the future of search: technology, politics and humans

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Interlend 2017 - Interlending without Barriers, 26 th 27 th June 2017, Oxford The future of search: technology, politics and humans Karen Blakeman, RBA Information Services, Caversham UK www.rba.co.uk , [email protected] , Twitter @karenblakeman

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Page 1: The future of search: technology, politics and humans

Interlend 2017 - Interlending without Barriers,

26th – 27th June 2017, Oxford

The future of search: technology, politics and

humans

Karen Blakeman, RBA Information Services, Caversham UKwww.rba.co.uk, [email protected],

Twitter @karenblakeman

Page 2: The future of search: technology, politics and humans

04/07/2017 www.rba.co.uk 2

Political changes, legal and regulatory environment, “right

to be forgotten”

“Fake” news, parodies/spoof news, misleading headlines,

click bait, deliberate misinformation, incorrect use of

terminology,

Publishers charging for open access articles

Disappearing pages/sites/datasets

Geographical restrictions

Mobile first - mobile friendly pages, search and results

Google ever changing, drops terms, rewrites searches

Page 3: The future of search: technology, politics and humans

04/07/2017 www.rba.co.uk 3

Deep Web

Censored

Buried

Protected

Inconveniently large

Dark

FormattedDISCONTINUED

£££Ka-ching!

No comprendo

Page 4: The future of search: technology, politics and humans
Page 5: The future of search: technology, politics and humans

04/07/2017 www.rba.co.uk 5

Donald Trump’s Scottish

welcome to be led by Begbie

http://newsthump.com/2017/

03/02/donald-trumps-

scottish-welcome-to-be-led-

by-begbie/

Satirical/parody news

sites

Plenty of them - get to

know the main ones.

Spoofs are not always

obvious in this

increasingly bizarre

world.

Very different from

deliberate fake news.

Page 6: The future of search: technology, politics and humans

04/07/2017 www.rba.co.uk 6

Misleading headlines

An Independent article as seen on Facebook “Britain just managed to

run entirely on renewable energy for nearly six days”

Page 7: The future of search: technology, politics and humans

04/07/2017 www.rba.co.uk 7

Original article

Half of UK electricity comes from low-carbon sources for first time ever,

claims new report http://www.independent.co.uk/environment/half-

electricity-low-carbon-first-time-report-drax-climate-change-environment-

a7414936.html

Page 8: The future of search: technology, politics and humans

04/07/2017 www.rba.co.uk 8

Look at the source code of the page (Ctrl U):

Uses an Open Graph meta tag (og:title) that is used by

Facebook rather than the webpage title.

Further details: How to write totally misleading headlines for social

media | Karen Blakeman's Blog

http://www.rba.co.uk/wordpress/2016/11/15/how-to-write-totally-

misleading-headlines-for-social-media/

Page 9: The future of search: technology, politics and humans

04/07/2017 www.rba.co.uk 9Google = $$$$$

2016 Google Tracker: Everything Google is working on for the new year | Ars

Technica http://arstechnica.com/gadgets/2016/01/2016-google-tracker-

everything-google-is-working-on-for-the-new-year/

Page 10: The future of search: technology, politics and humans

04/07/2017 www.rba.co.uk 10

Created by PDC course

participants January

2015 Reading. Tutor:

Steve Jones, Sector 39

www.sector39.co.uk/

Page 11: The future of search: technology, politics and humans

04/07/2017 11

Work in progress on “New Google, New

Challenges” workshop September 2015, UKeiG

Page 12: The future of search: technology, politics and humans

04/07/2017 www.rba.co.uk 12

FAQ: All about the Google RankBrain algorithm http://searchengineland.com/faq-

all-about-the-new-google-rankbrain-algorithm-234440

Google brings store

visits to Google Display

Network, debuts cross-

device retargeting

http://searchengineland.

com/google-brings-

store-visits-google-

display-network-debuts-

cross-device-

retargeting-259599

Page 13: The future of search: technology, politics and humans

Never trust Google’s answers or Knowledge GraphOpening hours – True Food, 29th December 2016

04/07/2017 www.rba.co.uk 13

Information displayed to the right

of the results on laptop/desktop

Fills screen on mobile/tablet

Page 14: The future of search: technology, politics and humans

04/07/2017 14

Page 15: The future of search: technology, politics and humans

Advanced search – options disappearing with alarming

regularity

Choose your search terms carefully

Repeat search terms

Change the order

filetype:, site:

intext: (Google), inbody: (Bing)

Numeric range search (Google only) electric car production forecasts 2020..2050

Limit by date

04/07/2017 15

Page 16: The future of search: technology, politics and humans

Advanced search

“..” around phrases (does not always work)

Verbatim (Google only and not reliable)

Incognito, Private Browsing (browser features)

Country versions of search tools (Google, Bing, Wikipedia

etc)

Country specific search tools

04/07/2017 16

Page 17: The future of search: technology, politics and humans
Page 18: The future of search: technology, politics and humans

Alternative search tools

Bing.com, Millionshort.com, DuckDuckGo.com,

Yandex.com, Carrotsearch.com

Specialist search tools – subjects, types of information,

Social media/professional networks

Archives – Wayback Machine (archive.org), National

Archives (www.nationalarchives.gov.uk/webarchive/),

(http://archiveshub.jisc.ac.uk/),

Mementoweb (http://timetravel.mementoweb.org/)

04/07/2017 www.rba.co.uk 18

Page 19: The future of search: technology, politics and humans

Documents – priced or free?

Open access?

Incorrectly paywalled articles - often reported on Twitter

- Paywall Watch http://www.paywallwatch.com/

Google Scholar – clusters

04/07/2017 19

Page 20: The future of search: technology, politics and humans

Unpaywall http://unpaywall.org/

04/07/2017 20

Page 21: The future of search: technology, politics and humans

People

Google Scholar, Microsoft Academic Search,

subscription services

Networks – LinkedIn, ResearchGate, Academia

Presentations (ppt, pptx, pdf), Slideshare,

authorSTREAM, videos (YouTube, Vimeo etc)

Blogs, personal web pages, personal archives,

Facebook

04/07/2017 21

Page 22: The future of search: technology, politics and humans

Get your search strategy sorted

Understand how the search engines work

Know your search tools

Know the commands

Subject specific resources

Go direct to the source

People!

04/07/2017 www.rba.co.uk 22

Page 23: The future of search: technology, politics and humans

Interlend 2017 - Interlending without Barriers,

26th – 27th June 2017, Oxford

The future of search: technology, politics and

humans

Karen Blakeman, RBA Information Services, Caversham UKwww.rba.co.uk, [email protected],

Twitter @karenblakeman