the future of children's books in five trends
Post on 13-Sep-2014
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These are the slides from Kristen's McLean's Keynote speech at TOC Bologna 2013.TRANSCRIPT
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THE FUTURE OF CHILDREN’S BOOKS IN FIVE TRENDS
Kristen McLeanTOC Bologna 2013@BKGKristen
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Hello!
Kristen McLeanFounder & CEOBookigee, Inc.
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<30,000 view image>
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+The Rise of the Empowered Author
#TOCBologna
TREND 1
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+Stats - Hybrid“Hybrid Authors”
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+Stats - Hybrid“Hybrid Authors” = entrepreneurs
www.digitalbookworld.com/2013/what-authors-want-third-of-published-authors-interested-in-self-publishing-next-book/
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+Stats - Hybrid“Hybrid Authors” = entrepreneurs
Hybrids earn $10K more per year than traditionally published peers
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+Stats - Hybrid“Hybrid Authors” = entrepreneurs
Hybrids are 10% more likely to be blogging and on Facebook
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+Stats - Hybrid“Hybrid Authors” = entrepreneurs
Hybrids have been on Twitter 12% longer than their peers
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Abundance
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+ Value proposition:access-vs-control
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+You now have TWO customers
Takeaway
The consumer, and the author
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+The Rise of the Empowered Consumer
#TOCBologna
TREND 2
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+It’s about what, when, & how they want it
And at the price they want it too
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+They don’t care about our limitations,processes,territories, fears, concerns, workflows, rights, or profits.
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+They DO care about ease of use,
quality,narrative, price,
novelty,
and word of mouth.
imagination,
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+Your CUSTOMER is in charge
Takeaway
You must become customer anthropologists
#TOCBologna
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+The Rise of the Empowered Child
#TOCBologna
TREND 3
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“My child asked for it.” #1 purchase driver for kids 7-12 #2 for kids 0-6
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Education is a self-organizing system, where learning is an emergent phenomenon.”
-Sugata Mitra, professor of educational technology at Newcastle University (UK)
http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html
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441,000 kindle e-books to kids in sub-Saharan Africa
500,000 people reading e-books via mobile
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Cathedral
One dominant pedagogy – rewards compliance & diligence
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MarketplaceMany pedagogies—rewards critical thinkinggogies –
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Children are fundamentally in charge
of their own inquiry.
#TOCBologna
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+Goodbye gatekeepers, hello facilitators.
Takeaway
How do we cultivate an appropriate conversation with our end readers?
#TOCBologna
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+New Patterns of Content Emergence
#TOCBolognaç
TREND 4
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Publishing 1.0
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Publishing 2.0
mass market
niche/longtail
crowd
Who are the facilitators?
agents, packagers, editors?
bloggers,reviewers, tastemakers?
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+New mechanisms are driving the acquisition of content
Takeaway
Advantage will accrue to those with creative approaches
#TOCBologna
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+Drivers of choice are stable, delivery is not
#TOCBologna
TREND 5
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+Great books are still important
Takeaway
#TOCBologna
As we move forward digital content will separate from its print forms
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Thanks!
Kristen McLeanFounder & CEOBookigee, Inc.