the future of events: will you be ready?
TRANSCRIPT
The Future of Events:Will You Be Ready?
Presented by:
Dan BergerFounder, CEO Social Tables
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100 employees
Raised $22 million
Founded in 2011
Social Tables is a turnkey groups & meetings cloud-based platform
Group Marketing & Sales
Collaboration Tools
Diagramming
Guest Management
RFP Management
Interactive Collateral
Proposal Automation
Group Management
Out Now: Free Tools for Planners
● Free diagramming for planners
● Free check-in app for planners(Seating will be free soon, too)
● Free search & discovery platform with access to thousands of floor plans at search.socialtables.com
4,800 customers creating
2+ million events with
300+ million participants
I am a participant.
I am a planner.
I am a believer.
I am a supplier.
Sample of the 50+ awards Social Tables and its leadership have received.
We envision a world where every face-to-face event achieves great things.
Hotels are more cognizant than ever of their cost structure.
New JLL report examines global hotel investment trends
● Owners will demand even higher profit margins.
● Most group business booking will be automated.
● Most group business will be booked direct thanks to matching algorithms.
● Supplier pricing power will be even stronger due to continued consolidation.
Hotels are more cognizant than ever of their cost structure.
The industry’s business model will change.
● Autonomous vehicles will unlock new destinations.
● Homesharing will add inventory everywhere.
● Events could happen anywhere.
● There will be CVBs for virtual destinations and sales reps for virtual venues.
New ways to travel are changing our behavior.
Remote destinations will compete with traditional ones.
A new computing platform is emerging.
1981 1994 2007
What’s Next In Computing? Dixon, Chris.
A new computing platform is emerging.
Investments in Virtual Reality
A new computing platform is emerging.
Internet Trends 2017 Report. Meeker, Mary.
● Site visits won’t be as common.
● Telepresence will be hyper-realistic.
● The way we experience events will change.
A new computing platform is emerging.
Virtual and real events will become one.
We are entering a new industrial revolution centered around AI.
We are entering a new industrial revolution centered around AI.
The fourth industrial revolution: a primer on Artificial Intelligence. Kelnar, David
We are entering a new industrial revolution centered around AI.
Investments in Artificial Intelligence
● Administrative planning work will be automated.
● Attendee preferences will follow them around.
● Events will have higher ROI because we will rely less on serendipity.
We are entering a new industrial revolution centered around AI.
AI will impact events in many ways.
Predictable physical work is being replaced by machines.
Where machines could replace humans—and where they can’t (yet). McKinsey.
Predictable physical work is being replaced by machines.
● The best photographers will know how to fly.
● Robots will replace some security personnel.
● Robots will be used in to setup/teardown events.
● Interacting with robots will be socially acceptable.
● The price of robots will decrease below labor costs.
● Focusing on the customer will be more important than ever.
Predictable physical work is being replaced by machines.
Automation will be all around us.
● Transparency will be one of our core values.
● Trust will be measured digitally.
● We will be more comfortable sharing information with our industry partners.
● Hotel sales professionals will be measured by the success of their meetings.
A new generation is entering our industry, bringing its own values.
There will be a culture shift in our industry.
The DNA of events is changing as face-to-face becomes more coveted.
Internet Trends 2017 Report. Meeker, Mary.
● Corporate user conferences will replace association meetings.
● There will be consolidation in meetings and events.
● Large meetings will warehouse smaller ones.
● Influencer marketing will play an important role in driving attendance.
● Influencers will create popup events.
● Festivilized events (“experiences”) will be the norm.
The DNA of events is changing as face-to-face becomes more coveted.
Attention will be a planner’s most coveted commodity.
The meeting planning profession is entering primetime.
● The value of meetings will be universally understood.
● The meeting planning profession will be more respected.
● Meeting planners will interact with executives on a regular basis.
The meetings industry will be taken more seriously.
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Dan BergerFounder, CEO Social Tables@[email protected]