Consumers in Singapore enjoy a developed e-commerce infrastructure, with a dynamic mix of local and international online retailers; and they are eager to pick up on latest trends and innovations coming from more advanced markets.

2016 Singapore:

The Futureof Commercehas Arrived

How to reach the Singaporean Consumer

Basic online shopping: Product-focused

What doessmart shopping mean to consumers in Singapore?

Going beyond the basics, creating an enhanced shopping experience is necessary to increase market share

For Singapore, the future could lie in innovating toward a “sans hassle” experience; eliminating all the ‘unwanted’ steps and compacting the process of shopping and taking care of their needs

Smart Lifestyle:Integration-focused

Smart Shopping: Experience-focused

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TOMORROW:

TODAY IN SINGAPORE

CURRENT REALITY IN MUCH OF APAC:

E�ciency is at the heart of the Singaporean shopper. They love simple, streamlined procedures. They want quick results with the best outcome and minimal waste of resources - in terms of moneyor product.

They seek hassle-free solutions that help them reach their desired outcomes with the fewest steps and least resources possible.

For a developing e-market, motivations for online shopping are hinged on ‘getting the basics right’; the product aspects need to be heightened in order to create a more compelling o�er…

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First, recreate the role of shopping as a social lubricant in the digital world• In highly globalized markets,

expectations of online o�ering can be raised by the ease of access to foreign luxuries in the local retail market

…next, enhance the in-store experience by bringing convenience, sensorials, and by spoiling the shoppers

• Also leverage online channels to consolidate expert advice, helping shoppers to make more informed decisions

Finally, up the ante on online deals and promotions by constantly innovating to reward shoppers with the absolute thrill of getting the best bargains

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In Singapore, focus on honing

best-in-class fundamentals, but maintain

pulse on advance developments in

markets like China to

delight

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It’s the MicroMoments Deliver unique experiences that delight and enable loyalty, seamlessly, NOW

Enable the Purchasing DecisionDeliver the best products to consumers – before they’ve even asked for it

Be Omni-Channel Stay connected and on, always

Go Digital: The Futureis NOW –

are you readyfor it?

© 2016 Accenture All rights reserved.

A personal “life” assistant for advanced e-commerce shoppers that enhances the fun of shopping and the mastery of life skills, while relieving the burden of chores and inconvenience

Path to purchase phases easily triggered, accessed and completed from wherever and whenever at most relevant life moments

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The experience needs to be fully integrated and anticipatory to

improve the fast-paced lifestyles of consumers to

move the frontier of digital commerce.

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