the future of connectivity - dis-connectivity
DESCRIPTION
For every trend in life, there is a counter trend. Grace Emery, Planner at Seven, explores why, when technology seems to be connecting us at a phenomenal rate, some of us are standing back and trying our best to push away from being too connected. Part of the second session of Future Think - a series of events from Seven looking at the trends and their implications for content.TRANSCRIPT
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Disconnectivity
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The counter trend
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How hyperconnectivity is already affecting us…
1.Dual screens2.Mental health3.Relationships
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Screen stacking
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Hyperconnectivity is affecting our mental wellbeing
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Relationships and our wellbeing
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Online relationships
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Which brands are allowing us to disconnect?
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JOMO.JJOY
OFMISSING
OUT
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Selfridge’s Silence Room
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“I unplug to rest.”
“I unplug to reconnect.”
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Which brands are helping us connect and play?
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Sony: Enabling physical and remote connections simultaneously
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The Apple Watch
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Pinterest play
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What can brands learn?
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Bring us play
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Remember…
1.Connect
2.Play