the future of digital marketing · the growth of martech all credit for graphic to scott brinker,...
TRANSCRIPT
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The Future of Digital Marketing
Rebecca Lewis Smith & Memo Christodoulou
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Where are they
online?
Audiences
What are their
interests?
Channel neutral
Competitor
approach
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Lifetime Value
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Lifetime Value
Buy gadget insurance
Buy pet insurance
Buy home insurance(Add building
cover)
Buy car insurance
(Add multiple cars)
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Lifetime Value
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AttributionNot all customersare created equal
customerschannelscampaigns
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Remarketing
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Remarketing
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The Growth of MarTech
All credit for graphic to Scott Brinker,
cheifmartech.com
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Fountain’s Approach to Automation
• Automate as much as possible
• Trial as many tools as possible, experiment and measure
• Identify the right stack for each client
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Factors to deliver business growth:
• Increase the quality & quantity of leads
• Increase the sales conversion rate
• Increase repeat purchasing and life-time value
$
£€£
€% $£
€
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• KNOW YOUR TARGET AUDIENCE
• KEEP SELLING THE NEXT STEP
• OPTIMISE ATTRIBUTION
• REMARKETING TO IMPROVE CONVERSIONS
• THERE IS NO TECH SILVER BULLET (…yet)
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www.fountainpartnership.co.uk
@fountainteam
@beccalewissmithSlides at: marketing.fountainpartnership.co.uk/rls