Data Quality in 2010

the thing about predictions...

IMG SRC: Flickr

"Computers in the future may weigh no more than

1.5 tons." Popular Mechanics, forecasting the relentless

march of science, 1949

"I think there is a world market for maybe five

computers." Thomas Watson, chairman of IBM, 1943

"640K ought to be enough for anybody."

Bill Gates, 1981 apocryphal

"There is no reason anyone would want a

computer in their home." Ken Olson, president, chairman and founder of

Digital Equipment Corp., 1977

Looking into the future

Cloud ComputingSocial Data

Online IdentityData Services

Single Customer View

Service Oriented Service Oriented Architecture is an Architecture is an architecture shiftarchitecture shift

And an enablement platform for next step in technology evolution

Cloud Computing

The maturation process will force cloud vendors to become more transparent

if they hope to do real business with enterprise customersif they hope to do real business with enterprise customers

The maturation process will force cloud vendors to become more transparent

Looking into the future

Cloud ComputingSocial Data

Online IdentityData Services

Single Customer View

Hyves zo groot als Hyves zo groot als Noord- en Zuid-Noord- en Zuid-Holland samenHolland samen

Looking into the future

Cloud ComputingSocial Data

Online IdentityData Services

Single Customer View

My multiple identities

Bill of Rights for Users of the Social Web

“We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically:•Ownership of their own personal information, including:

– their own profile data– the list of people they are connected to– the activity stream of content they create;

•Control of whether and how such personal information is shared with others; and•Freedom to grant persistent access to their personal information to trusted external sites.”- Authored by Joseph Smarr, Marc Canter, Robert Scoble, and Michael Arringtonhttp://blog.broadbandmechanics.com/2007/09/a-bill-of-rights-for-users-of-the-social-web

...other developments

Looking into the future

Cloud Computing Social Data

Online IdentityData Services

Single Customer View

Data should be a Service…just like application

functionality

Logistics

MktngHR SalesService Finance

R&DSecurity

Data Services LayerEnterprise Service Bus

Customer Portal

PartnerApp

EmployeePortal

EAI / ESBBPM

Online Data Services

Online Applications

Looking into the future

Cloud ComputingSocial Data

Online IdentityData Services

Single Customer View

DataFoundation

Go

vern

ance

Man

agem

ent

& S

ecu

rity

3rd partyData

UnstructuredData

DatabaseContainers

ApplicationsStores

Packaged Custom PortalApplicationsDataInfrastructure

CDI Platform

CDI

Data Quality

Replace MissingValues

Replace MissingValues Map attributesMap attributes

Match recordsMatch records

Standardize values

Standardize values

Normalizeformats

Normalizeformats

Online Application

Services

Online Data Services

Closing thoughts:• On-premise software is not going away

(soon)• Most of the interesting innovation in

software and technology over the next decade will be "in the cloud"

• Your customers are the cloud generation, both welcoming and expecting that some big part of their services live in the cloud