the future of search: technology, politics and humans
TRANSCRIPT
Interlend 2017 - Interlending without Barriers,
26th – 27th June 2017, Oxford
The future of search: technology, politics and
humans
Karen Blakeman, RBA Information Services, Caversham UKwww.rba.co.uk, [email protected],
Twitter @karenblakeman
04/07/2017 www.rba.co.uk 2
Political changes, legal and regulatory environment, “right
to be forgotten”
“Fake” news, parodies/spoof news, misleading headlines,
click bait, deliberate misinformation, incorrect use of
terminology,
Publishers charging for open access articles
Disappearing pages/sites/datasets
Geographical restrictions
Mobile first - mobile friendly pages, search and results
Google ever changing, drops terms, rewrites searches
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Deep Web
Censored
Buried
Protected
Inconveniently large
Dark
FormattedDISCONTINUED
£££Ka-ching!
No comprendo
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Donald Trump’s Scottish
welcome to be led by Begbie
http://newsthump.com/2017/
03/02/donald-trumps-
scottish-welcome-to-be-led-
by-begbie/
Satirical/parody news
sites
Plenty of them - get to
know the main ones.
Spoofs are not always
obvious in this
increasingly bizarre
world.
Very different from
deliberate fake news.
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Misleading headlines
An Independent article as seen on Facebook “Britain just managed to
run entirely on renewable energy for nearly six days”
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Original article
Half of UK electricity comes from low-carbon sources for first time ever,
claims new report http://www.independent.co.uk/environment/half-
electricity-low-carbon-first-time-report-drax-climate-change-environment-
a7414936.html
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Look at the source code of the page (Ctrl U):
Uses an Open Graph meta tag (og:title) that is used by
Facebook rather than the webpage title.
Further details: How to write totally misleading headlines for social
media | Karen Blakeman's Blog
http://www.rba.co.uk/wordpress/2016/11/15/how-to-write-totally-
misleading-headlines-for-social-media/
04/07/2017 www.rba.co.uk 9Google = $$$$$
2016 Google Tracker: Everything Google is working on for the new year | Ars
Technica http://arstechnica.com/gadgets/2016/01/2016-google-tracker-
everything-google-is-working-on-for-the-new-year/
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Created by PDC course
participants January
2015 Reading. Tutor:
Steve Jones, Sector 39
www.sector39.co.uk/
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Work in progress on “New Google, New
Challenges” workshop September 2015, UKeiG
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FAQ: All about the Google RankBrain algorithm http://searchengineland.com/faq-
all-about-the-new-google-rankbrain-algorithm-234440
Google brings store
visits to Google Display
Network, debuts cross-
device retargeting
http://searchengineland.
com/google-brings-
store-visits-google-
display-network-debuts-
cross-device-
retargeting-259599
Never trust Google’s answers or Knowledge GraphOpening hours – True Food, 29th December 2016
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Information displayed to the right
of the results on laptop/desktop
Fills screen on mobile/tablet
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Advanced search – options disappearing with alarming
regularity
Choose your search terms carefully
Repeat search terms
Change the order
filetype:, site:
intext: (Google), inbody: (Bing)
Numeric range search (Google only) electric car production forecasts 2020..2050
Limit by date
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Advanced search
“..” around phrases (does not always work)
Verbatim (Google only and not reliable)
Incognito, Private Browsing (browser features)
Country versions of search tools (Google, Bing, Wikipedia
etc)
Country specific search tools
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Alternative search tools
Bing.com, Millionshort.com, DuckDuckGo.com,
Yandex.com, Carrotsearch.com
Specialist search tools – subjects, types of information,
Social media/professional networks
Archives – Wayback Machine (archive.org), National
Archives (www.nationalarchives.gov.uk/webarchive/),
(http://archiveshub.jisc.ac.uk/),
Mementoweb (http://timetravel.mementoweb.org/)
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Documents – priced or free?
Open access?
Incorrectly paywalled articles - often reported on Twitter
- Paywall Watch http://www.paywallwatch.com/
Google Scholar – clusters
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People
Google Scholar, Microsoft Academic Search,
subscription services
Networks – LinkedIn, ResearchGate, Academia
Presentations (ppt, pptx, pdf), Slideshare,
authorSTREAM, videos (YouTube, Vimeo etc)
Blogs, personal web pages, personal archives,
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Get your search strategy sorted
Understand how the search engines work
Know your search tools
Know the commands
Subject specific resources
Go direct to the source
People!
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Interlend 2017 - Interlending without Barriers,
26th – 27th June 2017, Oxford
The future of search: technology, politics and
humans
Karen Blakeman, RBA Information Services, Caversham UKwww.rba.co.uk, [email protected],
Twitter @karenblakeman