the future of magazines´
TRANSCRIPT
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`The future of Magazines´
Research proposal for Sofie Spindler and CosmopolitanBy: Linda van der Meer
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Content
Introduction
Research Question
Theory
Methodology
Financial proposal
Conclusion
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Introduction
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Research Question:
I will discuss two points in my proposal:
1) What will happen to the quality of content in the new format?2) What will happen to the readers´ consumption behavior ?
The main Question will be:
´What will happen to the quality of the content of the traditional printed magazine when they change their format into an E-zine and how will the new format affect the readers´ consumption behavior?´
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Theory
The Internet; a new medium
The quality of Peer Production of Content
Readers´ consumption behavior
Conclusion
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The internet; a new medium
Internet and Web 2.0 (O´Reily)
Interactivity
E-publishing
E-zine
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The quality of Peer Production of Content
Peer production of content
Benkler:
´Free/Open-Source Software and Peer Production of
Information, Knowledge, and Culture Generally´
Johnson and Kaye
Credibility
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Readers´ consumption behavior
Different types of participation
C. Walker; four ways of participating
Kraaijkamp & van Eijk; Reasons for cultural participation
Different types of readers
Age, gender, level of education etc.
Influence E-publishing on behavior?
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Conclusion
The Quality of the content will go down in this format
The readers´ consumption behavior will change
In what way will it change?
Emperical Research
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Methodology
The main research question will be:
´What are the differences in key characteristics of readers of the E-zine and readers of the traditional printed magazine?´
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MethodologyKey Facts:
Method: A survey
Target group: Readers of Cosmopolitan and audiences of book/magazine stores.
Duration: The survey will be held during a month
Variables: Gender, age, level of education, level of income, subscription, internet access, preferences etc.
Results: Will be published online and in the magazine
Mission: To get a clear profile of the type of readers of the traditional magazine and the type of readers of an E-zine
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Financial Proposal
The total costs per researcher are:Junior Researcher €2720,-Medior Researcher €3640,-Senior Researcher €3600,-
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Conclusion
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Questions?