American Public Gardens As s oc iation The Future of APGA

2010February

The Future of APGA

American Public Gardens As s oc iation The Future of APGA

2010February

Strategic Goals

Goal 1: Strengthen the capacity of public gardens to effect change in their communities

Goal 2: Leverage the collective strength of public gardens to motivate the general public to conserve plants and become stewards of the environment

Goal 3: Advance the professionalism of Public Gardens

Goal 4: Develop the resources to ensure the Association is a leader in the field, model for association best practices, and remains viable in the long-term

American Public Gardens As s oc iation The Future of APGA

2010February

American Public Gardens As s oc iation The Future of APGA

2010February

GoalsAvailable ResourcesCurrent Structure

Programs & Services

Regular Evaluation

Mission Focus

The Plan

American Public Gardens As s oc iation The Future of APGA

2010February

Drive Funding

Impact public policy

Professional development

Build Partnerships

Raise Public awareness

Increase visitation

Our Focus

American Public Gardens As s oc iation The Future of APGA

2010February

The Power of Partnership

American Public Gardens As s oc iation The Future of APGA

2010February

Raising Public Awareness

American Public Gardens As s oc iation The Future of APGA

2010February

National campaign Build a platformHighlight YOUR workEncourage local collaborationDrive visitation Educate the public

Objectives

American Public Gardens As s oc iation The Future of APGA

2010February

A monthly lifestyle magazine

A focus on private gardens

How-to’s and inspiration

7.6 million circulation

Increasing Visitation

American Public Gardens As s oc iation The Future of APGA

2010February

American Public Gardens As s oc iation The Future of APGA

2010February

American Public Gardens As s oc iation The Future of APGA

2010February

American Public Gardens As s oc iation The Future of APGA

2010February

IMLS!!!PartnershipsPrivate FoundationsEducating our members

Driving Funding

American Public Gardens As s oc iation The Future of APGA

2010February

Botanic gardens as sentinels of forest health APHIS grant $600kPartnership with USDA’s CSREESInvasive pest identificationPublic education

Driving Funding

American Public Gardens As s oc iation The Future of APGA

2010February

Joining forcesAAM Museums Advocacy DayMarch 22-23, Washington DCMessage development

Impacting Public Policy

American Public Gardens As s oc iation The Future of APGA

2010February

WebinarsGreenStreamFace-to-FaceConferenceFacebook

Professional Development

American Public Gardens As s oc iation The Future of APGA

2010February

Limited by structureHuge potentialBroadening our reachNew structure

Growing Our Audience

American Public Gardens As s oc iation The Future of APGA

2010February

BenchmarksFeedbackMeasuring effectivenessMarket penetration

Evaluation

American Public Gardens As s oc iation The Future of APGA

2010February

APGA of the Future

Spokesperson for public gardensPublic garden expert in Washington, DCCultivator of future public garden leadersPrimary resource for public garden professionalsDeveloper of community outreach programsActive partner in the national cultural community Convener of the horticulture community