the future of mobile
TRANSCRIPT
Tony Fish – who am I and what makes me… me
I was born in
Amersham in March 1967
Growing up
I lived in
Watford
I liked university
so I went several times
My first degree was in
engineering, maths and computing
and I am part of the alumni
Post grad MBA
and I am part of the alumni
then another post grad in psychology
professionally
Fellow
Fellow Institution of Engineering and Technology
I am a chartered engineer CEng
I have worked for
Watford Electronics
and
who is advising
on
I also run
I read the following papers
I have read these books
I have written these books
I have one of these
And some of these
I bank with
My car is
This is my family
Nicky Ellie Millie
This is where I live
I support
I also support
I am part of these networks
I use these applications on the web
and these on the mobile
I blog here www.etribes.com/tonyfish
and here www.opengardens.net
My favourite web pages are all here
www.netvibes.com/mobileweb20
Which looks like this
so lets skip my favourite music
and my favourite films
and my favourite beer
and my favourite coffee
however these are my friends
and all this makes me, me
and this make me a
LocationUser individuality
Personalisation
Device pocketability Small Screen
Micro payments
Battery
Awareness
SizeWeight
Icon/ Bling
3rd Party applications
Usability
Blogs
Recommendation
RSS
SMSContent messaging
Cross media services
Games, gambling
Audio video content
Information
Icon, logo, ringtones
Portability
Music
Data driven
Standardisation
AJAX
Open API
Convergence
IM
Podcasting
Navigation
Mobile Search
Affiliation
wikisFolksonomy
mashup
Participation
Web 2.0
Mobile Web 2.0
The long tail
Social software
Joy of useRemixability
Services
tags
mtags
metadata
Voice to tag
Voice
Unified messagingSync
Me, identity
Mobile content
I am a tag
Multilingual
Search
Why mobile
It’s yours, its personal, it’s never shared, even with..
It’s always on, until the battery runs out
It’s always with you, until you loose it
It is at the point of consumption, unless you forget it
You can use it to do useful stuff, like payment
It is at the point of creation
providing
personalisation, location, attention
& metadata to die for
3.5 Billion mobile subscribers Sept 07
Mobile telecoms 2006 total revenues $646 Billion
SMS Revenues $80 Billion ITU
mobile data content $45 Billion 2007
SMS used by 2 Billion people EOY 2006.
588 million people access the internet by mobile
2007 Handset sales 1.02 Billion units
and we need to chat about trends
The Intelligent web
Harnessing collectiveIntelligence
Harnessing collective
Intelligence
Data is theIntel inside
End of the s/wRelease cycle
Light wt Programming
models
S/W above aSingle device
Rich user experience
Web As A Platform
Web 2.0
SaaS
Source O’Reilly Media
mobile content
Harnessing Collective
Intelligence
Capturing Content at the
Point of inspiration
Extending the web
Mobile web 2.0
I am a tagmy identity
multilingualmobile access
digital convergence
mobilesearch
AJAX/widgets
Uniquely mobile
Location
Tony Fish – my digital footprint
Does not care where that I was born in
Amersham in March 1967
It ignores me growing up in
Watford
It does not care that I liked university
or that I went several times to
Or that I am professionally qualified
Fellow
Fellow
It positively disregards who I worked for
Watford Electronics
And that I run
It does not care who I advise
But it like that read the following papers
And have read these books
But will ignore what I have written
It does not want to know that I have one of these
Or any of these
Or that I bank with
the digital footprint likes to know my car is
But it glosses over my family
Nicky Ellie Millie
and where I live
But it knows I like these
It ignore the fact that I support
It wants to know that I am part of these networks
and I use these applications
That I blog here www.etribes.com/tonyfish
and here www.opengardens.net
It likes my favourite web pages
and my favourite music
and my favourite films
and my favourite beer
and my favourite coffee
And that these are my friends
All data from digital platforms - mobile, web and TV
makes
the digital me
and this is my parting thought
In the new kingdom
Loyalty is Dead
Trust is the Challenger
the Princes are Editors
the Princesses are Sense and Simplicity
Attention is Queen
Metadata is King
the implementation is more difficult
Our deliverables assist you in the move from
separation, isolation and solitude to relationship,
engagement and conversation.
but be ready to exploit the converged 2.0 opportunity! company's currently operate within the constraints of 1.0AMF Ventures provides consulting services which helps
[email protected] + 44 (0) 7808 142121