the future of television and where the caribbean should be now
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www.krisgranger.com
The Future of Television
And where Caribbean TV Stations should be now.www.krisgranger.com
www.krisgranger.com
What happens 5 years from now?
Not only is the external context of TV changing with Social Media Integration and Online Interplay, but the station’s internal context is changing too. Department heads resign, competition becomes more fierce and consumers become more demanding. How do you keep up?
www.krisgranger.com
The Television sphere of 2018
Connected TV•The merging of
Web and TV
Social TV• Virtual Get-
togethers
Mobile TV• TV anywhere
Personal TV•Made-to-measure
programming
Participative TV
• Quantifiable Real-time interaction
with Live TV
It gets scarier. TV is already evolving in more developed parts of the world. This is what we’re going to face in a few short years
www.krisgranger.com
Where your TV station should be NOW
StatementsClear articulation and buy-in from
internal stakeholders of the
organization's Brand Statement and subsequent Brand Guidelines
ProceduresProcedures
outlining the approach to
programmes in the Marketing Portfolio
MeasurementSystems of Marketing
Performance Management to
assess the strength of the Marketing
Portfolio and reduce spend
PoliciesDocuments that
prepare you to be leaders in content
and user engagement in the
Caribbean
www.krisgranger.com
Timeline to 2018
2013
Brand Statement
Marketing Information Systems and Procedures
Performance Management and
Measurement System
Policies
2015
ROMI (Return on Marketing Investment)
Focus
Marketing Automation readiness
Analytics for Portfolio Management
Decisions
Effective use of the Internet
2018
Competitive advantage in a completely data driven
environment
Procedures and culture in place to implement
2018 trends
www.krisgranger.com
GET STARTED ON THOSE STATEMENTS, PROCEDURES AND POLICIES NOW.