the future of marketing is inbound marketing mike volpe vp marketing @hubspot twitter: @mvolpe
TRANSCRIPT
Outbound Marketing is Harder
800-555-1234AnnoyingSalesperson
Inbound Marketing
Blog SEO Social Media
NY Parking Tickets
Blogging + SEO + Social Media• 7x more website
visitors• 25x more visitors
from Google• 8x more links to
website
Website Visitors
Music Videos
• Video• 40,000 views first week• 10,000 views first day
• Social Media• #1 source = StumbleUpon• #2 source = Twitter• #3 source = Facebook
• SEO• Page 1 for “inbound marketing”• 50+ inbound links to blog article
BlendTec - Will It Blend?
Videos + Social Media• 55,000 inbound links• 83,000 YouTube
subscribers• 500+ Facebook groups• 5 Digg front page
stories• 3x Sales Increase
Publish Everywhere
What Gets Shared?
Rarely Shared
FrequentlyShared
• Product info• Free trials• Software documentation
• New market data• Educational content• Top-notch blog posts
Twitter for Customer Service
http://www.businessweek.com/managing/content/jan2009/ca20090113_373506.htm
Personal Profile vs. Business Page
• Set up a Personal Profile first and then create a Business Page that you will administer
• Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)
Go Viral – Leverage News Feed
• News Feed shows updates on your and your friends’ activity
• First thing you see when you log in
• Your updates show on your profile “Wall”
• Allow users to engage with you – each activity is shared with their network
Advertise on Facebook
http://www.facebook.com/advertising/
Note: You must be logged in to create an ad
Additional Resources
• Facebook Marketing eBook• http://www.hubspot.com/facebook-for-business-marketing-hub/
• Twitter Marketing eBook• http://www.hubspot.com/twitter-marketing-hub/
• Social Media Marketing Kit• http://www.hubspot.com/twitter-marketing-hub/
• Blog: http://Blog.HubSpot.com