the future of marketing (presentation at smk 2011, futurist gerd leonhard)

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This is the PDF of my presentation at the Slovenian Marketing Conference 2011, covering my immediate foresights for the future of marketing. See more at http://www.mediafuturist.com/future-of-marketing/

TRANSCRIPT

Page 1: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Image via David Armano

Page 2: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

The unchaining of ‘consumers’

‘The people formerly known as consumers’

Page 3: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)
Page 4: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Interruption

Page 5: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)
Page 6: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)
Page 7: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Hat tip to Kevin Kelly

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Page 9: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)
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Source: Economist.com Satoshi Kambayashi

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Image licensed from sevensheaven.nl

Page 17: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Hat tip to Kevin Kelly kk.org

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Source: Springwise.com

Page 22: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Source: Trendwatching.com

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Source: Adage.com

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Page 29: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Dumb

Smart

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Page 31: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Dumb

Smart

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Page 33: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Customer / Client

Page 34: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Source: Monty.de

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