processed Market Volume (Kg m) by Segments, 2008–13............................. 42 Table 37: Thailand Chilled Raw Packaged Meat - Processed Market Volume (Kg m) by Segments, 2013–18............................. 42 Table 38: Thailand Chilled Raw Packaged Meat - Processed Market Dynamics: past and future growth rates (2008–13 & 2013–

18) and market size (2008, 2013 & 2018), by Value (LCU m), by Segments .................................................................................. 44 Table 39: Thailand Chilled Raw Packaged Meat - Processed Market Dynamics: past and future growth rates (2008–13 & 2013–

18) and market size (2008, 2013 & 2018), by Volume (Kg m), by Segments .................................................................................. 45 Table 40: Thailand Bacon Market by Value (LCU m), 2008–18 ....................................................................................................... 46 Table 41: Thailand Bacon Market by Value (USD m), 2008–18 ....................................................................................................... 46 Table 42: Thailand Bacon Market by Volume (Kg m), 2008–18 ....................................................................................................... 47 Table 43: Thailand Burgers & Grills Market by Value (LCU m), 2008–18 ........................................................................................ 48 Table 44: Thailand Burgers & Grills Market by Value (USD m), 2008–18 ....................................................................................... 48 Table 45: Thailand Burgers & Grills Market by Volume (Kg m), 2008–18........................................................................................ 49 Table 46: Thailand Coated Portions Market by Value (LCU m), 2008–18 ....................................................................................... 50 Table 47: Thailand Coated Portions Market by Value (USD m), 2008–18 ....................................................................................... 50 Table 48: Thailand Coated Portions Market by Volume (Kg m), 2008–18 ....................................................................................... 51 Table 49: Thailand Meatballs Market by Value (LCU m), 2008–18 .................................................................................................. 52 Table 50: Thailand Meatballs Market by Value (USD m), 2008–18.................................................................................................. 52 Table 51: Thailand Meatballs Market by Volume (Kg m), 2008–18 .................................................................................................. 53 Table 52: Thailand Sausages Market by Value (LCU m), 2008–18 ................................................................................................. 54





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Table 53: Thailand Sausages Market by Value (USD m), 2008–18 ................................................................................................. 54 Table 54: Thailand Sausages Market by Volume (Kg m), 2008–18 ................................................................................................. 55 Table 55: Thailand Chilled Raw Packaged Meat - Processed Market Value by Brands (LCU m), 2010–13 .................................. 56 Table 56: Thailand Chilled Raw Packaged Meat - Processed Market Value by Brands (USD m), 2010–13 ................................. 56 Table 57: Thailand Chilled Raw Packaged Meat - Processed Market Value by Distribution Channel (LCU m), 2010–13 ............ 57 Table 58: Thailand Chilled Raw Packaged Meat - Processed Market Value by Distribution Channel (USD m), 2010–13 ............ 58 Table 59: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ................. 59 Table 60: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value (USD m) and Growth (Y-o-Y), 2008–18 ................ 59 Table 61: Thailand Chilled Raw Packaged Meat - Whole Cuts Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 . 60 Table 62: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value (LCU m) by Segments, 2008–13 ........................... 61 Table 63: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value (LCU m) by Segments, 2013–18 ........................... 61 Table 64: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value (USD m) by Segments, 2008–13 ........................... 62 Table 65: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value (USD m) by Segments, 2013–18 ........................... 62 Table 66: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ................ 64 Table 67: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Volume (Kg m) by Segments, 2008–13 ........................... 65 Table 68: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Volume (Kg m) by Segments, 2013–18 ........................... 65 Table 69: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Dynamics: past and future growth rates (2008–13 &

2013–18) and market size (2008, 2013 & 2018), by Value (LCU m), by Segments ........................................................................ 67 Table 70: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Dynamics: past and future growth rates (2008–13 &

2013–18) and market size (2008, 2013 & 2018), by Volume (Kg m), by Segments ........................................................................ 69 Table 71: Thailand Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18 .................................. 70 Table 72: Thailand Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (USD m), 2008–18 ................................. 70 Table 73: Thailand Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18.................................. 71 Table 74: Thailand Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18 ............................ 72 Table 75: Thailand Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (USD m), 2008–18............................ 72 Table 76: Thailand Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18 ............................ 73 Table 77: Thailand Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18 ................................ 74 Table 78: Thailand Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (USD m), 2008–18................................ 74 Table 79: Thailand Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18 ................................ 75 Table 80: Thailand Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18 ................................ 76 Table 81: Thailand Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (USD m), 2008–18................................ 76 Table 82: Thailand Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18 ................................ 77 Table 83: Thailand Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (LCU m), 2008–18 .................................. 78 Table 84: Thailand Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (USD m), 2008–18 ................................. 78 Table 85: Thailand Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Kg m), 2008–18.................................. 79 Table 86: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value by Brands (LCU m), 2010–13 ................................ 80 Table 87: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value by Brands (USD m), 2010–13................................ 80 Table 88: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value by Distribution Channel (LCU m), 2010–13 .......... 81 Table 89: Thailand Chilled Raw Packaged Meat - Whole Cuts Market Value by Distribution Channel (USD m), 2010–13 .......... 82 Table 90: Thailand Cooked Meats - Counter Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ............................................. 83 Table 91: Thailand Cooked Meats - Counter Market Value (USD m) and Growth (Y-o-Y), 2008–18 ............................................. 83 Table 92: Thailand Cooked Meats - Counter Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 .............................. 84 Table 93: Thailand Cooked Meats - Counter Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ............................................. 85 Table 94: Thailand Cooked Meats - Counter Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market

size (2008, 2013 & 2018), by Value (LCU m), by Segments ............................................................................................................ 86 Table 95: Thailand Cooked Meats - Counter Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market

size (2008, 2013 & 2018), by Volume (Kg m), by Segments ............................................................................................................ 87 Table 96: Thailand Cooked Meats - Counter Market Value by Brands (LCU m), 2010–13............................................................. 88 Table 97: Thailand Cooked Meats - Counter Market Value by Brands (USD m), 2010–13 ............................................................ 88 Table 98: Thailand Cooked Meats - Counter Market Value by Distribution Channel (LCU m), 2010–13 ....................................... 89 Table 99: Thailand Cooked Meats - Counter Market Value by Distribution Channel (USD m), 2010–13....................................... 90 Table 100: Thailand Cooked Meats - Packaged Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ........................................ 91 Table 101: Thailand Cooked Meats - Packaged Market Value (USD m) and Growth (Y-o-Y), 2008–18 ....................................... 91 Table 102: Thailand Cooked Meats - Packaged Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 ........................ 92 Table 103: Thailand Cooked Meats - Packaged Market Value (LCU m) by Segments, 2008–13 .................................................. 93 Table 104: Thailand Cooked Meats - Packaged Market Value (LCU m) by Segments, 2013–18 .................................................. 93 Table 105: Thailand Cooked Meats - Packaged Market Value (USD m) by Segments, 2008–13 .................................................. 94 Table 106: Thailand Cooked Meats - Packaged Market Value (USD m) by Segments, 2013–18 .................................................. 94 Table 107: Thailand Cooked Meats - Packaged Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 ........................................ 96 Table 108: Thailand Cooked Meats - Packaged Market Volume (Kg m) by Segments, 2008–13 .................................................. 97 Table 109: Thailand Cooked Meats - Packaged Market Volume (Kg m) by Segments, 2013–18 .................................................. 97





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Table 110: Thailand Cooked Meats - Packaged Market Dynamics: past and future growth rates (2008–13 & 2013–18) and

market size (2008, 2013 & 2018), by Value (LCU m), by Segments ................................................................................................ 99 Table 111: Thailand Cooked Meats - Packaged Market Dynamics: past and future growth rates (2008–13 & 2013–18) and

market size (2008, 2013 & 2018), by Volume (Kg m), by Segments.............................................................................................. 100 Table 112: Thailand Beef (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ....................................................... 101 Table 113: Thailand Beef (Cooked Meats - Packaged) Market by Value (USD m), 2008–18....................................................... 101 Table 114: Thailand Beef (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 ....................................................... 102 Table 115: Thailand Chicken (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ................................................. 103 Table 116: Thailand Chicken (Cooked Meats - Packaged) Market by Value (USD m), 2008–18 ................................................. 103 Table 117: Thailand Chicken (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 ................................................. 104 Table 118: Thailand Lamb (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ..................................................... 105 Table 119: Thailand Lamb (Cooked Meats - Packaged) Market by Value (USD m), 2008–18 ..................................................... 105 Table 120: Thailand Lamb (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 ..................................................... 106 Table 121: Thailand Other (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ..................................................... 107 Table 122: Thailand Other (Cooked Meats - Packaged) Market by Value (USD m), 2008–18 ..................................................... 107 Table 123: Thailand Other (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 ..................................................... 108 Table 124: Thailand Pork (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ....................................................... 109 Table 125: Thailand Pork (Cooked Meats - Packaged) Market by Value (USD m), 2008–18....................................................... 109 Table 126: Thailand Pork (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 ....................................................... 110 Table 127: Thailand Turkey (Cooked Meats - Packaged) Market by Value (LCU m), 2008–18 ................................................... 111 Table 128: Thailand Turkey (Cooked Meats - Packaged) Market by Value (USD m), 2008–18 ................................................... 111 Table 129: Thailand Turkey (Cooked Meats - Packaged) Market by Volume (Kg m), 2008–18 ................................................... 112 Table 130: Thailand Cooked Meats - Packaged Market Value by Brands (LCU m), 2010–13 ..................................................... 113 Table 131: Thailand Cooked Meats - Packaged Market Value by Brands (USD m), 2010–13 ..................................................... 113 Table 132: Thailand Cooked Meats - Packaged Market Value by Distribution Channel (LCU m), 2010–13 ................................ 114 Table 133: Thailand Cooked Meats - Packaged Market Value by Distribution Channel (USD m), 2010–13 ............................... 115 Table 134: Thailand Fresh Meat (Counter) Market Value (LCU m) and Growth (Y-o-Y), 2008–18 .............................................. 116 Table 135: Thailand Fresh Meat (Counter) Market Value (USD m) and Growth (Y-o-Y), 2008–18 .............................................. 116 Table 136: Thailand Fresh Meat (Counter) Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 ............................... 117 Table 137: Thailand Fresh Meat (Counter) Market Value (LCU m) by Segments, 2008–13......................................................... 118 Table 138: Thailand Fresh Meat (Counter) Market Value (LCU m) by Segments, 2013–18......................................................... 118 Table 139: Thailand Fresh Meat (Counter) Market Value (USD m) by Segments, 2008–13 ........................................................ 119 Table 140: Thailand Fresh Meat (Counter) Market Value (USD m) by Segments, 2013–18 ........................................................ 119 Table 141: Thailand Fresh Meat (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2008–18 .............................................. 121 Table 142: Thailand Fresh Meat (Counter) Market Volume (Kg m) by Segments, 2008–13 ........................................................ 122 Table 143: Thailand Fresh Meat (Counter) Market Volume (Kg m) by Segments, 2013–18 ........................................................ 122 Table 144: Thailand Fresh Meat (Counter) Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market

size (2008, 2013 & 2018), by Value (LCU m), by Segments .......................................................................................................... 124 Table 145: Thailand Fresh Meat (Counter) Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market

size (2008, 2013 & 2018), by Volume (Kg m), by Segments .......................................................................................................... 125 Table 146: Thailand Beef (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18 ............................................................... 126 Table 147: Thailand Beef (Fresh Meat (Counter)) Market by Value (USD m), 2008–18 ............................................................... 126 Table 148: Thailand Beef (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 ............................................................... 127 Table 149: Thailand Chicken (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18 ......................................................... 128 Table 150: Thailand Chicken (Fresh Meat (Counter)) Market by Value (USD m), 2008–18 ......................................................... 128 Table 151: Thailand Chicken (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 ......................................................... 129 Table 152: Thailand Lamb (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18.............................................................. 130 Table 153: Thailand Lamb (Fresh Meat (Counter)) Market by Value (USD m), 2008–18 ............................................................. 130 Table 154: Thailand Lamb (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 ............................................................. 131 Table 155: Thailand Other (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18.............................................................. 132 Table 156: Thailand Other (Fresh Meat (Counter)) Market by Value (USD m), 2008–18 ............................................................. 132 Table 157: Thailand Other (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 ............................................................. 133 Table 158: Thailand Pork (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18 ............................................................... 134 Table 159: Thailand Pork (Fresh Meat (Counter)) Market by Value (USD m), 2008–18 ............................................................... 134 Table 160: Thailand Pork (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 ............................................................... 135 Table 161: Thailand Turkey (Fresh Meat (Counter)) Market by Value (LCU m), 2008–18............................................................ 136 Table 162: Thailand Turkey (Fresh Meat (Counter)) Market by Value (USD m), 2008–18 ........................................................... 136 Table 163: Thailand Turkey (Fresh Meat (Counter)) Market by Volume (Kg m), 2008–18 ........................................................... 137 Table 164: Thailand Fresh Meat (Counter) Market Value by Brands (LCU m), 2010–13.............................................................. 138 Table 165: Thailand Fresh Meat (Counter) Market Value by Brands (USD m), 2010–13 ............................................................. 138 Table 166: Thailand Fresh Meat (Counter) Market Value by Distribution Channel (LCU m), 2010–13 ........................................ 139 Table 167: Thailand Fresh Meat (Counter) Market Value by Distribution Channel (USD m), 2010–13........................................ 140





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Table 168: Thailand Frozen Meat Market Value (LCU m) and Growth (Y-o-Y), 2008–18 ............................................................. 141 Table 169: Thailand Frozen Meat Market Value (USD m) and Growth (Y-o-Y), 2008–18 ............................................................ 141 Table 170: Thailand Frozen Meat Average Consumer Price (LCU) and Growth (Y-o-Y), 2008–18 ............................................. 142 Table 171: Thailand Frozen Meat Market Value (LCU m) by Segments, 2008–13 ....................................................................... 143 Table 172: Thailand Frozen Meat Market Value (LCU m) by Segments, 2013–18 ....................................................................... 143 Table 173: Thailand Frozen Meat Market Value (USD m) by Segments, 2008–13 ....................................................................... 143 Table 174: Thailand Frozen Meat Market Value (USD m) by Segments, 2013–18 ....................................................................... 144 Table 175: Thailand Frozen Meat Market Volume (Kg m) and Growth (Y-o-Y), 2008–18............................................................. 145 Table 176: Thailand Frozen Meat Market Volume (Kg m) by Segments, 2008–13 ....................................................................... 146 Table 177: Thailand Frozen Meat Market Volume (Kg m) by Segments, 2013–18 ....................................................................... 146 Table 178: Thailand Frozen Meat Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market size (2008,

2013 & 2018), by Value (LCU m), by Segments ............................................................................................................................. 147 Table 179: Thailand Frozen Meat Market Dynamics: past and future growth rates (2008–13 & 2013–18) and market size (2008,

2013 & 2018), by Volume (Kg m), by Segments ............................................................................................................................. 148 Table 180: Thailand Frozen Processed Meat Market by Value (LCU m), 2008–18 ...................................................................... 149 Table 181: Thailand Frozen Processed Meat Market by Value (USD m), 2008–18 ...................................................................... 149 Table 182: Thailand Frozen Processed Meat Market by Volume (Kg m), 2008–18 ...................................................................... 150 Table 183: Thailand Frozen Whole Cuts Of Meat Market by Value (LCU m), 2008–18 ................................................................ 151 Table 184: Thailand Frozen Whole Cuts Of Meat Market by Value (USD m), 2008–18 ............................................................... 151 Table 185: Thailand Frozen Whole Cuts Of Meat Market by Volume (Kg m), 2008–18................................................................ 152 Table 186: Thailand Frozen Meat Market Value by Brands (LCU m), 2010–13 ............................................................................ 153 Table 187: Thailand Frozen Meat Market Value by Brands (USD m), 2010–13 ............................................................................ 153 Table 188: Thailand Frozen Meat Market Value by Distribution Channel (LCU m), 2010–13....................................................... 154 Table 189: Thailand Frozen Meat Market Value by Distribution Channel (USD m), 2010–13 ...................................................... 155

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