Updated on Feb 2017

The future of music

From vinyl To online streaming

Music consumption has shifted from

content ownership to content accessibility

This led to the rise of streaming services

with Anghami dominating MENA

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Zooming in on Anghami Exclusive Content Partners

Data Partners

Technology Partners

40M users 100% Growth Y-Y

52 min/daySpending a Total of

GCC NA Levant Row

30% 35% 22% 13%

With 500,000,000 streams/month

4 times/ week

Delivering content across platforms

While offering personalized Music

20 million tracks for

international, arabic & underground artists

With features providing people with

solutions to be more expressive

LyricsVideo Expressions

Across the day, at different

moments & moods

Activity

Mood

Our audience in the region

Baby Boomers Generation XGeneration YGeneration Z

23 - 40 Yrs Old<22 Yrs Old 40-52 Yrs Old 52+ Yrs Old

11% 6%45%38%

Arabic

International

55% 45% 51% 48%

1%

Content Split Device Split

iOS

Android

Web

Top Genre

Pop Egyptian Lebanese Khaleeji Dance

Personalize your communication with users according to their

ActivityProfile Emotions

At Anghami we want to allow brands

to tap into moments differently

Offer users an experience even at moments while

they’re not looking at the screen by sponsoring existing

content that matches your brands activity or mood

“Sponsored Playlists”

Chilling Dining Driving Working out

While taking users on a Musical Journey

A sponsored playlist is pushed to users based on their music preferences at specific moments during the day .

This can grow to become a music social HUB for brands offering different content to expand your reach

Using the power of music marketing

Anghami sessions are series of performances for artists filmed & recorded at Anghami’s HQ

And associating with artists

to create content

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On Anghami you can communicate your ad, anytime, anywhere, using Audio ads !

10 – 20 second non skippable Ads

Companion image allowing faster CTA

Impact of Audio – IAB & Edison Research 2016

65%Increase their

purchase intent

45%More likely to

visit website

42%Consider the new

product or service

Offering captive experiences

Source: Lightning cast & Diameter,

the research of Doubleclick inc.

59 % more likely to

recall a slogan

10 % more likely to

recall the advertiser

9 % Higher brand

awareness

lift in brand awareness

Nielsen brand effect mobile benchmark

That are engaging,

even with traditional

ad formats

Reward Based Video Ads

Vertical video Ads Display Ads

34%

3.5%

increase in purchase intent26.4%

Scan Any Physical product from Anghami to launch an online experience

No additional elements needed on product.

While bringing products to life